"Zoe, Zoe, come here!"

At the end of the day, the editor-in-chief Howard of the headquarters of Popular Electronics magazine in Seattle sounded loudly. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Here it is, Mr. Howard!"

Brown-haired reporter Zoe sped through her colleagues' office desks and trotted all the way into the editor-in-chief's room: "You're looking for me?"

Howard reclined in his computer chair, put his sliding glasses back in place, and held in his hand the official manuscript that Zoe had just released: "You wrote this article very well, Adobe announced that its new product, i, will be installed on Microsoft's Windows system. Judging by the timeliness of the news, you are already a lot ahead of your peers. ”

Zoe said modestly: "Yes, after all, this press conference is held by Microsoft, and the company is so close to Redmond, if the speed is not fast, won't I tarnish the reputation of Popular Electronics?"

A good statement of loyalty, for a newcomer who has just joined the company for about a year and is facing the question of whether to sign a three-year contract, this statement is really comforting.

But Howard said, "Yes, you're fast, because the conference was announced by Redmond's Microsoft." ”

He stared at Zoe, who was a little puzzled, and said word by word: "Microsoft Corporation released a news release saying that Adobe company's products will be carried on its platform. ”

The editor-in-chief's clear speech made the stunned Zoe quickly reflect.

"Ahh......h yes, yes, the angle should be changed, the angle should be changed!"

"I realized that adobe, you are starting this article from its perspective, but who of our audience knows what adobe is?

Cold sweat broke out on Zoe's forehead, she immediately took the manuscript that Howard threw directly, and quickly nodded: "I'll rewrite this article immediately, please wait a while!"

With that, she immediately turned around and prepared to rush out of the editor's office. It's a big joke today, and it's a shame that she's in a hurry to write on a long-distance bus this afternoon, and she actually made such a big loophole!

"Wait. ”

However, Howard stopped her, and Zoe's left foot that had just stretched out of the office immediately froze in place, and she turned back with a depressed face: "Mr. Howard, I promise to never ...... next time"

"That's not it," Howard said, waving his hand, "Zoe, I'm really weird, although you've been at Popular Electronics for almost a year, you don't seem to have brought your internship at the New York Herald over yet." ”

"Listen, I'll give you one last moment, Popular Electronics is a weekly journal and our articles are more focused on technical analysis than news. I just praised you for writing quickly, but what we really need is not fast, haven't you been able to tell the difference?"

Big drops of cold sweat were flowing, and Zoe really didn't even have the strength to moan. The one-year contract is about to expire in one month, and whether he can win the next three years depends on the final performance. The editor-in-chief is dissatisfied with himself, God, come and save poor little Zoe......

Thankfully, God answered her prayers, and the words of the editor-in-chief Howard shifted.

"So, let me show you how to write it. He said: "You know, the operating system that Microsoft launched this spring is definitely different from the previous two versions. See for yourself, in the past two months alone, it has sold millions of sales, and how long did it take 2.0 to reach this result?"

Zoe calmed down, not to continue to be embarrassed, she said very seriously: "Therefore, the market share of this 3.0 system is unprecedentedly huge, and it will make more software vendors choose it as a platform." I remember that Emily just submitted a survey half a month ago and said that the number of companies that currently provide application software for the Windows platform has reached ......"

"Yes, there are too many. Howard said, "But among so many companies, Microsoft suddenly had a separate press conference for Adobe! Zoe, tell me honestly, if it weren't for this conference, do you know what this Adobe would be?"

Zoe had also figured out the taste, of course she wasn't stupid, but she was in too much of a hurry and ignored more details.

"So, we should focus on the background of this Adobe company?"

Hearing this answer, Howard nodded with satisfaction: "That's right, there are too many companies in Silicon Valley, and the cycle between their establishment and closure is surprisingly short. Since this company can be named by Microsoft personally, there must be some reason behind it, and if you can dig it up, the circulation of our next issue will have to skyrocket. ”

In the end, it is the editor-in-chief, and the experience is the old way, digging deep into the news behind the news, and then creating amazing sales, which is not something Zoe could have imagined. With all kinds of thoughts, the newcomer returned to the office seat with the manuscript she had rushed out in a hurry, and although it was almost time to leave work, she was more immersed.

In fact, for Popular Electronics, which has been published for many years, the last few months have really been an "eventful autumn" in the news industry, with so many interesting things happening that not only Popular Electronics, but also several print media related to the IT industry are frantically recruiting. It's no wonder that Huzoe cares so much about his new contract, but there are really too many competitors.

News, news, where exactly is the news?

After returning to the office seat, Zoe was in no hurry to revise the manuscript, because today was already Friday, and the new manuscript would not be submitted until next Monday at the earliest. So in the following time, she focused her energy on finding more news and important things.

As for the method, of course, it is to sort out the timeline of what's new in the industry, and then make predictions about what might happen.

As a media person, Zoe only needs to look through the past information to analyze a lot of interesting "insiders". Before leaving work today, inspired by Howard, she started to find the news behind the news, which is an extremely lofty practice.

"Let me see, let me see, what's going on at Microsoft...... Can you hand me that document?"

Picking up a document from a colleague and consolidating the document on her desk, Zoe read it carefully.

If there is any new news about Microsoft recently, it is nothing more than focusing on two major aspects.

One is the long-term research and development of the NT project, even if a team of 100 people wants to develop an "Internet operating system" with outstanding security performance and stability is everything, it is not a simple matter. "Popular Electronics" has already published an article, saying that this project will not be announced for listing without repeated sharpening of knives for three or two years.

The second is the related events caused by the listing. This includes incremental sales volumes, stocks that continue to rise, and what the industry says about the new system. This includes hardware requirements, including the experience report of the new generation of Microsoft-Office 1988, and a new thing that users love - the web browser Inter-Explorer.

Alice Wong is such a genius!

-- This is the general evaluation of her in the industry, and her achievements are constantly refreshing, and this sentence has always remained the same.

By combing through the history of the Windows series, as well as the user experience report, it is not difficult for Zoe to come up with a series of interesting conclusions.

The 1.0 system was undoubtedly developed by Alice alone, and this fresh "graphical user interface" system has been well received by users. At that time, Apple, a strong competitor in the industry, also launched their products, but the incompatibility problem became the biggest problem for it to expand the market, so that Alice and Microsoft made a lot of money.

But the 2.0 system is different, Microsoft's "collective wisdom crystallization" can not be said to be without progress, but it is far from satisfying users, and the lack of support software is the biggest problem, that is, the compatibility is not good enough. Of course, it was also accused by Apple of "plagiarizing their ideas", which naturally affected sales even more.

In fact, at this point, many people who have the heart to pay attention are enough to hehe.

Apple, which was completely dumb when 1.0 was launched, spoke out when 2.0 was launched, and really started a lawsuit for it, and Microsoft's "wisdom crystallization of all employees" seems to have become a joke.

Of course, Zoe didn't know what Alice-Wang was thinking, but from her personal guess, it seemed that the girl was also sitting and watching Microsoft's jokes.

Because throughout this cycle, she has been working as a technical consultant, while living a normal life, while relying on email to remotely guide the development of NT projects - the interview with Fortune is a very useful reference. The research and development of the 2.0 system and all the miscellaneous things that followed it don't seem to have anything to do with this noble busy man.

And then all of a sudden, 3.0 was developed on its own again.

It's like in the film industry, where the sequel to a blockbuster film is made garbage by a changed director, so the producers have to bring the master back again. It sold hundreds of thousands of dollars in the first month of its launch, and it is estimated that most of the factors are due to the fact that Alice Wang's name is printed on the list of developers with only one name.

This is the clue, a message that Zoe has unearthed from behind the massive amount of news.

Alice Wang, who is compatible with both hardware and software in the field of technology, is also an excellent investor and stock trading expert. If Microsoft's second largest shareholder invested, or even acquired the unknown Adobe entirely, it would be understandable that the bigwigs would come forward to announce the news.

So, Zoe immediately realized what angle she could drill into writing a new article.

Adobe's new product i...... What the hell is this?(To be continued.) )