Chapter 60: "Double Dragon" and "Bubble Dragon"
Will Wright has returned to Hong Kong, Li Yixuan did not go back with him, the TV station has just been acquired, and he still has a lot to do.
The most important thing is to improve the script, first of all, "Transformers", Wen Bingxi sent a young man in his twenties as his assistant editor to assist Li Yixuan in perfecting the script of the cartoon.
In addition, he also had to finalize the toy template for "Transformers". There are two versions of the Mind Changing King Kong toy, one is the Hasbro version, which is simpler and mainly aimed at younger children, and the second is the version of RBTAKARA, which is relatively complex, with a fine design and excellent workmanship, and is the closest to the characters in the cartoon.
Li Yixuan definitely chose the TAKARA version, of which the MP-10 version and above are the most famous, not only the shape is closest to the animation, but also after becoming a robot, each key can be flexibly rotated, and after becoming a car, the similarity with the real car is also extremely high.
It took nearly two months to make a sample that satisfied Li Yixuan, Optimus Prime is okay, after all, there are samples from the previous life as a reference, Megatron and Red Spider, etc., because the deformed body was replaced with Tu-160 and Su-35 aircraft, it took Li Yixuan a lot of effort to complete.
After the script, character design, and painting style are all set, you have to find the corresponding OEM company. Wen Bingxi handed over the animation and manga to a Taiwanese company, and the toy found an RB figure company to take care of.
Li Yixuan also took the time to go to RB to have an exchange with the engineers of this figure company called Rio Tinto.
There is still a distance from toy samples to mass products, and communicating with OEM engineers can allow the other party to fully understand their intentions and optimize the samples more targetedly, so that the mass products can meet the design expectations in Li Yixuan's mind.
According to Li Yixuan's request, RB's engineers took three days to make a mass production sample.
On the table in the Rio Tinto living room are 12 production samples, Optimus Prime, Bumblebee, Megatron, Red Spider, Sonic Wave, Flying Through the Sky, Skyfire, Ironskin, ...... Both the whole and the details are extremely sophisticated, which makes Li Yixuan very satisfied, and directly placed an order, and each toy is customized for the first batch of 100,000.
Witnessed by the lawyers of both parties, Li Yixuan returned to the United States after signing the contract with the other party. Someone will follow up on the follow-up work, and he doesn't need to keep an eye on it.
As soon as I walked out of the aisle, I found that it was Mark Seni who came to pick up the airport.
"Saini, why are you here?" Seni is in charge of the production of "The Legend of Zelda", which should be in Hong Kong, but he didn't expect to come to the United States.
"The company released a new game, and I came here to promote it. I saw you coming to the United States today, so I'm here to pick you up. ”
"The Legend of Zelda is done?"
Mark Saini shook his head and said, "No, I found a few bugs during the test, which are being modified, and there are still some days before the official launch." I'm talking about arcade, a fighting game called Double Dragon. ”
The two got into the car, left the airport, and an hour later arrived at an arcade game store called Jedi House.
This Jedi House is one of the franchisees of DreamWorks, and after making a fortune from DreamWorks' games, the owner Jedi has also moved the store to a more prosperous area and expanded the area a lot. In addition to DreamWorks' arcade games, there are many other arcade games from game companies, but DreamWorks games are placed in the most conspicuous position in the arcade hall and are the most popular.
After the two walked into the interior of Jede's house, Li Yixuan was startled by the scene in front of him, and the first thing was that in the most conspicuous position, a whole row of thirty machines were all DreamWorks' newly released "Double Dragon", but even so, behind each machine, there was a long queue, and the queue of the machine closest to the door was lined up outside the arcade hall.
Every player who is playing the game "Double Dragon" is all concerned, staring at the screen tightly, as if completely immersed in the game, and the people in the queue behind them are constantly casting their eyes on the arcade screen, with a look of longing in their eyes, wishing that they were playing with themselves.
Double Dragon is an arcade action game released by RBTECHNOS in 1987. A total of four generations were released, from arcade to PS4.
The theme of the generation is to save the beauty, and it is also the most classic one in the "Double Dragon" series, with a game capacity of 192K, the sense of operation and combat is very refreshing, and it emphasizes the fun of the two people working together to clear the level, so that everyone who has played it will want to stop.
Looking at these enthusiastic gamers in front of him, Li Yixuan asked, "How much does it cost to play once, they didn't raise the price arbitrarily, right?"
"Don't worry, Boss, Jedi is a very reputable businessman, he strictly enforces the contract between the DreamWorks and DreamWorks, and there is no price increase. ”
Arbitrarily raising the game price of arcade games is a great harm to game makers, Li Yixuan remembers that RB has an arcade game company's game is very famous, and the owner of the game hall arbitrarily raised the price of the game in order to make more money, which caused a collective boycott of players, resulting in a game that should have been very popular, because of the boycott of players, it became a problem, and then those mercenary arcade game hall owners saw that no one was playing the game, so they asked for a return, resulting in the final collapse of the game company.
Therefore, Li Yixuan was very disgusted by the arcade hall's indiscriminate price increase, and required that all game halls that joined the company must strictly follow the company's guide price of 25 cents at a time, and if someone is found to have violated it, his franchise qualification will be cancelled and he will not be shipped.
Mark Saini added: "Merchants in North America are very respectful of the agreement and will not raise prices arbitrarily. ”
Li Yixuan was relieved, since DreamWorks implemented the punishment policy for arcade hall owners who raised prices indiscriminately, more than 20 arcade halls have been canceled by DreamWorks so far, and they will not provide them with game arcade machines in the future. The vast majority of these punished arcades are game arcades in Southeast Asia, and this kind of thing rarely happens in arcades in Europe and the United States.
It's not that the arcade owners in Europe and the United States are noble, but because they want to stay in this industry for a long time, arbitrarily raising prices will not only hurt the game production company, but also their own reputation, and if there are no players to play, they will have to close their doors.
This is not the case with arcade owners in Southeast Asia, most of them are speculators, and when they see which game is popular, they will increase the price hard, as long as they are full of food and drink, they don't care about how much loss the game company will incur and how much harm it will do to the whole industry.
For them, there is a dead game company, and there is another game company, and it is best for the game company to be dead and can do piracy in the open. Even if the entire arcade industry dies, they don't care, and the arcade can't make money and goes to other industries to make money.
In a word, they are just a group of speculators, who don't care about the lives of others at all, as well as the lives of the entire industry.
The two of them don't need to continue watching, judging by the reaction of this arcade, the popularity of this game is a foregone conclusion.
In the following month or so, as more and more arcade substrates of "Double Dragon" were sent out, a "Double Dragon" craze gradually formed in the United States. The team that produced "Double Dragon" was a fan of Bruce Lee, so the shadow of Bruce Lee and Jeet Kune Do can be seen in the setting of the game.
And the United States has just experienced the Bruce Lee storm, Chinese kung fu has become an English word in the United States, when people are playing "Double Dragon", they will think of Bruce Lee back then, "Double Dragon" is difficult to think of.
DreamWorks has released another arcade machine that has sold more than one million copies, and Li Yixuan has returned to the company to check the sales figures, and according to this momentum, the final sales of "Double Dragon" may exceed last year's "Tank Wars" and "Squirrel Wars".
In contrast, the match-matching game "Bubble Bobble", which was released on the arcade, received a much more muted response, with only 300,000 units sold, and there is little hope for further sales growth.
This made Li Yixuan realize that different platforms will have a big impact on the sales of games.
"Bubble Bobble" was mediocre in arcades, but it was a huge hit with PC gamers on the computer, selling 30,000 copies in just over two months on the market, and if it weren't for the low number of PC stocks in the current PC market, this sales would have been even higher.
Regardless, the advent of Bubble Bobble and Chinese Cube has greatly increased the sales of the Oranges I computer.
Due to the emergence of the three-piece set of office software, personal computers entered the enterprise as commercial computers, before the 90s, the consumption of personal computers mainly came from enterprises, and the computer consumption of families and individuals accounted for only a small part, and the individuals who generally bought computers were generally computer enthusiasts.
For this kind of people, the games of home game consoles are young, and they don't like them, they prefer adult games, "Bubble Bobble" is still relatively young in the strict sense, but it is very much in line with the appetite of computer enthusiasts in this era.
After all, computer games at this time were all shabby, and "Bubble Dragon" and "Chinese Cube" were big productions.
Li Yixuan also did not expect that he inadvertently opened the computer game market in advance, you must know that the American Electronic Arts (EA) was the pioneer in opening the computer game market in history.
Although the computer version of Bubble Bobble sold just over 30,000 copies, the Oranges I computer made a lasting impression on computer enthusiasts. Atari's game console is simply a child's toy in their eyes, only the computer is in line with their identity, but the previous computer game is too simple, although "Chinese Cube" is good, but I always feel that it is a little worse, but the appearance of "Bubble Dragon" just makes up for the sense of loss in their hearts, and it is very in line with their needs for the sense of compulsion in the game.
Therefore, although "Bubble Bobble" is not as popular as "Tank Wars", its sales are unusually stable.