Chapter 171: A Man in the Martial Arts?

"It's not easy to make money?"

The next day, Mo Qi came to the company and held an internal meeting to discuss how to make money, Tang Xiaoya said easily: "In a word, increase ratings and sell advertisements!" ”

"Now Moqi.com is our platform, and its popularity is getting stronger and stronger, and thousands of fans interact online every day, which is our capital. Pen, Fun, Pavilion www.biquge.info through your relationship with the boss, it is not a problem to pull a few local tyrants to sponsor, and slowly more businesses will be optimistic about our future, money is not a problem! ”

Lu Fang looked at Tang Xiaoya a little too optimistic, and added: "Generally, well-known magicians have several channels to make money, the most important thing is to tour, accept commercial performances everywhere, and earn appearance fees. But there are highs and lows, David is millions of dollars a game, and I am only 1,000 dollars at least once! ”

"The second is to make a name for yourself, to participate in TV shows, and then to be spokesperson. However, there are very few examples of magician endorsements, mainly because they are not as well-known as first-line film and television stars, and Liu Yiqian only has a few brand endorsements in the most popular two years. ”

"The most stable is to sell magic teaching DVDs, don't look at the low profit, but the victory is in the long run. A large part of David's annual income comes from the hot sales of various instructional videos. Do you think there are millions of light magicians and enthusiasts in the world? Not to mention that each person buys you a plate, even one-tenth of the time you have bought it is an astronomical amount, which should not be underestimated. ”

Lu Fang looked at Mo Qi and analyzed: "We are walking on two legs now, since we rely on the TV station to brush up our prestige and enhance our fame, we also have our own platform and programs, and we are very flexible." I personally suggest that there is no need to rush to make money, slowly lay a solid foundation, and once the reputation is good, the money will naturally be sent to the door! ”

Mo Qi nodded, Lu Fang's opinion as a magician is very pertinent, he can get to this day all thanks to the support of the audience, leaving the ratings, any so-called big-name star bullshit is not!

To put it bluntly, it is still necessary to continue to perform good magic tricks to attract more fans' attention, merchants are not stupid, and it is clear who is popular and who is not. Now Moqi.com is basically on the right track, and its daily expenses are not large, and it has been able to break even.

In the next step, Su Yun talked to Liu Huayun about in-depth cooperation, mainly to use the magic world to skillfully transplant their products and projects into it, so that the advertising is both beautiful and impressive, which is the problem I have to think about.

Liu Huayun said that businesses are willing to spend money on advertising The most important thing is the return effect, and improving profits is the first, at least to enhance brand awareness, otherwise who will take millions of dollars to waste?

Now that the advertisements are overwhelming, the audience is already disgusted, and good advertisements are not only full of creativity, but also have good results. The last issue of Moqi University's special session used magic to promote new products, which suddenly made Huayun laundry detergent a little popular, and soon entered the market and occupied a place.

This made Liu Huayun very excited, he didn't expect that magic could also be advertised! Now that Moqi is on his own, it is smoother for him to cooperate with the public and private, so he is the first to be optimistic about the world of Moqi.

Not to mention Hu Jianmin, Jianye has a big business, profit is no longer the most important, as a listed company, he attaches more importance to brand value and shareholder satisfaction. With Liu Huayun's precedent, the new project also happens to be an entertainment and leisure business center, and in the future, there will be fun venues for Mo Qi to play, and he really looks forward to Mo Qi's more exciting performance.

There are a few people who support Mo Qi and don't be too anxious for the time being, Lu Fang is right, steady and steady, and good reputation is the key.

It's only been a few months since I debuted, and I'm so popular that it seems to be full of flowers, and the undercurrent is surging! There are many people who envy, envy and hate, and they are all staring at themselves in the dark, and once they have a flaw, they will be embattled and fall into an unfavorable situation.

Only by moving forward bravely and constantly coming up with wonderful magic tricks to shock the audience, so that the audience always has a sense of freshness, can this deter Xiaoxiao and make them have no chance to take advantage of it.

Director Wang officially joined the magic network, the show is very relieved to have his check, the magic ring is estimated to not last long, Sun Yifan plans to launch a new program within a week, catch up with popularity, the almighty magic king is very creative, it is an idea that can operate for a long time.

In fact, this show is somewhat similar to Moqi World, but after all, it is a TV station, and the network resources and brand effect are more powerful, and there are more celebrities and stars that can be invited.

Mo Qi happened to use public resources to help him accumulate more experience and contacts, and he had already agreed with Sun Yifan in advance that the magic world would also be broadcast simultaneously, and the contract could not restrict his development.

Sun Yifan has no problem, the more famous Mo Qi is, the better, anyway, it is the resources of the TV station, and it is not distressing to take it out as a favor. Moqi is not a thing in the pool, maybe one day he will become famous overnight, and then he will be able to take a ride.

In the afternoon, I received a call from Sun Yifan, came to the office, took the information, and said curiously: "The program was approved so soon?" ”

"There's no way, and the leadership pressure is also very high!"

Sun Yifan sighed: "Now TV stations around the country are fighting for ratings, and entertainment revenue accounts for an increasing proportion of GDP, which has become one of the important symbols of leadership promotion assessment. ”

"I told the leader that the magic arena will definitely not last long, after all, it is a PK show, so I should take advantage of the most popular time to open a new show on top! The leader immediately made a decision, asked for money to give money, asked for people, one word, do it! ”

The more Sun Yifan looked at Mo Qi, the more satisfied he became, he had never seen a leader so refreshing. First, there is a lot of pressure on the top, and the boat is broken; Second, because Mo Qi has the ability, two programs in a row have created ratings myths, and the ratings of the latest episode of the Magic Arena broke 2.4% and ranked among the best!

The response to other adaptations in his hands is very average, and the best one has not broken 1%, can the leader not pay attention to it in comparison?

So I decided to concentrate resources and make every effort to create a gold medal program, and I can't fight for money on other people's Southern TV stations, at least I have to come up with a program that can be said, right?

He pointed to the information and explained: "You should also know that there are only two programs that our Central Plains TV can come up with, one is the martial arts ring, relying on the Shaolin Temple to play games. The second is Xiyuanchun, which focuses on Henan Opera, except for these two local brands, nothing else. ”

"But now celebrities are in charge, entertainment is king, the audience only looks at celebrities, and all kinds of reality shows emerge in endlessly, all types. The team summed up, there are also magic programs, Liu Yiqian also participated in a celebrity cooperation magic show, but he didn't do a few episodes, it is estimated that because of the high cost, the star schedule is not easy to find, and in the end, it was gone. ”

"The first-line big names are very busy, even if they have money, it depends on whether they have a schedule? There are many small stars, but they are not well-known, the audience does not know them, and there is no effect. So we held a meeting overnight and decided to focus mainly on local celebrities! ”

Mo Qi was stunned for a moment, and asked curiously, "Featured celebrities?" ”

Sun Yifan Zhengse introduced: "You are the first guest in your hand, a dragon warrior monk, the absolute hegemon of the martial arts ring, challenging the world's masters for several years in a row, and the winning general, he is a local star picked up by the TV station, and there are many fans, I have already contacted him, how about we go to Dengfeng tomorrow?" ”

Mo Qi nodded, this idea is good, it is easier to invite local stars, and the popularity is not bad, mainly because they have their own characteristics, and there are many highlights of the show.

Because it is a magic show, how to skillfully integrate the professional background of the guests with magic is the difficulty, and it is also the biggest selling point. It's very difficult for magicians to say, and it's absolutely unsure if it's someone else, but Moqi is different.

The more difficult it is, the more it can reflect his ability, wealth and danger are sought, and if you want to become famous as soon as possible, you have to go off the rails and do something that others can't do.

This idea coincides with himself, the last time he traveled to Luoyang, he found that magic can become more interesting, while walking and playing, eating, drinking and having fun, so that the audience can easily experience the magic of magic, which is the most suitable feature for himself.

For other magicians, there are many restrictions, and the close-up magic props are simple, but the effect is limited, and the shock is insufficient.

The stage large-scale props have gorgeous magic effects, but they are cumbersome to transport, and there are too many restrictions on the venue. Travel plus magic sounds simple, but it can be extremely difficult. So far, there have been no successful cases, and the most famous is Chris's Super Magician show, but the production cycle is very long, and it only comes out once a year or two, and the cost is more scary.

None of this was a problem for Mochi, all the difficulties were the hallmark of his uniqueness, and once he succeeded, the magical magician would definitely be an instant hit.