Chapter 153: E-sports
"When I learned about the esports industry, I realized that the industry is too chaotic. First of all, the status www.biquge.info of e-sports professional players is low, their hard work and dedication are not understood, and the pressure from parents, relatives, friends and society is too great. Ma Cong began to introduce the current situation of the esports circle.
"Management is chaotic, and there is no viable management model at all. There are very few professional teams, and most of them are improvised. The only few teams do not have a unified system, no unified management model, and some even deduct the salaries of their players. ”
"Profitability is low, and there is only one way to participate in competitions and win prizes. But there are only a handful of people who can stand at the top, and most professional players can't even fill their stomachs. ”
"Of course, there are also those who are particularly good at mixing and will do live broadcasts as commentators. A very few can also go to the game channel as a supporter. But these are very few, very few. ”
“……”
With Ma Cong's introduction one by one, Zhu Ziqing finally has a general understanding of the current e-sports circle. It can only be described in four words: miserable.
"I really didn't expect this to be the case. Zhu Ziqing smacked his tongue and said.
"I didn't expect that either. If it weren't for the StarCraft Pro League, I wouldn't have known that there was such a big gap in the market. Ma Cong said excitedly.
"Oh, do you have any ideas about this industry?" asked Zhu Ziqing.
"Yes, I wouldn't be sitting here today if I hadn't thought about it. Ma Cong nodded and said.
"If you have an idea, do it, what do you want me to do? You don't want me to do esports with you, do you? Say it in advance, our company is not interested in this right now, otherwise we wouldn't have packaged the right to compete in StarCraft to you. Zhu Ziqing blocked his words in advance.
"Don't rush to make a decision yet, let's listen to my plan and then talk about it?" Ma Cong was not discouraged at all.
"You say. Zhu Ziqing listened respectfully. He really wanted to hear what the richest man had to say.
After listening to Ma Cong's introduction to the world's e-sports circle, combined with the prosperity of the e-sports circle in the previous life, he can also understand that this is a blank, and the blank represents business opportunities. It's just that Skynet is now in a stage of rapid development, and the existing market has not even been developed, so how can it have the energy to open up new markets.
However, as an Internet company, especially if it also has many games, it is a lie to say that it has no idea about the e-sports circle. If Ma's plan works, he doesn't mind interfering. Even if it doesn't take the lion's lead, at least the right to speak still has to be fought for.
"I want to integrate the esports community and make the industry formal. Ma Cong began with such a sentence.
Zhu Ziqing didn't have any surprises about this, isn't this what Ma Cong said so much, isn't the ultimate goal. So he didn't speak, waiting for the following.
"Nowadays, people have gradually changed from the original rejection and aversion to the recognition of video games. Especially after the post-70s and post-80s generations gradually entered the society and had social status and the right to speak, this situation was reversed. This is the foundation for the growth and growth of esports......"
"And now the esports industry is still a blank, or more suitable for the initial stage, and no one has yet discovered the huge potential of this industry. And that's our chance, a huge cake is waiting for us to eat......"
"Now it's the economy and society, and economic interests are the most important. Only when the issue of interests is solved can other considerations be considered. So my plan is to build an ecosystem in the e-economy to ensure that the professional circle is profitable......"
"First of all, the interests of the players, the game depends on them to play, so their interests must be guaranteed. We have to consider not only their financial interests when they are professional players, but also their interests when they retire......"
"The prime age for professional esports players is to be in their sixteens or early twenties. After this age, all the physical indicators start to decline, and I can no longer play.
But this age is the age of studying, and they don't have time to study when they go to play. When you retire and pass the age of studying, it is difficult to find a job without a degree. So we have to think long-term for them......"
Hearing this, Zhu Ziqing was really impressed by Ma Cong, he didn't expect the son of the richest man to think so far and so thoughtfully.
In fact, in the eyes of many people, there is a difference between an entrepreneur and a businessman. Businessmen are simply profit-seeking, and they tend to ignore long-term interests when they chase too much for immediate interests.
Entrepreneurs are building an ecosystem that takes into account all aspects. They benefit most people, and in the long run.
And only if you can get long-term benefits, you will devote yourself to this industry. Only when everyone is willing to pay for this industry can we become bigger and stronger.
So from this point, Zhu Ziqing can see that Ma Cong has really seriously considered it and wants to do a good job and make this industry bigger, rather than just making a fortune and leaving.
"I don't know how you are going to solve the problem of the interests of the players?" asked Zhu Ziqing.
Actually, he has his own ideas, no, to be precise, he knows how to do it. After all, he had experience in his previous life, but now he wanted to hear about Ma Cong's plan first.
"I'm going to start with that. First of all, start with the event, you gave you good advice last time. I'm going to hold a few more competitions, such as the Spring, Summer, Finals, and Stars and so on. Professional players only get money when they have a game. ”
"Then I'm going to set up a live streaming website, so they can do live broadcasts and be commentators when they don't have games. With their popularity on the field, it should be easy to succeed. If it doesn't work, we can teach them how to do the commentary......"
"I've learned that there are some professional players who are opening online stores now, and some of them are doing well. It's also a good way out, and we can also help professional players open an online store or something. If you really don't want to do a commentary to open an online store, we can also help them open a physical store to do a small business, Internet cafes, dry cleaners, chain convenience stores, etc., all good......"
"In short, there are many other ways to make money, and if you are famous in competitions, you can also endorse and make money......
Zhu Ziqing nodded secretly, these plans were all verified and feasible in his previous life. It seems that Ma Cong has really put a lot of effort into it.
"It's not enough to ensure the interests of the players, but also to ensure that the professional managers are profitable. Unorganized professional players are a mess, and we can't manage them at all, so we need the help of professional managers or teams. ”
"Professional managers and teams are responsible for putting the pros together as a team. However, if this team wants to qualify, it must be reviewed by us and meet our standards before it can participate in the competition...... At that time, we just need to set the rules and then manage the professional managers. ”
"There is another advantage of this, we have a unified management standard, professional managers will not dare to come nonsense, and the treatment of players will be guaranteed...... It can prevent the deduction of arrears of wages to a limited extent. ”
"But those professional managers are not philanthropists, and if you want them to be obedient, you have to make them money. There are also many ways for them to make money, and they can get money when they form a team to play games. Get the ranking to earn more, and then all kinds of sponsorship fees, advertising fees, commercial performances, contestant live broadcast commissions, etc., ......"
"What we want to do is to form an industrial chain, so that everyone can make money, and the industry will naturally become bigger and stronger. Ma Cong concluded his speech with this sentence.
"Bang bang. Zhu Ziqing couldn't help but applaud: "Yes, that's great." ”
Before Ma Cong could smile, he listened to Zhu Ziqing's words, "But what does this have to do with me? ”
"Of course there is a relationship, a big relationship. Ma Cong's expression froze, and then he smiled bitterly.
"What do you mean by that?" Zhu Ziqing said.
"The e-sports profession is a derivative of the game, it is attached to the game, and without the game, I am talking about all this as duckweed in the air. Ma Cong explained.
"There are too many games in this world, and you are still worried that there are no games?" Zhu Ziqing said in surprise.
"There are a lot of games, but there are too few that are suitable for e-sports. First of all, online games are not good, and online games take too long. In a single-player game, it's not good if it's not confrontational, and if there's no confrontation, it's not enjoyable. Ma Cong continued:
"It's not good for games that aren't well-known, and if you don't have a famous game, no one will pay attention...... Counting over and over, there are only a few games suitable for e-sports now. StarCraft is one of the best games, and your mobile game The King of Fighters is a great fit. ”
"I see, then how do you want us to cooperate with you?" Zhu Ziqing didn't ask why he didn't go to other game companies.
It's not a boast, Perfect Games is already the largest game company in China, "Flood Wilderness" has seized 40% of the share of online games, and the stand-alone game market is even more prominent. Whoever wants to integrate the esports community can't do it alone without their company.
It's not that they have to, it's just that without their support, the difficulty would go from easy to hell. And the two already have the basis for cooperation, so it's no wonder that Ma Cong doesn't come to him. There is no need to ask such an obvious question.
"I don't need you to do anything concrete, I just need your support. Ma Cong said solemnly.
"It's as simple as that?" asked Zhu Ziqing with some disbelief.
Ma Cong said so much, and he actually asked for this. Many people who work with Skynet want to talk to him directly. Because they can't take advantage of talking to Lin Bao'er, Zhu Ziqing is not so strong, and they will earn more.
But it's a pity that Zhu Ziqing said that he really doesn't care about the company's affairs, and it's useless no matter who looks for him. Well, there are exceptions. For example, Tao Yingshuang Wei Zhixing them, and Ma Cong is barely one.
Ma Cong talked to him today, and he thought he was afraid of being exploited by Lin Baoer. How could I have thought that this person would make such a request after talking for a long time -- this is not called a request at all, this is to send money.
"It's as simple as that. Ma Cong nodded heavily.
"Then how are you going to distribute the benefits?" Zhu Ziqing asked the core question. (To be continued.) )