Chapter 1186 Publicity Expenses

Xiao Ping's words surprised Li Cheng, and only after calming down did he ask him: "Mr. Xiao, aren't you joking?"

"Of course not!" Xiao Ping said: "I have been planning for more than half a year about this matter, and I will start to officially develop the market after a while." Being able to break into the top market is very helpful to enhance the company's image, so we have to win the market in the Gulf region!"

Li Cheng frowned and said: "That's true, but those local tyrants are too difficult to serve." Unless there is something that can impress them, ...... It's hard!"

"I think these picky guys will be tempted when they see what I've developed specifically for the top market. Xiao Ping was full of confidence in the vegetable base founded by Sakura, and said to Li Cheng confidently: "However, before the product is officially launched, the necessary publicity is still needed, so I ask you to start the promotion of the Gulf market immediately, can you do it?"

Now that Xiao Ping has made up his mind, Li Cheng will no longer persuade him. This company was originally completely controlled by Xiao Ping, and he could run it however he wanted, and others had no right to dictate this.

As a qualified professional manager, Li Cheng knows what he should do from this time on. He asked Xiao Ping to wait for a while, and soon brought a complete project and said: "This is the advertising plan we did when we planned to open up the market in the Bay Area. Later, because I couldn't find a suitable partner, I put it on hold for the time being, can you see if it's okay to advertise it like this?"

Xiao Ping took the plan and read it again, and then said to Li Cheng: "It's okay to say anyway." However, it would be better if we could pay more attention to the high-end attributes of our products. In addition, the media should be covered more widely, and the advertising spokesperson should be more famous. Don't care about the cost of publicity. I will ask the head office to allocate a special amount to you, the first installment of 20 million US dollars, if it is not enough, report it, and I will continue to add it. ”

Hearing what Xiao Ping said, Li Cheng also understood that he was determined to open the market in the Bay Area, so he immediately nodded and said, "No problem, I will immediately gather people to revise this plan." We also calculated it at the beginning. If you spend $40 million to $50 million on publicity, you can let people across the Gulf know about our brand. ”

In fact, if you look at the market in the Gulf region alone, the publicity cost of 50 million is indeed a bit high. Even if it's full of local tyrants. But after all, because of the limited population, the capacity of the market will not be too large, and it may take several years to earn back the 50 million propaganda expenses.

But if you look at it from the aspect of enhancing the brand image and making the company's global influence to a higher level. It's well spent. As long as it can enter the Gulf market. Making the company's products acceptable to the super-rich there is definitely the best advertisement, which you can't buy for any amount of money.

Who doesn't know how demanding the rich in that part of the Gulf are? If even the rich there can accept a commodity, let alone the rest of the world. As long as you can enter the top ingredient market in the Gulf region, it is equivalent to getting a pass to the global ingredient market. In the future, when the fairy pot company cooperates with other companies, it will be able to occupy the full initiative.

So Xiao Ping didn't feel that the money was too much at all, but nodded indifferently: "There is no problem with the cost at all, you can improve the publicity plan." In particular, be careful not to touch local taboos. The people over there are very particular about these, and this is a red line that must not be crossed. ”

Li Cheng also knows the importance of this matter. Nodding seriously, "I understand this, you can rest assured, Mr. Xiao." We will take the time to refine this campaign and then start promoting it as much as possible. ”

Xiao Ping has always only focused on the general direction of the company's development, and rarely interfered in specific affairs. Now that he had said all the things that needed to be said, he also stood up and said, "Okay, this matter will be left to you." Try to hurry up, I won't stay here to get in the way of everyone's work, you guys are busy!"

Li Cheng also knew Xiao Ping's temper, so he just sent him to the door of the company and went back to work. Xiao Ping is also happy to be like this, being always hugged by people will only make him feel uncomfortable.

Xiao Ping came to the overseas business department of Shencheng and let Li Chengduan start to promote the countries in the Gulf region, which was indeed not his whim. Before the Spring Festival, Xiao Ping asked Sakura to open a planting base in his hometown with the highest standards, just to target the world's top food market.

It's just that Xiao Ping has too many things to take into account, and he will leave this matter behind him after returning to China. I can't say that I have forgotten it completely, but I haven't paid much attention to it.

Fortunately, Sakurako knew her sweetheart's temper, so she called Xiao Ping in advance a few days ago, telling him that the vegetables in the new vegetable base would be harvested in two months, so that Xiao Ping could prepare in advance.

Xiao Ping, who received the reminder, remembered this incident as if he had just woken up from a dream, so he hurried to Shencheng and asked the overseas business department to put the propaganda for the Gulf countries on the agenda.

Now that the business has been done, there is no need for Xiao Ping to continue to stay in the overseas business department. But since he has come to Shencheng, of course, I have to go to see how Xu Jia's martial arts hall is decorated.

The athletic beauty has a very independent personality, and she usually doesn't think of calling Xiao Ping at all, so Xiao Ping has to take the initiative to call her. Even if she was on the phone, Xu Jia didn't say much, and she was even more silent about the renovation progress of the martial arts hall, and even Xiao Ping didn't want to say anything when she asked about it, so Xiao Ping didn't even know what the current situation of the martial arts hall was.

At first, Xiao Ping felt a little strange, he didn't know why Xu Jia was like this, and even suspected that she didn't trust him enough. But one day Xiao Ping suddenly realized, and suddenly realized that the reason why Xu Jia did this was not because she didn't believe in herself, but because of her previous professional habits.

Don't forget what Xu Jia used to do, of course, the tone of a professional agent is very tight, and it is simply a perverted Cheng dΓΉ. It was out of this habit that no matter how Xiao Ping asked, Xu Jia would subconsciously refuse to answer.

Thinking about this section, Xiao Ping couldn't help but laugh dumbly. Since Xu Jia didn't want to say it, then he came over to see it in person. After all, Xu Jia is Xiao Ping's woman, and she should care about her.

So after leaving the company's overseas business department in the free trade zone, Xiao Ping immediately drove to the martial arts hall in the Lujiazui area, intending to come and see what was going on in person. When Xiao Ping came to the location of the martial arts hall on the second floor of the building, the situation in front of him also surprised him involuntarily. (To be continued......)

PS: Thank you for the reward from the book friend "Little Teacher".