Those who thought they could publish books in the gap between Lin Han's two books will now face the impact of "Philosophy in The Matrix". Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Shi Peng didn't expect that the books related to Lin Han would occupy these months in a row, this is a completely unrealistic approach!

"I can't beat Lin Han, can't I win this damn philosophical work?" Shi Peng secretly cheered himself up, "Who can read these philosophies and rub the heat of the books!"

He wants to defeat Lin Han to make a name for himself, but this is almost an impossible task, and Shi Peng is not worthy of lifting shoes for Lin Han in terms of sales, so he can only focus on the second-level derivative works.

Shi Peng, who didn't want to run publicity, now took the initiative to send a QQ message to his editor Zeng Xinhui: "Brother Zeng, are you still doing the national signing activity we talked about before? ”

"You have time to do it, we plan to do signing in eight major cities across the country, you may be tired, this has to be completed in half a month, which is equivalent to becoming a trapeze. ”

How can it be possible to achieve success without putting in the effort, Shi Peng gritted his teeth and replied: "Everything can be done on my side, anyway, the signing meeting and the book club don't need to spend too much energy! By the way, does Brother Zeng know the book "Philosophy in the Matrix" that was released at the same time as me? How many copies did they print for the first time?"

Zeng Xinhui is a relatively senior editor in the industry, and most of the authors of Shi Peng's level in his hands are not top-notch or backward, and each book sells hundreds of thousands of copies with peace of mind.

But now Shi Peng is actually self-motivated and willing to go all over the country to tour and sign sales, which is obviously a good thing!

"It is estimated that the Yenching University Affiliated Press was carried away by Lin Han and the Matrix, and they first printed 700,000 copies. You don't have to worry, according to the feedback from the dealers, it seems that they are not very optimistic about their book, after all, passers-by will not buy this book, the limitations are too great!"

Shi Peng was secretly frightened, his first printing of "Aliens on the Moon" was only 300,000 copies, but the other party was more than twice as much as himself, is his confidence really that big?

After writing science fiction novels for almost ten years, Shi Peng is also a little famous in the science fiction world, and his previous best-selling book was only a total sales of 800,000 copies, which took several years to reach.

Even so, he is relatively good among science fiction writers, after all, even if it is a best-selling work at the millionth level, except for Lin Han, there are very few people who can reach that point.

Zeng Xinhui probably saw Shi Peng's concern, and he explained seriously: "You don't have to worry, we have sent your book to many book critics and reporters, and they promise to give a review after reading it." We attach great importance to this book, and we have made agreements with many bookstores and websites to promote it at preferential promotional prices. Among them, Dangdang will recommend it on the homepage of the book channel, and all bookstores on Tmall Taobao have also responded positively. Maybe this book will break your record for the highest sales!"

After hearing this, Shi Peng was relieved, with the strong support of the publishing house, his book may indeed exceed 800,000 personal records, after all, the entire science fiction environment is getting better.

Although Yenching University Press is very optimistic about the sales prospects of this anthology, it is 700,000 copies after all, and it looks panicked when it is piled up in the warehouse.

If they can't be sold, these books are worthless, and the heavy cost pressure makes the publicity and marketing department of the publishing house almost breathless!

How can we make this book accessible to more readers?

Some employees proposed a strategy similar to the countryside surrounding the city, using the campus to surround the society, after all, some of the book was written by philosophy students at Yenching University, so it is very close to the student class.

It just so happens that the student party is an important readership of Lin Han's "The Matrix", and this part of the people is willing to explore the hidden meaning of the novel and is willing to spend money!

Each student is not an individual, and their classmates are found in almost every university from all over the world, so they will gradually spread.

Both publishing houses are actively making preparations, and they are waiting for the arrival of June 9th, which is a very interesting time, just the second day after the end of the college entrance examination!

……

At the beginning of June, the campus of Yenching University was beautiful, and the legendary gathering place of the top students was not just a dead study as people imagined, in fact, they had a wide range of hobbies and talents.

"Hey, have you heard, those magic sticks in the philosophy department tossed out a book, saying that it was dedicated to analyzing "The Matrix", and asked Lin Han to write a preface for them!"

"I've also heard that there is a member of our chess club who is from the philosophy department, and he said that this is something that their whole academy has made up, and it has all kinds of content. ”

"When will it be released? Can you get resources from them so that you can save money for dinner?" ”

"You think too much, they don't have the whole thing in their hands, everything is collected and handed over to the publishing house. It's just that they don't have to buy it themselves, the academy will give everyone a copy!"

"I'll it, this treatment is too good, is it too late to pretend to be a person from the philosophy department now?"

"Anyway, I'm going to buy a copy and take a look, it seems that I can get a 20% discount with my school's student ID. ”

"Yes, there is still this kind of discount, it feels very good!"

The news spread very quickly among the students, and soon the analysis of "The Matrix" published by the Department of Philosophy spread throughout Yenching University, and it was also prefaced by Lin Han!

Lin Han has never paid attention to those analysis posts on the Internet, who knows if their analysis is correct, but now he wrote a preface to this work and recommended it personally, which can be said to have surprised many people, wanting to know what was written in that book!

In these days, it is not uncommon for students to surf the Internet, from Yenching University all the way to its neighbors, and then gradually radiate on the Internet.

In the end, many netizens also knew the news, and they were ready to buy!

"It's really fake, isn't Mr. Lin busy making movies?

"A writer who can't film is not a good screenwriter, and what Mr. Lin recommends should be no worse. ”

"I've watched The Matrix several times, and I still don't get it. I hope this book can help answer my questions. ”

"Wow, this author is awesome enough, produced by the Department of Philosophy of Yenching University, and there are many professors and students in it. ”

"One of my classmates wrote an analysis in it, and it was so awesome that it exploded!"

"It's not bad to analyze the Matrix from the philosophical field, when will it go public?"

"Am I the only one who ordered this book to read the preface written by Mr. Lin?"

"+1 upstairs, me too!"

Most of the netizens bought books for Lin Han's official analysis of the gimmick, and in this time period, the two movies that will debut in June have opened their pre-sales almost at the same time!

June is the month of the college entrance examination, the high school entrance examination, and the final exam month of major schools, and many people have devoted themselves to selfless review, but they have not forgotten the novels they have been paying attention to for a long time.

Since the start of the pre-sale, Shi Peng has been very nervous, he is not as powerful as Lin Han, and he can sell more than one million copies of the novel during the pre-sale period!

But he doesn't want the sales to be too bleak, the pre-sale is equivalent to a weather vane, if the pre-sale is too small, then the publisher and retailers will also make a judgment accordingly.

Fortunately, after a whole series of publicity, the pre-sale effect of "Aliens on the Moon" was not bad, and more than 20,000 people registered to buy it on the first day, and they only need to wait for the release date to send it to them!

This result is decent for Shi Peng, it didn't explode or fall, but Shi Peng was still a little disappointed, which was too far from Lin Han's results.

Someone in the sci-fi nebula group coaxed him to preach before, although Shi Peng said that it was impossible on the surface, but in fact, he had such thoughts in his heart!

However, reality gave him a hard blow, even if "The Matrix" was released on May 1, more than a month ago, it was still 5-100,000 copies sold in a single day.

"Forget it, don't compare it to that demon. ”

Shi Peng comforted himself and said that he would sort out his emotions now, and he would be interviewed by the Yanjing Evening News later, which could be regarded as expanding his popularity in the Yanjing area and seeing if he could sell a few more books.

In the next few days, Shi Peng almost turned into a model worker and began to appear on various channels, and Shancheng Publishing House also contacted a lot of network promoters and began to advertise on the WeChat public platform, major forums and Weibo marketing accounts!

A lot of marketing expenses were spent, but the effect was still very gratifying, as of June 8, the total number of pre-sales of his book "Aliens on the Moon" reached 140,000 copies, accounting for almost half of the first printing!

Therefore, Shancheng Publishing House also waved its hand and put Shi Peng's first printing on the agenda.

"I don't know what the pre-sale of the book "Philosophy in The Matrix" is, how do I feel that the splash on the Internet is not big, and I don't know if there are 100,000. ”

Shi Peng didn't forget his old rival when he was in high spirits, he thought about it and contacted Zeng Xinhui, they should have a relationship with each other in the publishing industry, and what is pre-sold is not a trade secret, and it will definitely not be kept secret.

"Brother Zeng, tomorrow our novel will be officially released, how is the sales of that book at Yenching University now, is there a big gap compared to us?"

"It's a big gap. ”

Looking at Zeng Xinhui's reply, Shi Peng's whole heart was about to ripple, although he was pulling the Matrix and letting Lin Han make the preface, but the pre-sale was not as good as himself.

The gap is quite big, has it not broken 100,000?

This made Shi Peng excited for a while!

However, handsome was only ten seconds, Zeng Xinhui followed by and posted the pre-sale data of the two books, Shi Peng's originally excited mood was so depressed that he wanted to vomit blood after glancing at it!

I sold it for 140,000, and "Philosophy in The Matrix" actually sold for 310,000!

"Brother Zeng, this shouldn't be wrong, how can they pre-sell 300,000, it's obviously impossible, it must be fake!"

Zeng Xinhui didn't want to admit this reality, but it was true, his publishing house spent ten times the publicity and marketing expenses, but it was beaten up in the pre-sale, and the power of the name Lin Han should not be underestimated!

Obviously just wrote a preface, it attracted many fans, and most of the 310,000 copies sold were bought from the physical book of "The Matrix", and the high rate of overlap among readers is remarkable!