Chapter 567: Creating Nike!
After coming out of Adidas, Shuichi Minamino was a little depressed and disappointed, and he didn't expect that this Dassler had no intention of selling or even financing. www.biquge.info This also means that this time his plan to buy Adidas has failed.
"Since the Adidas acquisition is unsuccessful, it seems that we can only buy Nike!" said Minamino Shuichi secretly in his heart, after all, Nike and Adidas are equally famous, and they are also the overlords of the sports brand industry. And in later generations, Nike was slightly better than Adidas.
"Nike, Nike, it looks like I'm going to go to the United States! No, it doesn't seem like Nike hasn't appeared yet, right?" Suddenly, Minamino remembered that the Nike brand hadn't appeared in 1959!
"Yes, Nike only appeared in 1963!" said Shuichi Minamino slapped his thigh one by one. He must have been very concerned about this as a boy when he was a student. Once again, he saw an article in a sports magazine about Nike's history. So he vaguely remembered that Nike was headquartered in the United States.
Now that he thinks back to his memories carefully, he suddenly realized that Nike only appeared in 1963! At the same time, he remembered the name of the founder and everything in it clearly. This is thanks to the two physical enhancements, and his memory ability has reached a terrifying level. He basically remembered all the information he had read in his previous life.
"Since Nike hasn't appeared yet, then I'll build a Nike out, hum, now Adidas will have one more competitor. Minamino Shuichi sneered in his heart.
Nike is a world-famous sports brand, which originally means Greek goddess of victory in English, and is translated as Nike.
The company is headquartered in Beaverton, Oregon. The company produces a wide range of sporting goods, such as clothing, footwear, sports equipment, etc. Nike's logo is a small hook. Nike has always regarded it as an honorable mission to inspire every athlete around the world and deliver the best products to them. Needless to say, Nike's quality and strength are definitely the hegemons of the sports brand industry, and Adidas are the same two hegemons!
"Let's go to the United States next week, and then I have a business relationship with Siemens. Shuichi Minamino held back the excitement in his heart, if he found those two founders and then funded them to run it himself, then his cost would be much more cost-effective than buying Adidas. And the absolute majority of the shares will be in his hands.
"Now those two founders are still doing nothing. Minamino Shuichi said secretly. He vaguely remembers Bill Bowerman, one of Nike's founders, who has been a track and field coach since graduating from the University of Oregon in 1947, and has trained Steve Prefontaine, a legend in world athletics history. Bill Bowerman grew up in a poor family, and his rough and difficult experiences cultivated his iron will.
Another founder, Phil Knight, graduated from the University of Oregon in 1959 with a bachelor's degree in business administration, and a year later went on to pursue an MBA at the prestigious Stanford University. Rigorous management education has equipped him with the qualities to be a good manager. In the years that followed, the two alumni worked hand in hand to lead Nike to grow and develop.
In 1963, University of Oregon graduate Bill Bowerman and alumnus Phil Knight co-founded Blue Ribbon Sports, a company that focused on sporting goods.
In 1972, Le Cordon Bleu changed its name to Nike, and since then it has been creating its own legend.
After retracting his thoughts, Shuichi Minamino decided that when he went to the United States, he must find these two people, and once he found them, he would be able to say anything.
The following week, Shuichi Minamino visited Siemens, an electrical and electronics company that currently does business with Shuichi Minamino's Fujitsu. This time, Shuichi Minamino just wanted to order some new material orders from Siemens. Siemens, on the other hand, wants to win the agency rights of Big Brother and BP in Germany.
After some negotiations, the two sides finally got something satisfactory.
A week later, Nagano Shu began to fly to Portland, Legon, in the United States!
After getting off the plane and staying at the hotel, Shuichi Minamino instructed his secretary, "You go to the University of Oregon to investigate two people, one is Bill Bowerman and the other is Phil Knight." If you can, you can make an appointment with them, and I'd like to meet them. ”
"Yes, Mr. Chairman. ”
For this request of her boss, the beautiful secretary didn't ask anything, but complied.
The University of Oregon is one of the famous public universities of the United States with a history of 100 years, and is a comprehensive university focusing on training undergraduate students and engaging in scientific research. One of the 63 members of the Association of American Universities (AAU), the school is located in Eugene, Oregon's second-largest city, just an hour's drive from the Pacific Coast and Cascade, and a two-hour drive from Portland, Northwest Oregon.
It's Monday, and Bill Bowerman is at work as the school's track and field coach, training his students under the scorching sun. He doesn't like or hate this job. But he always felt that this was not the life he wanted.
After a class, Bill Bowerman was finally able to go back to the office and get ready for work.
At this time, Phil Knight found him, and although there was a gap in age between him and Bill Bowerman, the two were a pair of friends.
"Hi ~ Bill Bowerman. Phil Knight took a bottle of Coke and handed it to Bill Bowerman.
The two old friends chatted as they walked.
"Knight, you're about to graduate, what are your plans for the future?" asked Bill Bowerman with concern.
"To be honest, I'm confused, but I'm going to get ready for a master's degree in business administration. Phil Knight crossed his shoulders.
"Haha, further study, it's a good choice. Bill Bowerman took a sip of cold Coke and smiled, "It's good to go to school, like me, I guess I'll be a sports coach here for the rest of my life." ”
"It's a solid coach, and you've produced a lot of athletes. Phil Knight quipped.
"I prefer to design training shoes rather than being a coach. Bill Bowerman laughs.
"You're still designing that thing?" asked Phil Knight curiously. He knows that his old friend, as a track and field coach, knows the importance of a pair of training shoes for a track and field athlete!
"Yes, I recently bought a pair of Adidas' latest training shoes and found that this latest training shoe is very well designed, and there are some things that I can learn from. Bill Bowerman said.