"Disney's reaction this time was strange. In Zhang Fan's office, Zhang Fan was discussing Disney with Eddie.

"Yes. Eddie nodded in response, "Under normal circumstances, if a big-budget movie fails, someone will always stand up and take responsibility." But this time, not only did the previous Narnia saga not react, but so did Rapunzel. This is not the reaction it should be. ”

"It always felt like Disney was planning something. Zhang Fan touched his chin, his intuition told him that Disney must have made some big moves, but he didn't know what he was doing secretly.

"I'll find a way to look inside Disney. As the president of the company, Eddie naturally wants to take the initiative to show himself in front of the boss at this time, and we can mobilize the media to attack Disney in this regard. ”

"Yes. Zhang Fan thought about it and nodded in agreement.

It's been three weeks since Pixar's biggest production of the year, Toy Story, was released at the same time as Disney's main play, Rapunzel. And the performance of these two movies during this period can be described as two heavens of ice and fire.

With a production cost of $170 million and post-production expenses of $260 million, Toy Story earned more than $110 million at the box office in its first week of release, becoming one of only two films that grossed more than $100 million in North America in the first week of its release.

Since then, the animated film has continued to perform strongly, and three weeks later it has grossed more than $300 million. looks like it's going to be a sensational super masterpiece again.

And the film wasn't just a box office hit. The results of its merchandise sales exploded with unprecedented power under the stimulation of the movie.

Many characters such as Buzz Lightyear in the movie have caused a violent response among fans. Many people recall their childhood memories and the toys they once owned. Therefore, in the movie theater, after the movie is played, many people do not choose to leave directly after leaving the screening room, but go to those merchandise stores to buy a lot of Toy Story merchandise. Of course, adults buy these goods in the name of buying them for their children.

As the name suggests, Toy Story is the story of a group of toys that have come to life. It is said to be for children, but in fact it is for adults. This kind of nostalgia and memories is something that no one has ever forgotten and cannot forget.

Fans are attracted by the movie, and when they relive their childhood memories with the money they pay for the ticket, they also have the idea of owning those toys that have long been abandoned. As a result, the merch sales of this film are very scary. Even taller than the previous Iron Man!

The world toy market is huge, and the profits generated every year are staggering. Don't underestimate these little toys, their income is much higher than that of Hollywood.

With the popularity of Toy Story, many peripheral shops selling souvenirs in the theater chain were almost crowded with movie fans. The shelves filled the shelves with all kinds of movie toys were swept away by movie fans. As a result, merch sellers who haven't seen for a long time have called film companies to ask for more merchandise offerings.

With the development of science and technology and the continuous expansion of manufacturing scale, more importantly, the number of jobs is decreasing due to the development of science and technology, and the salary has not increased all year round. The supply of all kinds of commercial goods is increasing wildly, but people's spending power is declining.

The supply in the surrounding stores is generally very abundant. Because the production volume of the manufacturer is very large. And with the continuous reduction of people's spending power, the number of fans who buy peripherals is also decreasing. As a result, the golden age of Hollywood, which was once extremely popular in the eighties and nineties, when the rush to buy merchandise due to the popularity of movies led to a lack of goods in stores and constant replenishment, is gone.

Jurassic Park is the best example of this. After the movie became popular, all kinds of toy dinosaurs in the surrounding stores were snatched by the audience. Forcing sellers to desperately call film companies to ask for restocking.

Now, after all these years, there is finally a movie that sells out merchandise that can make sellers laugh from ear to ear.

Fortunately, Zhang Fan had expected this, and he had forcibly signed agreements with toy manufacturers despite Pixar's internal concerns and opposition, requiring them to provide a large number of movie peripheral sales products. Most of these goods, which cost a lot of money, are sent to various sellers, and they are in Pixar's warehouse.

Many Pixar executives are puzzled by Zhang Fan's daring to spend tens of millions of dollars to order a large number of peripheral products before the movie is released. The norm in Hollywood is to buy a portion first and send it to the seller. After that, the follow-up order plan will be decided based on the box office and sales results.

After all, these goods come at a cost. And if the movie results are not good, the sales situation of peripheral products is not optimistic. A lot of products will be backlogged in the hands of film companies. These highly specific products are usually only sold when a movie is released. By the time the movie is over, these merchandise will quickly be forgotten. After that, they were either destroyed or sent back to the studio. But what does the film company want them to do, they can't always be sent to employees as Mid-Autumn Festival gifts, right?

Pixar's senior management wanted to persuade Zhang Fan not to order too many peripheral products at one time for cost control reasons. After all, if you can't sell it, you have to smash it in your own hands, and the money you give to the manufacturing factory will not be returned.

But none of them knew how strong Zhang Fan's confidence in this animated film was. It's also unclear how popular the characters in those movies will be.

The reason why Zhang Fan ordered so many peripheral products in advance was to provide sufficient supply in time when the movie was a big hit and the peripheral sales were hot.

And everything that followed proved that Zhang Fan's vision was extremely accurate. This movie is not only a box office hit, but even peripheral sales are equally hot. But there is no lack of peripheral goods, almost how much is missing.

After all, most of the fans who watch the movie just watch it once. The urge to buy something is also the one after watching the movie. If there aren't enough merchandise, many people won't go to the cinema again to buy song souvenirs. Zhang Fan's advance preparation brought huge profits to the peripheral sales of this movie!

Zhang Fan's magical performance conquered many of Pixar's top executives. Their success in Toy Story and Zhang Fan's prediction of subsequent merchandise sales shocked these executives. I would like to express my admiration for Zhang Fan's talent and incredible business acumen.

There is no shortage of places for these Pixar elites to go. Some film companies offer high prices to poach people. They just couldn't leave the company they had worked for for many years, so they chose to stay at Pixar for the time being. After all, Zhang Fan is just a newcomer to Hollywood. Many people are not very optimistic about him. Some people even think that Zhang Fan may be very good at making live-action movies, but animated films and live-action movies are not the same genre at all, and they may not be successful.

Therefore, Zhang Fan made an agreement with these Pixar executives. Once the animated feature film that you have created is a big success, no one can question your decision. Because Zhang Fan has succeeded in this field, and success is the cornerstone of everything. At least until he fails, he'll have the highest level of control over Pixar.

If Zhang Fan's plan for Toy Story fails, then Zhang Fan will agree to leave the company if he is willing to leave. And there will be no hindrance.

Many executives don't just want to leave, after all, you have the core secrets of the company, and if you can leave at will, it will definitely be a huge loss for the company. As a result, executives of each company sign agreements when they take office, stipulating that they will pay high liquidated damages in the event of voluntary resignation, and even stipulate how many years they will not be allowed to work in the industry.

In addition to being fired from the company, I want to leave safely and be able to continue in this business. Then it can only be the company that takes the initiative to release and release the previous contract restrictions.

The results of the restrictions are already in, Toy Story has won big, and the global box office is very likely to break the billion-dollar mark, and then challenge for the box office crown of the animated film occupied by the magical Frozen!

Although these two animated films are from Zhang Fan's name, they are completely different for Pixar. Toy Story is their own production, while Frozen is made by DreamWorks Animation Studios. Although the copyright, creativity and even the original soundtrack of the movie were given by Zhang Fan. But for the most part, the film is still a DreamWorks animation studio production. This made Pixar very unhappy.

Pixar, who has been holding his breath to regain the box office champion of animated films, fully accepted Zhang Fan after the success of Toy Story. In particular, Zhang Fan foresaw the hot sales of Toy Story peripheral products and made preparations in advance. Thus earning a lot of money for the film. These made Pixar employees identify with Zhang Fan from the bottom of their hearts.

It was not until this time that this super leader in the field of animated films really fell into the hands of Zhang Fan. Previously, Zhang Fan just got the shell of this company. The real core of this company is those excellent staff, if they don't agree with Zhang Fan, they will choose to leave. What is left for Zhang Fan can only be a shell company.

Compared with the fire of Toy Story, the global box office is close to Frozen, and it has begun to compete for the box office champion of animated films, and all media are competing to chase it. Rapunzel, Disney's big-budget animated film against Pixar, is very embarrassing.

The animated film alone cost $260 million to make. In the later stage, the publicity cost was more than 150 million US dollars. This is because they have saved a lot of money by using a lot of their own publicity channels.

However, the final box office results were a big disappointment.