The popularity of online music in 2002 was born in accordance with the times after the software and hardware conditions were met at the same time. Pen ~ fun ~ pavilion www.biquge.info

Ignited by the popularity of the domestic MP3 hardware market, and completely detonated by Baidu's launch of the "MP3 search" business.

As a kind of digital music, MP3 was first popular on PC and the Internet, and it shook the traditional digital music hegemony of CD with its ultra-small size and better sound quality.

But at first, MP3 files could only be played by computers, but with the gradual popularity of MP3, the demand for enjoying MP3 music anytime and anywhere is getting higher and higher. One of the initial hurdles for online music was its lack of portability, and some manufacturers saw this need and started producing portable MP3 players.

2002 was the most lively year in the domestic MP3 market.

In addition to the old Samsung, MSC and JNC brands occupy the mainstream position, domestic brands Founder, Lenovo, Haier and other large manufacturers, Yaxun, Aigo, DEC, Xinli, Songri, Chaohua and other dozens of brands, dozens of machines have entered the market.

In the large-scale computer market in BJSH's main consumer cities, you can see dozens of MP3 products on the counter selling MP3 products, which are dazzling and dizzying. Users have more and more choices for MP3, and at the same time, the understanding of MP3 is becoming more and more clear, and brand, performance, price, service and channel have once again become the necessary conditions for the success of these manufacturers' products.

The MP3 industry has officially entered a stage of rapid development.

The popularity of MP3 hardware and the demand for a large number of MP3 music have also led to the development of online music.

It was in this year that many of the later famous music websites were founded.

In 2002, 22-year-old Zheng Li and three friends established a 163888 in ZQ, as the first cover music website in China, bringing together many music lovers and giving birth to Internet songs such as "Mice Love Rice".

In 2003, Du Xueqian, a junior at a university in Yangzhou, took a leave of absence and came to SH, where he lived in a friend's dormitory, and the two began to get up, eat instant noodles, program, eat instant noodles, and sleep. Three months later, a not-so-flashy but very easy website was launched, which was one of the most popular music websites in China, 1ting.

There are dozens of other music websites, large and small, that have been launched in the past two years.

It is the emergence of these music websites that has greatly promoted the development of online music, especially grassroots online singers.

Of course, the biggest impetus for online music is that in November 2002, Baidu launched the MP3 search business, which is a way for users to easily and quickly find their favorite songs, which completely detonated online music.

At the same time, it also subverted the traditional record industry.

In the era of the recording industry, the medium of music was vinyl, cassette, CD. With the rise of online music, the carrier of music has become a website and platform for free audio-visual and downloading resources on the Internet.

It is this change that has transformed music from a scarce resource with value to a freely accessible resource on the Internet.

The essence of the network is sharing and creating, and users can be consumers, communicators, and creators, so that the Internet mechanism of users freely creating music and obtaining music content through multiple channels has impacted the original traditional cold pop music production and distribution mechanism.

The emergence of a large number of online songs has subverted all areas of the industrial chain such as the dissemination, distribution, creation, recording production and artist management of traditional records.

The impact of the rise of online music on the record industry is extremely far-reaching, it is during this period that many musicians have left or changed careers, and there is even a situation where Eason Chan's records only sold 900 copies, and he quit the music scene after two years of sadness......

It was not until a few years later, when major music networks represented by Baidu reached an agreement with record companies, and it coincided with the sudden rise of digital music, bringing new revenue growth, that record companies slowly got out of the predicament.

……

What Lin Feng wanted to seize was this opportunity.

At the end of 2001, before the explosion of online music, he launched his own music website.

The purpose is threefold.

First of all, for copyright, Lin Feng knows that the most profitable SMS business of mobile value-added business will soon enter a period of recession, going downhill, the next new growth point will be the new business of mobile in 2003, CRBT, and the wireless music of CRBT and ringtone, the core content is music copyright. Laying out online music in advance and holding the copyright of a large number of online songs in your hands is a profitable thing.

The second is the right to speak, with this music website and a large number of online songs on it, you can occupy a market advantage in the early stage of wireless music development, and this advantage can bring him more voice when negotiating with record companies and introducing a large number of music copyrights.

In the end, he wanted to realize his brother's dream, and he always remembered to make Liu Kailai the first singer on the Internet.

Now the time is ripe!

……

In December 2001, Menglong Technology moved out of the apartment in Building 4 of SOHO Modern City and settled in the company's new location, the 32nd floor of the office building of Block A of SOHO Modern City.

This is a large office with an area of nearly 1,000 square meters and can accommodate 200 people.

The company now has a monthly turnover of more than 2 million and is still growing, and Lin Feng has sufficient funds to expand his business territory.

With the continuous recruitment of personnel and the rapid expansion of the team, Lin Feng readjusted the organizational structure of Menglong Company.

According to the business model, the SMS Division, WAP Division, and Game Division are set up under the Marketing Department, and the Technology Department provides company-level technical support.

Registered and established BJ Fengxing Technology Co., Ltd. and founded "My Love Music Network" (52.com). Lin Feng transferred Fei Yang's website team to Fengxing Technology to develop the backend system of the music website. According to Lin Feng's requirements, Wuai Music Network should be completely different from the current online audition music website, it must have functions such as user uploading works, user ratings, fan lists, forum exchanges, and song interception and automatic conversion of ringtones.

From the very beginning, Wuai Music Network has integrated the dual functions of online music website and wireless digital music website.

This also has the advantage of attracting a large number of music lovers, who can get tangible benefits here, as long as the songs they create can be downloaded by people, they can give them a share. Of course, in the registration agreement, Lin Feng set the terms early, all the songs uploaded to the website, Fengxing Technology will automatically enjoy half of the copyright and automatically obtain the authorization to use the digital copyright, which will allow Lin Feng to have a huge copyright library in the future.

Fengxing Technology, Lin Feng still invited Wang Hao to be the co-founder, but this time he was not given 30% of the equity (Lin Feng had nothing at the beginning, so he could only use equity to attract Wang Hao), this is Lin Feng's own company, just to maintain the relationship with Wang Hao, gave him 10% of the shares, and this time it is not a dry share, Wang Hao will use the dividends of Menglong Company to invest in.

Wang Hao admired Lin Feng's courage and talent very much, and was even more impressed by his business vision, and made up his mind that he would participate in the projects that Lin Feng did.

The shareholders of Fengxing Technology are still three people, Lin Feng 85%, Wang Hao 10%, and Ye Weiyu 5%.

……

Lanzhou, Liu Kailai just woke up, singing in the Victoria bar the night before, a high roller sent dozens of flower baskets, the fat man was excited, and he drank a bottle of XO, but after coming back, he vomited in the middle of the night, and the sky was dark.

Looking around at the house he rented, there were all kinds of miscellaneous items piled up in a mess, and in the quiet room, there was a kind of death-like silence, Liu Kailai suddenly felt empty and confused.

Is it really the life you want to do nothing during the day and sing in various bars and nightclubs at night?

The madman is not there, the love saint also went to Zhuhai, Lanzhou doesn't even have a friend who can talk, and it's getting more and more boring, or go to school to find Shen Xiaoting?

Liu Kailai was pondering when his mobile phone rang.

"Hey, madman, how do you think of your brother?"

"Rogue, come BJ! I'll make you famous! Lin Feng's hearty laughter came from the microphone, and the domineering content made Liu Kailai stunned.

"Want to be famous? Want to be a real singer? Want to be as red as Yuquan? Come BJ, I'll wait for you! ”

Lin Feng's words were like a devil, tempting Liu Kailai.

This madman, does he know what he's talking about?!

…… The next day, Liu Kailai carried his bag and stepped on the train to BJ.