Why is the role of the media gone?

"Let's not talk about the summit, Sister Shan, let's talk about this column opened by Yuzhi in Xingsheng Magazine." Gao Leng smiled at Yuzhi: "I told Yuzhi before I came here, I didn't just want you to support my summit, the most important thing for me to come here is to cooperate with Yuzhitan." ”

"Speak, and I'll listen." Sister Shanjie said.

"I know you want to do charity silently and do good deeds in a low-key manner." Gao Leng smiled and explained seriously: "And I think that in addition to speaking for the government and satisfying some of the people's desire to read, the media should also take on the responsibility of helping the people." Nowadays, too much media is only going to do celebrity news...... Many national media outlets went to shoot celebrity upskirt ......"

As he spoke, Gao Leng glanced at Yang Peng meaningfully......

Yang Peng's face was red and white for a while, and his popular magazine was a magazine that purely wrote entertainment.

"After we hold the summit this time, we will join the financial column......" Yang Peng, who explained at this moment, was obviously very lacking.

"Come on." Gao smiled coldly and encouraged, this smile is a knife...... Encouraging the junior to deepen the hidden irony, he patted Yang Peng on the shoulder: "Xiao Yang, you must have the media responsible!" ”

......

Yang Peng looked at Yang Guanguan and then at Gao Leng, he hated it in his heart, but he couldn't fight, Yang Guanguan's poisonous tongue was released, and he was very rushed to say it directly, while Gao Leng's poisonous tongue was restrained, and it seemed polite, but in fact, the words were knives.

"Yes, there is too much gossip now, and there is no positive energy at all!" Sister Shan agreed with Gao Leng's words: "You said that if you spend so much space to report on a celebrity, can't you report on those in need?" Can't report on scientists or anything? Although my own daughter is a star, the current news is so messy that I can't even watch it! ”

Sister Shan's entry into the pit.

The column she said happened to be the column that Gao Leng wanted to do, but Gao Leng had an additional 'Yuzhi' title.

In Gao Leng's view, as a national newspaper, magazine and magazine, in addition to reporting the gossip of celebrities, there should also be reports on finance, people's livelihood and other aspects, and more importantly, charity, which is surprisingly consistent with Sister Shan's opinion.

"Therefore, I want to cooperate with Yuzhi to create such a column, do one issue every month, and write about four anti-Japanese war veterans in need of help in each issue." Gao Leng reminded.

Sister Shan eased up, squinted her eyes and shook her head after thinking about it: "Mr. Gao, if you really have a media responsibility, then you can directly open a column like this, and help those poor people write about it every issue?" Why do you want to pull the title of Yuzhi? ”

"That's it, what kind of media responsibility, I still want to make money." Yang Peng knows the difficulty of the operation of the media, so he can be regarded as taking a bite: "Mr. Gao, you are so responsible for the media, wouldn't it be good to directly open a column specifically to relieve the laboring people?" Don't be so stingy with a column, a big magazine like Xingsheng is worth investing in a cross-page dedicated to people's livelihood! ”

Yang Peng, who knows the difficulties of the media, has a thorn in his words, and he knows that the pages of writing about people's livelihood are all loss-making. This media charge needs money to carry it.

Most of the people now say that the media is not responsible, and the entertainment page is updated so quickly every day, occupying a large number of pages, and the news of helping the poor and poor people cannot keep up with one thousandth of them.

There are news that pay attention to the people: social news, but at least half of the social news goes to hunt for curiosity, what uncle next door cheats on the sister-in-law, what Zhenggong street fights the junior and the like, the news of saving the people only comes out in ten days and half a month.

Why?

Is it because these reporters have no discipline and no media responsibility?

Gao Leng sighed lightly and explained: "Sister Shan, you also know that our Xingsheng Magazine is a private magazine, and it is undeniable that we want to make money. This kind of charity column is not to mention making money, and it is difficult to recover the cost. You see, three or four veteran reports a month, how much space does this have to take up? If the Xingsheng newspaper advertises one page a day, it needs 500,000 a day. ”

Gao Leng raised a finger: "This is still a discount price for old customers." ”

"Xingsheng Magazine only comes out once a month, which is more expensive, and last year, Xingsheng Magazine bid for an annual advertisement of up to 300 million. The magazine is of high grade, but the layout is expensive, and the rescue column is calculated according to the price of the page advertisement, and the actual operating cost is far more than that. Then it is necessary to invest at least five reporters in the cost, and the minimum investment of more than 4 million yuan for the whole year is added up. ”

When Sister Shanshan heard this, she thought about it, and it was indeed difficult for a private media dedicated to profit-making to make four million less money every year.

"What's more, I want to focus on promoting this column, what does it mean to focus on promotion? It means that we have to open up a channel for this column on Xingsheng's official website, and we need to implant at least a dozen pages, which requires a group of people to do it; To apply for official Weibo and WeChat specifically for this column, and push new reports every day, this requires a group of people to do it; To advertise in other media, the investment is at least tens of millions. ”

Sister Shan's face changed, how can this just make Xingsheng Magazine earn four million less every year? This is to make them lose tens of millions of dollars a year......

Now the state media, which has an annual grant from the state, can't do it, let alone Xingsheng. It is no wonder that the media and entertainment page now accounts for the majority, everyone likes to watch celebrities, and the advertising cost of this page is the most expensive, and it is the main column that carries the economic operation of a media throughout the year.

Nowadays, it is a market economy, everything depends on the market, there are advantages and disadvantages, why is the responsibility of the media gone? In the end, it's still a word for 'money'.

"Charity costs money, and it's not impossible for a media to lose money to promote charity without making money, but you can do it once, how many years? No way. Gao Leng stretched out his hand and held Sister Shan's hand tightly: "Sister Shan, I really want to run such a column for a long time, so I need Yuzhi's star halo." ”

"You go on." Sister Shan obviously recognized Gao Leng's concept.

"If I simply open up a column to do charity, it will be ironclad and lose money, but if I officially set up a column linking celebrities and charity, it will be different. This is the empire's first charity column named after a star, and the title of Uyu's name is rightfully so, and behind her is you donating. This column will be created as a boutique by Xingsheng Magazine, and those elderly veterans of the Anti-Japanese War deserve Yuzhi's attention and are more worthy of being reported. Gao Leng stretched out his hand to hold Sister Shan's hand: "I know Sister Shan, you have a kind heart, our report is not to report on who has donated, we are reporting on every funded veteran, give them an exclusive interview, aren't they worthy of special reporting?" Is it only celebrities who are worth it? ”

This remark even touched the heart of the good sister, and she nodded again and again: "Yes, give a report to the veterans of the Anti-Japanese War who we funded, so that it really warms people's hearts, they have built this good society with bullets and bullets, and it is worthy of being recorded!" ”

Unconsciously, Sister Shanshan blurted out 'We funded', but Gao Leng said nothing but a few words to her heart.

"Therefore, I want to ask Sister Shan and Yu Zhineng to make a move, we will run a charity column, and let these stars who have made a lot of money but do not do good follow suit, and let those media studies who only shoot the bottom of the celebrity skirt every day just for money...... Especially those female stars who asked fans for gifts in the live broadcast and claimed that they were doing charity, let them learn ...... too" Gao Leng said this, and once again glanced at Yang Peng meaningfully......