Fruit, four-star, and high-tube patent reserves are abundant, and it is easy to set up patent barriers to restrict mortal mobile phones from going to the world.

Wang Fan has no other way but to avoid it as much as possible and find an alternative solution.

Without sufficient patent reserves, you simply can't get out.

If he can't obtain a patent through the acquisition of a company like Black Rose, Wang Fan can only develop in China and grab the market share of fruits and four-stars.

But this is difficult, not only requires mortal mobile phones to be strong, at least stronger than fruits and four-star, but also to have a perfect marketing plan.

Without good marketing, god-like products don't sell well. Just look at the development of Meizu in the past few years.

Mobile phones do very well, but basically do not market, what is the result?

Completely surpassed by other manufacturers, although the product is far worse than Meizu, but the sales are much higher.

To be strong, it is not enough to surpass each other in terms of CPU and photography alone.

It is necessary to add a few more black technologies that users care about, a few doses of fierce materials, and a few more selling points.

Breakthroughs in areas that some consumers need, but fruits and four-star can't do. In this way, we can enhance our competitiveness and take advantage of the tiger's mouth!

As for marketing, Wang Fan is really not good at it, and he must find a talent who is good at this aspect to turn on the mortal mobile phone in an instant.

In recent years, the mobile phone market has been extremely hot, and the most successful marketing is undoubtedly rice.

But hunger marketing, panic buying is obviously not working. Even Warwick is playing this set, what future is there?

Who else has succeeded in brand marketing?

Wang Fan thought about it for a long time, and finally remembered one, which was ignored by him.

Banana!

That's right, bananas!

Can sell the thousand-yuan machine to 4000, and it sells very well, do you say the marketing level is high?

It's nothing short of a miracle!

Wang Fan calmed down the excitement in his heart and calculated them one by one:

There is no urgency in the patent issue, and there is no money to buy black roses and the like, so you can only take your time.

As for the selling point of black technology, it needs to start with users, and demand can generate consumption.

Otherwise, what's the use of making a bullish black technology, but consumers are not interested in it and won't buy it at all?

Flaunt yourself as technologically advanced, or flaunt your low IQ?

Only by starting from the user and understanding the real needs of the user can it be a valuable breakthrough.

Even if there is a good idea, in the end, it must be analyzed from the user's standpoint, whether the user needs it, whether it is valuable, and then decide whether to do it.

Marketing problems can start with bananas, as long as you find out the core person, no matter who he is.

Dead friends don't die in the poor way, anyway, bananas are in a recession now, and they directly spend money to dig people, as many as they want.

Wang Fan called Su Xueyan over and told the other party what he thought.

Su Xueyan thought a little and immediately made arrangements:

1. Establish a patent department to be responsible for evaluation, acquisition of patents, and research and development.

Second, the marketing department investigates and analyzes the marketing methods of bananas, and the human resources department investigates the core people, personalities, current incomes, etc., and the importance is at the first level.

3. The marketing department makes a questionnaire on mobile phone user preferences, launches a questionnaire through the mortal forum, and then analyzes the user's needs by the marketing department to find a breakthrough.

Fourth, the human resources department to recruit relevant talents in the mobile phone industry.

Wang Fan watched Su Xueyan leave with satisfaction, with her, he could indeed save a lot of trouble.

At this stage, Wang Fan has to do something else in addition to CPU.

Patents are a double-edged sword, and the three giants have broken off their path to globalization with patents, and he has to find some trouble for each other.

In the past, the patent accumulation was not as good as the three giants, but it is really difficult to say next, especially Wang Fan has a scientific and technological derivative system.

It is completely possible to base ourselves on the present and cut off the future!

This is undoubtedly the most advantageous way to fight back, thinking of this, Wang Fan couldn't help laughing.

Mortal mobile phones have just started, and they are not in a hurry to internationalize, and the three giants are helpless.

But the products of the three giants are all selling well in China, and once Wang Fan cuts off their patents and cuts off their future, it will be really fun.

If the other party insists on going its own way and continues to use it, Wang Fan can initiate a lawsuit, or even form a patent barrier to force the other party to make concessions and compromises.

Otherwise, they can only mobilize the crowd and find other ways, take many detours, and keep postponing the plan.

As long as you come here a few times, it will hurt your muscles and bones, and you will never recover!

You must know that every giant has competitors, and sometimes a step late may be the end of life and death.

For example, Four-Star and TSMC compete for CPU orders for fruits and high-barrels.

At the same point in time, whoever has more advanced technology and higher yield rate can strive for more than half or even all of the orders.

Otherwise, you will lose more than half, or even all of it. It's almost a winner-takes-all situation.

As a result, the strong have orders and funds, continue to invest in expansion, improve technology, and continue to develop, a virtuous circle.

The weak can only keep falling behind until they are eliminated.

Even if the strength is equal or even has a slight advantage, once the key node is cut off by Wang Fan, and then looking for other solutions, it is very likely that one step will be slow, one step will be slow, and there will be no place to turn over.

Therefore, the real patent war between the three giants and mortal technology is not necessarily a winner or a loser.

Sometimes it's not the number of patents that you look at, but the quality. And the timing!

Despite the long time it takes to apply for patents, the giant has been developing for a longer time.

Moreover, patent protection does not start after granting, but can obtain temporary protection after publication.

The normal publication period is 15 months from the filing date, but applicants can apply for early publication.

This only takes 3 months and temporary protection is obtained.

For the R&D cycle of one year or even several years at every turn, more than three months can be carried out.

However, it should not be announced too far in advance, especially for key technologies.

Once it is announced in advance, it will definitely be stolen by the other party, and it will become a wedding dress for others.

Therefore, the time must be grasped well, and it is best to announce it when the other party almost has an idea but no concrete results.

And the content should also be well controlled, not all patents or core technologies can be published, it is better to choose those less important, but essential key points!

This directly cuts off the other party's way forward and gives them a blow to the head!

But Wang Fan's purpose is not necessarily to completely kill a giant, but to force the other party to make concessions and compromises.

Patents for patents, cross-licensing, but this proportion, one to one, or one to ten, it all depends on who is more eager!

This is Wang Fan's road to patent reserves.

Wang Fan is not a person who talks on paper, and when he has a direction, he will naturally act immediately.

Wang Fan is still familiar with some areas of mobile phones, so he is ready to break through from here.

Now in the field of photography, in addition to the improvement of lens hardware and software tuning, there is only the lens combination.

Dual camera is undoubtedly the next breakthrough, compared with a single camera, whether it is light sensitivity or imaging, etc., there is a significant improvement, and there is a short-lived 3D effect.

In this regard, Huaxia's corporate action is still relatively early, and Huawei has launched a dual-camera mobile phone, and has carried out some research and development and accumulation.

Even Fruit and Four Stars are doing research on dual cameras, once Wang Fan uses the technology derivative system to cut off all the patented technologies in the entire dual camera field as much as possible.

Then whether it's fruit or four-star, he can't get around it, unless he doesn't use it!

But dual cameras are the next trend, and starting next year, it is likely to usher in a big explosion.

Fruit and four-star have no choice but to buy patents from Wang Fan, or exchange patents and cross-authorize. It's just that the proportion has to listen to Wang Fan......

Based on the present, cut off the future!

In this war without gunpowder, it is really difficult to say who will win or lose in the end!