Located in the heart of London, Roswell Tower is a 150-metre-tall supertall building with 33 floors. The clear geographical location of the www.biquge.info of the pen "Fun" Pavilion makes it impossible for the rent price here to be low, and Alice's behavior of closing nearly one-sixth of its total housing in one fell swoop is a rare feat for many years. Therefore, it is reasonable that the general manager of the property company is personally responsible for the reception.

"What Ms. Wang is interested in buying is the 25th to 30th floors of the building. Brandon, the manager, invited the four landlords to the twenty-fifth floor, the elevator door opened, and there was silence in the office hallway: "Since she learned that the companies on these five floors are planning to relocate in the near future, she contacted me a few months ago and must keep them." ”

"Yes, you have to keep it, renting five floors in a row is not such an easy opportunity to find. ”

The manager invited the door, the tenant looked at the house, and Li Zeju walked briskly towards the largest empty office, and the large glass was full of the bustling scene of the London city.

Then it's time for the tour. There are many companies stationed in the five-story office building, so even if there is a coincidental collective relocation, it is unlikely to be a short cycle. With five floors and dozens of offices, both large and small, the property staff has already cleaned up the environment and left a lot of furniture that has not been moved to be used, which can leave a lot of money for the new tenants.

"All five floors are ours, so we have the flexibility to choose where to work. Browsing through the offices, Alice said: "Unless we want to buy a ready-made pharmaceutical factory directly and start selling ready-made products, in the short term, our umbrella company will not need much office space." So I'd suggest that it's a good idea to give them half of the thirtieth floor. ”

The single-storey area of the Roswell Building is not small, and the half-story can accommodate hundreds of employees, and the pharmaceutical company is not a labor-intensive industry, and the allocation of hundreds of employees obviously means a considerable turnover. It is indeed enough, and the three fathers and sons of the Li family have no opinions.

"So most of the space can be reserved for the chain real estate company you just mentioned. Strolling through an extraordinarily spacious office and looking out the window at the bustling city of London, Li Ka-shing said: "Tell me about your idea, Alice, you just had a preliminary discussion with me on the phone. If you really want to make a move, it won't be a small move, right?"

The larger the scale of the business, the less likely it is to be a temporary idea, even if Alice knows the whole development process, but the specific operation links are still not careless.

Alice's attention is very simple, that is, to pull Li Ka-shing, who is experienced in the real estate industry, to "Wanda Plaza", but the other party is a top shrewd businessman, where can be fascinated by a casual flicker. Therefore, from the early telephone conversation, to the step-by-step pursuit of victory, and finally Li Ka-shing will agree to let the topic continue, such a process can be completely accumulated slowly on weekdays.

"The start was very simple, just buy land and build a house, just like you did in Hong Kong. ”

Alice recalled the business model of related industries, and said thoughtfully: "The supply of real estate in the UK has been in short supply for a long time, the country's per capita land ownership is small, the state has cumbersome land control procedures, the population is in a growth trend, and the new land resources available for development are also limited. Therefore, it is foreseeable that in the next 10 to 20 years, UK house prices will only get higher and higher, and there will not be much downturn. ”

"Under this premise, many people will of course invest in real estate, and what they want is appreciation. And anyone with a discerning eye knows that office buildings are the most profitable projects for themselves. I built a house, sent a property company, and then sat and collected rent every day, and sold the whole building when I was short of money, which was flexible and free, and it was all a cash-out method. ”

However, there is one of the most obvious drawbacks of this type of conventional approach. "That is, while each office building is a finely crafted gem, the companies behind them are often inconspicuous." Just like Mr. Li, although you have built office buildings in Hong Kong and Guangzhou, unless you are very concerned about this industry, who can know that such and such a community is the right for such and such a company?"

Business meetings are often so interesting, some people will choose to go straight to the work, but between these four people on the scene, they always like to start in a small talk method. Li Ka-shing could also guess what Alice would talk about next, but he was still happy to cooperate with her and smiled: "So, you plan to go to a chain real estate company?"

"That's right," Alice nodded, "After all, for most people, an office building is just a simple office location, and a landmark building doesn't need much." But let's think about it again, although you can find convenience stores everywhere in the world, if you had to choose between a Sofia market and a Walmart that is open all over the world, which one would you prefer to go to?"

A very interesting question, as Li Zekai said happily: "Supermarket chains of Wal-Mart's level have become regional landmarks in their own right." Father, when many Americans take the intercity highway, they mark it by which supermarket they pass by. ”

"It's not just about building an office building, it's about using the commercial real estate itself as a brand and a business card. Li Ka-shing stood in place with his hands behind his back, looked out the window at the urban area and muttered: "Then even if it is the same office building with the same shape, if we can really chain it to a certain extent, it will be equivalent to a landmark building." ”

This series of concepts itself is very simple, and in this age, who doesn't understand what chain means? But there will always be one of the biggest problems in this model, that is, when entrepreneurs have the "first", how to operate the second one at the same cost, and maintain the income to support the third one?

"Fast food restaurants are the easiest to chain because no one can refuse the need for food. He continued: "The same is true of supermarkets, where people in every residential area need some fixed place to shop. Then, fast food chains, and supermarket chains, the difficulty of developing these two industries is also increasing. ”

"So, if we want to make a commercial property chain work," is the real challenge, Alice takes over the conversation aptly to provide an argument for the idea she has stolen from later generations: "Then we can't just pick up land and build buildings, but we have to make our office chain itself capable of attracting customers." ”

"Let the office building attract customers...... Li Zekai took over with a smile again: "Listening to your description, it feels like a shopping mall soliciting customers." ”

"That's right, it's to make it take the initiative to attract customers!" Alice continued without thinking about it: "It's not in the existing commercial center, but in the sub-center or new development area of a city, one-stop to meet the needs of customers for eating, drinking, entertainment, business and leisure, etc., integrating the multiple needs of shopping, eating and leisure in business office buildings and shopping malls." In one sentence, it is...... Wherever we settle down, we will gradually take the initiative to form a prosperous area!"

XX Square is the center of the city.

Alice didn't directly bring out that classic quote, but considering that the colleague in China should be about to make a move, if she doesn't work hard at this time, she won't be able to plagiarize herself in the future~

"One-stop, this adjective is a good use!" Li Ka-shing is also an elderly success, of course, he will not be provoked by Alice's simple three or two sentences: "Your whole idea is indeed very novel, choose the sub-center of the city and the new development zone, to be a witness and pioneer of a new round of prosperity, good! very good!"

"So this comes to the question of a development step, and I simply divide it into three stages: front, middle and back. ”

Alice kept saying that considering the problem of experience and human resources, she really needed the great assistance of Cheung Kong Group in the development of this big project. Otherwise, although it cannot be said that it cannot be developed, it will definitely not be able to develop in terms of speed.

"In the early stages, we acquired these cheap land in the city center, and then signed contracts with international brand anchors before the construction began. Think about it, when our project just started construction, we can put out an advertisement that so-and-so flagship store will be settled, how much help can that bring to our later steps?"

It makes sense, but you also have to be able to move those big international names. But in this regard, as long as Alice herself and Changjiang Group Double Insurance are business cards, are you still afraid that those Chanel Prada or something will not give face? . Li Zekai smiled so happily that he almost dropped his glasses on the ground.

"In the medium term, we need to choose a long-term strategic partner as the construction unit, and we must be able to ensure the annual construction volume. At this time, new office buildings can also be leased and sold, including 'commercial shopping malls' that are specifically designed to attract foot traffic. In other words, we can earn back our first money. ”

So far, it hasn't gone far from the ordinary real estate category, but it has already made investors satisfied, so it's no wonder that the audience will laugh even more when Alice finally talks about the later stages.

"In the later stage, we can add department stores and cinemas, invest in high-end hotels, and establish cooperative relations with a number of world-class hotel management groups such as Accor, Starwood, Hilton, and Hyatt by adopting the method of 'self-owned property and entrusted operation'. In this way, business office, shopping and entertainment, accommodation and catering, our chain real estate will naturally blossom all over the world, becoming a unique super landmark one after another~" (To be continued.) )