Chapter 350, Cisco's Buy, Buy, Buy Strategy
"Does it snow heavily in London?"
"It's not too big, but the frost is not small, and the visibility of the plane is really not complimentary, and I am almost asleep in the waiting room. Pen %Fun %Pavilion www.biquge.info"
The group walked quickly into the company building, crossed the front desk and went straight to the elevator, and Alice had not been to the company for a long time and looked around. Outside the house, you can still hear the cacophony of reporters, and it is necessary for them to avoid the rush hour of dining, so the best thing to do is to work for a while.
"This work...... It's complicated to say it's complicated, but it's actually simple. ”
As the elevator went up, Posack said: "We can't do it just by us, or even BT, to promote the new standard." We have to unite most of the companies and form an organization like a union, and this is how to spread the standard. Interpersonal ...... in this aspect"
"We're going public soon, less than a month away. The elevator door opened, and Alice walked out first, this is not a cafeteria, but a top-floor office area: "So it's better to wait for the new CEO to arrive." ”
This sentence made the executives behind him tremble.
As of now, Cisco has of course been Alice's company, and occupies about 70% of the shares, and the other two major heads are divided equally between the Bossacks, one is the director of the technical department and the other is the manager of the customer service department, and they run the company inside and outside.
As for the traditional CEO position, strictly speaking, the company does not have this position, and the actual responsibilities are basically split between Alice and Sandy Bossak. One is the development plan in the general direction, and the other is the actual daily dealing with many customers, and the daily work of the CEO is nothing more than these two parts.
In fact, if you think about it, the current Cisco is still quite similar to the historical one, that is, the management system is slightly chaotic and absolutely technical first.
Of the current total of about 1,000 employees, programmers and engineers occupy a full 600 seats, all of which are managed by Posack, the internal minister, the external director, or more or less the same name as an individual. The other 400 people sorted the remaining parts of customer service, product market research and operation promotion, as well as the finance and accounting department and logistics personnel. Most of the chores on weekdays are managed by Sandy Bossak, which is a good feeling.
Of course, no one can ignore Alice's existence. Don't look at how many days she doesn't spend in the company a year, but the company's main progress is all brought by her.
The most decisive orders she provides, whether they are the starting income of the entire company, the orders of college campuses in the entire California area, or the orders of government agencies at all levels on the East Coast that are referred by Vice President Bush, have brought a whole new change to the company.
In addition, all the technology was brought by her. Routers, switches, firewalls, the patents of the three main products are Alice's personal, and when she threw the products to the technical department, they were either finished products, or they already had almost perfect technical data, or they were semi-finished products that continued to be developed under her guidance......
There is only a recent cooperation with Lucent Technology. Things like network card modules and optical modules, Alice bluntly claimed that she was not interested, and left them all to the technical department to study slowly.
Well, thank you......
And now, finally, a professional CEO is going to join the company?
"It's true that when a company goes public, it's bound to grow countless times over. Alona, the finance minister who was introduced by Sandy and approved by Alice to join the company, smiled: "According to the current market situation, we will definitely become a second Apple." There are a thousand employees now, and I don't know how much will change in the future, but Alice ......"
The door to the conference room opened, and Alona said, "Aren't you going to take the CEO position yourself?"
The question was not answered immediately, and everyone rushed into the conference room, with Alice taking the first seat, Sandy and Leonardo each taking the lead, and the others quickly took their seats, almost an entire Cisco executive.
"This is the way it is now. After only three or five seconds of silence, Alice said: "You all know how many companies I have invested in, and I honestly serve as a full-time CEO in a certain company, but it is too big and too useless. That, Dorne, have a cup of milk tea. ”
Instructing the head of the technical department who was personally asked by Bossak to attend the meeting, and saying something that seemed arrogant to the extreme, Alice continued: "Regarding the company's business strategy, in fact, I have already been angry with Sandy, and Leon is the same. I see that a few of you have only joined the company in the last few months, and it's normal not to know about the situation, huh...... Congratulations on the speed of our expansion. ”
Everyone burst into a burst of good-natured laughter. At the same time, every minute and second, Dorne, the leader of the technical department, had already poured milk tea, and quickly delivered it to Alice, and then ran back to the end of the conference table and sat down. This is a meeting of senior officials, and if I can be brought by the minister to observe, it is clear that I will definitely soar in the future!
Alice, of course, took Dorne's mindset into account and glanced at Bossak as she continued her conversation: "The first thing we need to know is that Cisco is facing a huge market worth at least $200 billion. ”
"The Internet hardware industry, and we are still the pioneer and leader, which means that our business scope can cover almost every part of network construction. The market for network equipment, including routers, switches, and other network equipment that make up the Internet and data transmission, can almost all be controlled by Cisco. ”
"AT&t, British Telecom, Nippon Telegraph and Telephone, etc...... As the network infrastructure continues to be laid, the amount of network information doubles every few months, and with it, the demand for massive hardware equipment. This means that our company's business needs will continue to expand, but it will also mean greater challenges. ”
The sentence is quite incisive, and it is by no means something that a layman who knows nothing about the industry can open his mouth and say, and several new executives sitting in the distant seats can't help but have their eyes twinkle. Don't look at the small boss rarely comes to the company, but her understanding of the industry is no worse than that of professionals.
"As an equipment supplier, we must master high-tech and continue to innovate in order to maintain our leading position. But it's clear that no one can invent all the technologies one by one, even if the existing technical team is expanded by three or four times. So, the path we should take after going public is to acquire companies that are developing new equipment. ”
As the second founders, the Posacks could only smile at this time, while the eyes of the executives had already flashed, and they couldn't help but lean forward to listen to Alice's further elaboration of the plan.
"The biggest advantage of the company now is not the identity of the industry leader, but the identity of the industry founder. After a pause, Alice continued: "Whether it is a router or a switch, we were the first to invent them, and the firewall has not been manufactured by other businesses yet, only Lucent is working with us on some more basic levels. It can be said that the company's expansion speed is very fast, and it has directly occupied most of the market of this fledgling industry, do you know what this situation is?"
Seeing that the marketing minister was about to speak, Alice raised her hand slightly to stop him, and directly concluded: "That is, we actually have some redundant personnel. Bosack, to be reasonable, judging from the current work intensity of the technical department, in fact, it is okay to cut the number of people in half, right?"
Bosak nodded, "I see what you mean. The new products manufactured by the R&D department are completely unavailable in the industry, and we are the only one. In other words, without competitive pressure, it would be possible for us to develop those products in twice as long as we do now. ”
The conversation between the two was quite like a dumb riddle, and several executives such as the HR director began to feel like it was going to be too much.
In fact, the reason is very simple, Alice directly threw a complete set of switch technology to Cisco around 85 years ago, allowing them to expand their financial resources, but Cisco did not develop like this in history.
To be reasonable, if Alice hadn't founded Cisco in advance, the original router would have been born at the end of 86, and the switch was a foreign technology that Cisco acquired from a small emerging company around 1993. At that time, Cisco was already facing a situation of 100 power competition, and now it is only the end of 87 years, but it has been galloping in this emerging market.
Then the question arises: is there any difference between developing a product in three months and six months?
From the point of view of industry competition, not at all, because when the company developed switches, there were no similar products on the market. That is to say, the network card module and optical module that are being jointly developed with Lucent are old products that have existed in the market for a long time, and there is a competitive nature.
"Therefore, after we go public, it is necessary to change the focus of the company's development. ”
Alice concluded: "After the IPO, we are completely different from the scale before the IPO, and our new and old products will be imitated by countless companies. At that point, the best way to maintain core competencies will no longer be centered on Leon's technical department - which, of course, is also important - but ...... Edus, your marketing department. ”
Seeing the minister's reluctant expression, Alice smiled and said, "Give me a plan, set up a CIA that belongs to our Cisco, and tell us what new products and emerging competitors appear in the industry." ”
"Then, we'll buy them!" (To be continued.) )