A month flies, and the time comes to the first half of November.....

On this day, a lot of gossip suddenly broke out on the Internet, and there were strange things on the Weibo hot search list. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

[Kyoto City Railway Station received several reports! All of them claimed to have been deceived!]

[Welfare Lottery 500w Grand Prize Winner Exposed!]

[Shocked to see the eighty-first generation of Guiguzi! Now living in seclusion as a fortune teller!]

A man in Kyoto City was defrauded of 10,000 yuan!】

.........

All of a sudden, a lot of news that is usually rare to see has been exposed! On the hot search list on Weibo, as far as the eye can see, it is full of such news!

Many netizens are curious, what's going on today? Why did so much news suddenly break out.

"Damn, am I on a fake network today, why is it all messy things on Weibo. ”

"Did you have a convulsion on Weibo today?"

"I suddenly found that in life, there are many masters, and the descendants of Guiguzi have been exposed. ”

"Anyway, is the Kyoto City train station really messy now, so many people have been deceived?"

However...

When netizens clicked on it with curiosity, they found out that they had been deceived.

For example, the Weibo of many people being deceived at the train station in Kyoto City. The title is very eye-catching, and it makes people feel a little eager to go in when they see it.

Then when netizens clicked in, several pictures of beautiful women appeared in front of them.

And they also gave a text to these beauties:

"XX, a student at a university in Kyoto City, was defrauded of more than 1,000 yuan outside the train station, and important property such as mobile phones was also defrauded. ”

"XX, a white-collar worker of a company in Kyoto City, was defrauded of more than 1,000 yuan at the train station........"

There are several pictures of this kind in a row, and then the text of the pictures also clearly explains the property they were defrauded and so on.

For beautiful things, netizens generally do not reject them, especially a few beautiful and charming beauties, which can attract the curiosity of many wild wolves.

With curiosity about the follow-up events, netizens continued to flip down, and then .....

Nima suddenly pops up with a picture of a clapperboard!(This is the board that made a "click" sound when the shooting started.) And in the picture, several beautiful women stand next to the person holding the clapperboard, smiling at the camera.

Seeing this, some netizens have already felt some clues. Doesn't that seem right?

However, it wasn't until the later explanations of netizens that the truth was finally revealed.

Original text: "Everyone is surprised? In fact, none of these things are real, but stills from our crew." Haha, seeing this, do you have the urge to hit me? Then come, I'm waiting for you in "Mao Liar". ”

After reading it, netizens instantly felt bad, Nima, it turned out to be filming for a long time?

"If you have the ability to report the address, Lao Tzu will send blades to your crew!"

"Damn, this ad caught me off guard!"

"It's good, it's strong. Now the advertising can also be so fresh and refined. ”

"I want to say that this is indeed worthy of a gross deception, and it has deceived countless viewers before it was broadcast. ”

""Mao Liar", right, you wait for me!"

"Mao Liar? Isn't it the crew that was arrested in the police station for filming some time ago?"

"Uh... To be honest, now that I see their propaganda methods, I wonder if they went to the police station before was also fake. ”

"Awesome! upstairs the truth!"

In addition, several other hot search Weibo are also very lively. Netizens who found out that they had been deceived vented their dissatisfaction in the comments!

What lottery winners, the eighty-first generation descendants of Guiguzi, what heavy money to ask for children to be deceived, all of them are fake.

But it's not all fake, at least these characters exist in the script, but they don't exist in real life!

This hand is Han Qiu's idea for Liu Gang!

What is the core of "Mao Liar"?

One word!

In that case, let's make good use of this core and play a little scam for the audience in advance.

first find an Internet brush in advance, brush Weibo to become popular, and then use the curiosity of netizens to attract them to click in, so as to learn about "Mao Liar".

So why don't you just brush up on Weibo, which is about to be broadcast by "Mao Liar"?

At that time, Liu Gang also asked Han Qiu this question, but the answer given by Han Qiu was.

"Director Liu, under what circumstances do you think people will have a deep impression of a thing? Is it a bland and active acceptance, or a surprise of unexpected contrasts?"

"I'll give you a simple analogy, just a real-life example. The simplest thing is that you see a very beautiful back, walk up and pat the shoulder, only to find that the other party is a man, and his fingers are still picking his nostrils. Under such a gap, if you are not impressed, I will have your surname. ”

"Therefore, it is definitely better for us to give the audience a small surprise than to put it directly in front of the audience. Besides, isn't this "Mao Liar"? If you don't deceive you, how can you reflect the essence of this drama?"

Han Qiu gave this example, nothing more than thinking of the bridge in the movie "Tang Bohu Dots Autumn Fragrance" in his previous life, that scene can be called a spoof classic, and countless viewers who have watched it will not forget that "looking back and smiling".

.......

Modu TV.

Liu Gang chatted with Han Qiu: "Director Han, there are quite a lot of people responding on the Internet, but most of them are complaining that we are not authentic. ”

"Haha, that's normal. Han Qiu smiled maliciously: "We can do a title party this time, it's strange if they don't complain." ”

Han Qiu has seen too many title parties, and this time he can finally do it once, and his own title party is really reversing right and wrong, and it has nothing to do with the title at all.

Liu Gang nodded, "Then next?"

Next, Dragon TV and Yudu Satellite TV can start the promotion of the trailer, compared to these small means on the Internet, TV advertising is king. ”

"Also, the claireye video also has to play a trailer, and their web page and client push are also a good means of publicity, not even much worse than TV commercials. ”

"Okay, I got it. Liu Gang understood and said with a smile.

.......

Three days later, Modu Satellite TV and Yudu Satellite TV posted advertisements for "Mao Liar" in prime time.

"They are organized and disciplined thieves on the edge of the city......."

"They are highly intelligent artists, carefully calculating the plan of every step....."

"A thief looks down on a robber because he has no technical content, and a liar looks down on a thief because a thief has no artistic content." Everything, as long as it is taken to the extreme, is an art. ”

Accompanied by a few advertising words with a deep accent, in the exquisite picture, the leading actors and several liars have also staged a good show of their skills.

Xiaobao's outwitting.

Li Wei's technical means.

The thief of the East.

Tranquility's beauty trick and more!

Several people showed off their stunts, but just before everyone had to succeed, the camera instantly switched to the next person. The same is true for the next, before the audience can finish watching it, the camera has already jumped away.

In Han Qiu's words, what you can't get is always the best, and leaving a little suspense can arouse the audience's appetite even more.

"On December 1st, Dragon TV (Yudu Satellite TV), the evening solo theater, we will see you or leave!" Finally, a cover picture of "Mao Liar" flashed into the screen, and at this point, the advertisement ended.

At the same time, Claireye is also very righteous enough to push the trailer of "Mao Liar" to every user who has installed the clairvoyant client on their mobile phones.

With the multiple attacks on TV, mobile phones, and the Internet, the word "Mao Liar" is finally well known to the majority of audiences.

(Actually, it's true that the crew of "Mao Liar" was arrested.) 0.0, believe it or not?)