Chapter 1579: Young People's Dream of Jewelry
Soon the first half of the speech was over, and Xu Yue gave a few minutes of rest, in fact, to give the students time to go to the toilet and then come back to continue listening.
I have to say that the quality of the students in Huaqing University is still quite high, there is no pushing or squeezing in this process, everyone is very orderly, and no one takes this opportunity to occupy a seat.
After a ten-minute break, the presentation continued, but that was the second half of the questioning phase.
Xu Yue asked Zhang Tianyuan a few questions just now, Zhang Tianyuan wanted to take revenge at this time, but forget it, it was purely an accident that he came here, so many students came to listen to the lecture specifically, and it was not easy to listen to it once, so let them ask questions, just listen to it yourself.
"When you think of fine jewelry, what comes to mind? Extravagant, glamorous, beautiful, legendary, or romantic? Each of the most luxurious jewels here is a testament to a legendary love affair that has a charm that touches the heart more than words. In fact, whether it is a royal princess or an ordinary woman, the jewelry is full of all the best imaginations of women in love and life. I know that most of you are here for jewelry, so you are welcome, you can ask whatever you want, even if it is not a professional question, I will answer it. β
In fact, all the people here are interested in jewelry, but they are not jewelry majors, so they may ask some more naΓ―ve and ridiculous questions, Xu Yue said this, but it alleviated the nervousness of many students, and they didn't dare to ask, but they also wanted to ask at this time.
"Mr. Xu, if you want to choose a piece of jewelry, is it better to be luxurious, or is it better to be simple?"
This is a question that should be asked by a jewelry design student. That's a bit silly, in fact, whether it's luxurious or simple, it depends on everyone's taste.
The jewelry design students must understand this, so they don't ask, but the students below don't understand, so they still want to solve the puzzle.
"The question can be said from two paintings......
Xu Yue did not use so-called concepts or theories to answer this question. Because she knew that the people below couldn't understand it, and they wouldn't understand what it was.
So she decided to use the most intuitive way to express herself.
Two paintings soon appeared on the PPT, one was "Girl with a Pearl Earring" and the other was "Queen Maria of France. Morality. Portrait of Medici.
Perhaps it is the light and dark pearl light that disturbs the viewer's mind, or perhaps the enigmatic eyes of the girl pour out everyone's hearts, since the birth of this painting, people have not stopped speculating about the identity of the girl in "The Girl with a Pearl Earring". So much so that the American writer Tracy . Chevrolet wrote a novel based on this famous painting. Webb made it into a movie and brought it to the big screen. Scarlett plays the heroine of the painting in the film. The unpretentious brown coat, white collar, blue turban and hanging lemon-colored turban cloth, and the pair of sparkling pearl earrings, the difference is that the novel and the film conceive the identity of the girl and interpret a poignant love story. Do you think this is beautiful? The jewelry of the whole painting, only pearl earrings, very simple accessories? β
"Beautiful!" The students below replied almost in unison.
"Yes, it's beautiful, because the heroine in this painting is suitable for this kind of dress. If she were as jewelish as the other painting, it would look tacky. β
"Another painting can be seen in the way you are dressed. Illustrated by Queen Maria of France. Morality. Portrait of the Medici was painted at the time of Maria's prime. In the painting, her calm gaze revealed coldness, and a pearl-inlaid blue velvet dress could not hide her domineering. The pattern of the dress is embroidered in three-dimensional relief, embellished with a golden lily with the Florentine logo, and the lace on the cuffs and neckline sets off the graceful and luxurious status and temperament. Maria is a lover of pearls, and the decoration of her earrings, necklaces, and bracelets can be seen from the use of pearls that she cherishes. Even the crown and clothes are inlaid with large, bright beads. Maria's outfit alone used more than 300 oversized pearls. In addition, the cross on the garment and the object attached to the pearl are decorated with diamonds with a smoothed top, and the large diamond ring on the hand is also shimmering discreetly. And that's just a part of her fine jewelry, Maria's lavish life is a testament to it. β
"It's a beautiful painting, it's extravagant and noble. But it is not cheesy, but if she were dressed the same as in the other painting, we would probably think that the queen has no power and is in decline. β
"So what I want to say is that jewelry is not luxurious and complex or simple and straightforward, the key is to see whether it is suitable or not, in fact, the material, appearance, design, etc. of jewelry are for different groups of people, different groups of people, the jewelry required is naturally different, you have to be a young and beautiful student to wear a woman who is a family leader will wear jewelry, then it is not professional."
Xu Yue finally made a summary.
As soon as his peanuts landed, the entire multi-functional classroom burst into warm applause, and for today's students, most of them don't like simple and boring theories, let alone being taught.
Xu Yue's speech was good, she gave two paintings, which expressed her thoughts and opinions very intuitively, allowing students to discover and understand by themselves, and they were just guiding and explaining from the side. In this way, the rebellious psychology of young people will not be stimulated, which is really a very good thing.
Although Xu Yue is not a teacher, when she was in the company, she often led some new designers to learn and then guide them, so she was still good at explaining these things to students.
It's important to express yourself in a way that the other person can understand, otherwise you will say a lot and others won't understand it, and it won't be interesting.
"Mr. Xu, can I ask a cheesy question?"
"Ask, if you can answer, I will definitely answer."
"That's right, I have a friend who likes Princess Margaret very much, and I don't know who this person is, anyway, she said that Princess Margaret has three jewels on her, and if she can wear them, then this life will be worth it, can you tell me about it?"
Xu Yue nodded and said: "As the granddaughter of Queen Mary, the younger sister of Elizabeth II, and the youngest daughter of King George VI, Princess Margaret's wealth and beauty are the envy of all women, and her three luxury jewels are world-famous. β
"Is it such a famous person, and there really are three world-famous jewels?" The boy asked, surprised.
"Well, first of all, the most famous 'diamond brooch crown'. This crown is beautifully cut and rich in meaning. The diamond crown can be split into a necklace and eleven delicate brooches, each engraved with Princess Margaret's initial, 'M', surrounded by dazzling diamonds. Princess Margaret got married wearing this dazzling crown, but luxury jewelry does not lead to a happy marriage, so good jewelry may not bless you with a good girlfriend, but it is still possible to make her happy. β
"The second is the Riviere, a necklace of 34 dazzling old-cut diamonds given to Princess Margaret by Queen Mary of England."
The third is Princess Margaret's favorite 1925 Art Deco pearl and diamond necklace, which the 19-year-old princess wore to take a birthday photo. When she was 26 years old and took this necklace again, the princess's eyes were full of sadness. The beautiful and round jewels bear witness to the princess's heartbroken love. β
"What kind of heartbroken love?" The boy asked stupidly.
"Princess Margaret fell in love with Peter, who already had a wife. Captain Townsend, under pressure from the royal family and the church, the princess has broken up with her beloved, and no amount of extravagant jewelry can bring Princess Margaret the same happiness as ordinary people! And the five-layer pearl necklace was later bought by a Chinese female buyer for 300,000 pounds. Xu Yue sighed and said: "Although I really want to promote our company's jewelry, I still hope that everyone will do what they can, buy as much as they can, and don't ruin your life for jewelry, it's meaningless." β
"I know I'm afraid I'll never get these three pieces of jewelry, and I'll probably never be able to afford that five-layer pearl necklace. I just want to ask Mr. Xu, can you Shinra Jewelry make such beautiful jewelry? Even if it meets the needs of our young people, it's not too expensive, but it looks very good, your current jewelry is too expensive, and the cheapest ones are tens of thousands, and we can't afford to spend it at all. The male student said.
His words resonated with many people.
Zhang Tianyuan originally felt that his HRE Jewelry was taking the mid-to-high-end route and not going low-end, but seeing the urgent needs of these students, even if he made less money, what could he not do to satisfy their wishes?
If you are afraid of affecting the reputation of HRE Jewelry and Tian Ruixiang, then simply create a separate brand, specifically for young people, for people who are eager to succeed, but do not have that capital for the time being.
Yes, they are vain, but those who are not necessarily vain will not be able to become rich in the future, and don't all the rich people come out of the young people now?
These are also potential customers.
Even if you take 10,000 steps back, these people really can't afford to buy mid-to-high-end jewelry for the rest of their lives, but as long as they can be satisfied, that Zhang Tianyuan can also try it, he himself came out of his student days, girls just like those things, but they are too expensive and can't afford them, if the things are good and cheap, it is definitely the gospel of these students. (To be continued......)