In a sense, this participation in the economic forum convened by the premier was the first time that the state's top level expressed support for Lin Feng.

You must know that "online games" have always been notorious, and Shanda Chen Tianqiao even insisted on transforming because of this, just to get rid of the hat of Shanda "game company".

And now the domestic game hegemon is undoubtedly popular.

Although very early, Lin Feng instructed the company to increase publicity efforts in "green online games" and "healthy online games", and this year it actively participated in the "anti-addiction system" implemented by the General Administration of Press and Publication, the Ministry of Education, the Ministry of Public Security and other 8 ministries and commissions.

There are also reasons why the last high-level inspection was not carried out.

However, in recent years, Lin Feng has also begun to transform Fengxing from a game company to a comprehensive Internet platform company through continuous mergers and acquisitions and investment, and the introduction of FF voice and other measures. In addition to games, the business direction of social, content, film and television has been laid out.

With the increasing scale of Fengxing, especially the IPO listing that attracted global attention, it not only greatly invigorated the domestic Internet industry, but also greatly changed the image of Fengxing in the minds of Chinese people.

Now it is popular first to be a large Internet group, and then it has games, social networking, entertainment and other businesses.

This time, Lin Feng entered the inner hall, obviously there was a deeper meaning behind it.

The timing also happened to be the time when Lin Feng made another strategic turn, began to enter the smartphone manufacturing industry, and invested in the industrial park in Shenzhen.

Lin Feng faintly felt that it was estimated that there would be an elder-level figure to inspect Fengxing soon......

…………

From the Internet to the mobile phone industry, Lin Feng is not really as confident as he appears on the surface.

Yes, he does know that smartphones and mobile Internet are the big trends of the next decade.

However, compared with the Internet industry and the media industry that Lin Feng was familiar with in his previous life, the mobile phone industry is an industry with a more complex degree of specialization and technical system.

From software, network to hardware, from service and content application layers to upstream terminal manufacturing, this leap is huge.

He just knows the general trend.

In his previous life, Lin Feng did not set foot in the mobile phone industry, and his understanding of smartphones was at most a senior fruit fan (from Iphone3G, Iphone4, Samsung NOTE4, Iphone6 plus, Iphone7), and he had never even used Xiaomi and Huawei.

Although through many media reports, Lin Feng is clear about the overall development trend of the smartphone industry, but he does not know much about the industrial chain and many details of the interest game behind the industry.

The only thing that impressed me was the patent war in the smartphone space.

Smartphone manufacturing is definitely a huge system engineering, when he really entered this industry, he realized that a smartphone from the initial research and development design to the final product, there are countless links in between, especially at the supply chain level, is a great knowledge.

That's why he is focused on digging professional talents.

To be honest, it is difficult for people who have not been immersed in this industry for many years to sort out the clues and deal with complex situations.

A smartphone, first and foremost, is SOC (System on Chip), which includes more than 20 components such as CPU (central processing unit), GPU (image processing unit), DSP (digital signal processor), baseband and RF front-end (RF), multimedia engine, sensor center, power management, etc.

It can be said that SOC is the lifeblood of smartphones.

As for the chip part, mobile phone manufacturers do not have the ability to produce their own, so they can only look for chip manufacturers to cooperate, such as Inter, Qualcomm, Samsung, MediaTek, etc.

In other words, these manufacturers with chip patents and manufacturing capabilities actually control the most upstream of the smartphone industry chain (Qualcomm, Samsung, and MediaTek are all ARM-based chip instruction sets).

In SOC, the baseband is the core.

After all, it is a mobile phone that must be able to make phone calls first, and it is the baseband that determines communication in the chip.

In the early days of the development of smart phones, the mobile chip market flourished, but Texas Instruments, Nvidia and these manufacturers were eventually eliminated by the market due to the lack of baseband, on the contrary, Qualcomm sat on the leading throne of the mobile chip market with the baseband. It can be seen that in a sense, the baseband chip is the core competitiveness of manufacturers, and even determines the survival of life.

It is precisely by virtue of its unique patent advantages in the communication baseband that Qualcomm has a pivotal position in the smartphone industry chain, and smartphone manufacturers around the world have to pay patent fees to Qualcomm, known as the "Qualcomm tax......

This is also why people often said later, "unavoidable Qualcomm".

There are many patents for basic communication protocols in the communication baseband, which are distributed in the hands of old giants in the field of communications and mobile phones, such as Ericsson, Nokia, Motorola, Qualcomm, Nortel, Siemens, etc., and a large part of the patent fees for smartphones are given to these companies.

In addition, such as i-Fi/802.11, Bluetooth, GPS, etc., will involve a large number of patents.

Therefore, in the two parts of chip and baseband communication patents, the vast majority of smartphone manufacturers are controlled by others - even Apple is no exception.

This is also why Apple later grabbed Nortel with Google, Google lost Nortel and acquired Motorola, and Microsoft bought Nokia.

Everyone is grabbing basic patents and deepening their moats.

Second, in addition to the most important SOC, there is a very core component of the smartphone, that is, the screen.

The biggest difference between smartphones and previous functional phones is that there is no physical keyboard, but through a large screen to achieve all control, so the importance of touch display for smartphones is second only to SOC.

At the same time, the screen is also the most expensive part of the entire mobile phone material and manufacturing cost.

In this field, South Korean and Japanese companies almost dominate the world, Samsung, Sharp, LG and JDI, known as the "four majors".

Regarding the screen, that is, the display panel industry, if you unfold its history alone, it is enough to write a thick book.

To put it simply, since the birth of CRT (cathode ray tube) in 1897, and then this technology was used to display patterns on TV and computer monitors, the development of the panel industry has been constantly changing, from LED (light-emitting diode) to LCD (liquid crystal display) and PDP (plasma display), the technology has been constantly changing.

The touch screen is also a branch of the panel.

Like the panel, the touchscreen is also a transfer route for the United States, Japan, South Korea, Taiwan, and the mainland.

The United States was the first to develop and use touch screen technology, but the high labor cost made the United States have the world's largest use of touch screen Apple and Microsoft, but the local touch screen shipments are only less than 7%.

The Japanese once had a monopoly position in the touch display industry, almost monopolizing 70% of the world's production capacity at its peak, but then it gradually declined, and only in terms of upstream raw materials and equipment.

This was followed by South Korea and Taiwan's efforts to catch up. Samsung, LG and other companies occupy a dominant position in the field of touch screens at this stage, and some panel manufacturers in Taiwan, such as AUO and Chimei, also have a certain share.

Basically, it will take a few more years for domestic screen manufacturers to be reliable.

But at this stage, Lin Feng and Cool Wind Technology can only choose these Japanese, South Korean or Taiwanese companies to provide touch screens for mobile phones.

However, what is depressing is that a giant like Samsung has its own chips, its own screens, and its own mobile phones...... This leads to mobile phone manufacturers being constrained in the supply of raw materials.

For example, if Coolwind buys screens from Samsung, Samsung will definitely use the best products for itself first, then supply Apple, and the rest will be supplied to Coolwind.

Therefore, Lin Feng's first choice is to talk about cooperation with Sharp or LG and JDI first.

However, this is also dynamic, perhaps with the increase of Xphone's global market share in the future, the chips in the hands are thicker, and the power of the game has increased, and it is still possible to talk to Samsung.

In terms of screen, Samsung is still inseparable, LCD will eventually be replaced with OLED screen, but in Lin Feng's previous life, Samsung occupied 99% of the global market share of smartphone OLED screens......

And that's not all!

According to the composition of the components of a smartphone, in addition to the most important SOC and touch screen, there are many other parts that need to be purchased globally.

For example, cameras, chassis metal structural parts, electrical components (including touch motors, antennas, microphones, speakers, etc.), memory, user interface (audio signal converters, audio amplifiers, NFC, electronic compasses, pressure sensors, etc.), Bluetooth, GPS and LAN modules, batteries, Glue logic (small logic components), accessories for packaging boxes (power adapters, headphones, etc.......

Therefore, the manufacturing of smartphones is a complete set of system engineering, and there are still many problems that need to be solved from the completion of the design to the realization of mass production.

…………

Fortunately, Lin Feng still has a score in his heart, and he has time!

Although Apple has released the Iphone, Lao Qiao at this time is actually a swollen face and a fat man.

At the time of the release of the Iphone, he was only showing off a prototype, the production line of the iPhone had not yet been set up, and there were only a few prototypes on hand, but the quality was uneven, and the gap between the screen and the plastic bezel was clearly visible.

The software is even worse, because Apple's degree of secrecy about the Iphone project is too high, but Apple's engineers don't know much about communication problems, for example, they spent 4 months, and they still can't figure out why the Iphone's processor and mobile phone communication module can't guarantee stable calls, this big problem is similar to the car engine or doesn't respond to the accelerator, or the wheels occasionally don't respond to the brakes. This problem nearly broke Apple's engineers......

In fact, this kind of problem is not worth mentioning for mobile phone manufacturers.

In the end, Apple, in complete despair, airlifted engineers from Samsung, the manufacturer of processors, and Infineon, the manufacturer of mobile phone communication modules, to help solve this "big" problem before the press conference.

So, in fact, Apple's iPhone is also a "semi-finished product" at this time.

Apple wants to really achieve mass production and start selling the Iphone, and the calculation time will be at least in the first half of next year, March and April.

In fact, in terms of project development progress, Xphone is not slower than Iphone, and even better in terms of operating system and other software - this is also the reason why Lin Feng pointed Andy in the right direction.

Coolwind Technology only has a greater weakness than Apple in terms of hardware and channels, and it needs to spend a lot of effort to rebuild it.

Lin Feng himself also hopes to let the iPhone be released first, so as to stimulate Google, global operators and mobile phone manufacturers to form an open alliance layout for Android.

That's why he delayed releasing "Xphone".

In addition, Lin Feng also has an extra layer of consideration, although Apple's first-generation iPhone was coaxed to be crazy, but in fact, the use experience is very poor, the most important reason is that it does not support 3G, resulting in the core experience of smartphones - "mobile Internet" The experience is very poor.

This situation will not change until Apple releases the iPhone 3G version.

So Lin Feng was sure from the beginning that the first generation version released by Xphone supports 3G.

If nothing else, China will not officially issue 3G licenses until the end of next year, December 31, 2008.

Therefore, there is plenty of time for Coolwind to use this year to further improve the Xphone's functional design, promote and form the Android Alliance, establish a supply chain system, build production lines, and negotiate with operators around the world.

Just release the Xphone before Apple releases the Iphone3GS.

Xphone can be listed overseas first to compete with Iphone, and in China, it is too late for Xphone to be listed again after the 3G license is issued.

Anyway, when Apple really enters the Chinese market, it will be the end of 2009 at the earliest......

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