After Super Bowl night, the most talked about was not the Super Bowl winning San Francisco 49ers, but the trailer that appeared in the Super Bowl live stream for the first time.

With 150 million viewers of the Super Bowl, or 50 percent of the population of North America, and word of mouth, all Americans learned about director Eric Williams' new film in just one day.

The major movie giants also keenly felt the amazing influence of the Super Bowl trailer, and mobilized a lot of resources to conduct a detailed investigation and analysis of a series of data after the trailer aired. As for what kind of results will be obtained, it is estimated that we will only have to wait until next year's Super Bowl advertising bidding.

In the past, the first Super Bowl trailer was in 1996, when Fox ventured to bid a huge amount of money for a Super Bowl commercial to play the trailer for it, and finally this disaster sci-fi film won a huge box office of $300 million in North America. Since then, it has also opened the situation of the trailer on the Super Bowl.

Eric believes that the effect achieved by the trailer will not be much lower than that of the trailer, and it is not only a matter of money to easily win the advertising space next year, but also to have a good cooperative relationship with the live media of the Super Bowl that year.

Although there are more than 60 commercials in total for the Super Bowl, in order to achieve good advertising results, there is a strict proportional limit on the number of each type of commercial, and it is impossible for all ads to be used to play trailers. It is precisely in this way that the Super Bowl advertising in later generations was almost monopolized by several major movie giants, compared to the increasingly high cost of film production, millions of Super Bowl advertising prices are paid by many film companies, but the film companies with insufficient strength, you just want to spend money, and people don't have to.

In the next few days, the media with a keen sense of smell also began to report and analyze the matter.

The New York Times even wrote that the trailer was the biggest winner of this Super Bowl.

And the most direct result of this incident is that the box office of the same director Eric rebounded again, the time was the ninth week of release, and the statistical agency originally estimated that the box office for the new week would be about $12 million, but in fact, a week later, it got 18 million, and the total box office reached 198 million.

Even according to Eric's current share ratio, the extra $6 million at the box office is equivalent to earning back the $1.5 million spent on advertising for the Super Bowl trailer.

"It's okay," Eric said in Firefly's office, relieved to see the box office report for the new week.

Jeffrey, who was sitting opposite, smiled: "Yes, it's okay it's 198 million, if it breaks 200 million this week, it's a waste of this good topic." ”

The reason why the two say this is because the attention has reached its peak a week after the Super Bowl trailer, and if it breaks 200 million, the topic brought can only play the role of icing on the cake. And if it is delayed until next week, the heat of the Super Bowl trailer will wane slightly.

And the box office broke 200 million at that time, becoming the first movie to break the box office of 200 million again in three years, which is a new hype topic. And then add the normal publicity, and it is almost obvious that it got good results after the release.

"Eric, aren't you really going to participate in the propaganda yourself?"

Eric shook his head and said, "Al and Julia are enough to promote the film with Fox, I may have another thing to do, of course, I will still attend the premiere." ”

The other thing Eric said had to do with Pixar. The day after the Super Bowl, Eric received a call from Jobs, and after introducing each other, Jobs enthusiastically offered to talk to Eric. Eric asked if it was about the price of Pixar, and after receiving an affirmative answer, Eric hung up Jobs.

After confirming Jobs' intentions, Eric did not hesitate too much and applied for a $50 million loan from the bank as collateral for the contract.

Deep down, he was very resistant to lending, but Eric now had to do so. Even without Pixar, Eric had to apply for a loan because his remaining money was not enough to pay taxes.

Eric didn't think about borrowing money from other people, but according to the memories of the original owner left in his mind, as well as what he had seen and heard in the past six months, Eric knew that in the United States, even among relatives and friends, the topic of borrowing money is rarely discussed, which is a very embarrassing thing.

Compared to the Easterners, who are accustomed to giving each other to each other, Americans are more accustomed to borrowing money from banks. After thinking about it, Eric also had to 'follow the locals'. Since he opened the loan, he directly applied for a huge loan of 50 million US dollars. Even with the investment in the next movie.

$50 million is indeed a huge amount of money in this era, and if Jobs opens his mouth now, it is estimated that the bank will directly let him go. As for Eric, when he proposed the amount of $50 million, the bank even tried to see if he would borrow more.

After all, now that a week has passed, Jobs is expected to call again, although Jobs is quite irritable and conceited, but he is also a person who can bend and stretch. And, according to the information Eric has collected these days, the situation in which Jobs's computer company and Pixar Studios cannot make ends meet is on the verge of collapse.

Eric's $20 million offer, while much less than Jobs' investment in Pixar's studios, would have solved the crisis of Jobs' computer company. And Jobs's ambition is mainly on personal computers.

Eric wasn't worried that Jobs would give up a good chance to get rid of Pixar's big baggage. Of course, Jobs may also test whether Microsoft is interested in taking Pixar as he did in his previous life, but Eric is sure that Microsoft will offer a lower price than himself in this case.

After more than a week of intense post-production, the film was officially completed.

And until February, the loan has been credited to Eric's account, Eric did not receive any more calls from Jobs, he has begun to admire Jobs's patience, but Eric still maintains a calm appearance on this matter, dealing with a high-IQ genius like Jobs, as long as you show a little flaw, the other party can catch and use it very easily.

A week before its release, Fox held a critics' audition in Los Angeles.

After that, long-awaited film reviews began to appear in the newspapers.

I don't know if it's because Iric's heart is weak to let Eric pay for the Super Bowl trailer out of his own pocket, or if Fox itself has more confidence in it, anyway, Eric feels that Fox's advertising efforts have reached the level of a large-scale zuò, and correspondingly, the public relations for film critics are also very good, and the film reviews that appear in the newspaper are almost one-sided praise, of course, this is also related to the excellent quality of the movie itself.

If it is a big bad movie, no matter how rich the red envelope is, it is impossible for those film critics who rely on fame to eat and praise a bad movie with their eyes open and talking nonsense.

On February 9, the Chinese Theater in Los Angeles officially held its premiere.

Under the operation of Fox, in addition to the crew members, more than a dozen stars of all sizes came to cheer, and the short red carpet was also a star.

After a brief speech, the film quickly entered the broadcast stage.

Eric returned to his seat, quietly admiring his own. Karta Hunter, an executive at Fox, was originally sitting on Eric's left, but at some point, he was replaced by another man in his thirties. Because the lights were dim, Eric didn't care.

But after a while, the other party took the initiative to talk to him.

"Hello Mr. Williams, I'm Steve Jobs. ”

Eric turned his head in surprise and saw that Jobs was only thirty-three years old at this time, at the prime of life, not bald, and looked a little handsome. However, Eric knew that underneath this handsome exterior was indeed arrogant and irritable.

Now that the other party has come to the door, Eric had to smile and stretch out his hand: "Hello, Mr. Jobs." ”

just said hello to each other, and the two of them turned their attention to the movie again, and no one had the intention of taking the initiative to talk.

It wasn't until more than an hour later, when the movie ended, that Jobs spoke again: "Mr. Williams, can we talk?"