"Good evening, this is the National Stadium, and now there is only one hour before the premiere of the movie "Dragon and Phoenix Catastrophe", and we can see that there is already a long queue outside the stadium at this time......"

"Dear audience friends, this is the front line of Tencent News, the current location I am in is the National Stadium, that is, the east gate of the Bird's Nest, today's "Dragon and Phoenix Tribulation" movie premiere will be held here, it is understood that the stadium has opened all four gates in the southeast and northwest, and each gate is equipped with five ticket channels to ensure the smooth admission of the audience!"

"Welcome to Beijing TV, I am your host Xiaoyi, today we came to the famous National Stadium Bird's Nest, now we can see that the five ticket gates at the north gate of the stadium have lined up in a long line, and it is estimated that they have lined up at the community vegetable market in the Olympic Village, let us interview the fans at the scene!"

"After a year and a half, I can finally see the new film directed by Li Mu, looking at the long queue in front of the gymnasium, I can understand everyone's thoughts, let's listen to the thoughts of the audience and friends!"

......

Thursday, November 28, 2013, is also a traditional holiday in the West, Thanksgiving!

At this time, both domestic and foreign are the busiest time of the year in the film market, which is called the Chinese New Year file in China and Thanksgiving Day file in the West.

In China, the Chinese New Year stalls generally start at the end of November or early December, while the Thanksgiving stalls start the weekend before Thanksgiving, that is to say, the North American Thanksgiving stalls start on November 22 this year.

This year's North American Thanksgiving is led by The Hunger Games 2: Spark and Frozen.

Last year, "The Hunger Games" hit the global box office of more than 600 million, and the North American box office exceeded 400 million, which is the best result of non-sequel movies in recent years.

Such a hot box office of course also prompted the producer Lion Pictures to start preparations for the second part.

was also released in the Chinese New Year, and it was also a box office hit, "The Hunger Games 2; "Spark" was released in North America and won a total of 158 million yuan at the box office in the first three days of its release, which is almost the same as the first part.

As of today, the North American box office has exceeded 220 million, and the global box office is close to 500 million, and the heroine of the film, Jenveney Lawrence, has become a Hollywood superstar in one fell swoop, and won the Oscar queen crown at the beginning of this year, becoming the most watched actor this year.

Another animated film, "Frozen", was not affected by "The Hunger Games" in the slightest, winning nearly 70 million at the box office in the first three days and 100 million in five days.

Although the opening results are much worse than "The Hunger Games", which was released at the same time, animated films with family carnival themes are often more popular on Thanksgiving, and there is no possibility of overtaking them in the end.

In addition to "Dragon and Phoenix Tribulation" to be released today, there are also Liu Qingyun, Zhang Jiahui, Gu Tianle starring the police film "Sweeping Drugs" and five other small-budget movies.

The three stars of the Mesozoic Era in Xiangjiang movies worked together for the first time, which also attracted the attention of many fans of police and gangster films, but they undoubtedly seemed a little smaller in front of "Dragon and Phoenix Catastrophe".

Let's not look at the huge all-star lineup, these two movies are different from each other in terms of investment alone.

"Dragon and Phoenix Tribulation" invested 1.6 billion, and was known as 2.2 billion to the outside world, while the investment announced in this "Anti-Drug" was only 120 million.

The gap of more than ten times is enough to illustrate the problem, if it were not for the addition of Li Mu this year, it is estimated that it will become the most shabby New Year file in recent years.

This year's Lunar New Year file is the lowest in the same period in 10 years, the total number of movies fell below 30 for the first time, and as of now, there are 28 movies that have been scheduled, far lower than last year's 70.

In terms of the production cost of the Chinese New Year file, in addition to the standard king "Dragon and Phoenix Tribulation" this year, the highest investment is "Sweeping Drugs", which claims to invest 120 million, which is not as good as "Assembly Number" and "Vote for Fame" five or six years ago.

There are about 280 Chinese-language films released nationwide this year, which is about 260 last year. However, in the context of the Lunar New Year stalls, the gap between 28 and 70 is still quite obvious.

Therefore, except for the six films on November 29, there is no day in the whole of December when there are more than two films screened together. On the other hand, last year, five films were screened together on December 7, and eight films were screened at the same time on December 21, and the group fight was very lively.

The number of Chinese New Year films has shrunk so much, there must be a way in this.

One of the "culprits" of the decrease in the number of films is that there are fewer "day trip" small films to gamble, which is all due to the diversion of most of the previous Singles' Day stalls.

Before that, there were thirteen movies released at the same time on Singles' Day on November 11th, if it weren't for a gamble, if you wanted to replicate the miracle of the previous "Thirty-three Days of Broken Love", this = most of the thirteen films would flock to the New Year's file.

Of course, the main reason is because of this "Dragon and Phoenix Tribulation", with an investment of more than 2 billion yuan and more than 300 million yuan, which is enough to rank in the top five in world film history.

When Li Mu announced that he would set the New Year file, domestic film companies of all sizes coincidentally raised their own films, all of which went to the May Day, summer and National Day files.

In previous years, there were generally only two or three domestic blockbusters in the May Day and National Day files, and there were only five or six in the summer files.

But this year, this number has nearly doubled, and there are five domestic films with an investment of more than 100 million on May 1st, plus the Hollywood army led by "Iron Man 3", there are eight movies coming together on May 1st alone.

The summer file is even more terrifying, with eight blockbusters released in July of the domestic protection month, three in the first weekend, and two in the second and third weekends.

In August, due to the addition of Hollywood films, there were fewer domestic blockbusters, but there were as many as four.

The popular schedule is extremely crowded, which has led many people to focus on some previously forgotten periods, and the three small long holidays of Qingming, Dragon Boat Festival, and Mid-Autumn Festival have been targeted.

These three holidays are only one day, and even if they are compensated, there are only three days, and in previous years, such a period was not taken into account by those bigwigs, and they would not release their main movies this year at this time.

The final result is undoubtedly miserable, and it is not an exaggeration to say that this year's film market is the most tragic in the past ten years, except for "Journey to the West" released during the Spring Festival this year, there is no movie with a box office of more than one billion, and "Iron Man 3", which swept everything in May 1st, only won 800 million box office, and no other movie can reach this number.