"Brother Lin, congratulations, the new headquarters building is extraordinary, and I wish Fengxing great ambitions and everlasting business from now on!"

Wang Zhongjun walked over with a wine glass and said with a smile.

Lin Feng smiled and clinked glasses with him: "Thank you, Mr. Wang, for borrowing your auspicious words!"

After moving into the new headquarters, Lin Feng held a celebratory reception and invited many guests to come.

"Brother Lin, I heard that you just acquired 32% of the shares of Legendary Pictures and become the majority shareholder of Legendary Pictures?" asked Wang Zhongjun.

"Yes, Brother Wang is very well-informed!" Lin Feng smiled slightly.

"Brother, to tell you the truth, Huayi has always had the idea of internationalization, since 01, we have cooperated with Columbia Pictures, such as "Big Names", "Heroes of Heaven and Earth", "Ke Ke Xili", "Kung Fu", "Mobile Phone" These films are all jointly invested and produced by us and Columbia...... But after all, the cooperation method of co-production is still relatively shallow, and I have always hoped that the cooperation between Huayi and Hollywood film companies can be more in-depth. ”

Lin Feng nodded knowingly and smiled: "Okay, I have just invested in Legendary Pictures, and after getting familiar with the situation in the future, I am willing to be a middleman to promote the cooperation between Huayi and Legendary Pictures." ”

Wang Zhongjun was overjoyed: "That's great......

He hesitated for a moment and asked, "Mr. Lin, that's the case, it just so happens that I am preparing for a round of private placement in the near future,...... I wonder if you are interested in investing in Huayi?"

Lin Feng's face was light and light, but his heart was happy.

"Oh, Mr. Wang said to see ......."

Huayi has already gone through two rounds of financing before.

The first time was in March 2000, when Taihe invested 25 million yuan and became the largest shareholder of Huayi Zhongwang Zhongjun. June 2000. Huayi Brothers Taihe Film and Television Investment Company was established.

The second round was in 2004, when Huayi increased its capital and shares again. In order to ensure that the Wang brothers did not lose their controlling stake in the process, Huayi first repurchased 45% of the equity in the hands of Taihe Group with 75 million yuan, a premium of 3 times, and Taihe withdrew with a return of 300%. US$5 million to subscribe for a 27% stake in Huayi, and US$5 million to subscribe for Huayi's convertible bonds with an annual interest rate of 6%.

In this round of financing, Huayi also introduced a venture capital "Xinzhongli". The 3% stake was transferred for $700,000, reducing the Wang brothers' stake to 70%.

In this round of private placement, Wang Zhongjun's brothers received a total of 10.7 million US dollars, excluding the 75 million yuan for the purchase of Taihe, and the remaining 13 million yuan, but their equity holdings have increased from 55% to 70%, and their controlling position has been strengthened. It is Huayi's active layout to achieve scale upgrading with the help of capital.

Now, with the rapid development of Huayi in the past two years, the demand for funds has further increased.

At the same time, the performance of the previous round of investors, TOM Group, was affected by the strengthening of SP supervision by Mobile in this year, and declined, and it was eager to transfer the "Huayi Brothers" group in its hands to Wang Zhongjun to express its intention to transfer the equity: either Wang's repurchase, or to assist in finding a suitable investor to take over.

has been popular in the film and television market for several consecutive years, and for the Wang brothers, who have made a lot of money, they actually have enough financial resources to buy back TOM's equity. However, at this time, the Wang brothers' shares have been as high as 70%, and if the shares of TOM are repurchased, the shareholding structure is too concentrated, which is not conducive to the future IPO operation.

In this case, the investors that Wang Zhongjun plans to introduce again must first of all be large companies with very strong capital strength, and secondly, of course, they must be able to provide assistance for the further development of Huayi in business.

And there are not many such big players in the market.

Mr. Wang had also considered Alibaba, which had just acquired Yahoo China and had $1 billion in cash.

Wang Zhongjun and Ma Yun got acquainted at a forum held by a media, when Wang Zhongjun was running the film "No Thieves in the World", and Ma Yun was also pushing his Taobao website. The two sides hit it off, so there was a series of advertisements that Taobao later borrowed from the story of "No Thieves in the World". With such a background of cooperation, and Alibaba has just received an investment of $1 billion, it is obviously a better target.

But when the news of Lin Feng's acquisition of Legendary Pictures' shares came back to China, Wang Zhongjun's preferred targets became Fengxing and Lin Feng.

After all, on the one hand, Lin Feng and the Wang brothers have a very good relationship, and they also have the earliest cooperation on the "Mobile Phone" project.

On the other hand, Huayi's internationalization is a long-term strategy that Wang Zhongjun has always considered, and after a long period of contact with Hollywood, he realized that it is difficult for domestic film companies to enter the mainstream market of Hollywood only by co-production, after all, Huayi's foundation is still in China, and if you want to cooperate with Hollywood in depth, you still have to start to get involved in Hollywood production from the production link and distribution chain.

The best way is to cooperate directly with Hollywood film production and distribution companies in terms of capital, and make layouts through investment or the establishment of wholly-owned subsidiaries.

Wang Zhongjun and Huayi have lofty goals, compared with most companies in the same industry that only use the business model of publicity and distribution agency to obtain profits, Huayi Brothers' film operation model is based on the integration of production (main production) and publicity and distribution, and the harvest is the overall income of brand and commercial profitability.

Under this model, on the one hand, the input cost of each of Huayi's films is very high and the amount of funds is limited, and on the other hand, it has a certain degree of competition with Hollywood film companies, which is not very easy to operate.

Unlike Lin Feng, he does not have a film production business, and investing in Legendary Pictures is more of a financial investment, which is more likely to be welcomed by Hollywood.

Lin Feng's investment in Legendary Pictures originally had a more convincing intention to lay out the film and television culture industry in China by virtue of his identity as a major shareholder of an overseas film company.

At that moment, the two walked to the sofa in the corner of the venue and sat down to exchange the details of Huayi's financing.

According to Mr. Wang, he had spoken to TOM Group that he was willing to sell his 20 percent stake in Huayi Brothers for $16 million, leaving only 7 percent. Mr. Wang's idea was to bring in new investors and buy 15 percent of it for $12 million, with Mr. Wang buying back 5 percent himself. In this way, he will not only gain new investors, but his shareholding will continue to rise.

However, Lin Feng believes that 15% is too little, and he proposed that he can take over all 20% of TOM's shares.

The Wang brothers now hold as much as 70% of the shares, from the perspective of capital rationalization, in fact, there is no need to continue to increase more shares, and Lin Feng has always invested in the company, and has not been less than 25% of the shares, if the proportion is too small, it will be meaningless to Lin Feng.

Wang Zhongjun has no opinion on this point.

Lin Feng is willing to hold more shares, and he can also promote the cooperation between Huayi and Legendary Pictures more carefully in the future, right?

In the end, it was determined that Lin Feng would take over the 20% stake in Huayi reduced by TOM at a price of $16 million in his personal capacity and in the name of his private company, so that Lin Feng would become the second largest shareholder of Huayi Brothers Pictures after the Wang Brothers, and at the same time obtain a seat on the board of directors of Huayi Brothers.