Chick movies are a genre of movies created by Hollywood. Pen, fun, and www.biquge.info

According to the Hollywood definition, this type of film is aimed at women, and at the same time, in terms of content, they are romances with women as the main characters, focusing on relationships and emotions, and are often released around Valentine's Day.

The 1961 "Breakfast at Tiffany's" starring Audrey Hepburn is considered the beginning of chick movies. It already contains material such as the loneliness of the heroine, the large amount of material consumption and the happy ending, which will often be shown in later films of this genre.

Chick movies in the Hollywood film industry turned out to be only a refined market with limited influence.

But since the beginning of the new millennium, Hollywood has continued to invest more after recognizing the contribution of female audiences to the box office. The heavy adoption of blockbuster production, distribution, and screening has resulted in a number of chick films achieving huge box office success in the global film market.

The Chinese entertainment and cultural industry started late, and it was not until 09 years that "Very Perfect", starring the international chapter, could be regarded as the first chick movie in the proper sense in China.

However, this is a gimmick used by the producer to promote hype and promote it to the international market, and domestic chick movies still have not attracted the attention of domestic filmmakers.

It wasn't until this year's Valentine's Day that the appearance of "33 Days of Broken Love" really began to make chick movies take center stage in China.

If you don't pay attention to it, the box office is too high, so high that people in the industry can't understand it!

Midnight screenings are generally exclusive to movies that are expected by theaters, and they are also the first hurdles to test whether a movie is a blockbuster.

In the early morning of February 14, many theaters made an exception to open midnight screenings for "Broken Love", and as a result, theaters in many places were full. Theaters had to temporarily open additional theaters to meet consumers' enthusiasm for watching movies.

The 11% film scheduling rate on the first day of "Broken Love" can only be said to be decent, but the hot midnight show has attracted the attention of many theaters. So much so that many theaters adjusted the number of screenings on the day of their release to increase the scheduling rate.

The box office performance of nearly 30 million on the first day of the release of "Broken Love" made various theaters once again increase the film's scheduling rate.

On February 15th, the second day of the release, the film schedule easily broke through the screening, and the number of screenings rose rapidly to 13,000, and on the third day of the release, the film schedule increased to 15,000.

Three days, breaking 100 million!

Why is that?

Deng Chao posted on Weibo: "Let's complete the boss's task?@张小泉@王洛丹@......"

Zhang Xiaoquan responded on Weibo: "Facts show that Mr. Mai's judgment sometimes makes mistakes. @邓朝@王洛丹@......"

Wang Luodan updated Weibo: "So, boss, don't be in a hurry to stop the film@萌人官微." ”

The main creators of "Broken Love" have updated Weibo to discuss the box office results.

Before the movie was released, they really didn't expect to achieve such results. You must know that Mai Xiaoyu's original judgment was that the box office exceeded 100 million, and when he asked Deng Chao and Wang Luodan to fold the salary into the investment budget and get dividends without getting paid, that's what he said!

As a result, three days after the release, Mai Xiaoyu's judgment was realized.

The main creators can't believe it, and the industry insiders can't figure it out.

Valentine's Day was originally a movie schedule. Although this year, because of the early Chinese New Year, the winter vacation is coming to an end, and it is hanging in the late Lunar New Year file, there are still blockbusters scheduled to be released during this period.

In other words, "Broken Love" is not without strong opponents, but there are fewer opponents, and the competition is not as cruel as before.

The result?

Seven days, 200 million!

The eyes of industry insiders fell to the ground!

Many domestic film and television company bosses, well-known film directors, screenwriters, theater managers, distributor managers, etc., have updated Weibo one after another to express their feelings.

"Do you want to do a miracle? 200 million should be fine. ”

"There are so many people who are out of love, and their spending power is so strong!"

"I thought about it all night, and I couldn't figure it out. A movie that adds up to 10 million in total has been made into "Avatar" ......"

"Could it be that today's society is really a culture of lovelorn and divorce, what would happen if we made another "133 Days of Divorce"?"

"What's going on? What's going on in this world? This is no longer a dark horse, a miracle or something, it's completely legendary and bizarre!"

……

In the next few days, the evening show of "Broken Love" was almost full, and the number of scheduled screenings rose all the way, with a maximum of more than 20,000 shows, and about 17,000 when it was a few. Some of the few small theaters in the hall gave it ninety percent of the shows.

In the first week of the release of "Broken Love", the weekly box office champion, the second week of the release, the weekly box office champion, and the third week of the release, the weekly box office runner-up, on par with the champion......

"The plot of "Broken Love" is cheerful and the dialogue is solid, not only telling otaku how to quickly 'strip naked' in Wang Xiaobei's unique and considerate way of Huang Xiaoxian, but also conveying a positive concept to young people with humorous dialogues and plots: Falling out of love is not terrible, maybe this is the beginning of your next happiness......"

"The whole movie uses a simple 'lovelorn learning' tutorial to create a relaxed and warm love dream for college students and office white-collar workers, which is down-to-earth enough, close to the life of modern young people, and the plot is not entangled, and people feel relieved after watching the movie......"

"The promotion of domestic small-budget films must take the road of new media marketing, which is the trend of the times, and "Broken Love" is the best example. Of course, the success of "Broken Love" also lies in the fact that the film is down-to-earth, captures the specific psychology of a specific audience group, and makes them willing to enter the cinema. ”

"Using 'broken love' to interpret Valentine's Day is ingenious, and the happy ending weaves sweet dreams for many leftover girls with stable incomes......"

The media generally has a positive attitude towards this film, and it also deduces from the film the problem of "leftover women" that has attracted more and more attention in today's society.

The audience also praised this drama more than disparaged.

The joyful and bright tone, the joy of the characters' appearances, the wit of the dialogues, and the constantly self-defeating skirmishes all made the audience laugh. So much so that after the bowl of chicken soup contained in the happy ending was served, many viewers drank it without hesitation.

In the face of this situation, people in the industry no longer say anything like "incomprehensible" and "incomprehensible".

That's crap.

It is the right way to ponder the success of this film, replicate it, sublimate it, and transform it into a money-absorbing weapon for yourself.

In the face of the film's big hit, an associate professor of Yan Ying analyzed:

"What is the sense of reality? After facing the desires and desires of this seemingly individual group, "Broken Love" finds a conflict-free law of conflict. And in the end, it depends on the craftsmanship, the life, the acuity, and the accuracy......"

A well-known film critic posted on Weibo to remind followers:

"Down-to-earth stories, sincere production, professional marketing, there is no secret martial arts secret, just do a good job at every step. ”

"Now there must be a bunch of people who are ready to pick up their shoes and follow the trend, I just want to kindly remind me that it is the right way to do a down-to-earth localized story, a story that can touch the hidden desires of the hearts of domestic audiences......"

At the end of February, the winter break has ended.

Because of the crazy publicity and heated discussions on the Internet, as well as the Amway of his colleagues and daughter, Liu Puyang, who is over forty years old, brought his wife to the theater to watch "33 Days of Broken Love".

Many viewers in the theater laughed or were sad with the plot, and his wife also laughed a few times, but he never reacted much when he was middle-aged, and he didn't feel much about the movie.

Forty is not confused.

When people reach the age of forty, they chew the warmth and coldness of the situation and feel the ruthlessness of the years. The past is long, and in the flick of a finger for forty years, after experiencing many doubts, hesitations, excitement, joy and other ups and downs, it is contemplation and sudden enlightenment.

Externally, he understands society, and internally, he understands himself.

Having experienced too much has made him more and more rational and sober, and he has taken many things lightly.

He has long seen enough of the baggage jokes, sensational emotions, and the chicken soup for the soul hidden at the end of the movie.

However, when the movie ended, he and his wife were sitting in the car, ready to drive home, when a newly received text message made him unable to calm down for an instant.

SMS is sent in bulk:

"I'm Mak Shouzheng, I'm back. I need you to shoot "Nine Gates" together, and I will wait for you in front of Pingzi's tomb on the day of Qingming ......"