084: Don't think too simply
In 1974, Professor Ernno Rubik of the Budapest School of Architecture in Hungary designed a teaching tool to help students enhance their spatial thinking skills. Pen, fun, pavilion www. biquge。 Info, a six-sided cube composed of six central blocks, twelve edged blocks, eight corner blocks and six colors, is known as the magic cube, or Rubik's Cube for short, and it quickly became the best-selling educational toy, and there is no one.
Although the concept of the Rubik's Cube was proposed in 1974, Professor Rubik did not patent the classic toy until 1977.
After obtaining the patent, Professor Rubik tried to produce a batch of Rubik's cubes and sell them in Hungary, which caught the attention of the German entrepreneur Lakshi, who felt that there was a huge business opportunity hidden in it.
In 1979, Lakshi brought the Rubik's Cube to the Nuremberg Toy Fair, and although the Rubik's Cube was not exhibited as an official exhibit, the cube won over dealers. What Lakshi did was very simple, just wandering around the show and playing with the Rubik's Cube, which led Lakshi to meet Kramer, a British toy inventor and toy company owner. The two hit it off and signed an agreement to promote the Rubik's Cube in the global market.
In September 1979, Kramer signed a contract with the American company IDEAL TOY to export 1 million Rubik's Cube to the United States. In May 1980, the Rubik's Cube was finally officially unveiled in the United States, and then it quickly set off a craze.
By the end of 1982, according to incomplete statistics, the global sales of Rubik's cubes had exceeded 100 million, and the sales of pirated Rubik's cubes were as high as 150 million.
The 80s of the last century was the peak of the popularity of the Rubik's Cube, and one in five people around the world played the Rubik's Cube, and this incomparably brilliant achievement made history.
As for Lego bricks, this patchwork of bricks with more than 1,300 shapes and many bright colors was born in 1949. By 1955, LEGO had designed their first toy group, the Town System, which was not a huge success at the time, but it gave the LEGO designers more inspiration.
In 1964, LEGO began selling sets, the so-called "LEGO sets", and the train system designed in 1966 was one of the most popular LEGO sets.
In 1978, LEGO playsets began to feature little figures with movable limbs and hands that could hold objects.
This is the company's second most important design after the building blocks. Because it is with this design that LEGO is no longer limited to the world of bricks, LEGO has launched a series of themed LEGO with the help of these villains, such as "Jurassic Park", "Star Wars" and superheroes.
Among these themes, there are also themes with tens of millions of sales, such as Lego Nakshatras, Lego Batman, and Lego Indiana Jones.
In 2014, Lego's global operating income exceeded 4 billion US dollars, and in the first half of 2015, their net profit was as high as 30%, about 3.6 billion kroner (equivalent to about 2.7 billion yuan).
Terrifying sales, terrifying numbers!
This is also the reason why Meng Qi dared to make a 400 million yuan bet with Du Jun.
With these two super toys here, the output value of 400 million yuan is really nothing......
However, in the eyes of Du Ziming and Tang Mingjia, it is not like that.
Rubik's Cube?!
Lego?!
Even if Meng Qi said the names of these two toys quite bluntly, the two were still confused.
However, Tang Mingjia is a little better, with his knowledge of toys, it is easy to guess that the small square with a circular bump should be a kind of building block.
However, this kind of building block with a bulge should fall over easily, right?
As for the hexahedron called the "Rubik's Cube", even he doesn't know what it is......
"President, this ......" Du Ziming looked at the square drawn by Meng Qi, and really didn't know what words to use to express his feelings.
"These are two kinds of educational toys, which are easy to produce, I will come up with the design drawings, and you will be responsible for the quality control......," Meng Qi said.
Hearing "educational toys", Tang Mingjia's expression changed slightly, but it was not obvious, after Meng Qi's amazing genius ideas just now, he felt that there might be some mystery in these two toys, so he was not in a hurry to express his opinion.
"I know you have doubts, but if you get the real thing, you'll believe me, it's going to be one of the most classic toys in toy history."
Saying that, Meng Qi briefly explained some principles and design concepts of the Rubik's Cube and Lego bricks to the two of them, and they quickly understood the gameplay of these two toys.
Although Du Ziming and Tang Mingjia also admit that the Rubik's Cube and Lego are indeed an innovation and a brand new toy, they are not optimistic about it because it is too simple.
"Simple?" Meng Qi couldn't help but let out a tone of "your brains are fine".
"Really...... President, look at this Rubik's Cube, there are only 6 colors and 26 pieces in total, and it will be restored in a few clicks...... "Tang Mingjia now also knows that the Rubik's Cube is a small game to restore the scrambled colors.
"Brother Tang, don't take it for granted...... Meng Qi said holding his forehead, "The simpler things are often the more complicated ......"
Du Ziming still has a certain foundation in mathematics, and said: "That's right, I think there should be hundreds of millions of variations of this Rubik's Cube......"
"Wrong, it's 4.3 times 10 to the 19th power......" Meng Qi corrected.
"What?" Du Ziming froze.
"The number of changes is 4.3 times 10 times 19 times......" Meng Qi emphasized again.
"Don't be kidding, how can this be played......" Of course Du Ziming didn't believe it, if there were really so many changes, could anyone really restore it?
Meng Qi smiled "haha" and said, "After the toy is produced, someone will naturally make up this data for you......"
"Are you really going to make this toy?" Tang Mingjia asked.
"That's right......"
"So this is my first product since I came back to Play Toys?" Tang Mingjia continued to ask.
"Yes, I hope to see the Rubik's Cube in China and the United States in mid-March, Lego should be listed before May, I am going to hand over these two toys to you, is there a problem?" Meng Qi looked at Tang Mingjia.
After experiencing the double attack of Meng Qi's mouth cannon and dry goods, Tang Mingjia looked very bland: "No problem." ”
"You might think it's not a good decision...... Meng Qi said.
Tang Mingjia didn't answer.
"That's it, Brother Tang, when the Rubik's Cube comes out, I'll give you a week, if you can restore it, I'll give you a chance to make any toys you want to make, how about it?" Meng Qi smiled and said.
Tang Mingjia's tone was eager: "Really? ”
"Of course it's true......"
"What if I lose?" Tang Mingjia asked again.
"Before you started, you want to lose?" Meng Qi laughed.
"I'm just asking......" Tang Mingjia scratched his head.
"It's okay to lose, you can still make the toys you want......"
"What do you mean?" Tang Mingjia was a little puzzled.
"I just wanted to tell you, don't make toys too simple." Meng Qi said with some seriousness.
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