Lin Feng's choice to launch the acquisition of Winger Games at this point in time was fully considered. Pen & Fun & Pavilion www.biquge.info

Fengxing did not start the acquisition of wingers for the time being, firstly, because of insufficient funds, and to set aside funds for the "World of Warcraft" agent.

The second is that the preparations are not sufficient, and I don't want to attract grand attention so soon and start a full-scale war.

The third is relative to Haofang, popular from the business level, the demand for winger's chess and card games is not so strong.

But now it's different.

First of all, Lin Feng confirmed that Menglong's financial report in the first quarter increased by up to 4 times, which will inevitably lead to a sharp rise in the stock price, there is no problem with his cash-out plan, Fengxing's next funds are sufficient, and the negotiation progress of the "World of Warcraft" agent is not so fast. The cash in hand is enough to fight a tough battle.

Secondly, Shanda at this time is on the eve of the IPO, and all the executives are in the United States, so the reaction speed will be much slower.

Third, after the completion of the acquisition of Haofang, from the popular game business sector, it can be said that it is a short board of the last chess and card casual games, and the popularity after the acquisition of Haofang, for the winger, from the perspective of business integration, the attraction is much stronger than Shanda!

In addition, this move can further hinder and weaken the development and layout of the main competitor Shanda.

So at this time, Fengxing resolutely made a move and intervened in the acquisition of Shanda and Winger halfway, which became an inevitable move.

……

I have to admit that Chen Tianqiao is a very good strategist, in Lin Feng's view, in the previous life, Shanda's series of acquisition routes after listing were almost perfect!

The acquisition of Hao Fang and Winger has made up for Shanda's own shortcomings in a single game type and over-reliance on legends;

The acquisition of ZONA, a game engine R&D company in the United States, and Actoz in South Korea solved the copyright problem of Shanda's own core business and opened up the upstream industrial chain.

Acquired many novel websites such as the starting point and later Red Sleeves Tianxiang, established Shanda Literature, occupied 90% of the domestic online literature market, and solved the source of content IP;

The acquisition of digital red and the layout of wireless mobile games, which is also one of the shortcomings of Shanda before;

It even came close to acquiring Sina to expand its web portal, news and information content and Internet advertising business, which Shanda lacked;

Despite the failure of Sina's acquisition, Shanda's exit was still very profitable.

After that, it acquired Ku6 to lay out the video field;

Acquired Huayou Century and became involved in the ...... of digital music and wireless value-added services.

Through this series of acquisitions, Chen Tianqiao transformed Shanda from the original game company into a behemoth that integrates personal computers, televisions, mobile phones, movies, music, games, advertising, prepaid and e-commerce, and hopes to build a "Disney online" strategy with "Shanda Box" as the core to integrate all businesses.

It can be said that Chen Tianqiao was the first strategist in China to put forward concepts similar to "ecology" and "pan-entertainment"!

Later, whether it was LETV, Xiaomi, or Tencent, its commendable business layout, in fact, Chen Tianqiao proposed it ten years ago!

In Lin Feng's previous life, Shanda in 2004 could almost be said to be the most shining star in China's Internet industry, brilliant and invincible.

Chen Tianqiao is even more glorious, and he became the richest man that year.

Unfortunately, in Shanda's business system, the biggest drawback is the lack of fist products like Tencent's QQ.

The "box" that Chen Tianqiao gave all hope to was stopped because of the policy of the State Administration of Radio, Film and Television.

Shanda not only was hindered in its grand strategy of transforming into "home entertainment", but even its own main game business was delayed, and then it was sniped by Jiucheng, NetEase, and Tencent, and finally lost Maicheng.

After many years, Tencent has lived in the cloud and reached the peak, and the strategy it pursues is actually the "pan-entertainment" model that Chen Tianqiao originally planned and hoped to achieve. Game-centered interactive entertainment includes games, literature, music, film and television, .......

When Shanda was doing this, Tencent was still playing QQ Show and QQ Members!

It has to be stifled by the decline of the grand cause.

When Lin Feng first planned the business model of Fengxing, he drew on the advantages and strategies of Shanda during this period and Tencent later.

It is precisely because of the grand "box" problem that Lin Feng deliberately came up with the "FF" voice as the core fist product and the important task of integrating the business group.

It is precisely considering that Shanda has always lacked influential media channels and traffic entrances because it did not acquire Sina, that it made two vertical portals of music and games early and acquired HAO123. Got the traffic entrance.

After two years of operation, Lin Feng has now basically replaced Shanda's position back then and has become a force that no one in the Internet industry dares to despise.

In fact, when Fengxing first acquired hao123 and foxmail, it had already attracted attention in the circle.

In 2004, Lin Feng showed his glory again, and successively acquired Haofang and starting point, which is almost the ideal in Chen Tianqiao's mind.

When I heard Fengxing make contact with the wingers again.

Chen Tianqiao finally understood that among today's Chinese Internet companies, his biggest enemy turned out to be Lin Feng!

For a long time, he always set his sights on NetEase, Tencent, and even Jiucheng. The understanding of Lin Feng has always been insufficient.

In particular, Lin Feng led Menglong to go public, which only made him more yearning for the wireless value-added field, but ignored the development speed of Fengxing.

Unconsciously, Fengxing not only competes with Shanda's "Bubble Hall" in the game business with "Audition", but also "Fantasy Journey to the West" and "Journey" join forces to compete with "Legend of Blood", and even in terms of strategic layout, it is one step ahead of Shanda!

Chen Tianqiao, who was in the final stage of the U.S. roadshow, immediately made deployments.

Chen Danian did not attend the final listing ceremony, and immediately returned to China to preside over the overall situation.

Winger games, grand and equally ambitious!

…………

At 11:20 a.m. on May 13, 2004, Shanda Network was listed on the NASDAQ stock exchange in the United States at an issue price of US$11 and a closing price of US$11.97 on the same day, an increase of 8.8%, with a total issuance of 13.85 million American Depositary Receipts, equivalent to 27.7 million ordinary shares, raising US$152.4 million.

Although Shanda lowered the issue price due to the downturn in most Chinese concept stocks in the first quarter, it was called a "bloody listing", but because the Chen Tianqiao family still holds more than 60% of the shares, it is worth more than 5 billion yuan in one fell swoop.

Only two days later, Lin Feng, the major shareholder of Menglong Company, sold his shares and cashed out $200 million in one fell swoop. Lin Feng's arbitrage behavior even exceeded the funds raised by the grand IPO, and it was hotly discussed for a while.

Lin Feng, aged 25, is the chairman of the board of directors of Menglong Technology, the CEO and chairman of the board of directors of Fengxing Online. It is estimated that the net worth is more than 10 billion yuan. (Holding about 6.5 billion of 20% of Menglong's shares, cashing out 1.6 billion, and valuing more than 3 billion yuan).

Chen Tianqiao, 31, CEO and chairman of the board of directors of Shanda Network, has a net worth of more than 5 billion yuan.

For a time, two young Chinese showed remarkable financial skills and influence in the US capital market at the same time.

The domestic media have played the title of "China's Internet Twin Stars" to describe these two young figures, but they have already stirred up the times with their own vision, courage and opportunities of the times.

It is against such a background of public opinion.

Fengxing is in charge of the acquisition business, Zhao Yihua with Lin Feng standing behind him, Shanda COO, and Chen Danian with his brother Chen Tianqiao standing behind him, all appeared in Hangzhou.

It's just that Shanda, which has already entered the final negotiation stage, has no time to take care of it at the critical time of listing, and Zhao Yihua has already conducted many rounds of negotiations with the winger.

Taking advantage of the time difference and more favorable conditions, Zhao Yihua simply pulled the two sides back to a starting line.

Compete on an equal footing.

So, it's up to who gives the conditions to impress the winger's shareholders more!

The fact that the two companies are competing to acquire Hangzhou Wingfeng Software Company has also been discovered by the pervasive media because of the excitement of the US capital market.

"Twin Star 'Rivalry'"!

This is the title of the first news article published by Sina Technology, but it was quickly borrowed by major media because it was too vivid.