Chapter 392: Big IP Plan
The night sky is as black as ink.
The stage is starry.
It's just that the brightest person on the stage is no longer there.
After saying what was in his heart, Han Qiu suddenly felt that his brain, which was swollen by the cheers, was a lot more relaxed.
He didn't know what the students, celebrities, or filmmakers in the room thought of his words, or what impact those words would have on others. Anyway, I said everything I could.
After returning to his seat, Zhou Yuxin on the side smiled proudly: "Awesome speech!"
Shaking his head with a light smile, Han Qiu said: "No matter how good it is, it's one thing to say it, and it's another thing to do it, who can say clearly about the future of Chinese films?"
"You can't be blamed for that, you've done your best. It's the other directors who should reflect. ”
On the other side, Ye Chen leaned his head, "Sister-in-law, I'm not happy if you say that, what do you mean that it is other directors who should be reflected? You should exclude our Huaxian director, we have been following your husband's pace!"
Han Qiu glanced at Ye Chen, "Okay, Ye Chen, the burden of revitalizing Huaxia films in the future will be handed over to you, and Lin Hua and I will retire behind the scenes and watch you perform quietly." ”
Ye Chen's face collapsed suddenly: "Uh.... I can't afford to bear this burden, so you might as well do it yourself. But you said so much on stage, do you really want to rectify Chinese movies?"
Hearing this, Han Qiu didn't deny it, but just said: "With this idea, with Hua Xian's current status in Huaxia, he can make a good start." But I'm still thinking about how. ”
Ye Chen's eyes widened, and he was amazed: "You're still awesome!"
Han Qiu shook his head: "I can't say it so early, I've said it all, I haven't thought about what to do yet, for now, I'll finish the affairs of the eighth prince first." ”
Indeed, Han Qiu said so much just now, but he didn't say it out of thin air, he really wanted to do something about Huaxia movies.
He also said just now that the most powerful thing in Hollywood is that it can create one big IP after another. Relying on these big IPs, Hollywood can be invincible in the film industry and make sequels one after another to make money around the world.
And the big IP in Han Qiu's mind, he hasn't taken out any of them until now.
Maybe the Matrix is an IP, but it can only be said to be barely. Because the story of the Matrix trilogy is too coherent, it can be said that it is a super-long movie that is split into three.
The real big IP is to use the same story background to make one after another blockbuster movies!
As long as the IP is there, as long as this signboard is there, then there is no fear of no box office!
Therefore, these big IP series movies in Han Qiu's mind are his real killers!
It is also the foundation for him to promote the rise of Chinese films!
.......
After that, some representatives of the graduates also took the stage to give their own speeches. Among these speeches, there were also some novel and shining ideas, which not only attracted applause from everyone, but even Han Qiu applauded.
Finally, the school leaders came to the stage to summarize, crackled and said a lot, and then said some blessings to the graduates before ending the graduation ceremony.
However, although the graduation ceremony is over, the turmoil caused by it is slowly brewing.
In particular, Han Qiu's remarks have had a great impact on the domestic entertainment industry in just a few days.
Netizens pondered carefully and found that Huaxia Film and Television has indeed formed such a strange circle now.
"I feel that what Han Banxian said makes a lot of sense, domestic TV dramas and movies are all the faces of those stars over and over again, and there is no really good-looking story. ”
"These production companies are all playing star cards, which is to settle the account that our fans will buy these stars. Of course, except for Hua Xian, especially Da Xian'er, who rarely uses repetitive actors to make movies. ”
"Da Xian'er has said that this is not a star's pot. These stars are also very helpless, they don't have a good script, how do you let them act? Ahem, although some of the star acting skills do make me very embarrassed. ”
"We in China have no shortage of stars with awesome acting skills, nor lack of money, what we lack is good stories, and what we lack is more attentive filmmaking! ”
"Well, in the end. Da Xian'er pays attention to the movie itself, and some producers pay attention to finding ways to make money at the box office. As everyone knows, as long as the movie is good, why worry about no box office?"
Many netizens agree with Han Qiu's words, and some netizens said in a weird way: "Not every production company in Huaxia is as rich as Huaxian, your Han Banxian's movie is a production cost of hundreds of millions of dollars at every turn, which can be used to hire big stars and squander the production of top special effects." But now not many production companies in Huaxia can afford it. ”
When Han Qiu saw this kind of comment, he couldn't help but scoff a little. The movie is not good, blame the investment is not in place?
Where did those low-cost but high-grossing movies come about?
How did those high-grossing movies with no big stars and no special effects come about?
However, after complaining in his heart, Han Qiu calmed down. In fact, it's not wrong for people to say so, because not anyone's movies can make a high box office in foreign countries, and even some movies don't even have the opportunity to go abroad.
It is indeed difficult for a single Huaxia box office to recover the high production costs. Therefore, these production companies do not dare to invest too high, because they are afraid of losing money.
But in the final analysis, the movie itself is not good, even if the Chinese people buy it, the foreigners don't buy it. Take Wu Jing's Wolf Warrior as an example, after Han Qiu's operation was released in the United States, the box office response was also average. Therefore, it is quite difficult to shoot a story that audiences all over the world like.
........
In early July, Kung Fu Panda was released in the United States and other countries. Listening to Oliver's news from the United States, it seems that Kung Fu Panda is very popular, with a strong reputation, and the box office is also rising.
American audiences threw fresh tomatoes to Po, and said that this was the best Chinese animated movie they had ever seen, and they liked the Chinese background and kung fu in it.
They couldn't believe that this was an animated movie made by the Chinese!
When the good news from the United States came back to China, the entertainment media in China also exploded.
Because Kung Fu Panda was the first Chinese animated film to achieve great success abroad, just like Han Qiu was famous for the Chinese science fiction film The Matrix at that time.
The significance of this cannot be explained by the box office alone.
[Kung Fu Panda has been a huge success abroad!]
[Huaxia Animation to the World!]
[Chinese National Treasure has conquered the world with kung fu!]
After that, Huaxian Animation made a statement that it would make Kung Fu Panda an animation IP and start the production of "Kung Fu Panda 2" from now on.
Han Qiu also followed up with a statement: "Kung Fu Panda will become Huaxian's first animation IP, and a series of animated movies will be launched one after another, so please look forward to it!"
People came back to their senses, and it turned out that Han Banxian said at the graduation ceremony that the movie IP theory was not untargeted. It's only been a long time since Huaxian Animation has set an example.
"It's amazing, if you say you're doing IP, you're going to do IP. ”
"There's nothing wrong with it, as long as Panda continues this style, the box office of the next few films will definitely be fine. ”
"Haha, I just want to say that we finally have an animated movie in Huaxia that we can handle. ”
.......
Just when everyone was proud of Po, Han Qiu was now pondering his big IP plan in the villa.
It's summer vacation, and he's planning to start shooting in the fall after September.
Now during this time, he just happened to run in his relationship with these Akita dogs, and in case of shooting, it would be troublesome for these loyal dogs to not recognize people.
"Let me think about it, the most famous big IP in my previous life is nothing more than Marvel Comics and DC Comics, but Marvel and DC are still there in this world, although many superheroes are gone, but this has to be done slowly, and it can't be done overnight. ”
In previous lives, Marvel's most famous superheroes were none other than Spider-Man, Iron Man, and Captain America, among others. DC is Superman, The Flash, and so on. Including the Batman filmed by Han Qiu, which is also DC's.
In this life, these superheroes have changed their names and superpowers, but after all, they are still the same set of personal heroism templates that punish evil and promote good, and one person singles out one world.
Han Qiu does not plan to turn them into Chinese superheroes for the time being, because the social systems of the two countries are different, and individual heroism is not as prevalent in China as in the United States.
Therefore, Han Qiu planned to make the transition first.
"Superheroes, wait a minute, I remember that in my previous life, in addition to these big perverts, there was also a group of bigger and more exaggerated perverts..."As he spoke, Han Qiu glanced at his car outside the villa through the window.
(Don't worry, Han Banxian's compulsion will not fall, and these pure commercial blockbusters don't have to be filmed by him personally, right?)