The Golden Globe Awards, also known as the American Film and Television Awards of the Year. This is one of the most important awards in the American film and television industry.

There are a total of 24 Golden Globe Awards, which are usually presented in mid-January each year. This is also the first film and television award to be presented every year. The award ceremony was held in the form of a formal dinner.

The organizers of the Golden Globes are the Hollywood Foreign Press Association, a non-profit organization. Non-profit organizations are very strict in terms of auditing because they are not taxable.

Every year since 1944, 96 journalists have voted for the winners of the various awards. Two-thirds of these journalists are part-time journalists.

Because the importance is high, and every time it is held before the Oscars. Therefore, the Golden Globes have always been called the bellwether of the Oscars.

Zhang Fan has always believed that nothing in this era cannot be traded, even if the Oscars, which have always advertised themselves as fair and have more than 6,000 judges around the world, will accept public relations, let alone the Golden Globes, which are only voted for by 96 journalists.

Because this is the first award of the year, and it's very important. All the crews who are interested in winning the Oscars will work hard at the Golden Globes to make a final round of strong publicity for the Oscars in late February. Because the list of Oscar nominees will be announced after the Golden Globes.

Zhang Fan was very clear about his purpose from the beginning when he was preparing to shoot Slumdog Millionaire, and he came for the Oscars. Therefore, he has already made preliminary investment from the official start of the film.

If you want to win the Oscars, you first need to have a strong backstage in Hollywood. That is, the unspoken rule that the distributor is one of the giants of Hollywood. Without the support of these giant film companies, it is almost impossible for any film to stand out.

Zhang Fan accepted Disney's investment in this film, so Disney is one of the supporters behind it. In addition to Disney, Zhang Fan also hooked up with Twentieth Century Fox through Fox Television and also won their support.

With the support of the Hollywood giants, the next step is to make a PR campaign to the Oscar jury, which has more than 6,000 people worldwide. And this is definitely a big project, and it can't be done without enough strength and adequate preparation.

But Zhang Fan did it.

The cost of filming the slumdog millionaire production, plus publicity, is estimated to be less than $50 million. However, Zhang Fanhua's investment in public relations has exceeded this number when the movie officially began to be released!

The so-called public relations gives some benefits that do not touch the bottom line, so as to win votes for their own works.

The biggest purpose of most film companies wanting to compete for the Oscars is to make their films re-released with the help of the Oscar trend and make a lot of money. But it is extremely rare for someone like Zhang Fan to spend money simply to win awards and improve his fame.

A large amount of money was invested in the early stage, and in the later stage, there were book royalties, album sales shares, program copyright shares and movie box office shares that continued to enter the books of the American branch. Then the former president of Disney in India, now the president of SC America, who was hired by Zhang Fan, continued to spend it.

How Oscar should carry out public relations, Eddie, as the head snake, knows much better than Zhang Fan. After getting the authorization, the upfront investment for the Oscars is even close to 100 million US dollars!

Other film companies also dare to spend money for their films to win awards, but there is definitely no crazy like Zhang Fan.

Other film companies are trying to make more money, but Zhang Fan is purely using money in exchange for his reputation. The goals pursued by both sides are different, and the resources and determinations invested are also different.

In the case that the strength of the work itself is sufficient, and the resources behind it are equally strong. Zhang Fan's hard work can naturally be rewarded. Especially with the blessing of Zhang Fan's instant popularity in the United States through the Times Square concert, a bumper harvest in this awards season is almost a sure thing!

In addition to these gains, Zhang Fan also reaped benefits in distant Asia.

The day after the New Year's Eve concert in Times Square, in Japan, it was the day when Naoki Hanzawa's finale was broadcast.

As a country heavily influenced by American culture, many people tuned in to the concert throughout Japan. Zhang Fan used a song in his heart to make hundreds of thousands of people boiling at the concert scene at the concert, and the scene was transmitted to thousands of households through the TV!

Zhang Fan's successful performance in Times Square greatly stimulated Naoki Hanzawa's ratings. At the end of the finale, the ratings in the Kanto region surged to 516 percent, and the ratings in the Kansai region were 51 percent!

Naoki Hanzawa's TV series completed a miracle in the history of Japanese TV dramas, becoming the first super drama to exceed 50% of the ratings. Moreover, it is an indisputable achievement that the Kanto region and the Kansai region exceeded 50% at the same time.

The entire Fuji TV station was in a binge. The TV series brought them great benefits, and from then on Fuji TV would officially become the leader of the Japanese TV drama industry. Unless another TV station can come up with a TV series with higher ratings than Naoki Hanzawa, no one can shake this status.

Fame is a very useful thing when doing business. The bigger the business, the more useful the fame.

Just like Coca-Cola, the brand alone is a priceless asset. Coca-Cola can borrow hundreds of billions of dollars from any bank with its trademark!

For example, Qiao Gang Leader and Mr. Ma both operate their fame as career spokespersons, and their usefulness is even more powerful than that of inviting a group of celebrities.

Fuji TV has become a well-deserved top of the industry with this TV series. Advertisers are all about the best, so it's natural to invest the most in the best TV stations. Fuji Television was able to take the biggest slice of the entire advertising market with this advantage. That's the benefit of fame.

Fuji TV got the benefit, and so did Zhang Fan.

The TV series Hanzawa Naoki belongs to Zhang Fan's Japanese branch, and according to the agreement reached between the previous and Fuji TV, a large share of the income from this TV series will fall into Zhang Fan's hands.

At the same time, Zhang Fan, who directed and starred in this divine drama, is definitely fame in Japan. His number of fans in Japan has increased dramatically, and these are all official fans who have to pay a fixed fee every year.

Zhang Fan's popularity in Japan is only half of the role of this TV series at most, and the bigger reason is because of his crazy results in the United States. The Japanese were beaten so badly by the Americans, that they went from one extreme to the other because of extreme fear. They unusually adore everything about the Americans. And Zhang Fan was able to achieve such an unnatural achievement in the United States, and naturally became a powerful existence among the Japanese.

When Naoki Hanzawa ended with more than 50% of the ratings, Fuji TV held a very grand celebration party. Even the leaders of the Japanese Ministry of Culture came. However, Zhang Fan, the real protagonist, stayed in the United States because of his busy work.

If it were a Japanese star who did this kind of thing, not only would he be banned, but his own citizens would also angrily condemn him and abandon him.

But Zhang Fan is different. Because of the great achievements in the United States, almost everyone is taking the initiative to explain Zhang Fan. They are all saying that Zhang Fan's work in the United States is important and inseparable, and it is normal for him not to be able to attend the celebration banquet, and it is also an attitude of being responsible for his work.

This kind of thing that there is an important gathering but does not want to come, almost no one dares to do it in the hierarchical Japan. Because the consequences are too serious!But Zhang Fan not only did this, but so many people took the initiative to defend him!

This is the huge role of fame, because with a strong fame as the backing, Zhang Fan, a Chinese in Japan, which is not very friendly to Chinese people, can do this to this extent!

After learning about the news from Japan, Zhang Fan quickly let go of his attention. At this time, his focus is on this awards season, and whether he can stand at the top of Hollywood in one fell swoop depends on this effort.

Eddie once persuaded Zhang Fan that if he worked hard, it would not take many years to achieve the goal he wanted. But now it's too radical to invest heavily and want to stand at the top of Hollywood when you first enter Hollywood.

After all, Hollywood is American's Hollywood, unless it's British or Jewish. It's too difficult for others to make a quick rise in Hollywood. After all, Hollywood is also an extremely xenophobic world. And Zhang Fan is also the most excluded Asian.

In Eddie's opinion, Zhang Fan is young and talented, with strong financial resources and connections to use. As long as you calm down and operate for a few years, you will naturally be able to get what you want. But Zhang Fan wants to win the Oscars for Best Picture and Best Director this year, which is no less difficult than a human landing on the moon in Eddie's opinion.

As a young foreigner, I wanted to be at the top of Hollywood as soon as I arrived. What does this make those old qualifications think? Jealousy is the original sin!

Regarding Eddie's concerns, Zhang Fan's response was simple. Compared with long-term operation, it is the best choice to beat the master to death as soon as he comes up.

After all, Zhang Fan came too quickly and suddenly, and whether it was music, books or movies, you exploded on a large scale in the shortest time, forming an unprecedented powerful field. If you don't take advantage of this great opportunity to successfully reach the top before those people don't react, the resistance you will encounter in the future will be really even more terrifying.

Timing is very important, and for Zhang Fan, it is the best time when he first arrives and others don't know about him!