When "Jurassic Park" began to be promoted in the last period of high-intensity publicity before its release, on May 28, the first film of Carlock Films' summer file, "Mighty Peak", was officially opened on more than 2,300 screens, marking the official arrival of the 1993 film summer file.

"The Peak" was written by Sylvestre. Starring Stallone, it tells the story of a rescue team member played by Stallone and his companions who are reborn in a desperate situation after encountering a group of bandits on a snowy mountain, the film costs $70 million, is produced by Carlock Films, which is backed by German capital, and has just undergone a restructuring MGM distribution.

There is also an episode in this, Carlock Films' films were originally distributed by Columbia, but after Columbia reached a partnership agreement with Firefly last year, Peter Murphy was born. Cooper canceled his partnership with Carroch Films. After experiencing the fraud case of Italian businessman Giancarlo, MGM was taken over by the creditor Crédit Lyonnais, which held control of Crédit Lyonnais, auctioned MGM at the end of last year, but no one was willing to take over, so Crédit Lyon reorganized MGM and poached Frank, who had been an executive at Warner Bros. Maccasso, John. Cali and others formed the management team. During MGM's restructuring, Carlock Pictures was looking for a distributor for its films, and the new management team, which needed to reverse MGM's decline, signed a distribution agreement with Carlock.

Fantasy is beautiful, though, and reality is always cruel.

Although Stallone's performance is very hard, and there is no shortage of thrilling scenes in the movie, "Mighty Peak" will be released from May 28. In its first three days, it earned only $16 million. This was accompanied by a disparaging voice from the critics.

Most critics gave the film a low score. claims that the plot of the movie is old-fashioned and naïve, and you can completely guess the rest of the plot of the movie after only watching it for ten minutes.

Moreover, a scene of the protagonist burning money to keep warm in the movie has also become the focus of a large number of media ridicule, the production cost of this movie cost 70 million US dollars, MGM spent another 30 million for the promotion of the movie, and the huge cost of 100 million US dollars is indeed no different from burning money. And after burning so much money, the movie did not reach the level it should be. While the $16 million in the first three days isn't too dismal, with the much-anticipated release of Jurassic Park in the second week, most box office analysts estimate that the North American box office for "The Peak" will stop at $50 million, less than half of the total cost of the movie.

The North American box office is so dismal, and the distribution of other channels will not be too ideal, and the huge losses of producers and distribution companies are almost doomed.

MGM's management team, of course, was not willing to accept the company's takeover, and the first major film released after the company's release ushered in such a dismal situation, after the box office of "The Peak" was released on the first weekend, MGM executives held an emergency meeting. After some consultations, a response plan was quickly proposed.

Because the film review of "The Peak of the Mountains" has been difficult to reverse. MGM decided to go the other way, and the next day, a large number of articles appeared in many newspapers applauding "The Peak", claiming that the quality of the film was not as bad as critics had criticized, and that the one-sided situation was entirely due to the smear of competitors.

As soon as these articles came out, they immediately caused a lot of repercussions, the release date of "Jurassic Park" was just a week after the release of "Jurassic Peak", and other movies released at the same time were completely unable to reach the heavyweights of "Jurassic Peak" and "Jurassic Park", therefore, the "competitors" referred to in these articles could not be more obvious, so after many people saw these news, they were subconsciously interested in "Jeoric Peak". The tragic encounter' generated sympathy, and in the face of Firefly Pictures' increasingly powerful position in Hollywood, the media controlled by other studios did not mind taking advantage of the situation and adding some trouble to Firefly.

In just a few days, a wave of crusade against the 'evil forces' in the film industry has formed in the media.

At the same time, "Jurassic Park" has also entered the last week of intense publicity, in addition to more intense print media and TV advertising, since May 25, the main creative team of "Jurassic Park" has started a tour of major cities in North America, and has held preview screenings in New York, Los Angeles, San Francisco, Boston, Philadelphia and other places.

In the face of the media's crusade against "The Peak of the Mountains" being smeared, Firefly Pictures has remained silent.

The silence of the fireflies does not mean that some people will let the fireflies remain silent, MGM's purpose is to provoke a confrontation between the two movies and achieve the effect of rebounding the box office of "The Peak".

However, in the process of touring and promoting "Jurassic Park", basically all the media that are friendly with fireflies are invited, and MGM has never found any opportunities.

Because the UK will arrange for "Jurassic Park" to be released at the same time, the main creative team will fly to London on June 3 to attend the premiere of the British side, and the premiere in North America will be scheduled on June 2, two days before the release of "Jurassic Park".

The North American premiere was held as usual at the famous China Theatre in Hollywood.

The premiere went smoothly at the beginning, but during the media question session, a reporter asked Eric very abruptly after his turn: "Mr. Williams, what do you think about the recent smearing of "The Peak" starring Mr. Stallone by competitors?" ”

Hearing this, one of the firefly leaders in charge of organizing this premiere, Charlie. West's cold sweat fell directly, and the atmosphere at the scene immediately fell into a state of stagnation.

Previously, Firefly had not discussed this matter internally, and the final result given by Eric was cold treatment, without any response, and Firefly's distribution department also executed it very well, but I didn't expect that there was such a big mistake on the occasion of the premiere.

Charlie. West wiped the cold sweat from his forehead, and the executive standing at the backstage exit and looking at the bottom of the stage was eager to rush forward and strangle the reporter who asked the question, you know, Fox TV was broadcasting the premiere live.

"Mr. West. Do you want to pause your stream? "Charlie. West was a little overwhelmed. The head of Fox TV had already come over.

Charlie. West glared at the other. Isn't this nonsense, the question just now has been broadcast live, and in this case, the live broadcast is suddenly cut off, isn't it a slap in the face of the person on the stage.

Eric had the microphone in his hand and was silent with everyone for a moment. After seeing the news a few days ago, Eric almost understood the ins and outs of the matter, not to mention this life, even if he did not fully integrate into that circle in his previous life. I've seen too many similar situations.

If "The Peak" is a good movie and has many fans, then MGM's use of this method will indeed have a concrete impact, but unfortunately, "The Peak" is really just a very mediocre quality popcorn movie, and it is impossible to form a die-hard fan base. Therefore, although MGM's methods will arouse some people's sympathy for "The Peak", so that they are in a rebellious psychology to buy votes and support, most ordinary people will still only maintain the posture of spectators to watch the excitement.

At the same time, Firefly did not do anything to discredit "Mighty Peak". Therefore, it is impossible for MGM to get any substantial evidence to prove this, and dare not blatantly name "Jurassic Park". Only some ambiguous words can be used to mislead the reader.

And what MGM wants is for the fireflies to take the initiative to respond, and once this happens, then MGM's remarks about fighting back against the fireflies will seem justified, and it will also create an 'established fact' in the hearts of ordinary people.

Now, though, in the face of the live camera footage, Eric knew he had to respond on the spot.

After thinking for a moment, Eric picked up the microphone again and asked the reporter, "This gentleman, do you have many friends?" ”

The reporter was stunned for a moment, although he didn't know why Eric suddenly asked like this, he still instinctively became vigilant: "Mr. Williams, this has nothing to do with my question, can you please answer my question directly?" ”

Eric stared at the reporter sharply, and said in a deep voice: "The question you asked has nothing to do with this premiere, but I decided to answer you anyway, so, tell me first, do you have many friends?" ”

The reporter felt the pressure in Eric's gaze, subconsciously shrunk his neck, and blurted out, "It's still ...... It's okay, no, I mean, I have a lot of friends. ”

"Do you often talk about movies with your friends?"

The reporter thought he was calm and said, "Yes, Mr. Williams, I'm an entertainment reporter, so they often ask me questions about movies......" Saying this, the reporter was shocked, and subconsciously thought that he had been taken into the pit by Eric, and he thought that Eric would ask him next if he thought the movie "Mighty Peak" was good.

However, Eric did not ask any further, but said, "Alright, then I can answer you now about you and my opinion on your question." Hollywood movies have been developed for more than 80 years now, and movies have become an indispensable part of everyone's entertainment life, even if many people do not go to the cinema, they can still see movies through television, video and other channels. Such a long time is enough to cultivate the self-judgment ability of ordinary people about the quality of a movie. ”

"Mr. Williams......"

The reporter was about to interrupt when he heard that Eric still didn't answer his question directly, but he met Eric's sharp gaze and immediately went back.

Eric continued: "Everyone's judgment of the quality of a movie does not depend on the amount of investment in the movie, otherwise, the "Cut Throat Island" two years ago is estimated to be the box office champion of the year. ”

Hearing this, everyone present laughed, and the reporter couldn't help but ask, "Mr. Williams, you didn't answer my question." ”

"Well, I'll answer your question, I don't have any opinion about the thing you just mentioned. The promotion of a movie is just an advertising ploy to let people know that there is such a movie that is about to be released, and in fact whether a person will choose to watch this movie, in addition to the word of mouth in the newspaper media, the most important criterion is how the people around them talk about the movie, as you just said, your friends will ask you, an entertainment reporter, about the quality of a movie. So, if you think a movie is discredited, then ask your friends around you who have seen the movie, if they say it's good, then you can go to the cinema and see it, if they think it's bad, of course you don't have to watch it, that's all. Speaking of this, Eric smiled and said to the camera: "Of course, this method is also effective for "Jurassic Park", you can not pay attention to any comments on "Jurassic Park" in the media, and only determine whether you want to watch this movie through the viewing experience of your friends." ”

Hearing Eric's confident tone, the audience at the premiere couldn't help but applaud.

The reporter who had just tried to stir up the situation also sat down stupidly and did not continue to entangle.

At this time, in front of thousands of TV sets, many viewers who were originally sympathetic to the "Smearing" incident of "Absolute Ridge Peak" silently changed their minds in their hearts, although many people still have not completely fallen to the innocent side of Firefly, but many people are no longer so indignant, but decided to ask the people around them what they think of "Absolute Peak".

When the reporter sat down, the premiere host gave Eric a look and asked if he would continue the question-and-answer session.

Eric nodded slightly.

The host continued to order another reporter, and at the same time hoped that there would be no more trouble-stirring guys.

"Mr. Williams, I heard you speak in a very confident tone, and besides, Firefly broke the mold and arranged 3,000 screens for the premiere of "Jurassic Park", so, do you have your own box office tone for "Jurassic Park"?" This time it was a dark-haired woman with glasses who spoke, and the question was also decent.

Many people couldn't help but breathe a sigh of relief......

Eric looked at the woman and said with a smile: "You know, before a movie is released, both within the distribution company and some professional organizations have predictions about the box office of the movie, compared to the answer to this question you have seen in many newspapers. ”

"Of course, the big predictions say that the North American box office of 'Jurassic Park' will be between $200 million and $300 million," the female reporter replied skillfully, and looked at Eric slyly: "However, I think everyone is more curious, since Mr. Williams you can arrange 3,000 premiere screens for this movie, what is your box office expectation?" (To be continued......)