Is chewing gum associated with love?

Not before. Pen "Fun" Pavilion www.biquge.info

But now, because of a small fresh advertisement, there is.

"Oh...... Boom ......"

"Love is Hard to Open in the Heart", an old song covered in the seventies and eighties.

In that very familiar melody, the young and beautiful customer Tang Yan walked into the convenience store and had a sweet and warm little story with the sunny and handsome clerk Hu Ji.

The familiar shopping scene can no longer be familiar, because of the warm picture, sweet situation, relaxed melody, and of course, the beauty of Tang Yan, the handsome of Hu Yan, and the classic advertising words, which bring people a different feeling.

A very warm advertisement, two strangers' mutual care, as well as a trace of affection, are very subtle, as if something gently stirs the young hearts of those who yearn for romance and yearn for love.

There are many people who have been touched in the heart.

"The propaganda is clear and concise, using a familiar scene in life - supermarket shopping. The message conveyed by the hero and heroine is also simple and clear, clear at a glance, and the audience can accept it well and have a deep impression......"

“…… The complete plot, the beautiful picture, and the theme of love have a good appeal. The youthful and beautiful heroes and heroines, and the hazy artistic conception of love, have greatly stimulated consumers' desire to imitate and use. ”

"The interlude is ingenious, with a melody that is familiar to the general public, and it is the best way to appeal to emotion......"

"Another classic advertisement, a new brand is about to be born, and it is likely to be implanted in the hearts of consumers with this advertisement......"

Professionals in the advertising industry are full of praise, asking which advertising agency is the best and whether there is a chance to poach the creative team.

The small advertising circle can't hide the big secret, not to mention that the prosperous world doesn't want to hide.

In less than a day, the "truth" surfaced - the production of Shengshi advertising, but the source of the creativity ...... Nima is the owner of that film and television company again.

If you don't shoot your film and television dramas well, what's going on in the advertising circle?

Fishing across the line, there is wood?

First there is Dove window chapter, then the iceberg orchard shakes, and now there is a Yake convenience store......

Three ads, three classic creatives, this goods don't miss?

Is it really good for you to do this?

How do we, like professional advertisers, face customers?

Today's customers, as soon as they open their mouths, Nima asks for the effect of these advertisements, is it to drive our valuable creative talents crazy!

What's even more annoying is that Ni Mei's money is not earned, why do you only cooperate with Shengshi?

Soon, the advertising company that was interested in cooperating with the cute people figured out the reason, and the Shengshi Auction advertisement was given priority to choose from the cute members, and the price given was also high.

Advertising companies located in Yanjing and Shancheng were the first to take action.

The official website of Mengren provides a large number of members, which realizes the possibility of advertising companies choosing suitable actors without leaving home, which is beneficial and harmless for advertising companies...... One or two hundred yuan is really a drizzle for the advertising expenses of large and medium-sized enterprises.

At a low price, select cute members to shoot advertisements, while making it convenient for themselves, you can also establish a good relationship with cute film and television;

More cute cooperative ads, can really improve the force!

The once declining Shengshi advertisement, since the cute people shot a few classic advertisements, the industry's fame has increased greatly.

With successful works, he has won many big customers. It is said that he is currently in contact with the 4A Advertising Association, and it is likely to be among the 4A advertising agencies this year!

As a result, the cute scouts found that brokerage membership suddenly became easier, and more and more advertising companies took the initiative to call and invite the members they liked to audition.

The launch of the advertisement of the domestic brand Yake chewing gum convenience store has also cast a stone in the "stable" chewing gum market, splashing layers of ripples.

The reason why it is stable is because the chewing gum market has been monopolized by the American Wrigley Company for a long time, and the so-called market competition is mostly the competition between its brands.

For example, Green Arrow and Yida, and Dada.

"After the advertisement is broadcast, how is the sales of the new products launched by Yake?"

"According to our survey, the current sales volume has increased slightly, and the market share has not changed much, which cannot pose a threat to the company's brands. ”

"Pay proper attention, this time Yake won in advertising. If that advertisement is replaced by our company's brand, the sales will definitely increase significantly. ”

Wrigley from the United States has monopolized the Chinese chewing gum market for a long time, and looks down on the domestic brand Yake that has just entered the chewing gum market.

However, Yake is still trying to grab the cake from the other party, and sparing no effort to advertise on a large scale.

TV, Internet, radio, newspapers, magazines, posters, street signs, vehicles, neon signs and other all-round advertising intensive coverage, such a large publicity campaign shocked many people in the industry.

It's crazy too!

In terms of chewing gum, a newly launched product, investing such a huge amount of advertising and publicity costs, are you not afraid of losses?

Yake is not afraid, because their strategy adopts Mai Xiaoyu's opinion, and the target is Valentine's Day on the 14th of next month, and the current advertisement is not only for chewing gum, but for the brand of Yake!

"Hey, your Yake!"

"It's your Yake. ”

With the overwhelming advertising, these two simple advertising words have become familiar, and the name Yake is also remembered by more and more consumers, and it is linked to love and confession in their hearts.

And the heroes and heroines of the advertisement, Hu Ge and Tang Yan, also became familiar with the advertisement, winning the titles of Yake Boy and Yake Girl.

Tokai Drama Academy.

Yuan Hong returned from the cafeteria, and when he returned to the dormitory, he yelled at Hu Ji: "It's time to eat!"

"Thank you, Lao Yuan. ”

Hu Ji closed the book and reached out for the lunch, Yuan Hong knocked off his hand: "This is mine, yours is inside." ”

As he spoke, he threw his backpack to Hu Ji.

Hu Ji was stunned and opened his backpack, which was full of Yake chewing gum, one box, two boxes, three boxes......

On each box of chewing gum, a variety of contact information is written. Or QQ, or email, or mobile phone number, well, there is also a sentence "your Yake".

Judging from Juanxiu's handwriting, it is definitely all girls.

The sequelae of Yake chewing gum advertising......

These days, Hu Ji receives this kind of gift from time to time, and in order to avoid embarrassment, he asks Yuan Hong to help him go back to the dormitory every day.

He and Yuan Hong are good friends, and their classmates have been full of love for more than a year.

The two slept opposite each other, and when they couldn't sleep at night, they stared at each other until they were sleepy.

Hu Hu was in trouble, and Yuan Hong stepped forward, but he found that they thought things too simply.

The relationship between the two has already spread among their classmates, and "Yuan Hong must be seen within three meters of Hu Hu, and Hu Hu must be seen within three meters of Yuan Hong" is the best proof.

I can't find Hu Ji, and it's the same if I find Yuan Hong.

So, when Yuan Hong returned from cooking, he would always bring many "surprises" to Hu Ji.

Hu Ji couldn't cry or laugh: "Old Yuan ......"

"Old fart Yuan, how old am I?" Yuan Hong muttered, and handed the lunch box to Hu Ji, "Eat it while it's hot, it's going to be cold in a while." ”

Hu Ji smiled, and while eating, Yuan Hong opened a box of chewing gum, chewed one, and sighed: "It's amazing." There is a senior in his junior year, and he participated in several hit TV series last year, and his popularity is not as high as the popularity brought by your advertisement. Anyway, when did you shoot it?"

"In November last year. I didn't go home one weekend, and I photographed it in Yanjing. ”

"Isn't it a local advertising agency? How did they find you?" said Yuan Hong, who was intrigued.

"Our company arranged it for me. ”

"Moe?"

"That's right. After I went, I learned that our boss is very talented in advertising. Previous advertisements for Dove Chocolate and Glacier Orchard, as well as this Yake, are his creations. ”

"Such a powerful ......" Yuan Hong chewed the free chewing gum and sighed, "I was worried that you would be deceived before." ”

"Our boss is very nice and very talkative. Hu Ji put down his chopsticks, "Why don't I find an opportunity to introduce you to him in the next year?"

"Thank you, Hu. Yuan Hong smiled and shook his head, "I decided to sign a contract with Yitang." ”

Yitang is a local film and television company in the East China Sea, and he once had the intention of signing a contract with Hu Ji, but he was cut off by Mai Xiaoyu during the assessment.

Hu Ji has some understanding of this company and has a good impression. Since Yuan Hong has made a decision, he can't say much, he can only wish everyone good results in different film and television companies.

"I thought we would be able to sign with a company after graduation. Hu Ji sighed.

"I want to, too. However, there are also advantages in different companies, and if there is a chance, they can squeak at each other. ”

Hu Ji remembered the postponed "Fairy Sword" in Mai Xiaoyu's mouth: "Our company may shoot a TV series this year......"

……

The bombardment of Yake chewing gum advertisements has not only changed Hu Yan's life, but also Tang Yan.

is different from Hu Yan's implicit confession of receiving Yake chewing gum, Tang Yan is facing a naked pursuit.

Night.

Central Academy of Drama.

Downstairs in the girls' dormitory where Tang Yan is located, someone sings love songs.

“…… You are the most beautiful in my eyes,

Every smile intoxicates me,

Your bad, your good,

The mouth you pursed when you lost your temper,

……”

On the ground, candles near the flower bed were arranged in the shape of hearts, and a handsome boy was holding a guitar and singing to himself.

"It's so romantic, and I don't know if anyone will pursue me like this in the future. ”

"You see how romantic people are, you never sang downstairs when you chased me. ”

"I think it's possible that it's a freshman in the acting department in the first year, like it's called Tang Yan or something. ”

"Who made a good life and shoot a good advertisement? I really can't imagine that it is just an advertisement, and the popularity is so high. ”

"Don't say it, the boy in that advertisement is so handsome, but unfortunately I don't know which school's ......"

In the whispering of the audience, the boy ended his affectionate singing, raised his head, and shouted at the dormitory where Tang Yan was: "Tang Yan, I love you!"

"Tsk, how about it, I'm not wrong!"

"Are all the boys blind? I think she's average-looking. ”

"I think so too. How could an advertising agency choose her?"

……

"Sugar Yan, I love you!"

The boy shouted three more times.

Tang Yan didn't come out, but the school security guard came.

"Classmate, do you know that it's dangerous for you to do this, what if it causes a fire?"

Amid the laughter of the onlookers, the boy was taken away by the security guards, along with the unburned candles in the place.

"Okay Yan'er, that guy was taken away by the security guards. "Tang Wenhui is back. She was in another dormitory just now, lying on the balcony watching a play.

Tang Yan let out a sigh.

"It's so naïve, I think that lighting a bunch of candles and singing a song can deceive our Yan'er. The short-haired girl pursed her lips and looked at the gifts on the table, her face full of envy, "Yan'er, you really don't want these things?"

Tang Yan shook her head: "I don't want it, you guys divide it." ”

The short-haired girl picked up a bottle of perfume and asked uncertainly, "This is Chanel No. 5, you really don't want it?"

"I gave it to you. ”

"Thank you!"

The short-haired girl happily accepted the perfume, and Tang Wenhui also came over to look through the gifts, and by the way, she chose what she liked.

"Yan'er, you're so lucky, that advertisement you shot can be seen everywhere now. When I took the subway today, I saw you on the billboard. ”

"Do you have acquaintances in an advertising agency, otherwise how would they find you?"

Tang Yan subconsciously replied, "The company arranged it for me." ”

Firm?

Tang Wenhui and the short-haired girl had a meal, and turned to Tang Yan with a glance at each other: "You signed a contract?"

"Don't you know, the cute man signed her. Shen Fei, who pushed the door in, said casually.

Tang Wenhui and the short-haired girl looked at Tang Yan strangely, and the atmosphere in the dormitory also became strange.

"I didn't mean to hide it from you......"

Tang Yan wanted to explain, but the short-haired girl didn't listen at all, and took the towel basin to the water room to wash; Tang Wenhui just smiled, grabbed her mobile phone and signaled that she was going to call, and left the dormitory.

"Sister Fei......" Tang Yan looked at Shen Fei embarrassedly, and the latter waved his hand disapprovingly: "It's okay, a woman's world is sometimes more dangerous than a man's world." ”

As he spoke, Shen Fei changed out of his coat and high heels and closed the door: "It just so happens that they are not here, I have something to ask you." ”

"What's the matter?"

"There is a boss who offers 200,000 yuan to let you accompany him for a week, and the price can be negotiated again, are you willing?"

Shen Fei went to a private party tonight. It was at this party that she overheard someone say that Yake advertising is a cute idea, and the male and female protagonists are cute artists.

During the chat, she said that the elegant girl Tang Yan was her roommate, but after the party, a boss found her and asked her to help pass the word.

Tang Yan was frightened and kept shaking her head: "I don't do it." ”

"If you don't do it, you won't do it, why are you so nervous, I'll help you reject him when you go back." ”

Shen Fei felt that Tang Yan was making a fuss, and kindly reminded her: "This kind of thing is very common in the entertainment industry, you can refuse this time, and it will inevitably happen again in the future." And there are some big bosses that you can't refuse, otherwise you won't be able to move an inch in the entertainment industry. ”

"Does the company care?"

"Ha, the company?" Shen Fei smiled playfully, "I think those rich and powerful financiers, investors, some film and television companies, and brokerage companies will even take the initiative to pimp, and you still expect the company to cover you?"

Shen Fei's words really scared Tang Yan, such a chaotic entertainment industry greatly exceeded her imagination.

Fortunately, Mai Xiaoyu's words sounded in her ears: "Not only will I not touch you in the slightest, but I will also protect you from being bullied." ”

It makes Tang Yan feel a lot more at ease.

Perhaps, signing a cute person is not particularly bad.

At least you won't be bullied, and the ads you picked for yourself work well.

This night, Tang Yan slept peacefully.

After getting up the next day, she first called Li Xue, thanked the company for taking over the Jacques advertisement for her, and finally asked Mai Xiaoyu.

"Sister Xue, what has Mr. Mai been busy with lately?"

"Mr. Mai has gone to visit the class!" (To be continued.) )