Chapter 68: The Software Wars

Li Yixuan left Dongguan and came to Shenzhen/Shenzhen Huabeiqiang and met Zhang Qiao, "I met Guo Dongyue yesterday and talked about selling wine. Why did you think of doing this, your store is not open?"

"It's open, how can you do it if you don't open a store. By the way, they also sell alcohol. Zhang Qiao said naturally.

Seeing that Li Yixuan was puzzled, Zhang Qiao said: "It's not what you think, Guo Dongyue knows some customers, and I also know some customers." They have money, and they are willing to spend money to buy some good wine, but you give it to the auction house, and the auction house releases very little wine every time, and the price is so high that they can't buy it even if they want to. In addition, you are selling the wine to the auction house at one time, and it doesn't matter how high the wine sells. I thought, can we do this together. ”

"Have you ever thought that these wines actually don't make a lot of money, and most of them have to be taken away by others, and we can only get a small part, and I also help others sell them. Besides, just because someone else can sell something doesn't mean you can sell it. Your connections and resources are not as good as Sotheby's, and you and Guo Dongyue can't hold it at all if something happens. ”

Li Yixuan is really not bluffing him, the benefits are too great, and it will attract all kinds of ghosts, snakes, and gods. It doesn't matter if he's alone, he can run away if the wind is not in the right direction. But Zhang Qiao and Guo Dongyue can't do it, where can they run if they have a family and a business.

"Do you remember the last time you came, you gave me a few bottles of Moutai? I didn't want to drink it, so I sold it to a few friends in the business, and after a few days they came to see if I had it. So I want to do something about this, what to sell is not to sell, as long as it doesn't break the law. In order to dispel Li Yixuan's concerns, Zhang Qiao told the truth.

Li Yixuan thought to himself, it is estimated that your friends are also second-hand dealers.

"Okay, since you want to do it, I won't stop you. But if someone asks where your wine comes from, what do you say?" he was still relieved about Zhang Qiao and Guo Dongyue, but the others would not believe it.

Zhang Qiao crossed his neck and said, "I will cut off the deal with him and won't give him a bottle of wine." ”

"If the other party is very powerful, and can even use the public, procuratorate, and law, what will you do?"

Zhang Qiao was asked.

Li Yixuan sighed, they obviously didn't think about the consequences, and patted him on the shoulder, "You guys still think about the consequences clearly, I really don't dare to give it to you like this." I don't want to see your store closed and Guo Dongyue's factory closed next time I come back. You have also been wandering for so many years, you should understand the saying that wealth moves people's hearts. Are your business friends really that trustworthy? These people are often the most unreliable. They only have interests in their eyes, and they can be friends with you for the sake of profit, or even grandsons in front of you, but in the same way, they can become jackals for the sake of profit. ”

Li Yixuan did not stay, and returned to Hong Kong in 79 that night. told my mother Zhang Guifang about today's incident.

Zhang Guifang thought for a long time and said to Li Yixuan: "I think I can cooperate with them." ”

"Why?"

"Then Sotheby's is so reassuring? One more person is one more bulk channel, Zhang Qiao and Guo Dongyue, the two children, I also watched them grow up, and they are also reliable. Give them a little, but not too much. Zhang Guifang analyzed.

"I'm afraid that they will be blinded by lard and don't know what is behind it. I am even more afraid that they will fight for the sake of profit, and then everyone will not even be able to be friends. You must know that these Chinese partnership business will not last long. You see, Guo Dongyue opened an electronics factory, and Zhang Qiaokai opened a store to do electronics wholesale. Now they have to sell wine together, not to mention anything else, they will have to fight themselves after a long time. ”

Li Yixuan's worries are not unreasonable, Chinese people do business together but do not last long, and in the end they all end up breaking up.

"Since that's the case, I don't think I want to call them together, anyway, they all have their own business channels, give them goods separately, and let them do their own things, so they can't fight. "After all, Zhang Guifang has lived for so many years, and she has seen a lot of this kind of thing.

"I think that's the best. Li Yixuan agreed.

"When is your next trip over there?"

Li Yixuan replied: "I won't go during this time, I'll go over when they start calling the chip production line, and let the two of them calm down during this time and think clearly about it." ”

The next day, Li Yixuan held a meeting in the company to separate the three sets of software Excel, WordEasy and Access from Oranges and set up a specialized software company - East software, referred to as ES.

At the same time, two new square miles of land were set aside for the company's headquarters. With the company's growing number of employees and future growth, it's time to consider building your own headquarters. It is also difficult for him to think too much, and directly copied Apple's later UFO headquarters building, which integrates office and scientific research, covers an area of 26 square meters, and can accommodate more than 14,200 employees.

Fortunately, Oranges is now more and more staffed, and many things no longer need Li Yixuan and Zhang Guifang to do everything themselves, such as the marketing of the first ARPG game "The Legend of Zelda" on the new game Oranges I computer, he handed over to Tripp Hawkins, the founder of Electronic Arts.

At this time, although Tripp Hawkins had not yet established the idea of electronic arts, due to the influence of Li Yixuan's butterfly effect, Tripp Hawkins did not join Apple, but became a supernumerary salesperson at Oranges, specializing in the sales of DreamWorks game software.

From last year to this year, Tripp Hawkins has performed very well, selling more than 10,000 sets of computer game software from him alone.

Although Oranges I has a troika of spreadsheets, word processing software and microcomputer databases, more than 70% of users are business users, and there are not many ordinary consumers who buy personal computers.

Even Apple and IBM are the same.

Under such circumstances, Tripp Hawkins alone sold tens of thousands of copies of computer game software, and by the way, sold more than 2,000 Oranges I personal computers to ordinary consumers, which is a terrifying record.

Li Yixuan also threw an olive branch to him some time ago, hoping that he would join Oranges, but Tripp Hawkins refused.

Li Yixuan understands that Tripp Hawkins has the idea of starting his own business, and he is now working so hard to sell computers, software and games for Oranges to accumulate capital for future entrepreneurship. Once you have enough capital, you will not hesitate to leave and create your own game empire.

Such a person will never be retained, Li Yixuan only hopes that he will set up his own EA company and accept his venture capital.

Beginning in May 1979, the microcomputer market saw a sales boom, which was rooted in the huge pull effect of WrodEasy, Excel and Access. Access in turn led to more RAID and hard drive sales.

These three software of Oranges have repeatedly appeared in computer professional magazines, and even traditional media have frequently mentioned them, and they have exclaimed that the way of working will usher in a new round of revolution.

In this case, such as IBM, HP and other traditional giants with mainframe and small computers as their main business, have also shifted their attention and have evaluated the business opportunities contained in it, and Frank Carry, chairman of the board of directors and CEO of IBM, who saw the spreadsheet software Excel for the first time, was even more shocked, and immediately found the company's president John Ober to discuss its possible impact on the company's business, and even Watson Jr. was shocked, they felt that they could no longer underestimate the value of personal computers.

In contrast to Excs' unbeatable presence in the market, WordEasy met its competitor, WordStar from microprointernational.

Historically, wordstar and its predecessor "Electricpencil" and its successor "Microsoftword" were first-class word processing software, and in the 80s they dominated the market alongside Wordperfect, until the 90s when they were wiped out by Microsoft's office.

In the face of such a dangerous competitor, Li Yixuan naturally attaches great importance to it, especially the person who runs WordStar is the famous Seymour Rubinstein, and even Bill Gates has suffered from this person's secret loss in the promotion of BIC interpreter.

What surprised him even more was that there were two versions of WordStar on the market, one running on an Apple II computer, and the other running on an Oranges I.

Liang Ning also called Li Yixuan to report the matter in person, "Are you sure that WordStar can run on the Oranges I computer?"

"It is absolutely certain that microprointernational has released two versions of WordStar, one running on the Apple II and one running on our computers. I bought the latter from the market and it does work on our computer. Liang Ning explained in detail like Li Yixuan.

"How's it going?"

"It's ok, but it's not particularly smooth, and obviously they don't particularly understand the development environment of our DOS operating system yet. Also, I got the news that Apple has sued MicroproInternational. He was accused of developing an application on the Apple II without Apple's consent, which was an infringement. ”

Li Yixuan sneered, this kind of thing can only be done by Jobs.

The fathers of spreadsheet software in history, Dan Blicklin and Bob Frankston, released the world's first spreadsheet software, Visicalc, on the Apple II in '79, and the Apple II soared to the sky.

Unfortunately, this did not attract Jobs's gratitude, he instead sued the two, the key is that he actually won, Dan Blicklin and Bob Frankton had to pay a large amount of liquidated damages to Apple, and then the two could not come up with the money, and finally had to use the source code of the spreadsheet software as compensation, so that the two escaped.

Jobs: This is a dead end, without the support of third-party software, how can your computer be sold? Not to mention that Apple's computers have always been closed.

On the surface, it seems that Apple is cheap, but it offends third-party software vendors. Not only that, but it also led to a split within Apple.

Woz Nick is also the founder of Apple, and unlike Jobs, he is very supportive of third-party software vendors developing various applications at Apple, and Jobs's thinking is the same as that of traditional large companies, which always wants to have a monopoly.

The two often broke up in private discussions about the issue, but it was not made public.

Jobs' indictment of Dan Blicklin and Bob Frankston brought the conflict to the public, and the two publicly quarreled at the board meeting, with Woz Nick accusing Jobs of being a monopoly and Jobs saying he was doing it for the benefit of the company.

At this time, Mike Macoola, chairman of the board of directors of Apple Computer (who is also an investor in Apple, and he also invested in Commodore) and Mike Scott, president of Apple Computer, actually supported Jobs, which led to the departure of Woz Nick and the beginning of Apple's split.

Due to the appearance of Li Yixuan, Dan Blicklin and Bob Frankton did not launch Visicalc as in history, but replaced it with microprointernational, and the result was the same as in history, Jobs still sued microprointernational, although the court verdict did not come out, but Li Yixuan judged that if nothing else, Jobs would win the lawsuit as in history.

"Xuan Shao, are we the same as Apple, suing Micropro International in court. The lawyer of also said that we have enough evidence to sue the other party, and our chances of winning are very big. ”

"Bastard, MOFO told you to die, why don't you die!!" Li Yixuan scolded into the microphone.