Chapter 246: Loss-making business

"CCTV's annual drama, the modern military drama "The Blade of the Country" was widely praised as soon as it was broadcast, and the ratings exceeded four percent two weeks after the broadcast, and it is expected to break the ratings set by "Step by Step" in the finale!"

"Another phenomenal TV series, following dramas such as "Love Apartment", "You from the Stars", "Step by Step" and other dramas, "The Blade of the Nation" has created a ratings myth again!"

"The Blade of the Country" has set off a wave of military fever across the country, and major companies have set up military-themed film and television dramas!"

"The Blade of the Country" unveils the legend of the Chinese special forces!"

"The Blade of the Nation" will not only pass on the "military soul spirit" of contemporary Chinese soldiers to every audience, but also create a group of real "Chinese idols" with heroic qualities such as integrity, fortitude, enthusiasm, and bravery. ”

"The Blade of the Nation" puts the life of the Chinese special forces, who have long been internationally famous, on the screen, and focuses on the deeper "special operations and training" to show the legendary charm of the Chinese special forces. From the "devil's training" of sprinting 100 meters with 80 kilograms of logs on his back to jumping off the helicopter downhill deck to directly attack terrorists, from the "burning years of youth" during the special training and combat of the troops, to the "sunny days" when the iron man and the tender Chinese ** people face love, "The Blade of the Nation" will link combat with faith, emotion and humanity through a series of extremely shocking scenes. ”

"The Blade of the Nation" shows a series of wonderful military operations such as strategic reconnaissance, guided attacks, psychological warfare, and anti-terrorism by attacking key targets and facilities, paralyzing the enemy's combat system, strategic reconnaissance, guided attacks, psychological warfare, and counter-terrorism. ”

Compared with other military TV series, "The Blade of the Nation" has been "upgraded across the board" in special forces equipment. According to the filmmaker, the total number of military uniforms in the play has reached more than 10,000 - there are nearly dozens of camouflage uniforms worn by the leading actors in the play alone, including woodland code, marine digital, 85-style jungle camouflage, 99-style jungle camouflage, etc. This time, the outfit is more modern and better looking than other TV series. Director Li Mu said that military uniforms are extremely sacred, so this time the requirements for clothing are very high, and sometimes the requirements for clothing modeling are even harsh, just hoping to be professional, reduce mistakes, and comprehensively and truly show the heroic posture of contemporary Chinese soldiers. ”

According to the reporter, the Propaganda Department of the General Political Department believes that the strong appeal and positive practical significance conveyed by the work can be regarded as a "recruitment advertisement" in the new era. ”

The time has come to mid-July, and "The Blade of the Country" has been released for more than ten days, thanks to Li Mu and the government's publicity, the ratings have risen in a straight line since the first day, from 2.1% of the first episode to 3.6% after a week of broadcasting, and now the ratings have exceeded 4%, which is only 0.1% away from the annual ratings record set by "Step by Step".

Although there is a big platform of CCTV, coupled with the radio and television and the military's unremitting publicity, this figure is actually a bit inflated, but it is foreseeable that after a few days of finale, it is inevitable that it will surpass "Step by Step" to top the annual ratings list.

As for the media's statement that the military intends to use this film as a recruitment advertisement, Li Mu also knows a little bit that it is not like before now, and basically not many people are willing to become soldiers.

Everyone knows the phrase that they regret being a soldier for three years, and regretting a lifetime if they are not soldiers, but most people can only see what they are in front of, after being a soldier for three years, they go home with tens of thousands of dollars, and now the world is developing too fast, and if you don't contact the outside world for three years, you will be derailed from society.

And what can you do after being discharged from the army, unless you are lucky enough to be an air force, navy, or engineer, at least you have a skill.

And when the infantry returned home after three years, they could only work as security guards, or they would be temporary workers such as urban management and auxiliary police.

Li Mu knew that every year in their hometown, there were people who would rather spend money than be selected, because most of the recruits in their county were assigned to western Tibet, and many people who were old and had not studied could only spend money to find the village party secretary and the brigade secretary, or else they would do something when the hospital had a related physical examination.

"Thinking too far!" Li Mu smiled and shook his head, now Li Mu thought that two years ago, there was a person in their nearby village who wanted to escape from western Tibet, but he was caught by the people of the armed forces before he could reach home.

Slide the mouse to scroll down, perhaps with the instruction of radio and television, and there is basically praise on the Internet, blowing this TV series into the pioneer of modern military dramas and a domestic conscience drama.

In fact, Li Mu just blended a movie and a TV series together, and the tactics and reconnaissance in it were all designed with the help of the staff officers in the army, and the large-scale war scenes were also the credit of the army, and Li Mu just provided an outline and a detailed outline.

All the equipment of this TV series is sponsored, and it didn't cost Li Mu a penny, and the bulk of the cost is still in the publicity expenses, plus the production cost of 50 million, a total of 250 million was spent.

And the first round price given by CCTV is one million episodes, which is actually very low, half less than the previous "Step by Step", but Li Mu did not bargain.

Coupled with the network broadcast rights of five websites, it is a total of 1.25 million episodes.

In this way, the follow-up broadcast rights of this 30-episode TV series plus the network copyright will not be able to recover the cost, even if the second round, the third round, and the fourth round are sold at a high price, this TV series will lose nearly 100 million.

This is still the only TV series of Li Mu Company that has lost money, in the final analysis, the number of episodes is too small, unlike the "New Water Margin" that was piloted on local stations in Jiangsu and Zhejiang before, with an investment of more than 150 million, but there are 80 episodes of the TV series, and now the TV series has not yet started, and the broadcast rights have been sold out, with a total price of more than 200 million.

But now I can earn back this money when "Wolf Warrior" is released, and if "Wolf Warrior" is made into a series, I can just lie down and count the money in the future.

It's just that there is no need to look forward to the overseas box office of this movie, Southeast Asia is estimated to be better, after all, with the foundation laid by the previous two movies, how can it win more than 100 million points at the box office, Europe and the United States don't need to think about it, how can Westerners who have always looked down on China go to see the heroes of China, "Zhao Zilong" still relies on the grand cold weapon war scene to succeed, let alone the box office in a modern war drama, it is a question whether people are willing to waste resources to act as an agent.