As the whole world has entered the zero-distance network era, the advantage of traditional media dominating the world has been gradually lost.

As a result of the massive popularity of the Internet, television ratings have been declining. And in this era when TV stations rely on advertising to make a living, ratings are all the standard of TV programs.

The variety show in which Zhang Fan appeared aired on Thursday night, not the traditional weekend prime time. The ratings at this time period are certainly not high and cannot be compared to the weekend. In general, if you can pass 0.1%, it is a success.

Don't underestimate 0.1%, this is the ratings of Star TV in the face of the entire huge country.

And it's in the late night time slot on Thursday, and it's simply impossible to have too high ratings. Most of the audience had to go to work the next day. Even if you really want to watch TV, you can wait until Friday night prime time to watch it.

Therefore, generally the show at this time is called cannon fodder. It was a foreshadowing of the golden show on Friday and Saturday nights.

This indoor show, called Laughing about Life, has never exceeded 0.1 since it was launched. The highest rated episode was just 0.05.

"How much?!" When the ratings came out, everyone in the office area gathered around, staring at the A4 paper with nervous expressions. The verdict that decided the fate of this column is on this piece of paper.

"The number one viewer in the same time period on Thursday night was Jiangnan Satellite TV's Homecoming, 0.172%."

"The second place is Fang Ling of Huhai Satellite TV who meets you face-to-face, 0.133%."

Shouting out loud here, the clerk with the A4 paper paused, and then read it out loud.

"The third place is the joke about life of Imperial Capital Satellite TV, 0.117%!"

“......”

No one cares about the ratings of the next few programs in the top ten, everyone in the office area has a strange face, and the whole area is silent, only the voice of the clerk reporting the ratings is echoing.

Many people think they heard it wrong, they actually passed 0.1% in this show?! And also in the top three?!

'Whoa~~~' Chen Guozhong, who came back to his senses, snatched the A4 paper away, and looked at the numbers on it emotionally.

The name of the program in the third line is indeed a joke about life, and it also says 0.117% at the back!

"Hahaha~~~" Chen Guozhong looked up to the sky and laughed. The haze of many days was swept away at this moment!

The office area came to life at this moment, and this A4 paper was passed around, and everyone looked at it carefully, as if it were the latest version of the banknote.

Their show soared from the bottom to third, and they also crossed the 0.1% mark! If there was one word to describe it, it would be miracles!

The whole office area was in a state of boiling, which was a joy that I had never felt before. The noise was so loud that colleagues in the nearby area poked their heads out and looked sideways.

There are dozens of satellite TV stations in the same time period across the country, and each has multiple channels. Those who can stand out in so many competitions are definitely the strongest of the strong!

In television, ratings are everything.

With ratings, it's natural that advertisers are waving checks and pounce on them for sponsorships. This is very different from a program that reaches out to the station to ask for money. Programs that stretch out their hands to ask for money are generally not welcomed, but those who can earn advertising money for the station are uncle-like existences.

Even the big leaders in the station are holding on to those programs that can earn a lot of advertising fees. After all, this represents a lot of money. In this age of commodities, money can do almost anything.

"There are many viewers who called to the station and said that the cross talk is very good, and I hope to say more next time." The clerk's words made Chen Guozhong raise his eyebrows instantly, and after looking around, he hurriedly picked up the phone.

------

"Who?" Zhang Fan, who slept late last night, squinted his eyes and connected the phone, and his voice was still confused.

"Xiao Zhang!!" An angry roar came from the mobile phone, which woke Zhang Fan up in an instant, "Chen Production? ”

"Where are you now?" Chen Guozhong, who was on the other side of the mobile phone, was in a very good mood, and there was irrepressible laughter in his words.

"I'm sleeping at home." Zhang Fan sat up and scratched his hair vigorously. He hadn't figured out what was going on.

"Come to the stage now, immediately! We are all waiting for you! Chen Guozhong laughed and hung up the phone, leaving Zhang Fan confused and confused.

However, since Chen Guozhong personally called, Zhang Fan is not big enough to turn a deaf ear to the producer's words. After getting up and washing up, I hurried to the TV station.

"Did you watch Imperial Capital TV last night?"

"Huh? Oh, you say that joke about life, right? ”

"Did you see? That cross talk was really interesting. Especially the part where the monster saw the ugly lady and scared himself away. Laughed me to death. ”

"Me too. Last night my wife said that she was going to grab my remote control to see what to go home. I said, what's so good about the crying and crying? How can there be a happy cross talk that is good-looking. ”

"That's it. My wife didn't want to listen to it at first, and she almost pushed me off the couch after a few minutes. ”

"It's just that the show is too short, and it's over before I can enjoy it."

"Really, the next paragraph will have to wait until next Thursday. No, I want an Imperial TV station to call and ask them to broadcast it quickly. ”

"That's right, I'll fight too."

On the subway, the corners of Zhang Fan's mouth, who was sitting on the side, were grinning. He didn't expect the cross talk he said to be so popular, the value of these three hundred points!

"Xiao Zhang is here?" As soon as Zhang Fan walked into the noisy office area, Chen Guozhong, who had a pair of dark circles under his eyes but was full of energy, walked over laughing. The smile was like he was about to be the groom's officer.

"Xiao Zhang is good."

"That's a good point."

"Well done."

When the colleagues in the office area saw Zhang Fan appear, they all greeted him with smiling faces. Shh There is a world away from last night's tense and serious, black-faced atmosphere.

"What's going on?" Zhang Fan has something to say, although he has a hunch in his heart, but he can't jump to a conclusion directly before he is sure.

"You don't know yet?" Chen Guozhong was stunned for a moment, then raised his hand and patted his forehead, "Hey, I'm to blame for this." I was so happy just now that I didn't have time to tell you. The episode you hosted last night became popular, and the ratings broke 0.1, directly to 0.117%! ”

Nearby colleagues all praised each other, and they all said that Zhang Fan presided over well.

It's just that Zhang Fan's face is very strange. An expression of holding back something.

"How is this?" Chen Guozhong was stunned for a moment, not understanding what was wrong with Zhang Fan. The colleagues around were also amazed, how could such a good result have such an expression?

“0.1？” Zhang Fan looked strange, "This is also a good result?" ”

The office area fell silent for a moment, and everyone's faces were extremely strange. Until Chen Guozhong laughed, "Xiao Zhang is right, this is only 0.1, let's make persistent efforts and strive to pass 0.3!" ”

Chen Guozhong said that there is a reason for 0.3, and the highest ratings record ever had in the same time period was a program of Jiangnan Satellite TV in previous years. At that time, the highest record was over 0.3%.

After all, this is a late-night Thursday show, and it's cannon fodder time slot. It can't be compared to the prime time of the weekend.

"Good !!"

"That's right, it's nothing."

"Make persistent efforts and create more brilliance."

"The next issue will definitely be better!"

"Break 0.3!"

The staff around cheered and cheered, as if it was like playing if the ratings tripled.

However, Zhang Fan still didn't know the situation. Is 0.3% high?

Zhang Fan is just a newcomer who has just entered the industry, and he doesn't understand these things at all. In his opinion, the ratings have to be several percent to be able to watch it. What does it mean?

As a newcomer, Zhang Fan didn't know that there were dozens of TV stations at the same level across the country that could be on the star. And each TV station has several different channels. And that's not even counting the sheer number of local TV stations competing for viewers.

What is the TV audience nationwide? That's a huge base in the billions!

Not to mention whether these viewers can all stay in front of the TV, just because so many TV stations compete together, it is already a leader to get a rating of a few tenths of a percentage.

In addition to the news category, all the others are carefully prepared by major TV stations and have invested huge amounts in the prime time of the weekend.

But even if it is a big show with a high investment, it is only a rare existence that can exceed one percent. That's directly facing tens of millions of viewers.

As for the percentage that Zhang Fan thinks, it is really only the year-end gala in addition to the news.

"Come on, come on~~~" Chen Guozhong, who was in a good mood, walked to the conference room with Zhang Fan's shoulders and beckoned the main persons in charge around him, "Have a meeting, let's do a good job in the next issue!" Strive to be the first! ”

In this age of commercialization, everything is very practical.

In the eyes of these people before, Zhang Fan was just a wild man, making up the numbers, and he didn't know when he would disappear with the show.

But now, in the eyes of everyone, Zhang Fan has become a guarantee. They are the guarantee of the continued existence of this show. This is especially true for Chen Guozhong.

Before Zhang Fan came over, Chen Guozhong went to the leader's office.

Unlike the previous time I went with a calm face, this time I went to the leader with a smile and took the initiative to smoke. The words were full of politeness, and he never mentioned the topic of cutting off the column group that was very noisy before. It's all encouragement.

As for what all this is for, Chen Guozhong knows it very well!

The young man around me who has been dug out by himself is really a talent!