Xinhua Bookstore's status is unshakable throughout the country, in fact, as long as it stands as a signboard in those Chinese gathering places in the United States, it is estimated that there is no need for any advertising. Pen, fun, and www.biquge.info

This bookstore has almost accompanied the growth of generations of Chinese, especially the group of people who grew up in China, and Xinhua Bookstore is their complex and their spiritual station!

Lin Han touched his chin, he didn't know what this promotion ambassador needed to do, if it was just a name, it would be fine, but if he needed to go to Los Angeles in person, his lazy cancer was already terminally ill.

"What do you think, do you want to agree?"

He asked rhetorically and said that Chen Jiaxuan, Miao Hong and others were responsible for this type of thing, and before that, he had turned down the advertising invitations of many companies, especially those related to high technology.

It seems that because he writes science fiction, this type of company is particularly favored by him, from electric toothbrushes, electric shavers, to sweeping robots, and even cars, not to mention mobile phones and computer brands!

Compared with other writers, Lin Han is handsome and handsome, and because of his long-term exercise and fitness, he looks very sunny and healthy.

He won in terms of appearance, and he is also far ahead in terms of popularity and media attention, and he can see his news almost every week, and he makes headlines if he is cold, and the exposure rate is higher than those stars!

The most important point is that Lin Han's image is very positive, and the audience's recognition is high, unlike those stars who always have all kinds of troubles, people in society still admire writers very much.

Those brands took a fancy to Lin Han's potential, and waved the checks in their hands one by one to sign him, the first endorsement of the national writer Lin Han, which was a sensation when you think about it!

The endorsement price of Philips shaver to Lin Han is 10 million yuan a year, and a sign is three years; Mercedes-Benz, BMW, Audi, Lexus, and Citroen have all been in contact with Chen Jiaxuan, not only with high endorsement fees, but also with a promise to send the latest car to Lin Han every year.

Huawei, the leader in domestic mobile phones, also wanted to increase its influence in foreign markets, trying to let Lin Han endorse Mate8 with Messi; Men's shampoos, skin care products, men's clothing brands, watches, and even kitchens, bathrooms, floors, and home furnishings have all contacted Lin Han, but all of them have been rejected, without exception!

Lin Han's reputation and status are not easy to come by, and he doesn't want to ruin everything by casually accepting advertisements, anyway, the money he makes from writing novels has already made him worry about food and clothing for decades to come.

For celebrities, advertising endorsement is the bulk of their income, isn't it just to make more money by working hard to become popular?

But Lin Han makes money by writing novels, which is much more powerful than those stars who rely on advertising endorsements to make money.

If he really accepted all these advertisements, maybe last year's advertising revenue would have exceeded 200 million yuan.

Although Lin Han is a commercial writer in the eyes of the book industry media and experts, he does not want to get involved in the field of commercial endorsements, and it is necessary to retain a little mystery!

Of course, in recent years, it has been common for writers to endorse commercial brands.

A little closer, there are famous racing drivers and writers who have endorsed Nescafe, Vancl Eslite, and even laptops, watches, and foreign wines; The short writer has endorsed the cherished eye drops and LG mobile phones; The fantasy stream martial arts beauty writer has endorsed online games and personally wrote the game's novel of the same name; The queen of romance has made a promotional endorsement for Chenguang Stationery; There are also advertisements for clothing brands, liquor, purified water, Guangqi Honda and other products!

Lin Han is not the first or the last writer to be invited to endorse the merchandise, but it is estimated that it must be the one with the most expensive advertising costs!

The endorsement of 10 million yuan is already the top level in the Chinese entertainment industry, if Lin Han agrees, netizens will be able to witness a writer become a big star with the highest endorsement fee in China.

There are even various forms of inviting writers to be contemporary spokespersons, such as implanting advertisements in their own books, using cultural background as the spokesperson of their hometown or scenic spots, or using their own celebrity face to play roles, or directly using the writer's name to appeal to readers.

After rejecting so many brands, there are still brands looking for their own endorsements, and Lin Han can't help but be interested, what kind of medicine is sold in the gourd of this Xinhua bookstore!

"In fact, the conditions for Xinhua Bookstore are still very generous, of course, you can't expect them to give a high endorsement fee." Chen Jiaxuan spread out her hands and explained: "In fact, endorsements are what companies value are their influence, not for money. Just like many celebrities endorse the world's big brands or luxury goods, can they get a lot of money from those companies? No! The reason why they accept endorsements is that they can use the brand's fame to shape their own fame and influence. ”

In fact, Lin Han also knows that after all, many of the world's big brands, including Xinhua Bookstore, are dispensable to their spokespersons, and they have achieved their due status and recognition in their respective fields, even if they add a few spokespersons, their performance will not suddenly increase much!

For example, now that Xinhua Bookstore is looking for Lin Han to be the spokesperson, is it possible that after Lin Han is the spokesperson, can Xinhua Bookstore sell millions or tens of millions of books in stores across the country?

This is obviously impossible, people fancy Lin Han's influence overseas, to help Xinhua Bookstore gain a firm foothold overseas, the domestic book market is basically close to saturation, Xinhua Bookstore wants to open up new markets must target abroad, especially those big cities with many Chinese!

"So what exactly are their conditions?" Lin Han asked curiously, what kind of treatment will this bookstore that has not found a spokesperson since its establishment give itself.

Chen Jiaxuan smiled, "Because I don't know if you will agree, Miao Hong's side has not negotiated for the time being." For now, the condition they give is $500,000 a year for endorsement fees, which is simply ignored. In addition, when your novel is listed, all stores of Xinhua Bookstore will help promote it, such as posters are pasted in the most conspicuous position, or your books are placed on the entire shelf, giving you the best treatment for this endorsement. ”

Lin Han frowned slightly when he heard this, this endorsement fee is very small, even if the negotiation is entangled, it will not be more than one million US dollars at most, Xinhua Bookstore, which has been converted from a public institution to a state-owned enterprise, is relatively stingy, and the income in this regard can indeed be ignored.

But the promotion treatment in the back is a bit chicken, because now as long as he publishes books, they can be hotly promoted in major bookstores, and these bookstores are also self-financing, and what books can be sold must be pushed, which is not very worrying.

"I'm mainly worried about whether the rest of the chain bookstores will be treated coldly after I endorse Xinhua Bookstore."

This is the same type of product can only endorse one, it is impossible to endorse the Apple mobile phone, and then to endorse Samsung or Huawei, right?

Although Lin Han can get a hot push from Xinhua Bookstore, the sales of the rest of the bookstores nationwide cannot be ignored.

Chen Jiaxuan touched his mobile phone, "The situation you said shouldn't happen." Xinhua Bookstore doesn't need your help to promote it in China, you mainly go to promote it abroad. This does not conflict with the interests of other bookstores, as long as we clarify the scope of endorsement with Xinhua Bookstore, there are more than 30,000 branches to help you promote, and domestic sales should increase a lot. ”

It's not easy to find a suitable endorsement, especially this kind of endorsement that can complement each other, and writers will obviously not be criticized for endorsing bookstores, which is a matter of course in itself!

After thinking for a while, Lin Han nodded and agreed, becoming the spokesperson of Xinhua Bookstore, on the one hand, there are substantial benefits, and on the other hand, feelings are at work, and it is an honor to be able to endorse such a well-known bookstore.

After Chen Jiaxuan got the letter, he sent a text message to Miao Hong, asking him to know Lin Han's bottom line before he could start negotiations.

"I didn't expect Xinhua Bookstore to also think of such a trick, it's really rare." Lin Han patted the bed, "Anyway, it's ten o'clock, how long are you going to lie in bed?" ”

"Oh, you know it's ten o'clock, I said it was one o'clock yesterday, why do you want to do it again? If you have the ability, don't say that next time! ”

Chen Jiaxuan glanced at Lin Han, tossed for half a night and was not allowed to lie on the bed, she threw the pillow behind her directly to Lin Han, and she pulled the quilt up, covered her head and lay down.

Lin Han was dumbfounded, and after catching the flying pillow quickly, he immediately closed his mouth, last night was on the line, and he had to send it, and a few men could endure it, after all, it was not Yanagishita Megumi!

He walked lightly to the bedroom door, and after gently closing the door, he went to the first floor with a smile, but he didn't know that Chen Jiaxuan in the quilt was showing a smile at this time.

……

Two hours later, Miao Hong's negotiation results were freshly released, he not only raised Lin Han's endorsement fee to $1.2 million, but also asked Xinhua Bookstore to write Lin Han's spokesperson treatment in black and white in the contract.

As for Lin Han's obligation, it is very simple, that is, to cooperate with the overseas publicity of Xinhua Bookstore, his portrait rights will be authorized to Xinhua Bookstore, and the first stop is Xinhua Bookstore, which will open in Los Angeles' Chinatown three days later!

Due to the very tight time, Lin Han had to hurriedly take a few bites of food before heading towards his company's office building, and at the same time, there were also legal counsel of both companies, and the contract had to be reviewed.

After Lin Han solemnly signed his name in the contract, he officially took office as an endorsement, although no one else knew!