Vice President Paul also nodded: "Now in the high-end field, mortal mobile phones are dominant, even if our iPhone7 is very good, it is not an opponent, it can only focus on the mid-range, like Samsung, with the help of the mid-end market, to support the sales of our Apple mobile phones! Otherwise, with a sales volume of 3 million a month, our Apple stock price is very problematic! If it does not change, bankruptcy is a matter of course!"

"Yes, Vice President Paul is right! With mortal mobile phones, it is no longer realistic to sell 6000+ iPhones now. Pen Fun Pavilion wWw. ｂiquge。 info But if we do 3000-4000, then our iPhone is still quite competitive!"

Mike, the product manager, nodded and said: "Yes, you might as well think like this, mortal mobile phones, standard version 7999! That is to say, 7000 files, and more than 7000, are the world of mortal mobile phones." It can be said that even local tyrants have begun to pursue real technology and artificial intelligence! And the super performance of mortal mobile phones determines that it is still difficult for us to survive in a space of 3,000 yuan, and we must avoid it! In other words, the iPhone should exert its strength, and it can achieve up to 4,000 gears! Otherwise, most consumers would rather choose to buy a mortal mobile phone with more money!

Cook nodded: "Yes, the current situation is the best proof of this. Our previous generation flagship, the current price, is only 5000 gears, but the monthly sales are only 3 million! Mike is right, we can only reduce the price! Lower the old mobile phone to 3000 gears, and set the new machine to 4000 gears, so as to support our sales!

"Isn't it okay to use 5,000 gears for the new machine?" a director couldn't help but ask: "That's a profit margin of 1,000 yuan!"

(PS: Americans calculate the price, they are all American knives, but the book friends are all Chinese, for ease of understanding, here are all calculated in Huaxia coins!)

Cook shook his head: "Our mobile phone, now the listing price is 5000 gears to start, but unfortunately the sales are miserable! Therefore, the new machine can only be set to 4000 gears, or even below 4000! In this way, more than 7000 is a mortal mobile phone, and there is 3000 space in the middle to avoid." We Apple won 4,000 files, and then Samsung, Huawei, Xiaomi, Meizu, and so on, all of them were brought back to 3,000 and 2,000 files!

Product manager Mike agreed: "Yes, 4000 files, our iPhone must be won! I suggest that the original iPhone7 scheme be castrated, and some configurations will be reduced and replaced, so as to save production costs, and launch our mid-range mobile phone, iPhone7C, focusing on 3000 files! At the same time, we will use the super accessories of mortal technology to create a new flagship iPhone7, focusing on 4000 files!"

Cook nodded: "Good idea, do you have any opinions?"

Everyone shook their heads, and at present, it seems that this is undoubtedly the best plan and the most cost-effective plan.

On the one hand, the original design scheme of iPhone7 has been done a long time ago, directly castrated, replace backward hardware, further control costs, as iPhone 7C, the main mid-range, save costs, at least no need to design.

On the other hand, the new iPhone 7, because of the appearance of mortal phones, has long been pushed to the restart, otherwise the release is not shameful enough!

In the end, Cook said: "That's it, but the soldier is more expensive than the fast! The iPhone 7C must be launched as soon as possible to support Apple's sales and profits! Otherwise, if this continues, our Apple's stock price will be in the end!"

"Understood!"

……

Similarly, Wang Fan couldn't help but have a headache.

Originally, in his plan, the sales of mortal mobile phones were 30 million in May, 33 million in June, 15 million in July, only about 10 million in August, and an average of about 5 million in the following months.

In this way, in the whole year, 7 months, about 120 million, is enough.

But now, 30 million in May, 35 million in June, and finally down in July, and 25 million!

What is even more excessive is that in the first week of August, compared with the same period in July, not only did not decrease, but even increased somewhat.

If this continues, the sales volume in August will also be around 25 million!

Even in September and October, it will stabilize at about 20 million!

This result made Wang Fan a little confused.

Although you sell more, you make more!

But he didn't prepare so many accessories for him, and it was easy to break the chain.

However, the reason is simple, mortal mobile phones have formed a monopoly in the field of high-end mobile phones, and replaced the position of iPhone flagship and Samsung flagship.

Therefore, it is normal to stabilize at about 20 million per month.

After all, in the global market, the combined sales of iPhone flagships and Samsung flagships alone are more than 30 million per month!

Now mortal mobile phones have a monopoly on high-end, and the sales volume per month is stable at more than 20 million, which is a matter of course.

Those users who are going to buy 6000 Apple and Samsung will naturally choose to buy mortal mobile phones.

In desperation, Wang Fan had no choice but to arrange the production capacity distribution of super accessories such as mortal semiconductors, screens, and rubbing batteries according to sales volume again, and fully tilted towards mortal mobile phones.

In case there is a strange thing that is not out of stock in the early stage of the market, and it is out of stock in the middle and late stages, it will be a real slap in the face.

It's not illegal to play monkeys, but it's a lack of morality!

Hunger marketing, Wang Fan will never do!

Of course, the profit under such sales is also unlimited!

90 million mortal mobile phones, the average selling price is still above 10,000.

The BOM cost of each mortal mobile phone is about 2300, and with the increase of production capacity, the economies of scale are becoming more and more significant, and the BOM cost will decrease every month, which is a matter of course!

Coupled with all expenses such as value-added tax, operating costs, and channel costs, the total cost of mortal mobile phones is still below 4000, which is still decreasing.

Calculated at 4,000, the average price of each mortal mobile phone is 10,000, and the average profit is at least 6,000, which is still increasing.

90 million units were sold in three months, which is a net profit of 540 billion!

What's more, in Huaxia tax exemption, the real profit has already exceeded 600 billion Huaxia coins!

Nearly $90 billion!

In three months, the net profit of mortal mobile phones alone is nearly 90 billion US dollars, an average of 30 billion US dollars per month!

What a myth, a mortal myth!