Chapter 997 High-end atmosphere is high-grade
Isn't it important to pretend to be low-key now, many people think that if they are too high-profile, they will be scolded as local tyrants, low-key and connotative people, it is estimated that there are still more people who like it.
If this business can continue to develop like this according to Zhang Tianyuan's plan, then it will soon become a feature of Panjiayuan, no, maybe it will become a feature of the entire imperial capital.
When there are more guests coming, are you still worried that you won't be able to make money?
Just as many people take pride in wearing Swiss gold watches, Zhang Tianyuan also hopes that one day others will take the use of the HRE seal as an honor.
Propaganda is too simple, he doesn't plan to advertise, because once he advertises, it will be cliché, his idea is to use guò's own circle of friends to promote, this is not the best circle of friends, but the circle of friends in reality, such as Tu Shou Tu Lao, Professor Li Mingguang, Xiao Fengrui, Murong De, Old Man Mou, the old man of the four families of Baodao, etc.
There are a lot of people he knows, even if he gives them a seal for nothing, it is a good deal, and it will be regarded as the cost of publicity.
Of course, what he wants to promote is the Shenluo seal, not Gao Qianqian's seal, which is very different, it is easy to make a person popular, but it is not easy to cause a wide range of benefits, because at that time, others only looked for Gao Qianqian, and it didn't seem to have anything to do with your HRE Group, so the effect that Zhang Tianyuan wanted was that others mentioned the seal, that is, the Shenluo seal, not the seal carved by Gao Qianqian.
Maybe there will be more investment at the beginning, and it is necessary to train a group of seal carving masters whose level is no less than Gao Qianqian, which is very difficult without four or five years, or even ten years of hard work. But Zhang Tianyuan is not in a hurry, if he can't cultivate it at this stage. Aren't there still those masters scattered among the people?
If nothing else, let's talk about Gao Xiqian's village. There are a large number of masters who carve seals, and there are definitely those whose level is not inferior to Gao Qianqian, and there may be more than one. With these people, it is a sustainable development strategy to train the next generation of talents.
Even now, there are many Chinese painting artists and calligraphy artists who want to use artificially carved seals, and if these people use their Shinra seals in the future, this seal industry will be tantamount to being attacked by their HRE group.
So in a sense. In fact, the decline of the engraving process is not necessarily a bad thing for Zhang Tianyuan and the HRE Group, this may be an opportunity they need to seize.
"Then should I call my grandfather now?" Gao Qianqian's love for her grandfather is too obvious, since she met Zhang Tianyuan, she has never mentioned her parents and brothers, but only mentioned her grandfather, which can be seen. She is really grateful to this grandfather.
"Well, yes, you explain the situation to him clearly, and of course don't force the old man. If he doesn't want to, the matter will be over. "Zhang Tianyuan is not very willing to persecute others in this world, maybe the old people are no longer willing to continue to carve seals. If you force yourself, something will happen.
Gao Qianqian nodded. I was about to pick up my mobile phone to make a call, but I saw the door being pushed open. The old shopkeeper walked in excitedly, saw who was on the table, and took a big sip when he took it, he didn't drink this kind of bottled mineral water on weekdays, but he was so happy today, he couldn't control his excitement for a while.
"What's wrong, Lao Yu, what makes you so happy?" Zhang Tianyuan asked with a smile.
"Besides, this is a great event, do you guess how many people are booked for the seal this time?" Old Yu put down the water bottle, wiped his mouth directly, and sat down, this state, it feels like he is dozens of years younger all of a sudden, and people are really envious.
To be honest, when Zhang Tianyuan said that he would use those Changhuatian Huangshi to make zuò seals for sale, he was not very optimistic, but today he saw it, if this person goes crazy, he really can't stop it, those people used to say that things are expensive, but now when they choose bloodstone one by one, they still have to choose the kind of good, one or two thousand is nothing, and a few people ask for a hundred thousand when they open their mouths.
"How many people can there be, at most, all the guests have been decided, but even then, there are a total of about a dozen people, you can be so excited, you are all people who have seen the world." Zhang Tianyuan said with a smile.
"No, no, no, just when you came in, another group of people came, it is estimated that those people called just now, after seeing Miss Gao's carved sample, there are many people who have placed orders, there must be a total of twenty or thirty people, what I'm worried about now is not that things can't be sold, but whether Miss Gao has the energy to complete so many seals, and some people have set three or four seals alone, and the number of seals is more than the number of people, reaching more than fifty, I didn't dare to tell them the time, but this contract must be written, you see what to do, Boss Zhang。 ”
The old shopkeeper is now both happy and worried, happy that there are more orders, and he is definitely not afraid of not making money, but he is worried about what to do if the goods are not available and what to do if he misses the time agreed in the contract, and the liquidated damages are all trivial, and the key is that it will damage the reputation of the HRE Group.
"That's it, old shopkeeper, you go out, tell those people, we can't order more than four pieces a day here, if they are willing to wait, they can go to the back, if they are not willing to wait, then forget it, it is better to lack than to overuse, and don't exhaust Sissi. Zhang Tianyuan thought for a while.
"Hunger marketing, huh?"
"Yes, it's hunger marketing, don't say that we can't keep up with the supply now, even if we can really keep up, we can't make zuò without restrictions, there are still restrictions, in this way, there will be more loyal customers cultivated, we have to let customers know that to buy our things here, even if it is a delay of some time, wait for some time, it is worth it." Zhang Tianyuan understands very well that this sale of art is different from others, not the more you sell, the better, the more it will seem insincere, and it will seem shoddy, so he has to control the time and quantity, and he is not afraid of losing some profits. As long as you can make the seal famous, everything will be easy to do in the future.
"Boss Zhang. How about I give you a Jianyì?" Old Yu sat there and thought about it, and then said.
"Oh, my big treasurer. If you have anything to say, just say it quickly, after all, I am a junior, and many things may not be thoughtful enough at all, you have to give me ideas. Zhang Tianyuan is the most shameless to ask, he knows that he has relied on plug-ins to get to this day, and there must be a lot of things he doesn't understand, so if someone is willing to help him, he can't ask for it, especially an expert like Lao Yu. Such an old shopkeeper, what he said will be a very big hint to him.
"Yes, I don't think there's anything wrong with hunger marketing, but it's better to just limit the number of high-end stamps, for example, there can only be four per day for more than 10,000 yuan, and for those less than 10,000 yuan, you can ignore the number. ”
You continue. ”
"I mean, we can let Miss Gao specialize in making those high-grade seals, and the processing fee will be more. And the rest, you can ask some other carving masters to make zuò, the general carving master can do, in fact, the art of carving has not been completely eliminated. As far as I know, there are still many people in Gao's village who have mastered this skill, and we can take a piece-rate wage. How much each carved thing sells is then sent to them. In this case, you will definitely be able to recruit a lot of people. We're not going to lose yet. "The old shopkeeper built yì road.
Zhang Tianyuan thought about it, like those relatively cheap bloodstones, there is no need to let Gao Qianqian carve, on the one hand, it wastes her craftsmanship, on the other hand, she doesn't have so much energy, so instead of leaving all the things to her to complete, it is better to simply change her thinking and recruit more craftsmen, just like carving, that thing is also something that some people like to buy cheap.
"But if you do this, aren't you afraid of smashing our brand?" asked Gao Qianqian worriedly.
"No, what is a contrast to show good, you see those girls who are beautiful and have a good figure, their favorite friends are fat and dinosaur-like girls, their purpose is to show their own point, if there is no comparison, it is not so obvious!" Zhang Tianyuan said with a smile: " In the future, you will be the senior engraving master of our entire imperial capital area, and you can accept orders from any store, but it is limited to four pieces a day, rest assured, because these four pieces are orders of more than 10,000 yuan, so you can get at least 1,000 yuan per order, even if there are only four orders, your income will reach 4,000 yuan a day, that is more than 100,000 yuan a month, and millions a year, and in this way, you can actually ensure that you have orders every day, and you can also have enough rest time, otherwise, if you are asked to do even a few hundred yuan of orders, you will not only be busy, but also your income will be reduced。 ”
This can be regarded as a bitter explanation, just to make Gao Qianqian understand that even if there are more people, she will not lose her status and job, but will earn more.
"I understand, this is the reason for elite propaganda with those who sell houses, for example, high-end communities, obviously the price is very high, but more people will buy, because now there are more rich people, what they are pursuing may not be the amount of money, but the pursuit of the living environment. The same is true for those who engrave seals, many people do not use them for engraving, purely to show their identity and status, if they engrave seals the same as those who only have a few thousand yuan and hundreds of dollars, will they still be happy? Obviously not. You think I'm right, Brother Zhang?"
"That's right, that's it, even those princesses in Dongguang are also graded, the good price is high, and the cheap price is low. Zhang Tianyuan smiled.
"Today's rich people are not afraid of spending money, but they are afraid of having nowhere to spend money, the more expensive something is, the more they like it, not the better the more they like it, it's too cheap so what grade can it be. Lao Yu shopkeeper also said: "I have seen a lot of these people, in fact, we are doing seal business, and the target may not necessarily be collectors, and now there are many vassal and elegant local tyrants, there is a good-looking private seal, and I cover it when I practice calligraphy on weekdays, and it feels different." ”
"Yes, this is just the beginning, in the future, when you become more famous, I will have more restrictions, such as spending more than 100,000 yuan to be eligible for you to carve seals. ”
"Wouldn't it be too ruthless, will anyone dare to come to us to engrave the seal at that time?" Gao Qianqian gasped.
"Have you ever seen someone who plays games and throws money into them? There are some people in any industry who don't care about money, they care about face and vanity, and that's what we want to use when we do business!" (To be continued......)