NO.12 eye-catching "slap"
"Kasan, I will always love you......"
"Oh vaguely...... God rice flour cake, I liked it the most!"
"It's-my-love!"
……
There are 26 large and small TV stations in the region, and they broadcast short advertisements at different times, and the delivery time is very short, but all of them are eye-catching or slightly warm. Pen | fun | pavilion www. biquge。 info
There are also people in Ichinomiya City who have noticed that it seems that a beautiful little girl with long black and straight hair has been appearing in front of the TV lately.
Ichinomiya City, with a population of more than 400,000, is not even the heart to do a tour for most female celebrities, but what if there are a few Ichinomiya cities? Aichi Prefecture, with a population of 17 million, is not composed of a large number of more than 400,000 people.
Chen Kun's method is as simple as this, accumulating sand into a tower, and accumulating a small amount into a lot.
With the strength of the Space Infantry Company, it is basically impossible to operate a long-term and large-scale promotion, and the promotion of a popular newcomer, in the basic budget of a second-tier company, is also between 11 million and 20 million, of course, this refers to a series, and the period is rewarded.
Chen Kun's current strength, throwing one million yuan, he doesn't have that capital and strength.
So, he chose a laborious and not necessarily effective approach.
It's like a tour out of the country, Kana Minakami basically turns around the characteristic cities of Aichi Prefecture, and the advertising coverage is on paper, covering 34 cities, 26 wards, 16 towns, and 2 villages.
In the early stage, there were two advertisements starting from Ichinomiya City, and then there will be an advertisement on average every two cities, and there will basically be one for the famous products of the characteristic cities, and print media magazines and TV broadcasts are involved, and the price is not high, but it is better than the quantity.
The average revenue from each advertisement is 850,000 yen, and the total amount of money recorded is 13.8 million yen, and the total number of advertisements is 16.
Doesn't it sound scary, but when you implement it, you will find that these ads are very, very easy to operate.
The reason for this is because the strength of the funder itself is not enough, there is so much money, and it is naturally impossible to produce high-quality products with a small budget, but if it is just after the shooting, then this circle does not make much sense.
The point is that from the very beginning of entering Aichi Prefecture, the expectation of Kana Mizumi was to train through actual combat, not to hide behind the camera and practice hard.
At the same time, Chen Kun came up with this plan and put it into practice, and at first he was clever, and the advertisements he selected were all local characteristics, from the floral wool fabrics of Ichinomiya City, to Owari Shippo, Toyohashi brushes, Nagoya black pattern dyeing, Mino washi paper, etc., all of which have significant local characteristics, including rice noodle cakes, which are also classic snacks.
When these advertisements for special products appear in magazines, newspapers, and television, they are nothing, but if the people who advertise abroad are all the same person, what kind of illusion will they have? Do you think that this person is used as a publicity ambassador for the promotion of local specialties?
No one else may not have discovered the trick of psychological suggestion, but even if it did, no one would care about it. What Chen Kun wants to do is to let Aichi Prefecture, a place with extremely high output value, know Kana Mizumi.
The whole series of advertisements is formed by the eyeball effect, and at the same time, this eyeball effect must also be non-negative, with a positive and positive image.
The sunny appearance of the black long straight Kansai chick is imposing, and the tail note of the Western accent is really innumerable.
When Takagi Goken and Chen Kun were preparing to cooperate and push Kana Mizumi to become the lead singer of the OP of [A Certain Science's Electromagnetic Cannon], local TV stations and print media in Aichi Prefecture, in a certain clip and corner of a certain time period, there will always be a beautiful girl with long black and straight hair, a sweet appearance and vitality.
The second, twenty-sixth, and twenty-ninth of the Oricon favorability advertisement Aichi Prefecture local rankings, the sixth is Kana Mizumi's mother's love banzai, but the twenty-second, twenty-sixth, and twenty-ninth that are not noticeable are the god rice noodle cake, the intellectual Toyohashi brush, and the Nagoya black pattern dyeing.
In other words, the local weekly ranking is in the top 30, and Mizumi Kana has four advertisements selected.
Although it is not the entire central region or even the national ranking, it has not been the case for many years that it has been selected four at a time.
This strange thing was also being discussed within the oricon, until an incident in the sixth week that completely lifted the locals of Aichi Prefecture.
The Ministry of Agriculture, Forestry and Fisheries began to broadcast advertisements for the promotion of aquatic products nationwide, not just in one Beijing and two prefectures.
Super Vitality Tuna Girl, officially facing the whole of Japan.
In the seventh week, in the national ranking of ORICON, the TV commercial favorability ranked second, and it was the super vitality tuna girl!
In the video ad that was originally selected, the bluefin tuna, appeared on TV. Nippon Cable and Osaka Cable will be broadcast separately for a limited time.
At the same time, the Osaka Prefectural Department of Agriculture's promotion of agricultural products failed, and the Osaka Prefectural Department of Agriculture, which originally invited Yukie Nakama, was repeatedly ridiculed by the media in the entertainment industry. For two whole weeks, I sprayed vines and integrity on the main page.
Yukie Nakama, who received 48 million endorsement fees, was also accused of lowering the "style", and the root cause of this was the advertising plan required by the Ministry of Agriculture. Shine not only accepted it all, but also did the best it did according to the Department of Agriculture!
A few weeks later, Takuya Naito finally laughed, laughed heartily, and laughed earth-shattering.
A bad plan, if the producer is still going all out to complete it, it seems that there will be no other result than to make it a worse plan that is more "perfect".
Fujiwa Masanao ate the bitter fruit of his arrogance, and the Fisheries Agency was jubilant, and even Yukie Nakama, who was born in a fisherman's family, said to the media with a slight complaint: I really envy Kana Mizu, who has completed a very good work.
In other words, the advertising plan I received is a bad work...... Not only is it bad, but it is bad, and there will be no descriptive error.
And when he saw that the current hot person in Aichi Prefecture was Kana Mizumi, Fujiwa Masanao had the feeling of being slapped on the cheek, and even, this result made him more uncomfortable than someone actually slapping him.
The old-timers who are arrogant and show their qualifications have to admit at this moment that their so-called "generosity" and "support" are actually not literate?
The importance of Chen Kun's "hypocrisy" is really a great irony compared to Chen Kun's ambitious plans in the Department of Agriculture!
At the same time, Kana Mizumi, who was busy exercising her voice and sharpening her gun, had to deal with another thing that made her quite nervous.
Because of the advertising effect in the previous weeks, coupled with the help of Takagi Tsuyoken, CBC, that is, Central Japan Broadcasting Radio, invited Kana Mizumi as a guest and invited her to a column called "Chubu Hot Spots".
If nothing else, Kana Minakami will be the youngest female guest to be invited.
A female artist who has not released a single or filmed a TV series and has become a local "hot spot"?
Even those who are not familiar with it will be somewhat surprised and pay attention, which can be said to be one of the few powerful propaganda that can be said to be other than television media.
Another once-in-a-lifetime opportunity!