"You go talk to Wang Xiaochuan and see if he has any ideas about Sogou becoming independent......? , if Fengxing becomes a shareholder, he will set aside a certain amount of shares for the management team, and at the same time, all the traffic entrances of Fengxing can cooperate with Sogou Search to guide it. ”

"You talk to him first, and if he's interested, I'll talk to Charles myself. ”

Thinking of the big boss's words, Zhao Yihua sighed and dialed the phone number of Wang Xiaochuan, the current vice president of Sohu Company and the one who created the Sogou search engine......

Yes, the first Cace that Lin Feng asked him to talk about was to take a stake in the Sogou search engine under the veteran Internet company Sohu!

…………

Lin Feng's optimism about Sogou is that he has a very deep thinking about the business structure of Fengxing.

In the field of online advertising, at this stage, it seems that the mainstream is still the brand display advertising of the portal, but in fact, with the global Google boom in the past two years and the rise of Baidu in China, the share of search engine advertising has begun to catch up with or even surpass the advertising revenue of the portal.

Lin Feng, who has experience in his previous life, knows that online advertising is essentially the core business model of Internet companies!

By 2017, advertising was almost always the main source of revenue and profit for the world's top Internet companies (the other is paid services):

Google, in 2016, of the $90.3 billion in revenue, search engine advertising revenue accounted for $79.4 billion!

Facebook, in 2016, the total revenue of 27.638 billion US dollars, advertising revenue accounted for 26.885 billion US dollars, accounting for 97.2%.

Even Alibaba, whose core business is e-commerce, has a total revenue of 158.3 billion yuan in fiscal 2017, and 70% of its core e-commerce revenue comes from advertising, reaching 85.35 billion yuan. Only 30% of the income comes from trading commissions.

Needless to say, Baidu's total revenue of 70.5 billion yuan is basically more than 90% of the total revenue of search engine advertising, accounting for 64.525 billion yuan.

Tencent is the lowest proportion of advertising revenue among giant companies, after all, its core business is games and user payment (Internet value-added services), even so, 26.97 billion yuan of advertising revenue also accounts for 17.75% of Tencent's total revenue of 151.938 billion yuan, taken out alone, more than 20 billion, the volume is still not small.

To put it bluntly, the business models of so-called Internet companies are diverse, and in the final analysis, advertising is the real big one!

Another kind of user-paid services, including games, membership value-added services, transaction commissions, etc., account for a very small proportion of the revenue of the entire Internet industry......

This is a fact that cannot be ignored!

It is said that the essence of the Internet is to connect......

Well, how do you make money with connections?

Ad!

Through the convenient and fast technology of the Internet, the advertising information can be delivered quickly and accurately to the target users, which is the essence of the Internet business model!

Relying on high-quality content and services to obtain user payment income is of course the trend of future development, but until Lin Feng's rebirth, it was not the mainstream of Internet giant companies......

Therefore, with the deepening of Lin Feng's understanding of the Internet industry, his attention to the online advertising business is also deepening.

At first, when he was just reborn, he felt that it was very cool to earn huge profits from games like Tencent, but with the development and growth of Fengxing step by step, he slowly realized that the huge social influence, public opinion orientation and media represented by online advertising revenue are the real POER!

After years of accumulation, Fengxing has unconsciously possessed the ability and foundation in this regard.

Liu Shengyi's joining can be said to have really begun to integrate Fengxing's online media platform, and after his combing, Lin Feng found that Fengxing has been laid out in most of the online advertising segments!

The main types of online advertising include: search engine advertising (Google, Baidu), e-commerce advertising (Alibaba), social advertising (Facebook, Tencent), brand display advertising (portal Yahoo, Sina; video website Youku Tudou; various vertical websites, etc.).

In terms of search engine advertising: Fengxing has no layout for the time being.

It's just that in one of the branches, in terms of URL navigation advertising, Fengxing has the largest URL navigation website in China, hao123.

In terms of social advertising: Fengxing has been in the first position in the industry, including Tencent's QQ platform, which owns the largest social networking sites and social software in China, such as QQ, FF, and Renren.

In terms of brand display advertising, Fengxing has two major media platforms, FF Mini News and Tencent.com, as well as vertical portals such as Bubble.com, Autohome, Che168, IT168, and Wuai Game Network, as well as FF Video and Tudou.com, which layout online video advertisements.

Even in terms of classified information advertising, which has not yet formed a scale, it has also invested in companies such as 58.com and Ganji.com.

The e-commerce advertising of vertical search is popular, and it has also laid out JD.com.

Even in terms of future-oriented mobile Internet advertising, UC Browser is popular......

After careful calculation, there is only one of the largest types, search engine advertising, which has not yet been laid out!

Of course, Tencent did a search by itself, which is barely popular.

But Lin Feng knew that Tencent's Sosou was undoubtedly a failed product, and in the previous life, Tencent finally merged Sosou into So......gou after investing in Sogou.

Search engines are one of the main battlefields of the Internet!

Lin Feng feels that at this stage of the development of Fengxing, whether it is for the strategic development of globalization or to boost the confidence of overseas investors, it is necessary to make up for this last shortcoming.

And the best choice he can think of is Wang Xiaochuan's Sogou!

And now the timing is actually not bad.

At this time, although the domestic search engine is still in the stage of chaos, Baidu has already established a leading position, in terms of market share: Baidu is 69.5%, Google/Google is 23.0%, Yahoo (including 3721) and Sogou are 2.3% and 1.8% respectively.

At this time, Google is the most optimistic in the market to challenge Baidu's position, and Yahoo (China) has begun to show decline after being acquired by Alibaba.

And at this time, Sogou is still too weak......

On the one hand, it is because Sogou's own father, Sohu, one of the three major portal giants at the beginning, has lost its glory in the past two years, and Sohu's genes are essentially a media and entertainment company, and it can't give much support to Sogou with technology as the core.

Moreover, Sogou is congenitally insufficient, and when starting a business, the general company needs to first have sufficient reserves in people, money, and materials. But this is not the case with Sogou, which is just an internal R&D center in Sohu and has almost no autonomy for development.

On the other hand, the timing is not good, Sogou is a full 4 years later than Baidu, at this time the search engine has become a red sea, too many giant predators are fighting in it, in contrast, the weak Sogou is almost not favored by everyone.

Originally, in 2006, Sogou had a chance to turn over, that is, to develop the Sogou input method......

It's good to die, after Lin Feng was reborn and came back, there was a popular family in this world that shouldn't have appeared!

In this year, there is also an FF input method in the innovation project within Fengxing...... ,With the help of popular and powerful resources,FF input method appeared,Sogou input method will be defeated,Occupy the vast majority of the Internet input method market。

So this period can be said to be the most difficult period for Wang Xiaochuan!

He saw the terrifying power of the popular FF input method combined with Maxthon Browser, and saw Baidu try to occupy the browser's address bar with its own search box with all its ingenuity and money.

Wang Xiaochuan realized that the market share of the browser would directly determine the ownership of the search market, and he decided to develop the Sogou browser (a year earlier than in his previous life).

But it was strongly opposed by Zhang Chaoyang.

Zhang Chaoyang asked him: "Microsoft's IE market share is so large, and it doesn't make Bing (Bing), why can the browser be made into Sogou search?"

Therefore, now is the time when Zhang Chaoyang has the least confidence and expectation in Sogou, regards it as chicken ribs, and it is a pity to abandon it if it is tasteless.

It is also the period when Wang Xiaochuan's career is the lowest and Sogou's development is in jeopardy.

But Lin Feng is very optimistic about Wang Xiaochuan!

The reason is simple, search engines are a business that relies heavily on technology and talent......

Baidu's Robin Li and 360's Zhou Hongyi are both technology-based entrepreneurs and programmers.

Google's Larry Page and Sergey Brin are themselves the developers of the search engine.

Even on a global scale, there are not many talented people with excellent search engine technology!

Wang Xiaochuan is undoubtedly such a top technical talent.

Wang Xiaochuan, who was born in 1978, became famous at a young age, and in 1994, 16-year-old Wang Xiaochuan participated in the research group of "machine proof of geometric theorem", and made a breakthrough in independent work under the guidance of Zhang Jingzhong, an academician of the Chinese Academy of Sciences.

In 1996, Wang Xiaochuan represented China in the 8th International Olympiad in Informatics (IOI) and won the gold medal with the second place among 222 competitors from 56 countries and regions.

Subsequently, he was recruited to the Department of Computer Science of Tsinghua University, and then continued to be sent to the High Performance Institute of the Department of Computer Science of Tsinghua University......

Just looking at the resume, this is obviously a typical growth trajectory of a super student.

Of course, in addition to Wang Xiaochuan's technical genius, Lin Feng actually values Wang Xiaochuan's character more.

In his previous life, Wang Xiaochuan endured humiliation for Sogou but never gave up, and always maintained respect for Zhang Chaoyang, his low-key style of doing things, and in order to protect Sogou, the story of Zhou Hongyi, Ma Yun, Ma Huateng and other Internet bigwigs is also widely known.

In the end, he insisted on relying on the "three-stage rocket" theory of the combination of browsers, input methods, and search engines, and brought Sogou out of the muddy death zone after many search engine wars that year, and still survived until the mobile Internet era, and the development is getting better and better.

This cannot but illustrate Wang Xiaochuan's comprehensive ability and firm willpower.

This is also more commendable than his technical ability.

Lin Feng decided to give it a try, by promoting Wang Xiaochuan and making Sogou independent from Sohu, to strategically invest in Sogou and lay out the search engine!

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