Blizzard's top brass held internal meetings behind closed doors. Pen "Fun" Pavilion www.biquge.info

Lin Feng and others, accompanied by a staff member named Kaeo Milker, went to the staff restaurant on the top floor to have afternoon tea.

Lin Feng was interested in Kaeo Milker, and if memory serves, this is the producer of "Heroes of the Storm", from working as a temporary worker as a tester for "Warcraft 3" to the game creative director, he is also a Blizzard legend.

After a casual chat, I learned that Kaeo is now in charge of recruiting and administering for the World of Warcraft project.

Lin Feng smiled: "You can actually consider working in the direction of the producer." ”

Lin Feng's casual words made Kaeo Milker very encouraged.

After all, for him at this time, a billionaire like Lin Feng is a big man.

Many years later, in interviews with the media, he kept mentioning this little story.

Lin Feng and the others also had a small meeting in the restaurant.

The main thing is to discuss the work arrangement of sinicization and operation after signing "World of Warcraft".

Everyone doesn't seem to have any doubts about whether they can win "World of Warcraft" - Lin Feng's personal appearance does not seem to be unsuccessful.

……

After a brief recess and internal discussions, the two sides resumed the meeting.

For Lin Feng's proposal, Fengxing will act as an agent for "World of Warcraft" to carry out a large amount of server and marketing investment, Blizzard is of course excited, and for not to adopt the authorization model, but to invest in Shanghai Fengxing Information Company, in the form of a joint venture between the two parties to carry out the operation of "World of Warcraft", to be able to participate more deeply in the operation of the game, Blizzard is also very excited.

The main disagreement between the two parties is over the license price and the proportion of shares.

Blizzard believes that, like its agent Zhiguan in Taiwan, Fengxing should first pay a one-time signing fee or license deposit, and at the same time hope to get no less than 30% of the shares of Shanghai Fengxing.

Lin Feng believes that since it is a joint venture, there is no such thing as a licensing fee, or a symbolic authorization can be made at $1.

Blizzard's stake must not exceed 25 percent -- so that Fengxing can guarantee three-quarters of the votes on major corporate matters.

Fortunately, Lin Feng still has the bargaining chip of Haofang in his hand.

When the negotiations reached a stalemate, Lin Feng proposed new cooperation content, including cooperation with Blizzard to build a battle network in China, and the two sides jointly developed the real-time strategy battle game "DOTA" based on "Warcraft 3".

At the same time, an agreement was vaguely reached that after the expiration of Ogilvy Electronics' agency rights, the two parties will cooperate in the "StarCraft", "Diablo" and "Warcraft" series.

This is almost the equivalent of a strategic cooperation agreement, covering all of Blizzard's classic game dealings.

The cooperation, including Battle.net, will be placed under the joint venture company Shanghai Fengxing.

In other words, Blizzard has the opportunity to participate in the operation.

For Blizzard, this is obviously a very tempting scenario.

And Blizzard also has to consider that China's piracy problem is too serious, especially the existence of Haofang, which makes it difficult for Blizzard's battle network to enter China.

Cooperation with Fengxing may be the only way out for Battle.net in China......

…………

On June 30, 2004, Blizzard Entertainment and China Fengxing Online jointly issued an announcement.

Blizzard Entertainment has reached an agreement with leading Chinese game company Fengxing Online to grant the exclusive rights to operate its large-scale MMORPG game "World of Warcraft" in Chinese mainland to its affiliates for a period of 5 years.

As soon as the news came out, it caused an uproar in the domestic media and Internet industry!

Fengxing has just launched a comprehensive tender offer for Tencent, attracting the attention of all media and industry insiders, and every day newspapers, financial websites, and various people are publishing articles analyzing the outcome of this largest acquisition in the history of the domestic Internet, and the thoughts, goals, and attitudes of all parties.

After Tencent's board of directors expressed its resolute attitude that it did not want to be fully acquired by Fengxing, Tencent's share price has soared from the initial HK$4.3 to HK$7.1 in just ten days, and the stock price has exceeded Fengxing's tender offer price of HK$6.75.

As a result, many of the minority shareholders who hold Tencent shares have also begun to waver, and if they accept the offer, they might as well continue to hold them. Tencent's share price is clearly on the rise.

In order to raise the stock price, Tencent's board of directors even used some of the funds just raised and the funds from Ma Huateng and others to go public and cash out.

If nothing else, the general tender offer of Fengxing can only get a maximum of 58%-62% of the equity.

So the next extraordinary shareholders' meeting will be very interesting, will Fengxing and Tencent continue to fight at the shareholders' meeting?

When Hong Kong's drama is being staged.

No one thought that Lin Feng had already arrived in the United States and done something even more awesome.

Snatched the agency of "World of Warcraft" from the hands of Nine Cities in one fell swoop!

Domestic gamers are jubilant, and for players, games such as "Audition", "Fantasy Journey to the West", and "Journey" have made them trust Fengxing's operational capabilities.

It is more reassuring to get "World of Warcraft" than Nine Cities, which has only represented "Miracle"!

The player posts on the major game forums are enough to see the players' support for Fengxing!

"It's so popular, I'm finally here!"

"Lin Feng is already super god!"

"Anemo! You are my idol! ”

"I'm going to go to Fengxing Company for an interview, follow my Brother Feng!"

"Upstairs, take me one!"

"Upstairs +1"

"Upstairs +10086!"

…………

Not to mention the domestic media, the industry, and the players.

After Lin Feng signed the agreement with Blizzard, he left Yao Xiaoguang and the "World of Warcraft" project team to study the follow-up work with Blizzard in detail, and he took Ye Weiyu, Zhang Jing, Xu Qian and others to Silicon Valley in San Francisco Bay in northern California.

On the way, he had a deep conversation with Zhang Jing.

"James, I know you graduated from the University of California, Berkeley, and worked at Yahoo for five years before joining Microsoft, so you should know a lot about Silicon Valley."

Zhang Jing's visit to the United States this time is the first time he has been with his boss Lin Feng at close range since he joined Fengxing.

As the former general manager of Microsoft's China market strategy department, he left Microsoft to join Fengxing, on the one hand, he was also influenced by the former boss Tang Jun joining Shanda, on the other hand, he also deeply felt the vigorous development speed and infinite potential of China's emerging Internet companies in his work. After receiving a call from a headhunter, he met with Li Dong, and after a night of thinking, he agreed to join Fengxing.

As the strategic development department at the same level as the investment and mergers and acquisitions department in the business group of popular enterprises, Zhang Jing and Zhao Yihua are nicknamed by popular insiders as the company's new giant potential stocks, and they are popular candidates who are expected to enter the top executives of popular enterprises in the future.

It's just that as soon as Zhao Yihua entered the company, he was lucky to catch up with a series of acquisitions such as Haofang, starting point, and Tencent, and became famous and unlimited.

Zhang Jing, the strategic development department, was a little silent.

After all, the strategy of Fengxing in the big aspects is in the mind of Lin Feng, the big boss.

At first, Zhang Jing could only sort out the internal structure, recruit talents, and do small things such as analyzing market trends.

This time, Lin Feng came to the United States and appointed him to accompany him, and Zhang Jing realized that his opportunity had come!

"Yes, boss, I'm familiar with Silicon Valley." Zhang Jing replied.