The news was playing a sports report.

A host reported: "The 17th Summer Olympic Games, the 1960 Olympic Games in Rome, were held in Rome...... 2,600 years ago, the Roman Empire, as a conqueror, forcibly moved the ancient Olympic Games from Olympia, Greece to Rome. The 17th Summer Olympic Games, held in Rome, Italy, in 1960 were of extraordinary significance. The flame it ignites symbolizes peace and friendship. Before the opening of the Games, the Rome Olympic Games Organizing Committee held a large-scale torch relay. After the flame was obtained from the site of the ancient Olympic Games in Greece, it was transported by sea to Sicily, Italy, where the torch team traveled all over Italy and finally reached Rome......"

In 1908, Rome was awarded the right to host the fourth Olympic Games. However, due to economic and other reasons, it had to be taken over by London. This time, Rome defeated many opponents and won the right to host the 17th Olympiad. The Games were held from August 25 to September 11, 1960......"

"Hey, it's 1960, it's the year of the Olympics!" said Shuichi Minamino in surprise. He's been busy with business all these years, and he really doesn't pay much attention to this aspect of things.

In these years, the Olympic Games are definitely a high-profile event. I don't know how many countries and how many people are paying attention to it. This is definitely a very good business opportunity!

That's right, Shuichi Minamino intends to use this Olympics to market his Nike company's sports products!

I believe that many sporting goods companies are aiming at this business opportunity in this Olympic Games.

"It's just August 1st today, and there's still time!" said Shuichi Minamino secretly.

The next day, Shuichi Minamino informed Bill Bowerman, who was far away in the United States, to go to Rome, and he also planned to go there himself.

Three days later, the two and the company's team were in Rome.

In a café, Bill Balman said to Minamino Shu: "Mr. Chairman, Phil Knight and I also attach great importance to this Olympics. We also felt that it was also an opportunity to launch our brand. However, although our company brand is well-known in the United States, it has little influence in Europe. It's almost the world of Adidas and Puma here!"

"I know that, but it doesn't matter, we just need to be able to put our brand into the Olympics. Minamino said with a smile.

"But it's hard to put in it! We're not as famous as Adidas and Puma, and the Olympic organisers don't even think about us. Bill Bowerman sighed.

"It's okay, what do you think the audience usually looks at when they watch the event?" asked Shuichi Minamino.

"In general, I usually look at the athletes who win the championship. Bill Bowerman thought about it carefully and said.

"That's right! The audience doesn't pay too much attention to the sponsor of the Olympics or the sponsor of a team, but the audience wants to see the athlete who wins the championship. Only the athletes who win the championship are the highest focus and the highest exposure point of the entire event. We just have to grab this!" Minamino smiled.

"How do you catch this?" Bill Bowerman suddenly had an idea after listening to Shuichi Minamino's words, but he was not clear about this idea.

"We don't have to market all of our products, we just need to market one thing, and that's shoes!"

"So, we don't know now that team, that athlete is going to win the championship. We can do that, we sponsor all kinds of running competitions for free. If someone wins the championship, let those athletes say in the interview that our Nike shoe products are good, shoes are good. In this way, our products will instantly spread to all corners of the world. At that time, our Nike name will be known to everyone in the world without advertising!" said Minamino with a smile.

"Ness, Chairman, you're a great idea. There are 7 events in the running competition, namely sprint, middle distance running, long-distance running, relay running, obstacle running, marathon, and race walking. All we need to do is sponsor shoes for free for each participating country. And then the athlete among them won the championship, and by the way, our shoes are good!" said Bill Bowerman's eyes.

"Yes, exactly. ”

"Okay, you immediately contact the people from which countries are participating in the competition, and visit me one by one with me the day after tomorrow. "Minamino Shuichi.

"Yes. ”

Meanwhile.

Adidas, Puma and more than a dozen other sports brands are very important to this Rome Olympics.

In particular, Adidas and Puma have spent a lot of money and effort to promote their products in this event.

First of all, Adidas won the rights to football, basketball and other sports equipment for this Olympic Games. That is to say, the football, basketball, and various sports equipment used in the game will be Adidas.

At the same time, it also won most of the athletes' clothes, shoes, etc.

At this time, Puma did not forget this, and began to compete with Adidas.

It was at this time that Shuichi Minamino called Bill Bowerman to take down the shoes of some of the athletes of the participating countries. This convenience can only be obtained with financial sponsorship.

Anyway, now that Shuichi Minamino has money, he is not afraid to spend this money.

Several sporting goods bigwigs, such as Adidas and Puma, didn't take Nike seriously at all.

Because Nike is still a small existence in their eyes. Although the other party invented this thing of shoe air cushion. But sporting goods are like this, and fame is the most important thing.

The biggest attraction of this year is the battle between the two brothers of Adidas and Puma!

First of all, Shuichi Minamino came to the place where the American imperialist team participated and explained the intention to the team leader here.

"Mr. Williams, we're here on behalf of Nike to sponsor you shoes and clothes for free!" said Bill Bowerman.

"Nike, oh, you've got great shoes. Williams, the leader of the team this time, praised, after all, although Nike has not been established for a long time, it is also well-known in the United States, after all, the shoes designed by Nike are recognized as good, and the shoe air cushion invented is really good.

"I wonder if Mr. Williams can use our shoes? ”

"I'm sorry, Puma also provided us with shoes and clothes, we plan to use theirs, you guys are a little late. Of course, it's not that we don't think your products are bad, it's just that you're really late. We promised Puma. Williams apologized.