The Mid-Autumn Festival is here, I wish you all a family reunion and a happy Mid-Autumn Festival.

A week later, Yake Food, a private enterprise in China, held a high-profile brand endorsement signing ceremony and media conference in Yanjing Wangfu Century Building. Pen & Fun & Pavilion www.biquge.info

Hu Ji, a sophomore at Donghai Drama Academy, and Tang Yan, a first-year student at the Central Academy of Drama, officially announced that they have become the image spokespersons of Yake's Yiya chewing gum brand, attracting a lot of attention inside and outside the industry.

Insiders look at the doorway.

Industry insiders have expressed puzzlement.

It is understandable for enterprises to sign image spokespersons, and many companies at home and abroad do this, but shouldn't the spokesperson be a high-visibility, high-popularity, high-awareness group of people such as film and television singers, sports stars or fashion models?

You look for two students who haven't graduated from college and don't have any film or television works...... Just because the Yake chewing gum advertisement they shot was good?

Is this the brain squeezed by the door or inflated?

Silly x!

Industry insiders sneered in their hearts, thinking that this endorsement signing ceremony was purely a joke.

Media reporters also thought it was a joke, but they liked it - because it was hype, it could attract attention!

A handsome man and a beautiful woman, a student of the performance department of two well-known art academies.

Is it normal to be young and famous, and before graduating from college, sign a contract with a large private enterprise to become a spokesperson?

There are so many celebrities who are not invited, why did Yake choose them?

How much does the endorsement cost?

Is there any greasy in it?

Relational households?

Unspoken rules?

Both of them are from the East China Sea, is there a relationship between them?

So many gimmicks, and money was collected, what are you waiting for if you don't hype!

Paper media and online media, the editors who have no discipline show their skills, and the title party is raging to attract people's attention.

Coupled with the secret promotion of cute people and Yake, the topic revolved around the signing ceremony, and words such as "Hu Ji", "Tang Yan", "Yake", and "the courage of private enterprises" frequently appeared in the newspapers.

Someone topped, someone stepped on, in short, two words - lively!

And the layman likes to watch the excitement the most.

So this incident has caused a certain degree of heated discussion among the public, Hu Ji and Tang Yan, two college students, have not yet starred in film and television works, so they will become popular first. It is also Meng who carries out invisible publicity for "Fairy Sword" in advance.

There are also benefits to Yake. With the heated discussion among the public, the brand awareness has increased, and through the overwhelming advertorials, the gimmick of "the most courageous Chinese private enterprise" has been played to win the public's favor.

"The surname Mai is really hype!"

Ning Shibin closed the web page, looked at the thick pile of newspapers on the table, and sighed.

His chief thinker, Zhang Ruilin, nodded approvingly.

There is hatred and hatred, but he also has to be convinced of Mai Xiaoyu's hype methods.

A pair of newly signed artists, who have not yet graduated from college, can sign endorsements. also successfully caused a topic with this endorsement, and became familiar to the public, which will be of great benefit to their future acting career.

"However, the higher you climb, the heavier you fall. Bin Shao, it's time to get started. ”

"Okay, take advantage of this shareholder wind, let's add another fire."

Zhang Ruilin immediately arranged manpower to contact the media, film critics, directors, water army, etc., to use Xiao Xing as a starting point, with the help of the current public opinion, burning wheat Xiaoyu, forcing him to spend a huge amount of money to shoot a blockbuster.

"The director of "Stone" Xiaoxing's new play failed to pass the review and had no chance to meet the audience!"

"The future film master Jiang Lang is exhausted? Or are we all overestimating him? ”

"The audit failed, and the investor suffered heavy losses."

"It is rumored that the investor wants to sue Xiao Xing to recover losses."

"Can Mengren Film and Television only shoot small-budget movies with an investment of two or three million?"

"I watch the 'grass head company' of cute film and television."

The hype of Yake's signing of Hu Ji and Tang Yan has not yet settled, and many media have broken the news that Xiaoxing's new drama has been banned, resulting in serious losses for investors. The film and television grade of the cute people is too low, and if you are used to eating fast food in a boxed lunch, you will have indigestion if you eat a slightly higher grade meal.

Dog meat, which is destined to cheat money from the audience's pockets with various gimmicks, will not be able to get on the table.

At the same time, many directors and film critics expressed their opinions in the media or on Weibo, which attracted public attention and heated discussions.

At this time, Longxing Studio, which has always been known for breaking heavy gossip, inserted strongly-

"Before the Spring Festival, the king of heaven Liu Dehua went to Beijing and had dinner with the general manager of Mengren at the Hilton Hotel, suspected of discussing cooperation!"

Immediately afterwards, Longxing Studio broke the news again.

"Mengren Film and Television, Yingyi Entertainment, and Hailian Cinemas have joined forces, and the three plan to invest 50 million to jointly create a Chinese blockbuster!"

"It is reported that Lau Dehua will play the leading role in the new play, and the famous director Feng Dagang has agreed to direct the film."

Damn, how could it be so coincidental!

In the office, Ning Shibin had the urge to vomit blood, too aggrieved.

The public opinion against cute people has just started, and they have already said hello, and they are reprinting articles one after another, liking and supporting many big Vs; There is also a huge water army that is about to mix into the melon-eating crowd and make waves, so it was suffocated by the revelations of Longxing Studio for two consecutive days.

Although the revelations of Longxing Studio have not yet been confirmed, with the status of the Ning family in the circle, they have already found out the truth of the matter.

And this is what makes Ning Shibin feel even more aggrieved.

High investment comes with high returns and high risks, and there is no doubt that a large area is high risk.

In Ning Shibin's view, with Mengren's current experience, connections, funds, influence, etc., it is not enough to shoot an excellent blockbuster, and only the protagonist and director are a problem.

The so-called blockbuster, the word "big", includes big-name directors and big-name actors.

As a result, the cute people found Feng Dagang and Liu Dehua, and when these two people swung their names there, they were gold-absorbing weapons!

Now that Mengren, Yingyi, and Hailian have joined forces, Ning Shibin will not dare to make a stumbling block even if he wants to.

"The surname Mai has always been used to eating alone, how did he change his temperament this time?"

Zhang Ruilin replied: "I'm afraid the investment is too big, beyond their affordability." ”

"Why did Feng Dagang take over, isn't he filming "Mobile Phone"?"

Ning Shibin asked Zhang Ruilin puzzled.

Feng Dagang's "Mobile Phone" is expected to be completed before the end of April, and it is planned to meet the audience this Christmas. After the completion, a series of work such as post-production and publicity need to be carried out, although Feng Dagang needs to participate, but there is a professional team in charge, and he does not have to invest too much energy.

There are three reasons why he took over "No Thieves in the World".

The first is that Hailian Cinema Line came forward to invite, Feng Dagang and his Huayi Brothers, Yi Hua Brothers, are not good not to give face.

The second is because the actor is Liu Dehua, and the Yihua brothers are willing to cooperate to strengthen their influence in the Xiangjiang market.

The third is profit.

a seven-figure director's salary; The $35 million in filming funds were spent with it; Fighting for the opportunity to appear in Yihua's artists, calming down internal contradictions, etc., all prompted Feng Dagang to finally take over the film.

Zhang Ruilin explained in detail, and Ning Shibin pondered for a long time after listening: "The shooting budget of 35 million, plus the publicity budget of 20 million, is a lot of money surnamed Mai." ”

"Perhaps this huge investment of more than 50 million yuan is also the reason why Director Feng is tempted." Zhang Ruilin's answer was measured.

A successful director, every step of his growth is smashed out by money.

The more money you have, the bigger the scene you control, and the more experience points you add to the director's practice, the more conducive it is to improving yourself. The number of films with a domestic investment of more than 50 million is very small, and Feng Dagang has never directed a film with such a large investment so far.

"I also asked someone to inquire, Director Feng has read the script and has a low evaluation of the script." Zhang Ruilin continued.

Ning Shibin became interested: "Oh, what did he say?" ”

"He said that the script was flawed, there were loopholes, and it couldn't be linked to the heart."

Ning Shibin smiled: "In other words, if we don't have to do it, the person surnamed Mai has already killed himself?" ”

"Without considering the overseas box office, the domestic box office of his film needs to be 200 million yuan less to protect the capital. Bin Shao, I don't think you have to worry about it. ”

"Ha, yes, 200 million, does he have that ability? How many domestic movies can do it? ”

Chatting can channel people's psychological emotions, and at this moment, Ning Shibin felt physically and mentally happy, happily took out his cigar, and did not forget to throw one to Zhang Ruilin.

However, after taking two puffs of his cigar, he suddenly realized a new question: "As soon as we started, Longxing's side broke the news, isn't it too coincidental?" ”

Coincidentally?

Yu Xiaoxing and Zhang Xiaoquan also feel the same way.

Cute people film and television.

Mak Xiaoyu's office.

Xi Xiaoxing smoked a cigarette and said with palpitations: "Bastard, these guys really want to kill me!" Fortunately, Longxing Studio accidentally broke their game, otherwise I would have stinked on the street. ”

Zhang Xiaoquan felt the same way: "Yes, it's really a coincidence. ”

"What a fart, I notified them of the revelation!"

Mengren big3 had long expected that Ning Shibin would be in trouble. So after the year, Mai Xiaoyu contacted Wang Debin and asked him to help him pay attention.

Entertainment notes, paparazzi, and informants also have their own circles. This circle is very loose, and it is often a good group of people who get together in a circle, and there will inevitably be intersections between various circles.

This time, Zheng Ruilin arranged manpower to connect everywhere, and Wang Debin immediately notified Mai Xiaoyu after smelling the wind.

Then Mai Xiaoyu spent 100,000 yuan to have the current situation.

"I'm glad to have you." Xiao Xiaoxing gave a thumbs up, and then lowered his head again, "Alas, I worked hard to shoot "Stone"...... One night back to before liberation. ”

Mai Xiaoyu comforted: "Take your time, you're still young anyway." This time filming "No Thieves in the World", you follow Feng Dagang to learn more. And Brother Fork, you haven't experienced such a big shooting scene, have you? ”

……

At five o'clock in the afternoon, Mai Xiaoyu called Wang Baoqiang and prepared to go downstairs to the fitness club to practice sanda.

Li Xue knocked on the door and came in: "Mr. Mai ......"

Mai Xiaoyu asked Wang Baoqiang to go to the fitness club to wait for him first, and only after he and Li Xue were left in the office, Li Xue said: "Mr. Mai, are you free tomorrow night, I want to invite you to dinner." ”

"Something to say bluntly, do we still use circles between us?"

"It's okay, I just wanted to treat you to a meal, thank you for bringing me into the industry. Last month, Tang Yan and Hu Yan signed an endorsement, and I made a lot of money. ”

Most of the agents are reluctant to bring newcomers, because the newcomers have few dramas and low salaries, and the agents can't make a few dollars, but Hu Ji and Tang Yan are exceptions.

Under the operation of Mai Xiaoyu, the two newcomers became the spokespersons of Yake, and each of them paid an annual endorsement fee of 2.4 million.

Regardless of whether Yake makes money or loses, Mengren's move is extremely eye-catching in the circle, and Li Xue, the agent, has also made a profit, so I want to invite Mai Xiaoyu to dinner to express my gratitude.

The reason is very good, but Mai Xiaoyu doesn't believe it.

The next night, Mai Xiaoyu drove Li Xue to the high-end restaurant that Li Xue had already booked.

After entering the private room, he asked jokingly: "Xiaoxue, the two of us have dinner, and we still need to book a private room?" ”

"That, hehe, Mr. Mai, I also made an appointment with two friends, you won't blame me, right?"

"Friends? If it's your sister, I don't blame you. ”

Li Xue: "......"

What Mai Xiaoyu said is not wrong at all. At this dinner, he was a guest, Li Xue was just the middleman, and the host was her sister Li Bingyu.

Purpose...... Naturally, she is the heroine of "No Thieves in the World"!

Soon, Li Bingyu arrived with his assistant, and under Li Xue's introduction, he apologized for being late, and then exchanged business cards with Mai Xiaoyu.

During the meal, Li Bingyu kept thanking Mai Xiaoyu, first thanking him for standing up for Li Xue in Yanjing Literary and Art Broadcasting, and then thanking him for cultivating and taking care of Li Xue.

She doesn't pick it out, and Mai Xiaoyu is also happy to pretend to be stupid, and deal with it casually.

After being full of wine and food, after serving the fruit plate, Li Xue finally spoke: "Mr. Mai, what do you think of my sister?" ”

Mai Xiaoyu chewed the watermelon and said with a smile: "What, do you want to be a matchmaker and connect me and your sister?" ”

Li Xue: "......"

Li Bingyu: "......"

Swallowing the watermelon in his mouth, Mai Xiaoyu added: "No." Although your sister is beautiful, she is several years older than me, and I suffer too much. You're the right age, hehe. ”

Li Bingyu's assistant was completely speechless.

I've seen a flirtatious person, but I've never seen such a flirtatious person, and they are also teasing the two sisters at the same time.

Li Bingyu has debuted for many years and has experienced too many social occasions, and she has also encountered more explicit flirting than Mai Xiaoyu, but Mai Xiaoyu flirting with her sister still makes her frown: "Mr. Mai, my sister is still ...... young"

"Sister, I'm not too young!" Li Xue interrupted, looked at Mai Xiaoyu, and drooped her head, "Do you know everything?" ”

"What do you say?"

"I know I can't hide it from you...... So do you think it's okay? ”

Recently, the funding plan for "No Thieves in the World" has been finalized.

Meng Ren is from 35 million, Yingyi Entertainment invested 5 million plus Liu Dehua's 7 million salary, Hailian Cinema Line invested 8 million, and the film was handed over to them for distribution and overseas distribution, and the three parties shared the box office according to their share of investment.

Now the focus of the problem has become the heroine of "No Thieves in the World".

The first choice in Mai Xiaoyu's heart is Liu Tao. has nothing to do with acting skills and popularity, just because Liu Tao is his girlfriend.

The candidate proposed by Hailian Cinema is Liu Qianqian. Aside from her acting skills, Liu Qianqian's popularity is higher than that of Liu Tao, and she has experience in making movies. For actors, making movies is different from making TV series, and this aspect is Liutao's shortcoming.

Yingyi Entertainment automatically gave up the heroine, and their goal was to have a few eye-catching main matches with more scenes.

Since Feng Dagang is a director and has a lot of power in the crew, Yihua also got involved and recommended Li Bingyu to play the female lead.

Their reasons are more sufficient than those of Hailian Cinemas.

Li Bingyi's popularity is higher than that of Liu Qianqian, and his experience in making movies is also richer than that of Liu Qianqian. And this time in the filming of "No Thieves in the World", they failed to participate in the investment, and the heroine in the play was regarded as compensation.

The three parties insist on their own words and refuse to give in, many supporting role candidates have been finalized, and the heroine is still difficult to deliver.

Feng Dagang even persuaded his old friends to either star or make cameos, in order to increase Yihua's right to speak on this matter and fight for Li Bingyu as the heroine.

So Mai Xiaoyu didn't understand: "Why did your sister look for me?" (To be continued.) )