Chapter 103, ZARA mode
Since there is a manor house as large as a football field, Ashley's bedroom is certainly not small, Alice is invited to enter the house, only to see that this is simply a decoration of a separate suite. Pen × fun × Pavilion www. biquge。 infoIn the "living room" outside the bedroom, there is even a milky white Kawaii tripod piano, and on the shelf next to it is a combination of vinyl and record player.
"Wow, you're good at enjoying life. ”
Alice picked up a record, but it wasn't a classical symphony, but an album by Elvis Presley: "But that's not a good match, is it?
Ashley stood beside her with her hands behind her back, wearing denim shorts, a pair of slender legs were white and translucent, and said with a smile: "Please, Alice, after all, I don't have enough things to store in the room, right? Look at my records, most of them are still classical~"
Alice smiled, but put down the record, shook her hand and pointed to the piano next to her, and said, "Then you will play me a song of Adrina by the water? ”
Ashley's eyes swept over Alice and smiled easily: "Since I'm standing here alive, shouldn't I play "To Alice"?"
After that, the girl's playing began.
Ten slender white fingers fluttered deftly, making the black and white keys conjure up a dreamlike melody, maybe her clothes were not suitable for the situation in front of her, whether it was shorts and denim or a T-shirt top, it was too undignified, but when the golden ponytail was flicked around, even the layman could see how hard she played.
As soon as Alice sat down at the piano, she calmly admired it, and to the melody, her fingers tapped lightly on the piano, her eyes looked at the black and white keys, and in an instant she memorized the entire score.
Ashley played very hard, and when the song ended, she didn't forget to straighten her back, puff up her chest, and take a deep breath.
"Hey, Alice, how do you feel?"
Alice smiled, and her fingers tapped a few times on the keys, which was the tune of the opening chapter of "To Alice": "Very good! I still know for months that you can play the piano so well." Ashley, I think you can develop in the direction of a pianist, do you have any plans for your future?"
Ashley thought for a while and said, "If you really choose in the field of art, it's really better to be a designer, after all, that's what my mother does, and her connections are all ready-made." When it comes time to go to university in the future, there are too many universities to choose from in Rome, Milan and Paris. ”
After that, she suddenly laughed, patted Alice on the shoulder exaggeratedly and said, "I still envy you, bastard! You don't have any planning problems at all, continuing to develop the existing business is enough to be a billionaire, this is all earned by yourself!"
Alice shook her head and sneered slightly, "Don't get me wrong, my dear, my dream is not as simple as being a rich man. No matter how much money you have, you have to spend it, believe it or not, I can get all the property I just accumulated back to zero in a minute?"
Thinking about her friend's current investment in the clothing market, Ashley grinned: "Believe, I really believe it, in the past few months, almost all of the box office revenue of "Ghost Record" has been thrown into it. If it were me, the shooting cost of tens of thousands of dollars in exchange for a box office of 200 million US dollars, I would have bought the most luxurious villa in Beverly a long time ago, and by the way, I would have bought a yacht and helicopter. ”
Alice nodded very calmly: "There will be villas, yachts and helicopters, but after all, it is appropriate to match your identity, otherwise you will just be an upstart." In my company and business, although 'Oscar & Hannah' has supported the shell, it is only breaking even at present; the royalty of "Jurassic Park" can be ignored, Cisco has just begun to develop, and the Bossaks are still having a headache for financing, and the monthly turnover is only hundreds of thousands, but Microsoft stock is high and stable, which has become the main income at present. ”
After staying in Shanghai together for half a year, as a minority shareholder of "Oscar & Hannah", the girls of the entire SOS group are clear about what Alice has in her career. After listening to Alice's analysis, Ashley stretched lazily, and even turned back, her little navel was exposed, and her hands pressed on the floor: "Be content, bastard!
Alice blinked when she heard this, not to mention, it is indeed like Ashley complained, her worth of nearly 100 million dollars was saved in a year.
"Well, although this is nothing in the later Silicon Valley, I can do it...... Plan it well. ”
Alice has always felt that this achievement is nothing, and of course she is comparing it to Silicon Valley twenty or thirty years later. The so-called unicorn company, as soon as a random garage company is listed, all Cheng Xuyuan and Program Ape millionaires, tens of millions of executives, and billions of bosses are all born overnight.
But to be a 12- or 3-year-old girl in 1984 and 85 is indeed too sensational, after all, even Gates and Steve Jobs, two bear children who dropped out of school, are not as crazy as her.
"Yes, yes, great Miss Alice, after all, your goal is to make the world a more lively place~"
In this way, Ashley's eyes turned into a crescent moon: "Let's talk about it, how do you plan to develop 'Oscar & Hannah'? After all, I still hold 5% of its shares, if you can develop it into a super enterprise worth tens of billions, I will also be a super billionaire~"
"It's easy to say, I'll make some more movies, and then keep putting the money I earn into this bottomless pit, isn't it?"
In this way, Alice seemed to have made up her mind in an instant, and patted the piano and said: "Regarding our company's sales method, I want to design it well, and the current first goal is to seize the market and seize the Chinese market." Our medium- and long-term goal is to make the number of 'Oscar & Hannah' stores in China as many as the fast food chains in our country when 2000 arrives, but there is no lack of brand quality, and it cannot really become a fast food consumer brand. ”
Ashley touched her chin: "What about the specific measures?"
Specific measures......
You really have to think about it.
At night, when Alice finally got into bed and was ready for bed, it was the middle of the night, but she was doomed to insomnia tonight.
Although for this girl, it doesn't matter how much sleep she sleeps less.
If you want to change the world, no matter how you want to change it, you must rely on money, even if you throw out advanced technology, if there is no big company to operate, it is useless. What's more, if there is not enough financial support, is it so easy for those technologies that can change the world to appear?
So, the top priority is to earn enough money,
If you make money......
Alice had already thought that although for her, in terms of simplicity, the difficulty of setting up companies such as Cisco, Google, and Facebook was very low, just programming, but after all, the field was still too concentrated, and it was just the IT industry of Silicon Valley, and the category was too monotonous.
What's more, these projects will not be launched until the late nineties, or even the early two millennia, so she has to find something to do for her current self, right?
After all, the school module alone can be completely ignored.
"Let clothing brand stores open all over China and all over the world like KFC and McDonald's, but not let it become a low-end brand on the bad street, then the measure is ......"
In the final analysis, Alice did not intend to make "Oscar & Hannah" a brand on the same level as Chanel and Gucci, and the biggest purpose was to bring her huge liquidity.
Sure enough, borrowing from the Zara model couldn't be more appropriate.
Founded in 1975 by Inditex Group, the world's third largest and Spain's No. 1 clothing manufacturer, ZARA has established more than 2,000 clothing chain stores in 87 countries around the world. It is a fast fashion brand, which is fast, affordable and keeps up with fashion trends, and the frequency of window displays can even reach about twice a week.
Alice was optimistic about it for a reason, of course, and when the business developed later, almost all of the Inditex Group's profits were derived from Zara. As the owner of the company, in 2015, Spanish entrepreneur Amancio Ortega once became the richest man in the world with assets of $79.8 billion. Although he was removed from this position after only one day, in 2016, he still had an unrivaled value of $67 billion!
To be able to become the richest man in the world by buying clothes is also drunk.
Therefore, of course, it is necessary for Alice to learn from Zara's successful model, although this brand is far inferior to top brands such as LV and Prada, but in terms of earning power, there is no suspense about the former, and this is what she values most.
ZARA's primary business model is to target personalized consumer needs and provide differentiated and unique product value. Although it produces about 12,000 pieces of fashion a year, each one is not very large. Even if it is a bestseller, it is only available in limited quantities, and often there are only two pieces of a style in a specialty store, and they are not restocked when they are sold out. In this way, Zara satisfies a large number of personalized needs and cultivates a large number of loyal followers.
Secondly, ZARA designers have the unique creativity and enthusiasm of young people, and often go to the front line of fashion cities such as New York, London, Paris, Milan, Tokyo, etc., to understand the latest fashion and consumption trends of women's clothing and accessories, and keep abreast of first-hand information such as product sales status and customer reaction. In this way, Alice's trip to cooperate with the Olaire family is really appropriate, and is there anything more convenient than establishing the Costume Research Institute in Milan?
In addition, on average, every half hour, the supervisors of women's, men's and children's clothing in each store will control and replenish the store in real time according to the sales system in the POS machine. Through a networked PDA, the store manager has the right and ability to order directly from the headquarters, and the headquarters can directly grasp the sales of each store, and the design, production and delivery process can be completed in only half a month. However, this model will have to wait for the Internet to develop before it can work, or in other words, it will depend entirely on when Cisco can do it.
"Alas, it's a long way to go......"
In this way, Alice in the quilt covered her head with a pillow and thought sullenly: "It's not just money that is missing~"