"Incredible, this is the most perfect phone I've ever seen! Yes, I used to think that the iPhone was already the best phone in the world! …… Until the Xphone came out, its perfect design, equipped with a very distinctive Android operating system, made everyone who tried it fascinated. It's bigger, thinner, and best of all, the Xphone supports 3G! This will make it a better mobile Internet experience. Alt Mossberg, a well-known tech blogger from AllThingsD, commented.

"Today, Richard Lin, CEO of Xmobile, unveiled the first smartphone with Android operating system, the Xphone, at 3GSM! Surprisingly, Xphone performed no less, and even surpassed the excellent performance and parameter indicators of the previous Apple release of the iPhone, which attracted widespread attention at the 3GSM conference, and many telecom operators and mobile phone manufacturers expressed great shock to the release of Xphone. ”

This is Ne York Times by David Pogue, who also lamented:

"She (the Xphone) is more gorgeous and elegant than the Iphone! With a larger screen, a more complete configuration, and support for 3G, perhaps, people have a new choice! ”

Engadget's Tim Stevens published an article saying, "The App Store for Xphone is impressive! It not only provides the most commonly used Google search, Yahoo mail, but also provides many of the most popular Internet applications including Facebook, Youtube, Titter, etc., which makes Richard lin have been emphasizing that Xphone, as a new generation of smartphones, will open the mobile Internet era, which is very convincing! ”

CNET's Scott Stein also posted a blog overnight: "Xphone uses Qualcomm's new MSM7225A chip, Cortex A5 architecture, supports GSM and CDMA networks, HVGA display support, VGA video decoding, integrated GPS location services and other services...... , and the exquisite metal frame, cool aluminum alloy shell also prove its innovative ...... in industrial design, Xphone and Iphone, who is the best mobile phone at present? It's still a matter of debate, but what I can tell you for sure is that the Xphone is absolutely cool! ”

"XPhone is really, really good! I tried it out for myself and it felt great, with the best screen I've ever seen, and the big 4.5-inch screen performed amazingly. With an excellent software system, it is very easy to detect the fast and smooth operation. At the same time, compared to the iPhone, the Xphone network is faster, lighter and thinner, and there is no doubt that it is very much worth looking forward to! —USA Today by Edard C. Baig.

"If you want to know how good it really is, then just hold it", you can feel, "you have to do it, you have to try to play with it". It's like the work of a watch craftsman, and you can feel the fit of the micron-sized parts! Beautiful, sophisticated, sophisticated, that's how I describe the Xphone. —— Daringfireball by John Gruber。

…………

With the release of Xphone, this year's 3GSM conference has become extremely lively!

Even Lin Feng didn't expect that it would set off such a big upsurge and discussion in the industry.

I have to admit that Apple's long-standing success has brought too much pressure to the industry due to the release of the iPhone.

Everyone somewhat overestimated the threat of the iPhone (not too much, of course, from a future point of view), and thus became very interested in the appearance of the Android-based Xphone.

People need an iPhone competitor!

You know, as far as the so-called smartphones are concerned, the hardware is not a big problem, as long as Apple starts, after everyone understands the direction, they will soon be able to piece together similar products, nothing more than large screens, better baseband chips, and so on......

But the operating system is very troublesome, and the research and development of a new system requires a lot of time and money, and now Lin Feng has licensed Android free and open source license.

In other words, as long as Xphone succeeds in the market, it means that Android is enough to compete with IOS from the perspective of practical application, then other mobile phone manufacturers will be more active in developing smartphones based on the Android system.

Among them, Samsung, one of the mobile phone giants, is the fastest responder, and the day after the release of the Xphone, Samsung announced that it will soon produce smartphones based on the Android system!

Obviously, at the Xmobile booth, after actually trying and experiencing Xphone, Samsung has keenly discovered that compared with the previous Symbian system, Android, a new smartphone operating system, is very likely to be the future development trend!

Telecom operators have also expressed great enthusiasm for Xphone.

The so-called hearing is better than seeing, no matter how fierce Lin Feng advocated before, Cool Wind is still a brand new company after all, and there is no historical accumulation and past achievements, and the operators actually do not have too strong confidence in the Xphone that has been rumored.

Andy didn't have the time to visit so many operators before, so there weren't many people who had actually seen the actual prototype of the Xphone.

This time, Lin Feng officially launched the Xphone product at the Mobile World Congress, and basically operators from all over the world were present, and they could even try the prototype in person, which covered and influenced a lot!

As soon as the product launch was over, key team members, including Lin Feng, began to contact many operators and began to negotiate specifically.

In order to quickly roll out the Xphone around the world, Lin Feng is relatively relaxed about the conditions for cooperation with operators.

Because the cost of Xphone is high, basically the pricing will not be low, which requires operators to subsidize users, which is what Lin Feng must insist on.

More users must be able to afford Xphones!

However, some other conditions, such as traffic subsidies, exclusive agency rights, after-sales service, etc., basically do not have too many requirements.

This is also a point that operators are very happy with.

Although it will take another 4 months for the Xphone to be officially put on sale, cooperation negotiations, signing, and operator customization requirements all need to be completed in advance, so it is already a tight time to start working in this area now.

From February 12th to February 13th, Lin Feng and his team were negotiating cooperation with operators in different countries.

On the evening of February 13, Xmobile held a press conference again, at which the signing ceremony of cooperation between Xmobile and 10 operators was held.

Xmobile has signed contracts with China Mobile, China Unicom, T-Mobile USA (the third largest operator in the United States), Vodafone (the world's largest mobile operator), Orange (the largest mobile operator in the United Kingdom and France), KDDI (Japan's largest 3G operator), Telefonica (Telefónica), SingTel (Singapore Telecom), and Bharti Ten telecom operators, including Airtel (Bharti Telecom, India's largest mobile operator) and SK Telecom (Korea), have signed cooperation agreements.

Xmobile will sell Xphones through these first 10 global carrier partner channels.

The carrier channel is one of the most important channels for mobile phone sales.

Not only because operators have their own large number of stores, outlets, and partner distribution channels in various countries, but more importantly, the contract machine subsidies provided by operators can allow more users to get it faster without being affected by the high price of **phone.

This is just the first batch, and it is believed that more telecom operators will establish partnerships with Xmobile in the future.

You must know that in Lin Feng's previous life, when Apple was at its most, there were more than 400 global operator partners.

…………

"Andy, you and Tom (Tom. Moss, Director of Business Development for Coolwind Europe and the United States) continues to negotiate with operators to establish cooperation with more operators. ”

Andy Rubin nodded, although he is a technical background, but he is also very good at business, Xphone has always maintained exposure in the American media, and his connections and business play a big role.

"Unless there are some very demanding requirements, such as requiring changes to the functions and settings of our Xphone, the rest of the conditions are easy to negotiate. Of course, the highest possible contract subsidy is also the bottom line we insist on. ”

Lin Feng attaches great importance to the subsidy of operators.

At present, the price announced by the iPhone is $499 for the 4GB version and $599 for the 8GB version, with an exclusive cooperation, which is still the contract price after the subsidy, not the bare metal price.

So for the Xphone, pricing is also a very critical link, which involves whether it can compete with the iphone from the beginning and whether it can open the gap......

At the same time, you also need to consider the positioning of the brand itself.

There is no doubt that the Xphone must take the positioning of a high-end machine, which is determined by the cost of manufacturing, and it is also the only option at this point in time.

Perhaps when the Xphone2 or Xphone3 is released in the future, we can start to differentiate the brand, and then launch models positioned in the high-end, mid-range, and low-end sub-brands respectively.

But at the beginning, it must be the brand image and positioning of high-end machines to enter the market, and compete with the IPhone.

In the previous life, the iPhone had a global market share of 13%, but it accounted for 83% of the profits, which is terrifying.

The high-end machine market is definitely not to be missed.

It's just that Apple's own brand intangible value is already very high, and Xphone, as a product launched by a new company, is very critical if it wants to perform well in the high-end market.

In addition to the quality of the product itself, the operation and management of a great brand is also a university question.

The reason why Lin Feng did not start the Cool Wind alone, but used the Fengxing Group to invest in Xmobile, and also pulled in Google financing, is also to use these two large company brands to escort Xphone.

Even he himself reversed the low-key style of the previous dream dragon and the popular era.

Recently, whether it is at the Davos Forum, or in Silicon Valley, Shenzhen, Beijing and other places in China, Lin Feng has frequently appeared, giving speeches, attending press conferences and giving interviews, and he is also thinking about tying his own personal brand to Xphone in the world.

This is called "CEO Marketing".

CEO marketing is actually a relatively fast and effective way of brand marketing.

On the basis of shaping the personal brand of entrepreneurs, establish one-to-one associations between entrepreneurs, enterprises and brands, so as to deepen and optimize the public's awareness of enterprises and brands.

It can be said that the personal brand of entrepreneurs is the perceptual embodiment of corporate image and brand image, and the shaping of personal brand not only meets the needs of personal career, but also spreads your personality image appropriately, and forms a joint force with corporate image and brand image to strive for public recognition and understanding.

A manager's outlook on life, world view, values, talent outlook, work outlook, academic outlook and innovation outlook and other ideological parts reflect his connotation and cultivation, focusing on his own "inner show".

Just like Intel's CEO Andy Grove, who believed that "only paranoia can survive", under his leadership, Intel was indomitable and single-handed, establishing an indisputable position in the field of microprocessors, and Grove became synonymous with "paranoia" in the industry.

In addition, even the grooming, etiquette and clothing, office environment, personal space style, signature, car, office supplies, business cards, etc., also reflect the appearance and style of the entrepreneur, which is impressive.

For example, Steve. Jobs's personal style was a black high-collar sweater, Xiao Za's style was a hoodie, and Lin Feng often wore a dark blue casual suit (yuppie style).

In addition to the image, in fact, an excellent CEO marketing is a complete set of systems, including personal brand positioning, value proposition, label, sense of mission, media communication means and many other links.

Or take Steve Jobs as an example:

Personal brand positioning: a lifetime of focus on the ultimate scientific and technological innovation integrated into aesthetics

Value proposition: technology, humanities, and art are integrated into the product

Personal brand label: dedication to aesthetics, adherence to beliefs, and innovative spirit

Core Expertise: Founding Apple and building it into a world-class company

Personal mission: to change the world

Personal Communication: A unique personal presentation style

Media Communication: Good at using press conferences and media interviews to increase visibility

It is all this that is constantly deepening the outside world's perception of Jobs, so that his brand characteristics are also associated with Apple's products, and when people think of Apple's products, they will think of labels such as extreme, aesthetics, innovation, etc.

Under the popular board of directors, there is now a special brand communication group, which was formed by some people from the secretary group of the board of directors and the company's administration department in order to formulate the company's corporate culture, and later began to package Lin Feng's personal image under the leadership of Tian Zhengning.

But now in the face of branding and marketing around the world, this department is weak.

After Lin Feng plans to go back, he will allocate a large amount of special budget to hire the top international public relations and marketing companies to rebuild and establish a continuous brand marketing system for him.

Just take advantage of the launch of Xphone this time to do a large-scale marketing promotion on a global scale!

"Lao Wang, a man, Dr. Zhou, you need to work hard, you still need to continue to communicate with Qualcomm's Jacobs, LG's Yu Nanjun these suppliers, to ensure our parts production capacity as much as possible, I don't want the Xphone to go on the market, there will be a shortage of supply."

When Xiaomi was first launched at that time, because of the lack of production capacity, although it was still fooled in the name of "hunger marketing", it actually caused a very bad reputation among users.

The matter of "not grabbing" seems to be a point that can be hyped up for the company's product brand, but in fact, it has lost a large number of potential users' purchase demand in the first place.

Whether it is Xphone or Xiaomi, it has not reached the brand loyalty like Apple's Iphone, which allows users to willingly hold coins for purchase!

The fastest and largest range of all target users is what a company with ambitious goals needs to do when the product is launched!

can be "grabbed", just like the iPhone is listed, there are countless users who set up tents overnight and queue up.

But as it turns out, it must be able to grab it in the end!

Only when the effort is rewarded can the user feel satisfied.

"Boss, there is still one day left in the communication exhibition, and there are still many partners who want to have the opportunity to meet and communicate with you......", Andy said a little puzzled, he heard that Lin Feng seemed to be ready to leave, otherwise why would he call them for a meeting overnight to arrange follow-up matters.

Lin Feng said with a smile: "The main purpose of my visit this time is to carry out the Xphone press conference, and the follow-up work, I believe you will do it!" As for me, I will fly back to the Chinese capital overnight tonight, because tomorrow is my son's first birthday! ”

Yes, tomorrow is February 14th, another Valentine's Day has arrived, and Lin Dandan is 1 year old before he knows it.

"OK, you're such a good husband and father." Andy shrugged his shoulders and smiled.

…………

Lin Feng flew back to the capital overnight to celebrate his son's first birthday.

The news about the Xphone launch from the 3GSM conference has already started to generate heated discussions in major tech media around the world.

From the frequent voice at the Davos forum, to the release of Android at the beginning of this month, to the formation of the Global Open Alliance with Google, and then to the release of the Xphone ......, the boom of smart phones and mobile Internet set off by this forest wind step by step has intensified and become one of the hottest topics in the global technology industry in 2008!

No one would have thought that a new era that will spread all over the world and will profoundly affect the Internet, communications, social economy, life and other aspects in the next decade or even beyond, is slowly kicking off!

Ten years later, people look back.

It was discovered that it was the release of the Iphone, as well as the-for-tat confrontation of the Xphone, that the innovation and competition between the two technology and Internet giants, Apple and Fengxing, opened this new era!

Mobile Internet era!