When it comes to Lin Feng's current position and the current volume of Fengxing, many times new businesses are no longer promoted and mastered by Lin Feng.

He had to learn to adapt to his new position.

As the leader of a company with thousands of employees, what he needs to do most is to establish an effective "evolutionary" organizational structure and spirit of the company.

In other words, "innovation" is more from the bottom up, bursting out of energy from every individual and every cell in the company, thereby driving the change of the entire organization.

That's why he used $1 million to reward the "Team of the Year" at the annual meeting.

The Internet industry is a very special industry.

It's often the teams that are able to make great products when they start out.

But when the enterprise grows and grows, when there is money, people, strategy, and resources, it will become mediocre, and the creativity of the product will not come out.

This example has appeared many times in the history of the Internet industry.

After Ali became a giant, he wanted to make breakthroughs in social networking again and again, and invested a lot of manpower and resources to push "exchanges", but in the end it was quiet, and only Ali was using it internally.

In order to enter the O2O market, Baidu Robin Li claimed to spend 20 billion yuan to "glutinous rice", but Meituan still failed to fight......

In the final analysis, the reason lies in the characteristics of Internet products.

Whether we can grasp the pain points of users, quickly update and iterate, find problems, solve problems, and use the value of products to gather everyone's consensus, it is very important.

In this respect, small teams have an advantage.

Generally, small team entrepreneurship is based on a certain user pain point, forming a process of the whole team from 0 to 0.1, and everyone has the passion to do something different and creative.

Then there is the growth stage from 0.1 to 1, this stage, the new product is a team of newborn babies, will encounter problems one by one, the founder and the team treat the product like a newborn baby, everyone in the team has a very spontaneous tension, every day to stare at whether it will fall, find the problem and solve it immediately.

This spontaneous tension about the product and word-of-mouth comes from the heat of the whole team about the unique value of the product that has been demonstrated, and this tension and quick response will lead to the rapid growth of the product, and will also build the trust and product culture between the team.

Relatively speaking, when a large company enters a new field, it does not go through the trust run-in process of 0 to 0.1, relying only on funds and an inflated team, it is difficult to focus on the pain points of the product, and it is impossible to quickly iterate cognition, and at the same time, it lacks trust foundation and consensus, and it does not have much product soul, and the probability of failure is very high.

Therefore, after thinking about it, Lin Feng believes that if you want to always maintain the leading edge of Fengxing in the industry, you must start from both internal and external aspects.

Internally, it is to establish a mechanism to encourage small teams to innovate.

Externally, it is to establish an "open platform" to provide startups with financial support, platform interfaces and traffic support, and to incorporate many startups into the popular ecosystem.

After pondering for nearly a month, Lin Feng's thoughts matured.

He called Li Dong and Wang Hao to the office and communicated his "platform opening strategy" to the two.

"The so-called open platform is actually a comprehensive overall strategy, the core of which is to incorporate the products and content of many Internet startups into the system of our FF platform."

"The strategy is mainly composed of two parts, the first is the FF+ platform strategy, that is to say, we will open the FF platform interface, as long as it is an excellent product that meets our requirements and conditions, it can be gathered on the FF platform, using our hundreds of millions of FF users, quickly for these products for traffic import, and operation sharing. In order to accumulate experience in the early stage of the opening, it is possible to temporarily limit the types of products that are open to cooperation to game products. ”

When Wang Hao heard this, his eyes lit up: "Isn't this a bit similar to the game association strategy you mentioned before?" ”

Lin Feng shook his head, "It's a bit similar, but it's not all, the reason why the initial reason for considering opening the game business first is to enrich the user's product experience, after all, most of the current FF users are game users, but in the future, it will definitely open more business types and applications, and eventually form a multi-faceted network life covering users." ”

"In addition to the open platform access to third-party applications, we can also make full use of the capabilities of FF users to provide many small websites with support for the capabilities of these users, including FF login and FF sharing, which is equivalent to providing users with more forms of services for many websites, which can use FF's huge user base to achieve traffic and business expansion, and for Fengxing, it is equivalent to providing users with more forms of services."

"One of the most important points of the FF+ platform is the opening of Alipay! We want to take this opportunity to transform Alipay from just paying for our internal business to a real third-party payment platform, which can provide online payment services for many small and medium-sized enterprises. ”

"That is to say, the first step we opened was the FF client, FF personal space, Alipay, and then according to the business development, the company's other businesses, and even after I communicated with Ma Huateng, QQ's various businesses will gradually open to the outside world. Through the dual platforms of FF and QQ, we will turn a large number of Internet start-ups in China into our partners and friends, not enemies! ”

"The value of our popularity to these small and medium-sized start-ups lies in providing traffic entrances and revenue sharing, and these many small and medium-sized start-ups will provide diversified products and content for our popular entire platform. In order to provide more services for our users, the value of our FF platform itself will also be enhanced. ”

"The second part of the open platform strategy, I call it the 'Ten Hundred Thousand Plan', in the first stage, Fengxing Company will take out 1 billion yuan to support 100 start-ups and invest in 1,000 innovative product projects!"

Li Dong looked at Lin Feng in surprise: "In other words, 1 project invests 1 million?" Lin Dong, your plan is too domineering! Although 1 billion is not a big number, on average, 1,000 projects, this coverage and scale, is very large! ”

Lin Feng nodded: "Yes, I just want to use this plan to convey to the outside world the determination and strength to encourage and support the innovation of small and medium-sized enterprises in the industry, you can rest assured, even if most of these projects may fail, but as long as 1000 projects, 10 projects can rise, we will not lose!" ”

He sighed, "Now that we have limited funds, I want to expand this plan to 10 billion in the future!" ”

Li Dong nodded, rubbing his hands with a little excitement: "This is the same as venture capital, but as a leading company in the industry, we have unique advantages in terms of project judgment and resource support, I think we can get it!" ”

Li Dong was excited in his heart, this is Lin Feng!

Why was he, as a managing director of Goldman Sachs, willing to leave his million-dollar annual salary to join Menglong and Fengxing, and follow Lin Feng, who was 10 years younger than him?

It's this kind of sharpness and domineering on Lin Feng's body.

Originally, he was worried that now that Lin Feng has become famous and has a net worth of 10 billion, he will become conservative and turn his attention to enjoying the life of a rich man.

After all, Lin Feng's wedding had such signs before......

But looking at it now, Lin Feng is still Lin Feng!

The entrepreneurial passion and pride in him have not weakened in the slightest!

Lin Feng said with a smile: "It's easy for me to propose a strategy, but there is still a lot of work to be done to land!" ”

He looked at Wang Hao: "Lao Wang, you are responsible for the technical work of the platform opening, and you must set up a special technical team to carry out the technical preparation of the background API of the open platform, according to different application scenarios, including relationship chain APIs, user information APIs, payment APIs, etc., the most important of which is security." The premise of an open platform is to ensure that users' interests are not lost due to bad behaviors such as account theft, phishing, and fraud. ”

Wang Hao nodded, indicating that he understood.

Lin Feng looked at Li Dong again: "Joe, you are responsible for the Ten Hundred Thousand Plan, and you need to standardize a complete set of systems and processes for the project's application standards, review, negotiation, contract signing, resource support, etc., and you also need to set up a special team to implement it." ”

"In addition, Alipay can give Daniel Zhang more permission, let him do it freely, and we will see what he can do."

Li Dong nodded, frowned, and said: "This aspect is not a big problem, I poached a group of investment managers from Goldman Sachs Asia and other venture capital firms." However, is there any conflict between this project and the business of the company's investment and M&A department? ”

Lin Feng shook his head: "There will be no conflict, the Ten Hundred Thousand Plan is actually a venture fund project, and the Investment and M&A Department is responsible for the investment and M&A of the company's strategic business." ”

As soon as he said this, Li Dong was clear.

Lin Feng explained a few more words: "The development of the domestic Internet is about to enter a new stage, with the growth of Internet users, the growth of several companies such as our popularity, the whole industry has entered a prosperous period, there will be a lot of talents to enter this market, we can not do all the business in one company, but I don't know when, there will be a disruptive business and innovation, from our unexpected place will beat us ......, in order to avoid this situation, In addition to our own continuous innovation and change, we also need to set up more moats externally. ”

"The open platform strategy and the 100,000 investment plan are based on such strategic considerations."

"Like FF entertainment content platform, QQ social platform, game business, of course, we will continue to do our own core business, but other emerging business directions, such as some areas where we have corresponding experience, we may also choose to do business ourselves. But for those new areas, you need to know what is done in the industry and you may need to have the ability to do it offline. We can adopt an open platform strategy more in these relatively unfamiliar areas. ”

Li Dong and Wang Hao listened carefully, chewing on the strategic intent in his words.

Lin Feng smiled again: "Of course, this is just a preliminary idea for me now, and I will put it forward at the meeting of the company's strategic decision-making committee and strategic management executive committee later, and we will discuss it together." ”

"The open platform strategy is another major change in the company, no way, the Internet market is changing rapidly, if we can't run in small steps, someone may catch up from behind at any time!"

Li Dong and Wang Hao nodded in understanding, and they seemed to feel some kind of tension from Lin Feng's words.

All along, because of the rapid development of popularity, their subconscious feelings of pride, pride and complacency have also been swept away.

Yes, the growth of a great company is a marathon, they are only ahead in the first 100 meters, and it is far from time to stop and celebrate!

…………

In the following month, the company's internal management held countless meetings, large and small, to discuss the pros and cons of the open platform strategy at this time.

Naturally, there are also right opinions.

Even though Lin Feng has supreme authority as the founder and CEO of the company, the prevailing corporate culture encourages people to raise different opinions, and the so-called truth becomes clearer the more it is argued.

Some people think that it is still a period of staking for various companies, such as competitors Ali, Baidu and other companies, are working hard in their own areas of focus, whether Fengxing needs to start opening up to the outside world during this period, will there be the possibility of capital rivals?

Wouldn't it be self-defeating to cultivate a bunch of competitors of your own in the future?

Some people also believe that it is better to invest 1 billion in startups and projects, and it is better to invest these resources in the company's business, which can also make them stronger and distance themselves from competitors. The open platform strategy is very good, but why not wait and wait until the time is ripe?

Lin Feng also answered these opinions and doubts.

It can be seen from the business growth of both Fengxing and Tencent after the interconnection of FF and QQ that sometimes the complementary cooperation of resources will bring greater value.

The company's own internal innovation should of course be encouraged, but it should never be overlooked that the company has less than 3,000 employees, and the entire market has more than 100,000 Internet employees!

Among these people, there are thousands of people who have ideas, ideas, execution, and courage to start their own businesses!

These people are all elite talents in the industry, and no one knows if there will be a second Ma Yun, Lin Feng, and Ma Huateng.

Could it be that without popular investment, they will not be able to find funds? There are so many VC and PE companies in the market.

Instead of letting them grow and grow in the market, it is better to include them in the popular system when they are weak in advance!

This is a long-term strategic layout that may not bear fruit until 10 years from now!

At the same time, there is another point that everyone has not noticed, when FF users reach a level of magnitude, the growth of users has begun to slow down, the reason is that there are only 100 million Internet users, which are interested in games and entertainment content, and the total number of active users of FF is these, FF must be able to provide users with more products and excellent content, in order to attract more users to use FF.

The open platform strategy is also a way to stake the ground!

Even, more effective.

In this way, on the one hand, the management continues to discuss various details in depth, which also makes the details of the entire open platform strategy more complete.

On the other hand, the technical team and the commercial team have also prepared various standards, back-end interfaces, and cooperation processes.

On May 1, 2005, Fengxing Online Network Co., Ltd., which had been silent for a period of time, held a press conference in Beijing to officially announce the "Fengxing Open Platform Strategy". [.]