2011 is destined to be an unusual year, especially for the Chinese film market.

I don't know what the situation is this year, and many Hollywood blockbusters that were originally scheduled for the summer, National Day, and even the Chinese New Year have been promoted.

In the three months since March this year, six Hollywood blockbusters have been released.

At the end of the Spring Festival, at the beginning of March, the sci-fi blockbuster "Rise of the Planet of the Apes", which was originally scheduled to be released at the end of October, was released more than seven months ahead of schedule.

Although there is no superstar joining, and it is not a sequel to a big production, it has won more than 600 million mainland box office by relying on a novel plot and super high word-of-mouth, and it has also sold well in Europe, America and Southeast Asia, with a global box office of nearly 700 million yuan, adding another super IP to Twentieth Century Fox.

Then on March 18, another sci-fi masterpiece "The Battle of Los Angeles" was also released in the mainland, with a total box office of 360 million.

On April 1, two days before the Qingming Festival holiday, a series of blockbusters, "Pirates of the Caribbean: Strange Waves" starring Johnny Depp, landed in the mainland market, and the entire Qingming schedule hit the mainland box office of 700 million.

On October 28th, the May 1st file opened, the sci-fi blockbuster "Transformers 3" and the animated blockbuster "Kung Fu Panda 2" were released at the same time, and the action blockbuster "Fast and Furious Five" was released in mid-May.

As of the end of May, the mainland box office of "Transformers 3" exceeded 1.2 billion, surpassing "The Return of the Great Sage" to become the second highest box office in Chinese film history.

The box office of the action animation film "Kung Fu Panda" with Chinese elements also exceeded 800 million, ranking seventh in Chinese film history.

Another racing movie "Fast and Furious 5" also won a mainland box office of 280 million yuan in half a month after its release, setting a new high for the box office of the "Fast and Furious" series in China.

In just one month, three Hollywood blockbusters won a box office of 2.3 billion yuan in China, plus 600 million "Rise of the Planet of the Apes", 700 million "Pirates of the Caribbean: Strange Waves", and 370 million "The Battle of Los Angeles", half a year has not passed, and the hottest Chinese New Year, summer and National Day files have not yet arrived, and Hollywood blockbusters have snatched more than 4 billion yuan at the box office in the mainland, which is already the annual box office in the mainland three or four years ago.

Now it's coming to the summer season, July is the month of domestic film protection, and there will be no Hollywood blockbusters at the beginning of the summer season, but several blockbusters have been announced that they will be released in the mainland in August.

On August 4th, the little wizards will land in China with the fantasy blockbuster "Harry Potter and the Deathly Hallows (Part II)".

On August 10, Co-produced by Columbia Pictures and Sony Animation, the comic book and cartoon "The Smurfs" adapted from the same name of Belgian cartoonist Pei You will be released in China.

plus "Mission Impossible 4" released on August 19 and the superhero "Captain Rice" released on August 26.

There will be four Hollywood blockbusters released in the summer vacation in August, and all of them are big IP productions.

For a while, many movies that originally wanted to be released in August have adjusted their schedules, and some have moved forward a month to be released in July, the month of domestic film protection, or they have directly changed to the National Day or Chinese New Year to be released, in order to avoid this death schedule.

The actions of the major Hollywood studios have also caused confusion among domestic filmmakers, and the release of four blockbusters together, with an interval of no more than a week, will inevitably affect their respective box offices, and they will be confused about their actions for a while.

......

Huayi Brothers Group, in the large conference room on the top floor, Wang Zhongjun, Wang Zhonglei brothers, and the middle and senior executives of various departments of the group were all present, and they discussed the strange behavior of the six major Hollywood companies.

Chairman Wang Zhongjun spoke first, "Everyone knows the matter, let's talk about it!" ”

After a short silence, the director of the distribution department spoke, "Chairman, although I don't know what the idea of the Mi Guoyan is, but it must not be touched in August, otherwise it will be postponed to the National Day!" ”

He is talking about the historical war masterpiece "Guan Yunchang", which has been completed, the production cost of this film is as high as 200 million, plus the post-production and publicity expenses, the total cost is estimated to be four, such a high-cost blockbuster obviously can't touch four Hollywood blockbusters, that's too irrational.

As soon as the director of the distribution department finished speaking, others echoed him.

"Director Liu is right, August can't be touched no matter what!"

"You can think about it on the National Day, didn't the previous "Tangshan Earthquake" also get 800 million box office on the National Day, and it should be no problem for our "Guan Yunchang" to get a billion box office!"

"It's really not good, it can still be released in the Lunar New Year, there will be a lot of time from November!"

Everyone expressed their opinions, and the unanimous consensus was that they all agreed with the opinion of the director of the distribution department, and resolutely avoided August!

"Everyone is right, you can't touch it in August!" Wang Zhongjun nodded, agreed, and then said, "But don't forget that Li Mu still has two movies, and Tengxun's "Three Dozen White Bone Spirits", Bernard's "Journey to the West: Daughter Country", "Hong Kong Embarrassment", "Dragon Gate Flying Armor", and Zhang Yimou's "Jinling Thirteen Hairpins" have not been scheduled, and these movies are not easy to mess with!" ”

...

After listening to Wang Zhongjun's words, everyone was silent again, none of these movies are really easy to touch, not to mention the two movies directed by Li Mu, "Three Dozen White Bone Spirits" and "Journey to the West: The Daughter Country" are both Journey to the West series of movies, with the success of "Havoc in the Heavenly Palace" ahead, as long as the quality of these two movies is passable, the box office will inevitably explode, and with Bernard's production and distribution ability and Tengxun's publicity ability, there is basically no possibility of hitting the street, and more importantly, these two movies with the same theme will inevitably be staggered, Whether they are released on National Day or New Year, they will face each other.

Co-produced by Bernard and Guangxian, Xu Zheng's self-directed and self-starred "Hong Kong" has a reputation in the upper part, and the cooperation between the two companies this time is also worth looking forward to at the box office.

In addition, Xu Ke's "Dragon Gate Flying Armor" has action superstar Li Lianjie joining, plus it is his best martial arts theme, with the appeal of the two of them, as well as the participation of Zhou Xun and Chen Kun, two Mesozoic stars, they are also a strong opponent.

Finally, it is the national teacher Zhang Yimou who shot again after two years, although there are no big-name stars in this "Jinling Thirteen Hairpins", there is only one Hollywood movie star Christian Bale, and the subject matter is not pleasing, but this does not affect the popularity of this movie at all, after all, even movies like "Three Guns" can be a big hit, what else can Zhang Yimou can't do!