Of course, no matter how excited these volunteers are, they can't stop the crown prince and the chairman of the company at the door for long. After the pen and fun and the pavilion www.biquge.info a little closer to the people, everyone went into the company.

At this time, the newly appointed CEO of the company, Oswell Spencer, had already arrived at the door. The former president of Pfizer Europe, also headquartered in London, is certainly not shy to face Prince Charles. Everyone immediately visited the company.

"That area is the area where the test volunteers are hosted." Spencer led the group into an office area, where a black-clad security guard was in charge of the entrance to the hallway, and Alice explained that it was her mercenary security guard stationed at Blackwater International.

In a large room separated by a glass wall, more than a dozen volunteers receive diet pill injections and post-observation. According to the experimental procedures set by the professionals, they also need to stay here for an hour after the injection of the drug for initial observation. Then follow up the next day, follow up on three days, and visit again a week until a large cycle of one month or even three months to observe whether there is any rebound or allergies.

"During this process, we will ask the volunteers to live according to the prescribed recipe." The person in charge introduced himself as a PhD from the University of Hong Kong, and while the crown prince was curious to observe the situation inside the house, he also explained to everyone in the corridor.

"And what about the effect?" Talking about technology with a layman shareholder is playing the piano to a cow, and Charles is only interested in one thing: "How much weight can I lose in what dose?" What about the cost? ”

"Our current drug is mild, and under the premise of a healthy diet, an average dose of 50ml can allow an average obese person to lose two pounds of fat in a week."

The explanation of the person in charge is concise and the information is clear. Charles watched from afar, and the volunteers were idle, reading magazines or talking and laughing with each other, like injection patients.

"Two pounds a week, that's an amazing rate, but it has to be a healthy diet? If I eat junk food all day long, a week will be enough time for me to get this meat back, right? ”

This time, it was Alice's turn to laugh and say, "Yes, that's why we have a business to do, otherwise wouldn't it be a one-shot deal?" Lose two pounds of meat a week, and if you don't control your diet, or even more extremely, you can go back to two pounds of meat a week, and then they need to buy our products again. ”

Waiting on the sidelines, Spencer did not forget to joke: "By the way, it has also promoted the development of the food industry." ”

Everyone laughed, and then after visiting this place, they walked through the layers of crowds to the general manager's office. This was originally Alice's place of residence, but now that she has moved her nest to the Alice Building in Los Angeles, it has naturally been vacated by Spencer, who has taken office.

"Our company already has the ability to directly produce drugs because Pfizer has sold one of its pharmaceutical factories to us, along with some inherent product production qualifications." Alice said this, and smiled at Spencer. The acquisition of the pharmaceutical factory and the digging of the wall are carried out at the same time, and since this one has resigned, of course, it also means that the acquisition of the pharmaceutical company is successful.

"But we haven't started production right away, Your Highness the Crown Prince." Spencer said calmly: "It is a pharmaceutical company that has been acquired, and the personnel changes of specific employees need to be adjusted, after all, not everyone is willing to leave the Pfizer group." In the same way, the group's original sales channels will not be unconditionally open to the umbrella, and we still need to negotiate with the sellers one by one before we can get the products of the pharmaceutical factory on the shelves. ”

As a simple investor, the crown prince will only care about one thing after all: "So what kind of drugs did this pharmaceutical factory originally produce?" How many sales are per month? ”

"Aspirin, penicillin, and a whole bunch of names that you're sure you've never heard of, and if you need it, I've got a list here, do you need to take a look?"

Charles, of course, had no choice but to shake his head. Just kidding, national-level drugs are just that, such as aspirin, as for other messy prescription drugs for the treatment of coronary heart disease, cerebral hemorrhage, and gastrointestinal discomfort, what can he do even if he reads it? What can you understand?

But since the issue of the list of drugs was discussed, another matter naturally came to his mind: "Alice, Mr. Spencer, have you named this new diet pill?" ”

This matter must be left to Alice to answer: "That's right, Charles, you have always been well aware of the effectiveness of our new drug. It is an exaggeration to say that if you don't care about sustainable management and customer experience, even a standard super fat person can become an ordinary little white face in a day or two. So, even if we're trying to control its efficacy right now, this product will definitely take the status of aspirin and penicillin in related fields, right? ”

This is really the case, and it is precisely because of this that the British royal family, as an investor, is so concerned, and it is to help build the research institute, and it is the crown prince who is here to visit. Nowadays, the weight loss drug market is too huge, and the potential profit of this new drug is enough to make anyone staggered. If you really want to put it on the shelves with the current effect and achieve the industry status of penicillin, it is really not just a casual talk.

"yes......"

"yes, yes. So, we have to come up with a catchy name for this product, right? ”

"Alice, you're still a part-time writer, so tell me what you have in mind."

Spencer couldn't help but prick up his ears, after all, this was an important matter.

"What do you think of the name?"

Everyone present looked at each other, and for a while, no one felt that this word had any special meaning. But looking at Alice's confident appearance, it is obvious that this name should have some origin, but she didn't make it up temporarily.

"Wait, wait, I seem to be a little impressed." There was a moment of wondering, and then Prince Charles thought of something first: "I remember "Brave New World" in the dystopian trilogy, as if the drug that people commonly use is called instigation!? ”

"Bingo, you got it right!" Alice smiled: "Think about it, do the people in "Brave New World" just swallow a piece of hemp when they have nothing to do, just like we drink saliva when we have nothing to do? ”

"Ah...... Brave New World! Yes, yes, I have an impression too! The second one that immediately reflected was Li Zekai, poor Spencer, as a European, was the most confused one.

"Wait, how to ...... with a novel"

"This is a political satirical novel written by British writer Adolphus Huxley in 1931 and published in 1932." Li Zekai enthusiastically explained to the poor European: "In this imaginary future world, although everyone lives and works in peace and contentment, food and clothing are worry-free, family, individuality, and even joys and sorrows are gone. Human beings have been dehumanized and have become a group of slaves who are destined to be destined for their identities and lives under the strict control of science. ”

"In that world, babies are completely cultured by test tubes, poured out of the laboratory, and there is no need for books, languages, or childbirth, and the irresponsible **** has become a legitimate entertainment for people to paralyze themselves......"

"But what does this ...... to that?"

"Son, Mr. Spencer, I was just about to stop here. In that world, anyone who has the slightest emotional problem, whether it's anger, sadness, or any, any emotion, as long as it's not happy, will immediately take the initiative to take a drug called 'hemp' to numb themselves. The popularity and frequency are so high, and the degree of volunteerism is terrifying, it's like drinking water when you're thirsty! ”

"At the same time, it is also one of their main means of entertainment." Alice interjected with a smile: "Of course, we are not in the drug business, but Charles, don't you think that our diet pills are equivalent to another kind of instigation?" ”

Being guided to think about the past, it seems that this is really the case.

At least at present, this weight loss drug has not been tested for any toxic side effects, not to mention the extremely high weight loss efficiency, and the rebound effect has not been found. A 50ml needle can easily lose two pounds of meat in a week, so if a person's appetite is above the average, isn't it like injecting it as frequently as a drug? ”

"That's really the case......"

Charles couldn't help but start pondering, this scene was completely expected by Alice. Hawkers, don't look at Charles, he can be regarded as the unluckiest crown prince in the world, but he is also a gray-haired family, of course, he is different from the brainless child of a certain Bush. Use your brain when you should use your brain, His Royal Highness the Crown Prince of the British Empire, how can he be a fool~

"Therefore, if our 'instigation' is really listed, it will definitely have a huge impact on many related industries around the world. The high rise of the catering industry is certain, but other diet pill products will definitely be hit like never before, and at the same time, the gym will lose a large number of customers, but the sales of fitness products such as mountain bikes and barbells will also increase......"

The crown prince has started to work as a marketing manager, and how can the company's CEO be calm, so Spencer immediately showed his presence: "So we need to develop two strategies. One is to be prepared to endure a joint confrontation from the pharmaceutical industry, unless it agrees to share patents and co-produce; One is to try to increase the price of the product, don't make it really as cheap as aspirin and other products, as long as the popularity is reduced, then the competitive pressure can naturally be reduced a lot. ”

The former sentence makes a lot of sense, but the latter sentence is really enough to make people want to laugh, especially Alice.

The pharmaceutical industry, when is it not profitable? It is even necessary to further increase the price, which seems to be a fight with Apple for money?