Chapter 234: Organizational Upgrading and Strategic Change
At this time, Lin Feng systematically put forward the company's corporate culture and vision, as well as the company's new logo and connotation. Pen % fun % Pavilion www.biquge.info
What can be said to the popular company is crucial.
Fengxing has been established for three years, and some of the elders have come from Menglong, and they all hold Menglong's option shares.
After Menglong went public, these people with a net worth of more than 10 million became a newly rich family.
What allowed them to continue to stay in Fengxing and work hard was only out of gratitude to Lin Feng, Wang Hao and other bosses, and they also felt that Fengxing had the hope of becoming the second dream dragon......
After a series of acquisitions in the recent period, the personnel composition of Fengxing has also undergone great changes: After the personnel of these acquired companies are integrated into Fengxing, there will be a stage of confusion -- the boss has sold the company, what should we do? Is there a place for us in the new company, and where is our goal?......
To a certain extent, these are all popular internal worries and hidden dangers.
It is necessary to unify the minds of all members of the company, especially the core executives, ideologically and culturally.
We must clearly tell them what kind of culture Fengxing is adhering to, and what is the philosophy and goal of Fengxing!
At the same time, this is also Lin Feng's own quality pattern, goal beliefs, and value orientation after thinking, to construct the basic values, basic theories and codes of conduct of Fengxing.
With this corporate culture, we can use this as a benchmark to distinguish who is the popular fellow traveler!
This is a turbulent era, the whole world will change drastically with the rise of the Internet, Fengxing wants to become the leader of this era, it must face waves of challenges and competition, Lin Feng needs a group of people who share his ideas and dreams, gather around him, and work with him!
He also needs to find his own "18 Arhats", his own "Five Tiger Generals", and his own "Seven Musketeers"!
…………
The third day of the meeting, which is also the highlight of the entire business management meeting, is finally here!
Lin Feng will announce the second large-scale organizational structure adjustment of Fengxing Company!
In the morning, all the personnel came to the conference room early in neat clothes, waiting for the big boss to explain the company's new pattern.
Through this organizational structure adjustment, everyone will be very clear about their department, the position in the boss's mind and the next resource allocation and investment.
can also figure out the strategic thinking in Lin Feng's heart from one side.
Lin Feng changed into a pure white shirt today, was heroic, and walked to the middle of the podium with a smile on his face.
"Looks like everyone can't wait today!"
Everyone below smiled.
"Yes, you've all seen the agenda, and today I'm announcing the second major organizational reshuffle since the establishment of the company. Before I do that, I would like to digress a few words. ”
"Fengxing Company has been in constant change since the day it was founded!"
"At that time, we first started Wuai Music Network, and in the eyes of everyone, Fengxing is an online music website. ”
"Of course, we are also very dedicated to making music, we were the first company to explicitly insist on genuine music and the first company to combine online music with wireless music, so we have found new revenue growth points for record labels, and we have also gained the friendship of many record companies. Now, wireless digital music has become the largest source of revenue for record labels...... Looking back at that time, I think it is unassuming to say that the popularity changed the domestic music and record industry!"
"Then we started to enter the online game industry, and here I would like to give special thanks to Xiaoguang, Lao Xu and Tsunami, the three of them are the pioneers of Fengxing's online game business!"
"We are also very attentive to making online games, we have successively launched "Audition", "Audition", "Fantasy Journey to the West", "Journey" and other games, among them, "Audition" is the first music and dance online game in China and even in the world, and now it is also the first casual online game in terms of domestic users and income. "Fantasy Journey to the West" and "Journey" also rank in the top five among large-scale MMORPG online games, second only to Shanda's "Legend" and Nine Cities' "Miracle", but these two games have basically entered the late life cycle, and our "Fantasy Journey to the West" and "Journey" have just entered the growth period! Our overall ranking in the gaming industry is already number one!"
"But Fengxing doesn't just want to be a good game company!"
"Our vision is to be a great Internet company. ”
"Therefore, we acquired HAO123, with the traffic entrance, we acquired Foxmail mailbox, which can provide users with more convenient communication services. Of course, most importantly, we also invited Xiaolong for this!"
The executives here listened to the boss's recollection of the experience of growing up, and the scenes of hard work and struggle in the past resurfaced, and they couldn't help but be a little moved.
"Fengxing began to develop a new business situation, at this time we began to decide, to provide the best quality content services for Chinese Internet users, so we acquired Haofang, Wingfeng, complete the game content and type, the acquisition of the starting point, with high-quality online literary content. Acquired Storm Video Player, and is preparing to establish an online TV station to provide users with online TV and film and television content. ”
"At this time, Fengxing has turned into an Internet entertainment content platform, and for this reason, we have launched the core product of the platform, FF voice."
At this point, he paused, his gaze slowly scanning everyone in the room.
Every executive who met his gaze sat up straight.
"I say this to tell you that Fengxing is a fast-growing start-up company. We don't set limits on ourselves, and we don't position ourselves. ”
"We must continue to upgrade ourselves, always have the enthusiasm and ability to embrace change, I hope, this is the core competitiveness of the company!"
Therefore, with the adjustment of the company's strategy, the organizational structure must also be upgraded accordingly to serve the company's strategic change! Only when we first toss ourselves, change ourselves, and surpass ourselves! We will not be eliminated by the times and surpassed by competitors. ”
"In the future, enterprises should adapt to the changes in the market, embrace the changes, and must carry out their own reform and upgrading from the root of the organizational structure, reconstruct themselves, bring about the reconstruction of the business, reconstruct the market, and upgrade the organization to the execution!
As soon as he finished speaking, the executives below applauded vigorously.
Lin Feng's words made them realize the original intention and determination of the boss to adjust the organizational structure from a new perspective and height.
I also began to look forward to the specific adjustment plan - I don't know if I will be adjusted, promoted, or replaced?
There was also a hint of nervousness in my heart.
……
Lin Feng didn't sell it anymore, he waved his hand, and the administrative staff projected the PPT that had been prepared on the screen.
Lin Feng stood aside and announced to everyone.
The President's Office of the Company, renamed the Chairman's Office, is independent of the company's management and serves as the Chairman's personal service organization. ”
The Company established the Strategic Decision-making Committee (responsible for the Board of Directors) and the Executive Committee for Strategic Management (responsible for the CEO). ”
The members of the strategic decision-making committee are: Lin Feng, Li Dong, Wang Hao, Li Chuyuan, Zhang Zhijiao, and Zhang Xiaolong. “
Li Dong stepped down as CFO and became COO, Li Chuyuan took over as CFO, and Zhang Zhijiao stepped down as COO and became senior executive vice president of the company. ”
The members of the Strategic Management Executive Committee are: Lin Feng, Li Dong, Zhang Zhiframe, Zhang Xiaolong, Yao Xiaoguang, Xu Bo, Fei Yang, Li Lijun, Wu Wenhui, Han Xiao, Wu Hanqing, Zhao Yihua, Zhang Jing, Liu Shengyi, and Daniel Zhang. ”
Everyone was surprised to find that there were two names in the list that they had never heard before. But Lin Feng didn't explain, and everyone in the audience could only be silent.
The company's original five business groups and each of the acquired companies were reorganized and adjusted to form new business groups and subsidiaries. ”
FF Business Group: General Manager Zhang Xiaolong, subordinates: FF voice team, Foxmail mailbox team, I love music client team, Winger game team. The adjustments were: Wu Ai Music client was separated from Wu Ai Music Network, merged into the FF business group, renamed FF Music, and Wingfeng Games was merged into the FF business group, no longer as a separate subsidiary, and renamed FF Game Lobby. After this adjustment, the FF business group is responsible for the operation of the company's client products, and can better coordinate some content resources to provide users with a better music and game experience built into the FF software. ”
Game Business Group: Renamed Interactive Entertainment Business Group, General Manager Zhang Zhijiao. Subordinate: three major game studio groups, Haofang battle platform, starting point Chinese network, FF video team, Wuai music network, Wuai game network. This adjustment integrates the company's entertainment content department, uniformly allocates resources, and strengthens the synergy effect of various content departments. Among them, Haofang, the starting point is still in the form of a subsidiary, under the jurisdiction of the interactive entertainment business group. ”
Network Media Business Group: General Manager Liu Shengyi. It has jurisdiction over the hao123 website. and online advertising and online marketing of all the company's products and business lines. ”
Introducing this, Lin Feng laughed: "Everyone may be wondering who Liu Shengyi is?...... SY, COME, COME UP AND SAY HELLO TO EVERYONE. ”
This is, Liu Shengyi, who has been sitting in the last row in a low-key manner, stood up and walked on stage with a smile.
He calmly and generously took the microphone handed over by Lin Feng: "Hello everyone, I am Liu Shengyi, you can call me SY, I was a partner of Publicis Groupe before, thank you very much for Mr. Lin's kind invitation, I can join Fengxing, I hope you will support me in the future." ”
It turned out that Liu Shengyi had agreed to Lin Feng's invitation and rushed to Beidaihe from Shanghai last night.
Everyone's eyes unconsciously looked at Fei Yang, but they saw him sitting quietly in his seat with a calm expression.
Lin Feng had already communicated with him privately last night, and he was also very satisfied with his new position.
Waiting for Liu Shengyi to step down and sit back in his seat, Lin Feng continued to introduce.
Technical Engineering Business Group: General Manager Fei Yang. ……“
There was an uproar below, it turned out that Lao Fei had returned to his familiar old profession and went to do technology, Wang Hao was no longer the general manager of the technical engineering business group.
The Enterprise Development Business Group was abolished, and the Strategic Development Department was merged into the Chairman's Office; the Investment and M&A Department reported directly to the CEO; Alipay established an independent subsidiary, with Li Dong concurrently serving as the president of Alipay and Daniel Zhang serving as the general manager of Alipay. At the same time, the company's functional departments and financial lines continue to report to Li Dong. ”
This adjustment is a bit large, and everyone is secretly thinking about it in their hearts.
After this adjustment, Fengxing will become a pattern of four major business groups and four subsidiaries.
Four business groups: FF business group, interactive entertainment business group, network media business group, and technical engineering business group.
Four major subsidiaries: Shanghai Fengxing Company, Haofang Online, Starting Point Chinese, Alipay Company.