February 15th, the first day of the Lunar New Year, this time was already the off-season for movies in the past, and the movies of major superstars and famous directors should also come to an end this time.

However, this year, because of the addition of "Avatar" and Li Mu, this New Year is extraordinary.

"Thai Embarrassment" has been released for more than 20 days, and the popularity has just dissipated, and "Journey to the West: The Return of the Great Sage" directed by Li Mu was released again, and there was a film yesterday, starring Cheng Long's brother and Wang Lihong, one of the new four kings of the music world, "Little Soldier" was also released on the day of the Spring Festival.

Cheng Long's kung fu comedy is still very marketable, and it fits well with the atmosphere of the New Year, and he is also a big opponent.

"Journey to the West: The Return of the Great Sage" won 36 million box office on the first day of release, because it is the first day of the new year, the long holiday has just begun, and last night was Chinese New Year's Eve, there will be more lazy sleep today, plus there are three heavyweight opponents in the same period, Li Mu is still very satisfied with this result.

This is thanks to Berner and Guangxian, with their efforts, "The Return of the Great Sage" got 28% of the highest film schedule during the Spring Festival, and it exceeded "Avatar" by two points.

On the eleventh day of its release, "Avatar" won 38 million box office with 26% of the film schedule, which can keep its single-day box office champion, which is also the eleventh consecutive day box office champion of "Avatar" in the mainland.

I remember that this movie seemed to have won the box office championship in China for more than 70 consecutive days.

But it's impossible now, and it will be surpassed by "The Return of the Great Sage" in two days at most.

According to the information obtained from Yu Dong, the attendance rate of "Avatar" has been slowly declining recently, and the negative word-of-mouth on the Internet has also completely spread, and countless radical netizens are abusing on the Internet, with fierce words, as if watching "Avatar" is a traitor.

These are not Li Mu's doing, in fact, just two days ago, he had asked his water army to stop moving, and now he is no longer guided by the water army, and the huge number of melon-eating people on the Internet is the best propaganda weapon.

Of course, theaters don't care what your reputation is, all they care about is the box office and attendance, as a super blockbuster, the attendance rate is declining after only ten days of release, if that's the case, it's okay, after all, the box office is there.

However, "Avatar" used twice the time of other movies in one round of screening, and the loss of popcorn, drinks, and snack income made them feel painful.

So far, the national box office of "Avatar" has reached 51.2 billion, and in addition to the Spring Festival, it also won 33 million box office in the Chinese New Year's Eve.

Although many enterprises and factories have been on holiday since the Chinese New Year's Eve, many people are still rushing home on planes, trains, and long-distance buses that day, plus it is the Spring Festival Gala in the evening, it is normal for the box office to be a little lower, and the gap is not large, after all, yesterday because of the release of "The Return of the Great Sage", the film schedule was reduced by almost ten points.

Like last night, the audience who ran to the premiere on the night of the thirtieth night of the Chinese New Year's Eve was still small, if it weren't for Li Mu inviting so many stars and thinking of a concert, it is estimated that it would be good for ordinary people to come.

As for "Tai Yao", on the day of the Chinese New Year's Eve, it won 18 million at the box office with 30% of the scheduled films, which was also 8 million less than before.

And yesterday because the film schedule dropped to 15 percent, the box office was only 12 million, although the film schedule and box office are not high, but it is already very good to have this result in a single-day box office after more than 20 days of release.

Moreover, the film schedule has plummeted by half, but the box office has only decreased by one-third, this decline is still within the acceptable range, at least the attendance rate is still very stable, and the current total box office has come to 853 million.

With the current trend, as long as you stick to this seven-day long holiday, it is inevitable to break one billion.

One billion yuan, converted into rice dollars, is also 150 million rice dollars, even in the 09 North American annual box office list is the top fifteen, surpassing "Fast and Furious 4", "Hurricane Rescue", "Terminator 2" and other blockbusters.

In Neon, one billion yuan is 16 billion neon coins, more than double that of "Rookie Story", which is the No. 1 box office of the year. It is also in the top ten in the history of neon films, and only "Spirited Away" 30.8 billion, "Titanic" 262, "Harry Potter and the Philosopher's Stone" 20.3 billion, "Howl's Moving Castle" 19.6 billion, "Princess Mononoke" 19.3 billion, "Jump Search Line 2" 17.3 billion, "Harry Potter and the Chamber of Secrets" 17.3 billion.

In England, it surpassed the film history champion "Mamma Mia" by 130 million meters.

It can be said that the figure of one billion yuan is ranked first in any country in the world, and in 90% of countries, their film history box office champions have not been able to reach this number.

From the 600 million of "Let the Bullets Fly" to the current billion, the span is so large that it really makes domestic filmmakers dumbfounded, and this also makes them see the potential of the Chinese film market, as long as the film is good enough, the billion box office is not a dream.

That's right, after a month-long screening, Wanda Pictures' highlight of this year's "Let the Bullets Fly" finally crossed the threshold of 600 million.

However, as the only two films in China with a box office of more than 600 million, they are proud enough, after all, a phenomenal movie like "Thai Embarrassment" is not available at any time.

In addition to these movies, "The Big Soldier" released yesterday also achieved good results, winning 13 million at the box office with 24% of the films, although it was 2 million less than the previous "Jinyiwei", but it was already very good to have this result on the first day of the Lunar New Year, not to mention that it was still facing three billion-level movies, which is enough to prove Cheng Long's appeal.

As for the previous "Jinyiwei", with the addition of "The Return of the Great Sage" and "The Little Soldier", the film schedule has now dropped to single digits, and the single-day box office is only more than 2 million, and it is estimated that there is no hope of breaking through 150 million.

The total box office and cost are almost the same, presumably the producer is now hiding in the corner and crying, and Donnie Yen's "road to superstardom" has no future.