Chapter 161: Outdoor Variety Show

"This is a large-scale outdoor variety show, mainly with six to eight hosts with personal characteristics as the core. Each episode of the show has a different theme, including a team competition within the guests, and then the competition to attract the audience's attention. ”

In the large conference room of Jiangnan TV, Zhang Fan, who was dressed in a formal suit, was standing on the stage with a laser pointer in his hand, explaining the PPT of his new variety show to a large number of Jiangnan TV staff and leaders below.

"The main attraction of the show is the detachment games. Engage the enthusiasm of the audience through confrontation. The laser pointer in Zhang Fan's hand pointed to the preset pictures, "There are many kinds of scheduled games, which change according to different external environments. The main game is tearing off the nameplate. ”

"The show is all about the outdoors at its core. After introducing a few programs and games, Zhang Fan turned to face the hundreds of TV station employees in the audience, "At present, almost all variety shows around the world are the same routine. Studio, stage, host, guests and audience. Anything that hasn't changed for a long time brings stiffness, and variety shows are no exception. The needs of the audience will change, and whoever takes this step first will be successful. ”

"I'm sorry, Mr. Zhang. Someone in the audience raised his hand to interrupt Zhang Fan's introduction, "Outdoor variety shows don't seem to have a successful example, right?" Many experts say that outdoor shows are costly, difficult, complex to operate, technically difficult, and full of uncertainty, making it difficult to succeed. ”

"Just because there are no successful examples doesn't mean there won't be success. Listening to the words of experts and forgetting them is the best choice. "Zhang Fan looked at the past" There have been no successful examples of TV series adapted from games, but what does the fairy sword broadcast on your station say now?"

"Haha~~~" There was a burst of laughter from the audience.

Originally, many people were not optimistic about the Legend of Sword and Fairy, but at this time, it has become an unprecedented powerful weapon for Jiangnan TV. Competitors who swept almost everything in the same time period. This is a brilliant achievement that they have never seen before. More than 10% of the ratings, where will there be such ratings in this era?!

The TV station where I work can have this kind of drama, which is a sense of honor for any employee. Of course, for Zhang Fan, who produced this drama, many people show respect from the bottom of their hearts.

"As for the reasons that the experts say. Zhang Fan smiled, "The other reasons are all routines, and the only focus is on the cost." ”

"Hehe~~~" The audience burst into laughter again.

They are all people in this line, and they can understand what Zhang Fan means. The biggest difficulty why outdoor programs are difficult to carry out is the high cost. The other reasons cannot be solved as long as you put your mind to it.

Outdoor programs require large-scale investment and slow time-to-effect. In contrast, indoor programs only need to set up a good scene, and they can easily make money and earn ratings by finding hosts and guests. Naturally, more people are biased towards indoor programs.

In fact, this kind of thing can only be useful if Zhang Fan, a person who has done many variety shows and every show will be a big hit, will say it.

After all, the cost of outdoor programming is indeed very scary. The six to eight hosts that Zhang Fan said before alone are enough to make many people frown. One or two hosts for indoor programs are enough, but outdoor shows are several times more so. These hosts all need to be paid, and each extra one means an extra salary expenditure. This does not include the cost of inviting guests.

After the audience returned to calm, Zhang Fan continued to explain his PPT. When everything was over, Zhang Fan turned to look at the many peers in the audience, "This is an era of rapid development and rapid change. If you want to stand at the forefront of the times, the only way is to innovate and stay ahead of others. Indoor variety shows have reached their peak, and it is difficult to make any major breakthroughs. At this time, if you don't want to change the innovation, and only want to maintain income with small costs, you will never want to take the initiative in the highly competitive market. ”

"Thank you, Mr. Zhang, for your explanation. Chen Xiaoyi, who had a great deal of voice in the stage because of the introduction of the fairy sword in person, got up and walked towards Zhang Fan with a smile: "We already understand what Mr. Zhang means. Thank you Mr. Zhang for taking time out of his busy schedule to come to Taiwan. Taili will have a final discussion next, and we will inform Mr. Zhang of the final result as soon as possible. ”

"Hmm. Zhang Fan nodded, "Please hurry up, my show will not be short of next family." If you don't want to, there will be other TV stations waiting to take over. I took out the show because of the cooperation between the two sides on the fairy sword and Director Chen's face. ”

Zhang Fan's words were a bit arrogant, but no one objected. Because what Zhang Fan said is true.

Now Zhang Fan is already a real big star, not only in the hearts of the audience, but also in the hearts of his peers.

In terms of TV series, a fairy sword that was almost not favored by everyone before directly established Zhang Fan's position in the film and television industry.

If Zhang Fan still wants to continue filming film and television dramas in the future, there will no longer be a situation where many well-known actors are unwilling to appear before the filming of Xianjian, and many TV stations are blocked. At that time, everyone must have flocked to cooperate with Zhang Fan. That's the reality of the industry. No one is going to have trouble with fame and fortune.

In terms of music, the popular albums have made Zhang Fan the hottest singer and composer now. Countless music companies are crying and shouting that they want to cooperate with Zhang Fan, and a Cantonese song album even makes the Xiangjiang media, which has always been high-minded, collectively lose their voices.

As for variety shows, there is no need to say much. Zhang Fan has already conquered countless peers with a series of popular variety shows. As soon as the news that Zhang Fan has a new program coming out and wants to find a collaborator spreads, almost all TV stations will rush to it. The one who broke his head wanted to cooperate with Zhang Fan.

This time, Zhang Fan directly chose Jiangnan TV, because of the agreement that Jiangnan TV had made to help the Xianjian crew. Zhang Fan is not a person who does not repay his gratitude.

This is always the case. It's like the bank is always calling those who have money, hoping that they can go to the bank for a loan. But those with low incomes want to take out a loan but can't do it at all. Any industry will pursue successful people, and will not easily give newcomers a chance.

There are all kinds of troubles in outdoor programs, but Jiangnan TV finally chose to agree to Zhang Fan's request after repeated discussions. It's easy to be willing, because Zhang Fan has always been successful!

People like to follow in the footsteps of successful people, even if the investment is huge. It will not cast even a trace of pity on the newcomer. That's where fame and strength come in.

After making up their minds, the two parties soon began to sign contracts with professionals.

Zhang Fan's company is responsible for the copyright and production of the program, while Jiangnan TV provides the help of the broadcast time and various conveniences. As for the proceeds, they are split in half.

It is true that you can make a lot of money by eating alone, but the consequence of this practice is that there are no collaborators. If you want to do things in this world, you can't do it alone. The bigger the thing, the more so.

The preparations for the program were carried out in an orderly manner. Chen Guozhong once again hung up the title of producer and devoted his energy to this new variety show. He was originally born in a variety show, which is not a difficult thing for him.

And Jiangnan TV has also begun to make preparations in all aspects. Start arranging the time slot in advance, preparing the venue, preparing various equipment and personnel deployment, etc.

Zhang Fan handed over all the things here to Chen Guozhong to be responsible, and all his energy was devoted to the fairy sword crew.

The fame and material benefits that come with super-high ratings are also a huge pressure. This is true for the entire crew, everyone. If the ratings drop, the reputation accumulated before will be counterproductive. This kind of pressure made the entire crew burst out with unprecedented strong combat effectiveness, and they wanted to do things well together.

This kind of thing is rare in this industry. There are more crews in this industry who tear each other down and make trouble with each other. For the sake of their own interests, few people will think about the whole crew. Because they only need to finish filming, they can't control and don't want to care about the rest of the matter, after all, the remuneration has already been paid.

That's the benefit of filming and broadcasting. As long as the results are good enough, you can mobilize everyone's enthusiasm to the greatest extent and do the best thing.

There are a lot of smart people in the industry, and many people can see the affairs of the fairy sword crew.

Recently, a lot of news has come out, and some crews are also considering using the method of filming and broadcasting. This can be regarded as Zhang Fan's contribution to the industry, which has greatly enhanced the competitiveness of the industry!

There is no development without competition, and that will never change.

"Concert? are you sure?" When Zhang Fan, who returned to his company in his busy schedule, heard the news from Li Ruhui, he thought that he had heard it wrong.

"Yes, it's a concert. Li Ruhui nodded vigorously, "News from Xiangjiang, they invite you to a Cantonese concert in Hung Hom." ”

Zhang Fan's Cantonese song album is the hottest news in the entire Chinese music industry right now. Although the sales of the album have begun to drop sharply on the second day, the total number still makes peers despair.

Not only are fans who like Cantonese songs buying, but many fans who can't understand Cantonese are also attracted by the beautiful songs in the album and pay for the album collection. So far, the sales volume has been close to 3 million copies! This is a rebellious achievement that Cantonese songs have not seen in many years!

Merchants are always after profit. They don't care about other messy things, as long as they can make a profit, anything can be discussed.

The company in Heung Kong sent an invitation to Zhang Fan, inviting him to hold a Cantonese concert in Hung Hom, Hong Kong. The price offered is very impressive.

"They don't know that I only have an album of Cantonese songs?" Zhang Fan was also very surprised, a concert is not something that can be resisted by a dozen songs.

"There may also be people who want to see you make a fool of yourself. Li Ruhui saw it clearly: "I'm going to refuse them?"

Zhang Fan didn't say anything, but squinted his eyes and sat on the sofa and raised his hand to touch his chin. Just like Li Ruhui said, there must be those who want to see themselves ugly as promoters. It's just that sometimes bad things can be good things.

"Promise them. After a moment of silence, Zhang Fan raised his head, "I'll go after the filming of the Fairy Sword crew is over!"