On an overnight flight to New York. Pen & Fun & Pavilion www.biquge.info

In the past few days in Europe, almost non-stop running around several countries, Ye Weiyu was also tired, and not long after getting on the plane, she was tired, put down her seat, put on a blindfold, and prepared to sleep.

Lin Feng raised his hand to turn off the air conditioner above her head, and asked the flight attendant for an extra blanket, and gently covered Ye Weiyu on her body.

This behavior made the flight attendant of the first-class Boeing 777 of United Airlines can't help but smile, secretly praising this young Oriental, very gentleman.

Lin Feng was uncertain, and he was afraid of arguing with Ye Weiyu, so he changed seats with Xu Qian, director of investor relations, sat with Li Dong, and reviewed the roadshow journey in Europe in a low voice.

"Joe, European investors still have no concept of Menglong's business model, although I have used very detailed data to show that in China, the growth space of wireless value-added services is huge, but there still seem to be many cautious and skeptical attitudes...... how many subscription orders do you think we can get in Europe?"

Li Dong smiled and comforted him: "Lin Dong, do you mean that when you were in Frankfurt, the fund manager of DWS Investment Management Company with a bad attitude?" Didn't you finally use a lot of data to convince him with reason? In the end, I saw that he was also speechless, sitting down and nodding frequently, haha! “

"Don't worry, Lin Dong, just before getting on the plane, the head of Deutsche Bank in Europe also told me that the feedback from Rising Star Investment Management, Independent Pine Asset Management, Sloan-Robinson Asset Management, Needlework Asset Management, Newton Asset Investment Management, Flemington Investment Management, Hudson Global Investment Company in Edinburgh, Egan Asset Management, etc., is very good, and I think it should be no problem to get more than 90% of the orders!"

Lin Feng nodded when he heard this, and sighed: "The next is the most critical United States, I think it may be more troublesome than Europe...... the United States has no wireless value-added services at all, and those investors don't understand what the ringtone, ringtone, picture, and SMS business is, I estimate that it will be more difficult!" ”

Li Dong nodded, and said: "Yes, but it doesn't matter...... we are fully prepared, and all the tricky questions they may mention have answers to deal with." ”

He smiled again: "Moreover, there is one thing we have an advantage, the United States is a society that worships individual heroism very much, and is especially interested in legendary experiences, you are so young, graduated from college and started a business, and in more than two years, you started from scratch and created a company with an annual revenue of nearly $40 million and a profit of more than $20 million, this kind of story is their favorite!" Especially with such a huge market as China. There's a lot of room for imagination! ”

Then he sighed: "Lin Dong, to be honest, I was still a little worried about you promoting Menglong's listing so early, after all, after the global Internet bubble, the US IPO market has not opened its doors to Chinese companies for a long time...... ”

"I didn't expect that now it seems that the timing of our listing is very good!"

"Since the beginning of this year, the US GDP has grown by 3.4%, which has boosted the economic growth of the US this year; The Dow Jones 30 industrial index has risen by 19%, indicating that the U.S. economy is beginning to recover, and the U.S. consumer confidence index is also rising. And this year, the U.S. stock market continues to heat up, high-tech stocks generally increased by 20%-30%, and China's Internet stocks also have the feeling of winter going to spring, NetEase is all the way up to $60 ......, which shows that the U.S. capital market in the Chinese market, as well as the value of the network economy confidence in the reply, we are now listed can be said to be at the right time! ”

Lin Feng shook his head and smiled, he didn't know what was going on in the economic situation in the United States.

The reason why we are in a hurry to go public before the SP industry competitors such as Lingtong, TOM, and Sky Net.

It's all because I'm worried about NetEase!

In the memory of Lin Feng's previous life, with the development of the game business, NetEase's SMS business was criticized for its alleged colors such as dating and chatting in the same city. Ding Sanshi gradually came up with the idea of giving up the wireless business.

In the first quarter of 2004, NetEase officially announced that it would completely abandon the wireless value-added service represented by SMS.

NetEase on the NASDAQ because of the soaring stock price in 2003 and is widely valued by investors, Ding Sanshi's decision has also had a great impact on American investors to a certain extent: in addition to the previous listed Lingtong stock price plummeted, the SP concept stocks such as Huayou Century and Sky Network that were in the process of listing were all hit hard at that time, which can be said to be a "bloody listing", and the amount of funds raised and market value were reduced a lot, and the losses can be described as heavy.

It is related to the big plan to use Menglong to borrow this wave of "SP concept stocks" from NASDAQ, and Lin Feng doesn't want to be stabbed by Ding Sanshi at that time.

Speaking of this, Li Dong couldn't suppress the curiosity in his heart and asked: "Lin Dong, to be honest, compared with Menglong, I think Fengxing is actually better in terms of the concept of listing, after all, the business model of Internet companies is more recognized by the US capital market." If you look at Internet companies such as Shanda and Tencent, the capital market is very much looking forward to their listing ......, and Fengxing's current operation is so good, no worse than Shanda, why haven't you considered Fengxing's listing? ”

Lin Feng smiled and shook his head: "Joe, my expectation for Fengxing is not the current situation, Fengxing still has a long way to go before it can show what it should be...... don't worry, Joe, when the time comes, it will also be the capital market all over the world, and the hope is that Fengxing will be listed!" Haha, we still have a lot of work to do for this! ”

Li Dong was amazed, Fengxing was already very good in his opinion, but it was still far from the goal in Lin Feng's heart.

What kind of infinite country is this young boss in his heart?!

For a while, the complacent mentality of being a little complacent because of the single-handedly leading Menglong listing also calmed down.

Feelings: Lin Feng really just uses Menglong's listing as a means of financing, not a ...... goal. What do you have to be proud of?

Just thinking to himself, Lin Feng patted him on the shoulder and said with a smile: "America is the last stop, Joe, it's all up to you!" ”

"Don't worry, Lin Dong, I will work hard!"

…………

On October 23, 2003, the eighth day of the roadshow, Lin Feng and his party arrived in New York and started the last stop of the roadshow, the United States.

Unexpectedly, as soon as I got off the plane, the phones of the roadshow team members rang one after another.

Only then did everyone know that the news of Menglong's listing had been transmitted back to China, and now even in the United States, there are a large number of media waiting to interview them.

Lin Feng's face sank, fooling around!

Now is the most critical moment, 70% of the share of stock issuance still depends on the US roadshow!

At the moment, a strict order was issued to refuse all interviews and media contacts, and all interviews were postponed to the day of the listing, and everyone's energy must be focused on the roadshow.

Because of the vast territory of the United States, the roadshow itinerary is all over the east and west coasts, and in order to avoid encountering reporters while waiting at the airport.

Lin Feng clapped the board and directly chartered a small business plane.

I have to say that even if it is an ordinary small business aircraft, the freedom and convenience of taking a flight are far from being comparable to taking a civil aviation, Lin Feng and Ye Weiyu laughed and said that if they have money in the future, they will also buy a private jet to play, and they were thrown by Ye Weiyu: "Burn the bag!" ”

As Lin Feng predicted, the United States does not have a large-scale wireless value-added business, but it has the best and most discerning investors in the world.

During the roadshow, the questions from American investors were professional, picky, and even a little harsh!

In Boston, investors not only questioned the company's business model, but also questioned the company's marketing strategy: How do you agree with the concept of the product? How to make a profit with it? Will the business of paying in advance cause financial problems? Is brand perception the key to success? In marketing, do you operate a pull-forward and back-pull strategy? Have you penetrated the enterprise market? Working with content partners, what works and what doesn't?

Fortunately, after the roadshow in the European stage, Lin Feng has made full preparations for many similar problems.

"In China, the era of mobile communication has arrived. As a result, the market is becoming more and more mature, and the boundaries between operators and wireless value-added service providers are clear, and each has its own business. These are two kinds of business, requiring different business philosophy and talents, just like people who build highways will not build cars......" Lin Feng said, explaining the business model of Menglong, a content provider (SP) based on profit sharing with China wireless communication operators (China Mobile and China Unicom), is particularly clear.

"First of all, we are positioning ourselves as a 'wireless entertainment content service provider', and our profit model is clear. Wireless value-added services inherit the telecommunications model, the billing system is perfect, even if it is 0.1 yuan SMS, 3 yuan music ringtone, will bring huge returns to investors......

When investors asked about the competitive relationship with competitors, Lin Feng replied with "innovation", and listed many measures in the development process of Menglong, such as the advance layout of CRBT, which finally won the recognition of investors.

And Menglong's financial situation is the least needy for Lin Feng to speak.

Is Menglong's financial performance satisfactory enough? Is the rate of return on funds high enough? Will it be able to continue to grow at a high rate in the future? These are the core concerns of investors. Because it involves valuing the company!

And this is precisely the biggest highlight of the Menglong roadshow PPT.

From the first month of revenue of 40,000 US dollars in August 2001 to the end of 2003, it is expected to reach an annual income of 38 million US dollars, Menglong's financial report, clearly draw a beautiful upward curve of income and profit data, and the compound annual growth rate of more than 500% of the horror ultra-high growth rate, so that American investors deeply feel the development of wireless value-added business and Menglong's operational capabilities in this huge market in China.

And some of the data given by Lin Feng also made them realize that there is still a huge growth space for Menglong in the future.

"As we all know, Menglong is the largest wireless value-added service provider in China, and the following data shows that we are still in the early stage of development."

"By the end of 2003, there will be nearly 270 million mobile subscribers in China. According to a survey conducted by China's Ministry of Information Industry and PyramidResearch, the number will exceed 390 million by the end of 2005.

"Despite the rapid growth, mobile user penetration in China is still low compared to other international markets. At present, 55% of Americans use mobile phones, and in Hong Kong, the proportion is as high as 91%, while only 21% of people in China currently use mobile phones, and considering China's population of 1.3 billion, the potential of this market can be imagined! ”

"According to statistics, in 2002, China's total wireless value-added service sales accounted for only 3.5% of the total wireless revenue, which is very low compared with the mature operators of advanced wireless value-added services in other markets. We expect that China's wireless value-added business sales will increase from nearly US$120 million in 2001 to more than US$300 million in 2004. ”

Lin Feng raised a finger and smiled at the many investors in the audience: "And Menglong is the NO1 in China's wireless value-added industry!"

This last sentence is undoubtedly the most exciting highlight for investors, even the most demanding investors, at this moment, they can't help but applaud Lin Feng and Menglong!

……

Roadshow Day 8, New York.

Day 9 of the roadshow, Princeton, Sykensahaugan, Wilmington, Baltimore.

Day 10 of the roadshow, Boston.

Day 11 of the roadshow, Minneapolis, Chicago.

Day 12 of the roadshow, San Francisco, San Diego.

Thirteenth day of the roadshow, San Diego, Lake Nichol, Orange County.

At this point, the "Global Roadshow", which made Lin Feng, Ye Weiyu, Li Dong and other Menglong roadshow teams tortured and exhausted, and only slept 4 hours a day during the intensive trip, came to an end.

That night, the final result came, in the roadshow in Europe and the United States, Menglong received more than 90% of the subscription orders, and Menglong shares were oversubscribed by 18 times!

Lin Feng and others urgently connected with the shareholders of the board of directors distributed in various places at Orange Airport, including Baring Asia, Sequoia Capital, Tiger Fund, etc., and the board of directors discussed and approved, accepted the opinions of Goldman Sachs and other underwriters, and raised the issue price!

After careful calculation by the investment bankers based on the subscription order, it was finally determined that the issue price would be raised from the previous $13-15 to $16, and 20 million ADRs would be issued, and at the same time, the underwriters decided to exercise their oversubscription rights of 3 million ADRs. The total number of shares issued reached 23 million ADRs, and the total amount of funds raised rose to $368 million!

The business plane burst through the sky and flew in the direction of New York in the night.

Tomorrow will be the day when the dragon will land on the NASDAQ!

In her ears, Ye Weiyu was constantly muttering, what clothes should I wear on a big day like tomorrow? ……

Lin Feng looked through the cabin window, overlooking the city below, shining like stars.

NASDAQ, here I come!