According to the analysis report on the book retail market at home and abroad released by Nielsen Books last year, the book retail market of China's physical bookstores has achieved positive growth of 1.4%!

This is also the first time in many years of negative growth, and the reasons for this are varied, but the results are good, proving that people's reading habits are still maintained. Pen "Fun" Pavilion www.biquge.info

There has always been no shortage of people who read and buy books in life, and no matter what way they are used, it is still profitable to sell books. In addition to traditional bookstores, the advent of the Internet era has also given rise to many new ways to sell books.

By micro. Bo, WeChat public account and other emerging media publicity and recommendation or talk shows on TV, book publishing and sales have a broader publicity channel!

The Internet provides more choices for people to buy and read books.

Lazy consumers can sit at home, make up their minds to buy books without leaving home, and wait for the delivery with a click of a mouse or mobile phone screen.

However, there are also some people who want to touch and flip through the book, which is not available on the Internet. In the bookstore, they can make some friends with similar interests and participate in some offline activities to expand their social reach.

Lin Han's signing meeting was called a large dating platform by his fans, many people chatted when they were bored standing here, everyone was a fan of Lin Han, and the forum, QQ group and even WeChat group were chatting enthusiastically!

Nowadays, many young people have endless topics on the Internet, but they can't find anything to talk about after meeting.

That night, CCTV evening news reported on the grand occasion of Lin Han's signing meeting, and gave a full 5 minutes to report, which can be said to be quite face-saving!

Lin Han watched the news here while eating, and he couldn't help but send a text message to Zhao Han, the vice president of the National Publishing House, to ask about the follow-up publicity.

But I haven't received a reply, it stands to reason that Zhao Han should always keep an eye on the sales of "The Matrix" today, "Why hasn't Zhao Han replied, I also want to ask him how many copies of "The Matrix" need to set a record." ”

"You don't have to contact Mr. Zhao, he went to the UK yesterday, I don't know if I can receive it." Chen Jiaxuan opened her mouth to explain, she just happened to know this situation.

Lin Han wondered, "What is he doing in the UK at this juncture?" ”

"Going to the English version of the "Matrix" press conference, Penguin Publishing Group originally wanted to invite you over, because they made it very grand, and it is said that they invited quite a few heavyweights. I asked you, but when you said you wanted to make a movie, I declined for you. ”

Penguin Publishing Group, the largest publisher in the UK, was very interested in the sales prospects of The Matrix, so they had a grand press conference, and Lin Han recalled it before saying, "I see, has the press conference started?" ”

Chen Jiaxuan looked at her watch, and she gave up the calculation of the time difference: "It is said that the press conference was held at three o'clock in the afternoon London time, what is the time difference between London and Yanjing?" ”

"It's daylight saving time in the UK, and the time difference is seven hours, and now we're at nine o'clock in the evening, which means it's only two o'clock there, and the press conference is still an hour away. I don't know if there is a TV station or website on the Internet for live broadcasting, so I will look for it later. ”

Lin Han was very curious about what a press conference could make, so he couldn't help but speed up his meal.

……

Penguin Publishing Group is the world's largest publisher, with sales channels around the world, selling in more than 40 countries, including the United Kingdom, the United States, Germany, France, Italy, Spain, Portugal, Canada, Australia, Romania, etc.

The English version of The Matrix is the group's main project this month, and they will highlight it in their existing sales network to boost its sales in the global book market.

In large cities and major bookstores in Europe and the United States, as well as bookstores at airports, "The Matrix" has been put on the shelves one after another, and the sales momentum is still very gratifying!

At the same time, Zhao Han is not only going to attend this press conference, he will also go to the Frankfurt Book Fair with the people of Penguin Publishing Group, and the two companies will jointly launch Lin Han's classic science fiction series!

Renmin University Publishing House provides the Chinese version of all Lin Han's books, and the other party provides the English version, so as to gain wider attention, and by the way, use Lin Han's reputation to see if the books of other writers can be promoted.

Lin Han's novels don't sell well in a single market, they are sold all over the world!

Today, "The Matrix" has sold nearly a million copies in Europe, and in addition to many economically developed countries, residents of some less affluent countries are also fans of Lin Han's books.

In the bookstore on both sides of Wenceslas Square in the center of Prague, Czech Republic, the English version of The Matrix is displayed in the window or in a prominent position in the store.

In particular, at the entrance of one of the largest local bookstores, the book was simply placed in the "top 10 bestseller list" area, and was specially marked in black and white under the novel: "The latest work of science fiction writer Lin Han".

In addition, the book is also placed in two different places downstairs of the bookstore, and the price is 299 Czech crowns, which is equivalent to about 80 yuan, which is not cheap!

It should be said that any books in European and American countries are not cheap, and textbooks are the most expensive, generally above 50 pounds, and there are also 70 or 80 pounds.

The retail price of "The Matrix" in the UK is 28 pounds, and there is a saying that is actually the best portrayal of this aspect, it is not the rich who can afford to buy Land Rover abroad, but the rich who can afford the book!

Foreign prints are very expensive, and the price is almost five times that of similar books in China.

Therefore, Lin Han's overseas royalty income is very gratifying, and selling one book is equivalent to selling five books in China, which is of course profitable!

Closer to home, when London local time came to 3 p.m., the English launch of "The Matrix" officially kicked off.

When Lin Han saw the introduction of these characters from the computer screen, he was surprised!

Zhao Han, Chinese ambassador to the UK, president of Penguin Publishing Group and deputy general manager of Renmin University Press, and Paul Richard, founder of the Oxford Brookes University Publishing Centre and internationally renowned publisher, resigned and delivered speeches.

Also present were Mike Arnold, a professor at the Department of Philosophy at the University of Cambridge, and Tolan Harrison, a French artificial intelligence researcher.

At the launch reception, there were even more stars, former British cabinet minister Johansen Attica, Keith Bennett, vice chairman of the British 48 group, Bloom Sparrowy, and the presidents of publishing companies in the United Kingdom, France and the United States.

As for China, the General Administration of Press and Publication, the People's Republic of China. Declare. The Ministry and the Chinese Embassy in the UK also attended the reception, and they regarded this novel as a topic of communication between China and the UK!

Even Lin Han has seen CCTV reporters, British BBC reporters, The Times, Xinhua News Agency and other world-famous media, maybe tomorrow this news will be a wave of popularity.

However, to his surprise, the official Weibo of "The Matrix" directly released photos of the scene and gave a detailed introduction to everyone, which is definitely a first-hand report from the front!

Even the Xinhua News Agency reporter did not report it, but the Matrix Micro. Bo has already gotten the news, this is probably provided by the People's Congress Publishing House, the simultaneous release of the English version can also attract some readers who follow the trend and promote the sales of the Chinese version!

Each of these names can be regarded as the elite of society, and even several popular writers also attended the press conference, which is simply amazing!

Although the night is late, it is micro. There is never a shortage of night owls on the blog, and there are not many people who pay attention to the official Weibo of the "Matrix", but there is no shortage of popular marketing accounts.

A marketing account called "Follow Me to See the UK" is usually keen on popularizing various foreign things, including but not limited to the UK, and has also gathered a lot of fans, but recently due to the lack of explosive points, the viscosity of fans has gradually declined.

After the company behind the marketing account saw the picture released by the official Weibo of the Matrix, it immediately sorted out the content of the picture, and then searched for relevant content on the local website in the UK, and made up a long micro article in a very short time. BEAU: "Let me tell you how hot the Matrix is in the UK!" The new book launch conference is forced to break through the sky! The Chinese ambassador to the UK, former British cabinet ministers and even members of the royal family, take stock of the celebrities present! ”

People who are slightly interested in foreign things or interested in the Matrix have clicked on this long micro. Bo, and then I was really attracted by this seemingly simple but hidden grand press conference.

"me, is the Matrix so good-looking? Why are so many people here, why didn't Lin Han go to London himself? ”

"It's amazing, except for Lin Han, it is estimated that there are few writers in China who can invite so many people!"

"Mr. Lin, take my knees! Please teach me to write a book, I am not greedy, it is enough to have one percent or one ten-thousandth of your money......"

"This is the most powerful writer, comparable to Aunt Rowling's treatment."

"Mr. Lin is our treasure in China, but it's a pity that Mr. Lin couldn't go to the scene."

"Why don't you do something similar when the Chinese version of the novel is released!"

"Have you forgotten, today Mr. Lin was holding a new book signing party in Yanjing, and the traffic was almost jammed, it's awesome!"

"This "Matrix" looks like it's going to explode abroad, does anyone bet on a few days to reach the top?"

"Bet on a hammer, maybe you can win the first place tonight, and Lin Han's science fiction will see if it can explode more thoroughly."

There are so many comments like this, and everyone knows that the English book launch of "The Matrix" is quite exciting, and they are looking forward to Lin Han's next book for a long time.

Will "The Matrix" really be liked by foreigners if it is so god-like?