104 Marketing Strategies
When Meng Qi and Tang Mingjia first met, they mentioned the toy of 1/6 soldiers. Pen "Fun" Pavilion www.biquge.info
At that time, Meng Qi said very simply, just elaborated from the design concept, but he didn't expect Tang Mingjia to complete the production of soldiers so quickly based on the information revealed in the words.
In this regard, Tang Mingjia does prefer this kind of thing that tests his craftsmanship and ingenuity, and he obviously has enough talent and talent in this regard.
"The joints of the whole body can move freely, all clothes and accessories can be disassembled and worn, the ratio of characters and clothing is all designed according to 1:6, and the head of the character is strictly designed according to the prototype design of Frank Miller's comics......" Tang Mingjia looked at Meng Qi and gave a general introduction to Superman and Batman on the coffee table.
Tang Mingjia's tone was more or less a little ostentatious.
In the process of designing and making soldiers, he encountered many difficulties and problems, but perhaps because of the last bit of pride and persistence in his heart, he did not ask Meng Qi for advice, but overcame those problems one by one and made the world's first soldier toy.
Meng Qi played with the two soldiers, and felt that they were almost the same as the soldiers played in the Anime Museum, which was already quite perfect.
"Not bad...... Meng Qi didn't seem to hear Tang Mingjia's deliberate show-off tone at all, "How many finished products are there now?" ”
Tang Mingjia suddenly felt like his fist hitting the cotton, and he couldn't make it hard, so he said sullenly: "There are only more than ten, and there is no mass production yet." ”
"Then you can go back this time and start to increase the production capacity of the soldiers...... Meng Qi said, "In addition, Frank Miller and other superheroes will immediately start designing and producing ......."
"Didn't you say you were going to order it first?" Tang Mingjia asked.
"Reservations ......will start soon," Meng Qi smiled.
"What if...... I'm just saying what if, sales aren't ideal? This was asked by Du Ziming.
"Absolutely not." Meng Qi kept smiling, "I have already formulated a marketing strategy......
Although they didn't understand where Meng Qi's strong self-confidence came from, Tang Mingjia and Du Ziming couldn't refute it.
Meng Qi continued: "However, there are still a few things that need to be perfected before the soldiers can be put on sale......
"Oh?" Tang Mingjia's eyebrows moved.
"First of all, superheroes have two identities, so we also have to prepare another head sculpture, when the heroes appear as ordinary people. Of course, correspondingly, in addition to the superhero system, we also have to prepare daily clothes for them...... "Meng Qi said, "For example, Superman, when he is an ordinary person, his hairstyle is different, he also wears glasses, and the clothing should be a suit that is in line with the identity of a journalist......
"What's the use of that?" Tang Mingjia asked.
"As a fan of Superman, you must want to simulate the scene where Superman takes off his glasses, tears off his suit, and soars into the sky, right?"
Wu Tian's eyes lit up, and he said inspired: "Then we can add a phone booth to the set......"
"Good idea...... Meng Qi said appreciatively, "this is the second place I want to say, kit ......"
Wu Tian was encouraged, and continued: "You can also have a camera, voice recorder, etc., which are required by reporters, and I think this will also be very popular among Superman fans......"
"Of course, you need to dig into it, and I think there should be a lot of material for you to choose from...... Meng Qi said.
Tang Mingjia nodded, he felt that his face was a little hot.
In fact, although Tang Mingjia solved a lot of problems in the process of designing soldiers, after all, it was a new product, and there would be some things that were difficult to perfect no matter what, and Meng Qi just said that those just solved the problems that had plagued Tang Mingjia for a long time.
It seems that at this time, he remembered that the idea of the soldier came from his boss, speaking of which, the real creator is Meng Qicai, right?
Thinking of the little show-off just now, Tang Mingjia was a little embarrassed.
However, Meng Qi didn't care about these little things, even if he couldn't be clearer in his heart, he wouldn't break it.
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Saturday, 26 April 2008.
On this day, AC Comics' Superman and Batman: The World's Best Buddies and Justice League were released on schedule.
Because the two comics were very related to each other before, Meng Qi did not split the release time, but arranged for the release on the same day.
Under the publicity in the early stage, comic lovers are already full of expectations for these two comics.
The first superhero team in the history of American comics, the first pair of superhero partners, who doesn't want to see it for the first time?
Moreover, they also want to know how Batman, who doesn't have any superpowers, can be paired with the strongest person in the world......
So, on the eve of the manga going on sale, many bookstores and manga stores lined up outside the door as usual, and this scene has almost become a common practice when Frank Miller's comics are released.
This time, though, the situation is a little different.
"Hey, boss, why does that guy's comic have a little colorful square in it, but mine doesn't?"
After buying a comic, some readers found that some people's comics also came with a Rubik's cube, and although they didn't know what it was for the time being, they still questioned the clerk.
"It's said to be a random toy from AC Comics, called the Rubik's Cube, and because it's just a trial, not every comic comes with a ......," the clerk replied honestly.
"Then you can change me to a ...... with a Rubik's Cube."
"I'm sorry, but the comic with the Rubik's Cube has been stolen......"
The reader showed an annoyed expression, after all, it was a gift from AC Comics, so it shouldn't be bad, right?
With this in mind, the reader walked very unwillingly towards the person who grabbed the Rubik's Cube: "Hey, man, can you show me that toy called the Rubik's Cube?" ”
This situation is not an exception, but it happens in many bookstores and comic shops, because this is one of the strategies used by Meng Qi.
Hunger marketing.
Through these two comics, which were destined to be hot, Meng Qi let more people know about the existence of the Rubik's Cube, but at the same time, he only gave away 100,000 Rubik's Cubes.
Although this number is quite impressive in terms of the total amount, on average, in each city, and then in each bookstore and comic shop, there may be only three or four comics with a Rubik's cube at each point.
This means that more than 95% of readers will not be able to get the Rubik's Cube. And when the charm of the Rubik's Cube bursts out, these people's desire to buy the Rubik's Cube will turn into a huge consumption motivation.
In order to achieve the best results of this hunger marketing, the official website and official Twitter of AC Comics also lost no time in typing: "Rubik's Cube - Frank Miller's first toy" "Brainstorming is coming, do you dare to challenge?" Slogans like that.
Meng Qi also tweeted a photo of his workbench next to a restored Rubik's Cube.
"It's been restored, after all, it's a toy I designed myself......"
After Meng Qi's tweet was released, it immediately aroused heated discussions among netizens who were already highly concerned about the Rubik's Cube.
"Mr. Miller, is it true that only 100,000 Rubik's cubes were distributed this time?"
"I saw my classmate playing Rubik's Cube, and that guy was playing all morning, and it seemed to be fun......"
"I didn't grab it, when will it be officially released!"
"I grabbed it, but it was too hard! The hardest educational toy ever! ”
Meng Qi did not reply to these comments or comments, but sent another tweet the next day.
"The Rubik's Cube will go on sale on May 1st, and my new manga will also be on sale on May 5th. Anyone who buys both the Rubik's Cube and the new comic will be able to participate in the mystery event and win a mystery prize! ”
The tweet still has an image, a caricature.
On the screen, a man in a blue uniform, his body is stretched long and flattened, and beside him, stands a beautiful blonde woman in the same uniform, her lower body is almost transparent, and behind them, a monster that appears to be a stone man is raising its arms and roaring towards the sky, and in the sky, a humanoid flame is flying at an extremely high speed.
Those who saw this cartoon immediately realized that Frank Miller's new cartoon would be a team of superheroes!
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