As someone who has come before, Alice is all too familiar with the word user experience. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In addition, people are familiar with the complaints about the Windows system, as the old saying goes, if a user really wants to use Microsoft's system, he has to become an engineer himself.

On the contrary, Apple, which directly adopts the user experience orientation, is too considerate in this arrangement. While Alice has ignored the future market cap too much until now, there's no doubt that using Apple's computer system is a great treat.

As for why this difference occurs, if you think about it carefully, it is really the cumulative product of the right time, place and people.

Different from Jobs's philosophy, when Microsoft first developed DOS with IBM's platform, it went directly to enterprise users. According to the market environment in the 80s, more than eighty percent of the people who could buy computers and play with operating systems were network administrators of large companies and their subordinates. So, since they are all professionals, Bill Gates, who is also a programmer, of course, will not consider the feelings of ordinary users.

As for why Apple created such a delicate graphical user interface, so that the historical series are actually Jobs, which Gates "plagiarized", it is of course related to the experience of the company's founder. Unlike Gates, who is a complete technician otaku style, Steve Jobs, Apple's president, is actually not a technical background at all, and his most outstanding talent is mainly focused on design concepts.

The concept of divergence naturally arose. The bosses of the two companies, one is a simple technomaniac, programmer, and otaku, and the other is a design guru who loves Indian philosophy and Japanese culture, and runs a computer company at the same time, and the results are of course very different.

"Bill, Bill, my dear Gai-san. Alice trembled and reported: "You know, although our current main users are enterprises, but the personalization of computers is the top trend, and you make such a mess of system code, aren't you just waiting for people to keep making complaints?"

"Of course I knew that computers would become popular," just handed over the summary information for a while, and immediately received a number of slaps from the girl, how could Gates be happy: "But this system is only for large companies, and even specialized network providers, isn't it? Alice, you don't plan to tell me, just because computers will be highly popular in the future, those companies will hire some non-computer professionals to manage them, right?"

So, yes, I knew you would say that.

She's almost singing a hymn to her own life, and now Gates is asking herself, if there is no super cute girl named Alice in this world, won't Microsoft be guilty of his old problems with the damn system?

"Speaking of which, I have never been to Redmond in person about the development of this whole system, but only by email. An obvious question was pointed out by her: "Bill, although I don't force you to refer to my coding pattern, but there is an old product of 1.0 and 3.0 as an example, why are those guys still so wordy?"

Of course, this is just Alice's pure complaint, who can force his employees to be at the same level as her, Gates asked himself, even if he is allowed to learn from Alice's programming style, without taking the next Ivy League and all mathematics doctoral majors, he will not be able to achieve that level of streamlining and efficiency to the extreme!

"Alice," so he smiled bitterly, "This system can be basically completed now, it is already because of your continuous guidance, if we let those guys study it slowly, it is estimated that it may not be possible to produce results by 90 years." So, we're at least two years ahead of schedule, and you can't avoid these code redundancy issues. ”

What Mr. Gaizi said is still very reasonable, a certain girl who has finished complaining, in fact, understands it in her heart.

You know, it's the midsummer of '88, and this project has been going on as early as the beginning of last year, thanks to the fact that she has to deal with a bunch of email Q&A every day on average, and now it has basically taken shape. If you look at the development of Microsoft's history, this whole project, but it has only just started this year, and it has not been on the market until 1993.

Five years shortened to one and a half years, and it was 1987~1988 instead of 1988~1993, intellectually speaking, Alice's current complaints are indeed a little hypocritical.

But this kind of thing depends on what angle you want to start with.

"Bill, Bill," the girl patted the lid on the shoulder, "I'm not complaining about the efficiency of the working group now, after all, no one has stipulated that it should be listed at the end of the year, let's just say that we are focusing on it now, didn't you call last month and say that you were going to make a 3.1." I'm talking to you now, but it's a problem with our company's business philosophy. ”

If these words were put back three or four years ago, that is, when Alice first joined Microsoft, Gates had to fan this girl aside. The company has been established for nearly ten years, and Leng Buding has added a twelve- or thirteen-year-old bear child to talk to the founder about the business philosophy, isn't this looking for trouble?

But now that she said this, Gates immediately groaned: "You mean...... Where do we position ourselves in the market?"

"No matter what the positioning, it's the same truth. "It's not difficult to get Gates, a technician and otaku, to do business, because he is already very business-oriented, but it is difficult to get him to think from the perspective of customer experience.

"Do you think, Bill, whether it is a company or an individual, a professional or an ordinary person who buys our software in the future, everyone will definitely like the simplest thing to use. "When it comes to Windows' notorious blue screen and difficult settings, it's really necessary for Alice to talk to Gates and put her heart to heart.

"I don't know if you understand the product design concept, the simple design concept, not the design of how to program. The science and engineering man in front of him must not understand, Alice said: "Or should we put it this way, what is the biggest difference between industrial product design and art painting?"

With a somewhat unkempt blonde hair and a head that looks exceptionally large compared to the body, Gates, who has this glasses on the bridge of his nose, pondered for a long time and said, "I don't understand!"

"Art is a thing that requires the user, or the audience, to take the initiative to think. For example, Van Gogh, Picasso, all kinds of Madonna paintings, etc., the viewer stands in the Louvre and stares at a work for an hour, which is a typical feature of a work of art. ”

"Oh......"

"Product design, on the other hand, is designed to make it the easiest way for users to use the product. As a positive example, the ergonomic design of a chair will eliminate the need for a lumbar cushion for the person sitting on the backrest...... For example, who would not design a cup mouth that is extremely difficult to pour and drink water when designing the shape of a water cup, right? This "will not be designed this way" is the most basic "user-oriented" design concept. ”

Otherwise, after Alice took a stake in so many companies, she was dangling the title of technical consultant. No, she could easily be an art director at this time, a profession that Microsoft couldn't have hired at all?

"I think I understand what you mean," Gates is certainly not stupid, but he has a specialization in the art industry, he pondered, "But this is not an easy job, we really have to hire a bunch of designers?"

Compared with the absolutist literary youth and science and engineering houses, the engineering major is a relatively neutral existence, and design is located in this area. If you want to talk about what kind of "virtue" is a literary and artistic youth, Gates, who is on the side of the absolute science and engineering house, of course knows a lot about the "sworn enemy", but when it comes to the middle ground of engineering, he really doesn't dare to say how much he knows.

Alice knew that this uncle still needed some stimulation, so she said leisurely: "That's how apples do~"

One sentence made her satisfied to see that Gates's little eyes really became so serious.

After all, the exception is just Alice. In addition to Cisco's more attention, she is actually half an outsider in the daily development of most of her businesses, living a small life in her Los Angeles and Windsor towns all day long, investing in new industries coldly, and greeting old companies when she is bored, which is exclusive to her.

But Bill Gates is different, the chairman of a company who guards the diligent development of a company all day long, of course, has a relationship with Apple, which is in the industry. Although Microsoft is currently focusing on the software industry, it must be a lie to say that Apple, which sells computers and systems together, has no sense of existence.

"Jobs's design philosophy is really different," he affirmed: "So Alice, if Microsoft is also going to go into the field of user experience, do you have any good insights?"

"The first thing is to recruit a bunch of designers from the professional field. Alice thought about it, but muttered again, to say that after 2010, it would be really easy to solve this problem, just post a bunch of UI designer recruitment, but now this idea, the concept of "user interface" has just appeared.

"Graphic designers, take them first. So after thinking about it, she could only say, "But we can't just go straight to graphic design, after all, these concepts are too new now." So in the written test ......"

Thinking of the endless strange questions of Microsoft, Skeleton, and Facebook in the later period, Alice gloated.

"What's the matter, what's coming to mind?"

"Hey, hey, hey~ Bill, let's set a precedent. ”