"A diamond is eternal, a diamond will last forever?" Zheng Huayu repeated this sentence in a low voice, and the expression on his face gradually changed. From the doubts at the beginning, to the shock later, to the ecstasy at the end!

"Good, good!!" Zheng Huayu, who had always been very calm before, looked excited and shook Zhang Fan's hand vigorously, "Very good! This advertising sentence is really good! It's just great!"

Zheng Huayu turned around and strode towards Mr. Qian, and his assistants all looked at Zhang Fan with very magical eyes.

As people in the industry, of course, people can feel the shock of this advertising slogan. It's a perfect fit for their products. This man is such a genius, how did he come up with that? Those of them who have been in this industry for so many years have never thought of it!

Chow Tai Fook's people went to discuss with the people of the advertising company to change the advertising words, Zheng Huayu, who was about to leave after just a glance, is not leaving now, he wants to finalize this matter as soon as possible, and at the same time to check whether it has been used by other companies, if not, he must register as soon as possible. Zheng Huayu, who is very business-minded, can't even understand this point.

Of course, Zhang Fan will not be treated badly for providing him with help. It is impossible to make a company bigger by taking advantage of small advantages.

"How did you come up with that?" Lin Yueying, who had been standing next to her before, walked over and asked curiously. Even just overhearing it from the sidelines can feel amazing. She could even imagine that this advertising slogan would make countless women crazy after it went out.

"Just think about it. Zhang Fan smiled and nodded his forehead.

"I really didn't see it before. Lin Yueying looked at Zhang Fan with strange eyes, "Maybe you are really a genius?"

Zhang Fan smiled and did not respond. He knows his own business, his IQ is also an ordinary level, and he must not be called a genius or anything. He was just standing on the shoulders of giants.

Today's advertisement must not be able to continue filming, and all the settings have been overturned and restarted. Chow Tai Fook's public relations department is fully operational, and additional investment in expanding publicity is essential.

Soon, what was originally just a simple advertising shoot was pushed into a series. Online and offline, print media and print media, the entire network must be promoted on a large scale. It is important to deliver this slogan to all corners in the shortest possible time.

Zheng Huayu still understands the matter of reciprocating the peach. In return, the endorsement of the entire series was given to Zhang Fan, and it was made clear that this advertising phrase was provided by Zhang Fan to their company.

The endorsement of the whole series is not just a simple advertising shoot. We have to do online promotions, magazines, newspapers, cover shoots, and advertising shoots that have been expanded into series. The more work you do, the more you get paid, the more you work. Zhang Fan got a lot more remuneration than before. And the rise of fame is also essential.

The new advertising idea came out, and it was directly changed to a wedding model. Zhang Fan and Lin Yueying, as the heroes and heroines, said the advertising slogan when they exchanged rings at the end. Because of the additional investment, the money from the Golden Eagle Advertising even rented a church as a filming location.

Zheng Huayu has a lot of work and is very busy. When the business reached this level, he didn't need to come to the advertising shooting site, he only came here because he wanted to meet Zhang Fan, but he didn't expect to hear such an advertising slogan. Now he stayed on the set to see this important advertising shoot.

In this era, almost all walks of life have developed to the extreme, and the competition has reached a cruel level. Even a century-old brand needs to keep forging ahead, otherwise it may drown in the endless tide of the times.

Merchants want to sell their products, and advertising is the most effective means. And the effect of a classic advertising slogan that can be inherited is even more effective than a whole year of all-round advertising bombardment.

When people remember this slogan, they also remember the brand. Zheng Huayu thanked Zhang Fan because Zhang Fan gave him an advertising slogan that could take his brand to the next level.

After a large increase in investment, it is not that no one has suggested changing to more famous big stars to endorse, but all of them were rejected by Zheng Huayu. If you don't pay attention to honesty in business, you may be able to make a profit for a while, but you can never really think about becoming bigger!

"After you walk to the stage, you look at Lin Yueying, and then take out the ring, and the scene is over. On the verdant lawn in front of the church, the advertising director was giving Zhang Fan a lecture.

There is not much difference between shooting commercials and making TV series and movies, they are all shot scene by scene, and then edited and rendered in post-production to become a beautiful picture on the screen. It's just that at this time, Zhang Fan's mind was not on the gushing advertising director, and he suddenly thought of something in his heart.

"Wouldn't it be better if it was accompanied by a song that fits the scene at this time?" Zhang Fan suddenly interrupted the director's speech.

"A song that fits the scene?" The artistic, who was wearing a ponytail, looked at Zhang Fan suspiciously, "Of course Wagner's wedding march was played when I got married, what else could it be?"

"The wedding march always feels a little out of place, and it would be nice to have a Chinese song that fits the atmosphere. Zhang Fan raised his hand and pinched his chin, as if thinking about something.

"Haha~~~" The director laughed a little dissatisfied, "Aren't you a composer? ”

This director has shot a lot of commercials, otherwise he would not have been invited to shoot such a big investment commercial. There are more stars who have cooperated with me, and I still don't look down on seemingly ordinary stars like Zhang Fan. After all, in his opinion, it is better to invite A-list stars for such a large-scale advertising shooting. I heard that Zhang Fan had written songs with good results before, but it was not an industry with him, so naturally he didn't care too much. Now seeing Zhang Fan pointing fingers in the field he is good at, he is naturally dissatisfied, and he speaks with a touch of unkindness.

Zhang Fan also smiled, but his smile was a little strange. "If I really write a tune that fits the current scene, can I use it?"

The director looked at Zhang Fan suspiciously, thinking of his achievements in the music industry, and said with some uncertainty, "It depends on what it is, and the advertiser has to agree." ”

Zhang Fan nodded, turned around and walked directly towards Zheng Huayu not far away.

"Writing songs?" Zheng Huayu was stunned for a moment, and then said with a smile, "I forgot that you are a composer, if there is really a song of good quality and in line with our product, it will definitely be unwanted." ”

"Good. Zhang Fan nodded and went straight to find a pen and paper.

Zhang Fan's strange movements attracted everyone's attention, and when he sat on a chair with a pen and paper and began to do it, he was already surrounded by people. It's the first time they've seen such a thing as a live creation.

Zhang Fan skillfully drew the score, and then began to compose the lyrics and music directly without the slightest pause or modification. The whole action flowed smoothly without a pause.

Others hadn't seen the reason yet, but Lin Yueying's eyes were already full of light. As a singer who can read music, this bit of vision is still there.

"Alright. Zhang Fan put down the last stroke, and handed the score in his hand to Zheng Huayu on the side with satisfaction, "See if it's suitable." ”

"Are you going to marry me today?" Zheng Huayu said with a smile, "Although I don't understand music, just by looking at the name, I feel that it matches our products very well." ”

"A duet between men and women. Zhang Fan explained out loud, "Relaxed and cheerful, catchy." I think it would be nice to use this as background music for this commercial. ”

"You must be cooperating with Miss Lin this time, right?" Qian on the side always joked with a smile.

Coupled with the current temporary creation of today, you are going to marry me, Zhang Fan only has three works in total. And these three works are all duet songs sung by men and women, and they are all in collaboration with Lin Yueying. In this case, it would be a joke to say that there is no scandal between the two of them.

Zhang Fan smiled and was about to nod when he suddenly paused. This advertisement was filmed by him and Lin Yueying together, and it is also appropriate to sing this song that fits the advertisement. It's just that he suddenly remembered that he had promised to give it to Lin Yueqing before. I was chased directly to the house because I forgot about this matter before, and if I forgot it again this time, it is estimated that it will make a bigger fuss.

Lin Yueying obviously remembered this, sighed, and was about to speak, but Zheng Huayu said directly: "The advertising shooting is paused." Make a sample of this song as soon as possible and submit it to professional musicians for analysis. If appropriate, modify the shooting plan to include it. This advertisement is very important for our company, and we must strive for excellence. My company still has something to deal with, so let's go first. Waiting for your good news. ”

Well, it's too late to say that the advertiser is gone.

Zhang Fan and Lin Yueying glanced at each other, and then sighed at the same time.

"Let's make a sample first. Don't tell your sister just yet. After the crowd dispersed, Zhang Fan frowned and said, "Maybe people are not satisfied, and they won't need it." ”

Lin Yueying looked at him with a strange expression: "In less than ten minutes, you wrote a new song." And this song is completely set off from this advertisement. You don't want to be prepared before, are you really a genius?"

"You say yes, that's it. Zhang Fan turned to look at the church surrounded by green lawns behind him, "It was just an advertisement, why does it seem to be getting bigger and bigger now." ”

"Isn't this good?" Lin Yueying raised her smooth and jade chin slightly, "At least the income has increased a lot." Now the advertising circle is spreading your advertising slogan. Mr. Qian also said that if you are willing to go to their company, I will give you the position of creative director immediately. ”

"I'm okay with commercials, but I can't do it with a creative director or anything. Zhang Fan turned around and walked towards the car, "Go to your company and make a sample first." ”